Why Nike Air Jordans Are So Expensive | So Expensive

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  • เผยแพร่เมื่อ 31 ม.ค. 2025

ความคิดเห็น • 3.1K

  • @bloatedsodium7301
    @bloatedsodium7301 5 ปีที่แล้ว +12458

    Can y'all do a video on why cocaine and hookers are so expensive? Thank you in advance.

    • @thunderb00m
      @thunderb00m 5 ปีที่แล้ว +487

      Lol. Speaking from experience?

    • @jordanismm
      @jordanismm 5 ปีที่แล้ว +88

      GENZ LOL

    • @jcrowley1985
      @jcrowley1985 5 ปีที่แล้ว +662

      Because your mom needs to make rent

    • @Dior444L
      @Dior444L 5 ปีที่แล้ว +92

      How pure is the cocaine 🥵

    • @andy_the_monger1795
      @andy_the_monger1795 5 ปีที่แล้ว +113

      @@jcrowley1985
      Mom jokes are lame and old.
      Come up with something new

  • @heskicks
    @heskicks 5 ปีที่แล้ว +6741

    Fragment AJ1s have higher resale than the Yeezy 350 V2 because they were more limited.

    • @harryli5979
      @harryli5979 5 ปีที่แล้ว +372

      Hes Kicks hes these guys don’t know what they’re talking about when it comes to sneakers😂

    • @AffyR
      @AffyR 5 ปีที่แล้ว +20

      Facts

    • @ernestocolchado1873
      @ernestocolchado1873 5 ปีที่แล้ว +8

      Hes!!!

    • @mydickinabox6129
      @mydickinabox6129 5 ปีที่แล้ว +63

      Nobody You Know but the Frags are 100% not worth the money though, $2K for colour blocking scheme as a black toe AJ1 and a lightening bolt? shits are reselling more than the UNC Off White joint, Union LA joints and the Travis joint, all of which changed up the design and not just simply changed the red to blue, it isn't special

    • @zzig4447
      @zzig4447 5 ปีที่แล้ว +7

      My Dick In A Box Yes! The Off White 1’s my dream sneakers. I’ll just keep checking goat and see if their resell price will ever go down lol 😭

  • @Jaystro_texn
    @Jaystro_texn 3 ปีที่แล้ว +262

    I remember back when it wasn't a pain in the ass to get a pair of retros for retail.

  • @JA-ld3it
    @JA-ld3it 5 ปีที่แล้ว +3092

    They’re expensive because of the market. You have 90% of a shoe’s stock under the possession of resellers so everyone who wants a pair has to pay that mark up. But without the aftermarket, a sneaker wouldn’t be as much of a flex so it’s what keeps the hype going

    • @theol1618
      @theol1618 5 ปีที่แล้ว +146

      I'm glad someone said it. The Fragment is a 180 dollar shoe period. Resellers and idiot's with expendable income drive that price up

    • @asseater1903
      @asseater1903 5 ปีที่แล้ว +5

      @@AlexMkd1984 you forgot the c

    • @ginglebret
      @ginglebret 4 ปีที่แล้ว +49

      I don't understand how people don't realize they're being sold cheap, sweatshop trash at a substantial markup. Most basketball shoes are a slight step up in quality from buying Walmart knockoffs. Sneakerheads are the fast-food aficionados of the footwear game.

    • @alexanderyu9219
      @alexanderyu9219 3 ปีที่แล้ว +6

      @@ginglebret Of course people know that, anyone with shoe making skilss can make something similar or even identical to the Jordan 1’s. Its the specialty that gives it its price and how it is cemented in the culture.

    • @tycoonruler6455
      @tycoonruler6455 3 ปีที่แล้ว +31

      It is the millenial hype. Our grandfather would have beat the shit out of our dad’s if they bought something so stupid. 😂😂😂

  • @MarcoCorreaBR
    @MarcoCorreaBR 5 ปีที่แล้ว +2449

    I've sold 8 livers to buy some Jordans. None of the livers were mine.

    • @gfbmusic
      @gfbmusic 5 ปีที่แล้ว +164

      Jordans > Humans

    • @barelyawake868
      @barelyawake868 5 ปีที่แล้ว +27

      finesse

    • @MarcoCorreaBR
      @MarcoCorreaBR 5 ปีที่แล้ว +13

      @Lachlan McNeill The next model.

    • @10ksubsnovids
      @10ksubsnovids 5 ปีที่แล้ว +6

      Yea not funny

    • @NeroLung
      @NeroLung 5 ปีที่แล้ว +1

      Marco Correa jimmy carr

  • @TEYRIS01
    @TEYRIS01 3 ปีที่แล้ว +82

    Air jordan 1 :
    - total cost of production (in asia of course) : 20$
    - transport cost china -> usa/europe : 2$
    - general cost (mostly marketing) : 10-20 $
    - customs taxes : 2 $
    - transport by truck : 0 - 1$
    So roughly 35-45$. Nike sell it 60$ to the shop, and the shop sell it 120$ + VAT.

    • @RK-lq2ud
      @RK-lq2ud 2 ปีที่แล้ว +23

      And idiots buy them for $300+ from resellers

    • @whyisbaconsizzletaken
      @whyisbaconsizzletaken 2 ปีที่แล้ว +3

      @@RK-lq2ud and smarter people buy it from GOAT

    • @enriktigasna
      @enriktigasna 2 ปีที่แล้ว

      they sell it for more to the shop

    • @chrl.pl45
      @chrl.pl45 ปีที่แล้ว +1

      @@whyisbaconsizzletaken lol GOAT is fueled by resellers they pay more

  • @assessmentxavier4271
    @assessmentxavier4271 5 ปีที่แล้ว +4709

    Business Insider: Why are Jordan’s so expensive???
    Me: Because of the label and brand, I just saved you 8 minutes

    • @MrRooibos123
      @MrRooibos123 5 ปีที่แล้ว +117

      A complete bubble. It's ridiculous really.

    • @donovanq4887
      @donovanq4887 5 ปีที่แล้ว +8

      @@MrRooibos123 no its not

    • @MrRooibos123
      @MrRooibos123 5 ปีที่แล้ว +201

      @@donovanq4887 ok so where's the value in them? It's not the materials, it's not that they've been master crafted by an Italian leather worker, so what is it that makes them actually valuable? Bear in mind at these prices you can get a pair of loafers hand crafted to your exact size made of high end Italian leather and wood.

    • @donovanq4887
      @donovanq4887 5 ปีที่แล้ว +92

      @Brian im a sneaker reseller, and people buy them because theyre rare and a status symbol, just like buying a car for the logo or a collectors item anything. Same goes for hype and designer clothes. People spend money on shoes because it makes them happy, and i dont see whats wrong with that. I wear $500 shoes and get a ton of compliments and thats what i like to do, so check your facts before you start making asumptions like this

    • @donovanq4887
      @donovanq4887 5 ปีที่แล้ว +34

      @Brian whats the difference between clothes/shoes and collecting expensive cars or trading cards? People coplect stuff because it makes them happy and theres nothing wrong with that

  • @dsdfdsd9535
    @dsdfdsd9535 5 ปีที่แล้ว +2494

    “Average Jordan price is 145”
    Yea nice kids size

    • @israeldelarosa5461
      @israeldelarosa5461 4 ปีที่แล้ว +68

      I dont get it. Adult Sizes are as low as $100 where I am from (Chicago), and kids sizes are as low as $75

    • @carsondimech129
      @carsondimech129 4 ปีที่แล้ว +76

      @@israeldelarosa5461 it depends on the shoe. most mids or lows that are regular stock items don't go for much mainly because they are produced with massive quantity. especially if we are talking Jordan 1s, its the Highs that usually are released in limited quantity that mostly skyrocket in resale value.

    • @israeldelarosa5461
      @israeldelarosa5461 4 ปีที่แล้ว +10

      @@maurolombardo1457 Yeah, I'm mainly talking about Team Colorways. But even then, with the Retros, it's not that much higher 145-190$, stuff like that. Of course this is for Normal, at release Retros. Limited Runs, Collabs, or 5 year old Shoes are mainly the ones that go for Stupid Prices. $300+

    • @rolandsnaglis6302
      @rolandsnaglis6302 4 ปีที่แล้ว +17

      I feel like average jordan price in mens is around 200

    • @masonrichards3465
      @masonrichards3465 3 ปีที่แล้ว

      More like 300-400

  • @roguevoid5214
    @roguevoid5214 3 ปีที่แล้ว +820

    Simple, you're paying for the brand not the product

    • @Ruebenbayona
      @Ruebenbayona 3 ปีที่แล้ว +1

      No

    • @f7ckrob
      @f7ckrob 3 ปีที่แล้ว +74

      @@expired898 u could get the same thing for the low if u buy fakes

    • @cdm386
      @cdm386 2 ปีที่แล้ว +28

      china made garbage for $200+…. i can get stitched sole, good leather shoes made in europe for that price….

    • @majema007
      @majema007 2 ปีที่แล้ว +4

      @@cdm386 They ain’t Retros tho

    • @GoldenPoopNuggets
      @GoldenPoopNuggets 2 ปีที่แล้ว +29

      @@majema007 these shoes are made by sweatshop workers in china. so yes you’re paying for the brand. they make money by under paying YOUTH and families in asian countries

  • @AussieRoberts
    @AussieRoberts 5 ปีที่แล้ว +8348

    "Made in China with the best factories" yeah..... you aint fooling anyone

    • @mabeast502
      @mabeast502 5 ปีที่แล้ว +545

      Aussie Roberts imagine two Chinese men roasting each other...
      “I make legitimate products, you work in a shack making knock offs of mine”

    • @-SP.
      @-SP. 5 ปีที่แล้ว +139

      Not just China, but all over Asia actually.

    • @ohhellnodragons213
      @ohhellnodragons213 5 ปีที่แล้ว +84

      Yeah underage sweat shops they've been called out several times and Nike just says suck my Jordon's.

    • @jamrah8713
      @jamrah8713 5 ปีที่แล้ว +253

      @@ohhellnodragons213 the thing is EVERY SINGLE COMPANY DOES THIS. if you hate companies for using shops in China get ready to fight against hundreds if not thousands of products. Dont even get me STARTED on how iPhones are produced

    • @obiwancabroni3451
      @obiwancabroni3451 5 ปีที่แล้ว +5

      Sweat chop galore

  • @semusmurphy8940
    @semusmurphy8940 5 ปีที่แล้ว +6064

    To a sneaker head, this video is painful.

    • @bonggoblin806
      @bonggoblin806 5 ปีที่แล้ว +101

      Semus Murphy facts

    • @Draydon
      @Draydon 5 ปีที่แล้ว +45

      Semus Murphy Felt this

    • @ripcurrent2484
      @ripcurrent2484 5 ปีที่แล้ว +9

      Quite

    • @ggbenji9759
      @ggbenji9759 5 ปีที่แล้ว +7

      tbh

    • @kelvonb09
      @kelvonb09 5 ปีที่แล้ว +68

      Semus Murphy why??

  • @MadDrx
    @MadDrx ปีที่แล้ว +45

    That’s crazy when I was a kid my mom never really allowed me to wear Jordans because she was aware of kids getting bullied and robbed for them. It wasn’t till I was an adult and started buying them but I stopped because it became a chore for me because I kept having to clean them every time I wore em 😂

    • @atee9922
      @atee9922 7 หลายเดือนก่อน

      bullied for wearing jordans ???? never heard of that

    • @MadDrx
      @MadDrx 7 หลายเดือนก่อน

      @@atee9922 yep kids were getting robbed and killed for Jordans and Starter Jackets back then

  • @djm72
    @djm72 4 ปีที่แล้ว +1447

    I love how the myth of the Air Jordan 1 continues so that even Business Insider believes it. The NBA did not ban his shoe. They banned the black and red colorway because it violated their policy. After receiving a warning, Jordan wore AJ1s that were mostly white and did not violate the NBA policy. So no fine was paid because no rule was broken. He only wore the red and black shoes in two pre-season games and in the dunk contest and he was given a warning after those events, and never fined.

    • @tristanbullock7547
      @tristanbullock7547 4 ปีที่แล้ว +14

      They banned the jordan airships

    • @djm72
      @djm72 4 ปีที่แล้ว +30

      @@tristanbullock7547 They didn't ban either the Air Ship or the Air Jordan. The red and black colorway was against the rules. Michael wore white Air Ships for several weeks of the regular season until the Air Jordan was ready.

    • @djm72
      @djm72 3 ปีที่แล้ว +4

      @Prince Wojak The rule was that shoesnhas to be predominantly white, which most read to mean more than 50 per cent white.

    • @djm72
      @djm72 3 ปีที่แล้ว +14

      @Prince Wojak Yes. The NBA didn't want players just wearing anything they wanted. They felt they need to have a uniform look. So white with black or team colord as accents were allowed. So you would see a Boston player with white Converse with a green star. White was the league's preferred shoe color.

    • @nas84payne
      @nas84payne 3 ปีที่แล้ว +11

      True. It was the colourway, not the shoe that was banned. But, the marketing was powerful.

  • @journalsfromdavid
    @journalsfromdavid 5 ปีที่แล้ว +2686

    It’s expensive because you’ve given it value,Period.

    • @lauraramirez-ho3kn
      @lauraramirez-ho3kn 4 ปีที่แล้ว +121

      *places a period after writing "Period"

    • @journalsfromdavid
      @journalsfromdavid 4 ปีที่แล้ว +72

      laura ramirez welcome to the metaphorical oneness of life

    • @aahilabbas4014
      @aahilabbas4014 4 ปีที่แล้ว +1

      Faxx

    • @Hellokeoyt5
      @Hellokeoyt5 3 ปีที่แล้ว +10

      @@lauraramirez-ho3kn Oh no we find another one of the grammar Nazis

    • @savvy4272
      @savvy4272 3 ปีที่แล้ว +15

      @@Hellokeoyt5 it’s not grammar is just ironic

  • @no1bandfan
    @no1bandfan 4 ปีที่แล้ว +78

    "What's a Doritos bag divided by 5? Well that's a Nike worker's meal!"
    New math, Bo Burnham

  • @blazendary
    @blazendary 5 ปีที่แล้ว +685

    This video is half correct, the comparison between a yeezy v2 red stripe and fragment isn’t the best. Two very different sneakers- a limited collab vs. a “gr” yeezy that released alongside 2 other colors on the same day.

    • @bobthebb-illder827
      @bobthebb-illder827 5 ปีที่แล้ว +13

      Buddy’s a sneaker head eh?

    • @Nathan_B15
      @Nathan_B15 3 ปีที่แล้ว +4

      @@bobthebb-illder827 its blazendary lol

    • @gregkareem9824
      @gregkareem9824 2 ปีที่แล้ว

      Bot

    • @caidendaniel24
      @caidendaniel24 ปีที่แล้ว

      Jesus saves ❤

    • @龖
      @龖 ปีที่แล้ว +1

      @@bobthebb-illder827 yeah and also a someone who beated his girlfriend eh

  • @duchi882
    @duchi882 5 ปีที่แล้ว +1391

    *Not as expensive*
    as my College Debt

    • @rrrr-p3d6e
      @rrrr-p3d6e 5 ปีที่แล้ว +44

      @Yo Mama you know shit.

    • @obiwancabroni3451
      @obiwancabroni3451 5 ปีที่แล้ว +1

      @Yo Mama trueeeee

    • @digitalhippie2336
      @digitalhippie2336 5 ปีที่แล้ว +22

      @Tamer Ciftci little poor jealous crying baby, who's mom didn't give him money for a nice pair of Jordans 😆

    • @digitalhippie2336
      @digitalhippie2336 5 ปีที่แล้ว +1

      @Swords And sandals when did I say that ?

    • @digitalhippie2336
      @digitalhippie2336 5 ปีที่แล้ว +1

      @Swords And sandals you're making shit up boiii

  • @CookieCutter
    @CookieCutter 3 ปีที่แล้ว +72

    Wear your shoes everyone 🤩I got many Jordan’s with creases it’s okay

  • @夏夢アイ
    @夏夢アイ 5 ปีที่แล้ว +1206

    🤔 better than Apple’s $999 stand.

    • @javien6476
      @javien6476 5 ปีที่แล้ว +14

      夏夢アイ the reason they did that is because most people already have stands

    • @winstonli8081
      @winstonli8081 5 ปีที่แล้ว +3

      Javien True. Heard they wasted too much on R&D trying make up by the stand

    • @mabeast502
      @mabeast502 5 ปีที่แล้ว +3

      夏夢アイ NO, a pair of Apple stands holding a pair of (1k) Jordan’s

    • @johnsmithington3167
      @johnsmithington3167 5 ปีที่แล้ว +9

      Apple's stand will work everyday , for years. It may be slightly over priced, but they didn't release 30 types in a year, nor will they sell millions of units. Your mass produced shoes aren't limited editions, they don't come with serial/edition numbers, do what you want with your money, but 2 grand buys custom hand made shoes 1/1.

    • @RetrogradeBeats
      @RetrogradeBeats 5 ปีที่แล้ว

      Javien false

  • @willsmith7998
    @willsmith7998 5 ปีที่แล้ว +465

    The royal frags are 2000 cause they are fragments not just because they’re Jordan’s

    • @GreatExtended
      @GreatExtended 5 ปีที่แล้ว +12

      what are fragments ?

    • @thomasmcnulty9231
      @thomasmcnulty9231 5 ปีที่แล้ว +37

      Thank you. like wtf how they gonna compare red stripes to fragments

    • @tommyboyjosue4406
      @tommyboyjosue4406 5 ปีที่แล้ว +48

      GreatExtended it’s a collab which was limited

    • @GreatExtended
      @GreatExtended 5 ปีที่แล้ว +5

      @@tommyboyjosue4406 wait, there are collab that are unlimited ?

    • @osvaldomaldonado184
      @osvaldomaldonado184 5 ปีที่แล้ว

      GreatExtended its a brand

  • @MalikethTheBlackBlade1
    @MalikethTheBlackBlade1 3 ปีที่แล้ว +7

    Just bought my first pair of AJ1s today. Awesome looking shoe in person.

  • @spencertheexpert
    @spencertheexpert 5 ปีที่แล้ว +2530

    Whoever made this clearly knows nothing about sneakers.

    • @kelvonb09
      @kelvonb09 5 ปีที่แล้ว +60

      Daniel Downer based on what?? What did they say wrong??

    • @martis4951
      @martis4951 5 ปีที่แล้ว +190

      @@kelvonb09 Resell price is due to the limited amount sold retail is usually lower than resell unless the shoe doesn't sell or have hype behind it some Jordan's like the air Jordan 2, 10, and 1 are cheaper than others like the 3,6, and 11

    • @rosez6737
      @rosez6737 5 ปีที่แล้ว +110

      @@martis4951 did you just say that 1's sell for less then 3s 6s and 11s lmao

    • @martis4951
      @martis4951 5 ปีที่แล้ว +12

      @@rosez6737 some colorways do you won't find a lot of Jordan 3 colorways for 90-110 or the 6's or 11's unless you're buying the ie version

    • @k3nt86
      @k3nt86 5 ปีที่แล้ว +8

      @@martis4951 You are comparing apples to oranges. If you are talking about OG colorways, the ones are always more coveted than the 3s.

  • @cybergonk83
    @cybergonk83 5 ปีที่แล้ว +278

    For the millionth time : the Nike Airships were banned..not the aj1s

    • @2dthoughts
      @2dthoughts 5 ปีที่แล้ว +17

      As soon as I heard them get that wrong I knew this was a BS video and was straight to the comments
      Lol

    • @thebipolarbear1
      @thebipolarbear1 4 ปีที่แล้ว +1

      Yes thank you

    • @firecracker699
      @firecracker699 4 ปีที่แล้ว +1

      Hey osama bin laden can i get an autograph

  • @gamingultrabeastx5333
    @gamingultrabeastx5333 3 ปีที่แล้ว +96

    I have the air jordans 1 red and the quality is good and the shoe shows good quality after a long time. NBA didnt ban the black and red air jordans one, they meant it to be Michaels old air nike shoes which the colour looks exactly like it. Nike also mistook it and thought it was banned because the NBA never stated which model they were referring to. Thats also why the first air jordans one was black and red, to match micheal jordans old air nike black and red shoe and to also match the chicago bulls theme. Idk if thats true but i found it on another video.

    • @avres9873
      @avres9873 2 ปีที่แล้ว +1

      bro has a roblox profile ☠️

    • @tiredcreator0204
      @tiredcreator0204 2 ปีที่แล้ว +1

      Cap quality is doo doo

  • @sandeepkodeti
    @sandeepkodeti 5 ปีที่แล้ว +492

    Air Jordan 1’s are timeless even after 50 years they will look good. There is no other sneaker like that

    • @-SP.
      @-SP. 5 ปีที่แล้ว +36

      @James Soften I rarely see people wearing those converse anymore.

    • @Kalingas
      @Kalingas 5 ปีที่แล้ว +75

      SP r u sure? Converse has been getting a lot of collabs with brands such as golf, CDG, and jw anderson, and i see converse everywhere it maybe just the area that u live in i guess??

    • @-SP.
      @-SP. 5 ปีที่แล้ว +17

      L0velagoon I live in California, I think vans are what is in right now, I see a lot more people wearing those

    • @yogirlcheeks7074
      @yogirlcheeks7074 5 ปีที่แล้ว +7

      Sandeep Kodeti it’s just something about the shape the looks and silhouette is just so sexy you could have a $5k shoe and the Jordan ones will win cause the looks

    • @IblewuponyourfaceIII
      @IblewuponyourfaceIII 5 ปีที่แล้ว +5

      Sandeep Kodeti Jordan hated them, he said they look like Clown shoes

  • @AlexMkd1984
    @AlexMkd1984 5 ปีที่แล้ว +2808

    american shoe made in china 😂😂😂😂

    • @silentbigsteve3429
      @silentbigsteve3429 5 ปีที่แล้ว +133

      Idk why you laughing. It's very American

    • @henri3446
      @henri3446 5 ปีที่แล้ว +11

      Whqts si funny?

    • @jensenraylight8011
      @jensenraylight8011 5 ปีที่แล้ว +72

      made in china?? oh you mean slaved in china hahaha..

    • @jensenraylight8011
      @jensenraylight8011 5 ปีที่แล้ว +50

      ​@John Vee true, they only throw the monotonous, boring, laborious work to china, because its cheap
      the best part of the work, the creative direction, concepting,, design still made in USA,

    • @r.d.9399
      @r.d.9399 5 ปีที่แล้ว +16

      Price gouging by U.S. companies

  • @adamhhh5420
    @adamhhh5420 4 หลายเดือนก่อน

    Man I am so darn grateful to have an awesome dad that recently bought me an air jordan 6 olympic midnight navy as a present for me recovering from cancer. That sneaker is so darn expensive and yet he still bought it for me. Love you dad ❤👟

  • @wuzumaki
    @wuzumaki 5 ปีที่แล้ว +427

    "China" and "best factories" in the same sentence. Good one.

    • @FrozakRL
      @FrozakRL 5 ปีที่แล้ว +45

      It’s true???? Lmao are you okay bud?

    • @Olli41999
      @Olli41999 5 ปีที่แล้ว +14

      You are Not the brightest

    • @mazoklug
      @mazoklug 5 ปีที่แล้ว +29

      chinese factories do have the best infrastructure

    • @awwtergirl7040
      @awwtergirl7040 4 ปีที่แล้ว +4

      Yeah, that was a strange statement. "Best" shoe factories would be in Italy one would think. Then again these are mass produced items and not hand made Italian shoes.

    • @chickenneeds500subs3
      @chickenneeds500subs3 4 ปีที่แล้ว +1

      Lmao Apple and everything like that is made in China probably your phone too

  • @Mulifhedzi
    @Mulifhedzi 5 ปีที่แล้ว +43

    Nike’s Air Jordan 1 was not in fact the banned shoe, rather it was the Nike Air Ship, a pair that remains based in slight obscurity

    • @jrbudoybudoy
      @jrbudoybudoy 2 ปีที่แล้ว

      it's not even the shoe but the color of the shoe. Back then your shoes need to be predominantly white, and the Air Ships Jordan wore were the Bred Color so it was banned.

  • @userunkown8576
    @userunkown8576 3 ปีที่แล้ว +102

    An opinion/theory: these shoes are really nice but hella expensive, people who resell Jordan’s sell them for a bigger price than what they’re actually worth. The higher the demand the higher the price, and now it’s getting to a point where people aren’t buying the shoe for its authenticity or it’s looks but because it’s popular and in style not to mention people like buying really expensive things because they think it makes them socially excepted🙈

  • @user-gx7jt9eg6l
    @user-gx7jt9eg6l 4 ปีที่แล้ว +388

    I wish I could be a sneakerhead but I’m broke.

    • @itsthereallucas464
      @itsthereallucas464 4 ปีที่แล้ว +66

      Just cause you have the title "sneakerhead" doesn't necessarily mean you have to collect lots of shoes being a real sneakerhead means that you know the history or how the shoe became or how rare they are and etc. Like me I do have more than a couple pairs of shoes but that's not what makes me a sneakerhead what makes me a sneakerhead is that I know my shoes I know the history of them and I know how rare they are but it doesn't matter if you have one pair of shoes you can still learn about them

    • @prod.kidmizu
      @prod.kidmizu 4 ปีที่แล้ว +30

      @@itsthereallucas464 word people will buy a million Jordans just to be called a sneakrhead

    • @azzking9305
      @azzking9305 3 ปีที่แล้ว +24

      Just steal it, blm does

    • @YoungGameChanger23
      @YoungGameChanger23 3 ปีที่แล้ว +3

      Then make money if your broke...

    • @user-gx7jt9eg6l
      @user-gx7jt9eg6l 3 ปีที่แล้ว +4

      these replies r not it

  • @davidlawson5303
    @davidlawson5303 4 ปีที่แล้ว +38

    Funny how the AJ1’s are popular now. I remember up until 5 years ago, no one was wearing them. In 2013 I bought the Chicago’s on the day they released and there was no line or anything. I think the 2016 release of the original black and red ones and the other “High OG” ones is what brought them back into style

    • @remuvs
      @remuvs 2 ปีที่แล้ว +1

      where I grew up 5 years ago, we knew of Jordans but nobody had them because we were all broke, mere converses were considered THE shoe lmao. Nowadays I see 15 year olds rocking Js since my town grew a lot and the average resident has a decent amount of money to spend.

  • @CulturedWhiteBoy
    @CulturedWhiteBoy 16 วันที่ผ่านมา

    Air Jordan's 2 are my favorite. You were the man back then if you were wearing them. I think they were the first $100 sneaker.

  • @nurunnisaazhira856
    @nurunnisaazhira856 5 ปีที่แล้ว +25

    Please make 'so expensive' much more because its fun and i love it so much

  • @jomarmagundayao
    @jomarmagundayao 4 ปีที่แล้ว +22

    It’s the hype, history, and the brand name. Jordans are a piece of history that everyone wants, especially the OG colourways that Jordan played in. When something is so wanted, price is bound to go up. When it’s limited, it’s bound to go up. It’s all about supply and demand. For me, I have a lot of shoes, and most are Jordans. I don’t really overpay, especially those high high prices. I but what I like and what I admire the history of.

  • @mikethemechanic7395
    @mikethemechanic7395 3 ปีที่แล้ว +42

    I remember buying Nike shoes in the early 90s when I was a teen. No one wore them. People would make fun of you. Most people wore cheap chucks or LA gear or Reebok. A year or two later My first pair of Bo Jackson shoes were 80 bucks. That’s when everyone wore them. I don’t get why people spend so much on Nike shoes. They get dirty and last for so long..

    • @end14forund
      @end14forund 2 ปีที่แล้ว +1

      @NW MAC But other brands are a lot better quality even Asics Old and very popular shoe brand everyone loves them

  • @berreyl1689
    @berreyl1689 5 ปีที่แล้ว +614

    People having fun selling their liver for shoes.
    Edit : This is just a joke, don't take it seriously. We all have opinion.

    • @ghostops6859
      @ghostops6859 5 ปีที่แล้ว +12

      or a fraction of their income

    • @GandaltheWhite
      @GandaltheWhite 5 ปีที่แล้ว +9

      yes , but if they are happy who are we to judge them.

    • @deluxepancakes
      @deluxepancakes 5 ปีที่แล้ว +31

      Ken Evanska why? If they are able to afford it and it makes them happy I don’t see the problem. The problem is people who can’t afford these shoes still buy them

    • @RaymonJordan2323
      @RaymonJordan2323 5 ปีที่แล้ว +1

      Lmao relax mates

    • @prisyanader8795
      @prisyanader8795 5 ปีที่แล้ว

      no way ! damn

  • @Gavinlambert_s
    @Gavinlambert_s 5 ปีที่แล้ว +67

    Air jordan : we sell $2000 shoes
    Balenciaga : Are you challenging me ??!

    • @thatonekidd4625
      @thatonekidd4625 5 ปีที่แล้ว +21

      Gavin sayuto They haven’t sold a jordan for 2k it’s the resellers

    • @Anthony-tf7sr
      @Anthony-tf7sr 5 ปีที่แล้ว +7

      youre an idiot

    • @rafa3lperez305
      @rafa3lperez305 5 ปีที่แล้ว

      Valencia has is designer, Jordan isnt

    • @rafa3lperez305
      @rafa3lperez305 5 ปีที่แล้ว

      And with Jordan having selling prices like balenciagas , that says something

    • @masononti
      @masononti 4 ปีที่แล้ว +1

      Nike diors have entered the chat

  • @BigBro5631
    @BigBro5631 3 ปีที่แล้ว +8

    Bro I remember when no one wanted to wear air Jordan 1s. People used to trash them saying they were the worst pair of Jordan’s. Used to be in footlocker for $100 retail and wouldn’t ever sell out.... smh look at them now

  • @halilganiev4473
    @halilganiev4473 5 ปีที่แล้ว +105

    People : "Apple is expensive"
    Sneakers : "Hold my beer"

  • @rajatbisht21
    @rajatbisht21 4 ปีที่แล้ว +8

    1:04 I have those black and red Jordans. Never wore them twice because I feel uncomfortable wearing them. Now all I hear is scolding from parents for buying such an expensive pair of shoes

  • @chellox68
    @chellox68 3 ปีที่แล้ว +12

    I could write a whole thesis paper on the gentrification of the sneaker industry lol

  • @trebledc
    @trebledc 5 ปีที่แล้ว +23

    i stop being a sneaker head when i saw my room and sid " what i have i done"

    • @mellowflow9718
      @mellowflow9718 5 ปีที่แล้ว +4

      Da faq

    • @mrtomato5132
      @mrtomato5132 4 ปีที่แล้ว +1

      that and the kidnapped children in your basement

  • @MM-24
    @MM-24 5 ปีที่แล้ว +109

    TLDR: False scarcity, and demand from iconic designs

  • @melo2684
    @melo2684 ปีที่แล้ว +2

    That’s the difficult part is when you’re not a super sneaker fan you see a shoe you really like but…yeah it’s crazy expensive and honestly that money could go to gas, food, rent, etc ya know :/

  • @oodon3220
    @oodon3220 5 ปีที่แล้ว +9

    You can’t compare fragments with the entirety of the yeezy v2 line, that’s just one shoe that does get an exultantly high resale value.

  • @bopuss
    @bopuss 5 ปีที่แล้ว +164

    The reason they are 2000 is cause they are fragments lmao not just cause they jordans

    • @cheddar9577
      @cheddar9577 5 ปีที่แล้ว +9

      What are fragments?

    • @deluxepancakes
      @deluxepancakes 5 ปีที่แล้ว +29

      Éclair Limited collab between Jordan brand and Japanese brand fragment design

    • @imsoseriouslyserious9640
      @imsoseriouslyserious9640 5 ปีที่แล้ว +25

      Éclair some high end foreign brand that put their logo on it 😂

    • @tylerdurden6729
      @tylerdurden6729 5 ปีที่แล้ว +2

      Because theres a stamp and that colorway. Stupid AF to pay for that much for shoes. Use as it decor cor your house if you even own a house

    • @open9456
      @open9456 5 ปีที่แล้ว +7

      tyler durden it’s the resellers man. Retail is like 160 US

  • @ajmals922
    @ajmals922 2 ปีที่แล้ว +7

    Jordan’s Top priority was always addidas and they straight up rejected nike tried all thier best to presuade him from the start and he still didn’t wanted it and next option he went was Converse and they did the same and at the end they got him and now they made that shoe a legacy and the company is right there in the top.

  • @volgg
    @volgg 4 ปีที่แล้ว +77

    they don't sell you the product, they're selling you the idea.

    • @LB14745
      @LB14745 3 ปีที่แล้ว +10

      Right. It's very cheap to make the product, but pricey to hire marketing specialists and talent to sell the idea.

    • @JosephBrendon16
      @JosephBrendon16 3 ปีที่แล้ว +1

      If the shoes really held value, they wouldn't have to make it more expensive by hiring professionals

    • @exferd1544
      @exferd1544 3 ปีที่แล้ว +2

      Yeah right idea. Fragment is very creative with the colab with Jordan lol.

    • @kuljahanproductions4587
      @kuljahanproductions4587 3 ปีที่แล้ว

      and what's the idea? hh really just bs. But I think it's something to learn from. You make something attractive with reasonable to good quality, an everyday use item, make them limited and keep it that way, you're in for a competition.

  • @bazookallamaproductions5280
    @bazookallamaproductions5280 5 ปีที่แล้ว +63

    "buy these and you'll be cool/athletic/skilled/rich/famous like mj."

    • @sardonyx001
      @sardonyx001 5 ปีที่แล้ว +11

      What do you expect people are idiots

    • @lefthanded5473
      @lefthanded5473 5 ปีที่แล้ว +2

      The same idiots that wait in line for these for hours are the same idiots that think getting into NBA is easy (it's not)

    • @SunkJakeIsland
      @SunkJakeIsland 5 ปีที่แล้ว +2

      RG really? Do you know every single sneaker enthusiast?

    • @Romans8-9
      @Romans8-9 5 ปีที่แล้ว +3

      The people that buy reissues are smart. They are collectors ítems that only increase in value. It has nothing to do with wanting to be like MJ. The people calling others idiots for buying them are probably too broke to afford them.

  • @uropy
    @uropy 3 ปีที่แล้ว +2

    Yes and that’s why I prefer luxury brand sneaker for similar prices.

  • @dsafdgbfadf
    @dsafdgbfadf 5 ปีที่แล้ว +95

    IM STILL HERE WEARING MY FLIP FLOPS

  • @billclay2701
    @billclay2701 5 ปีที่แล้ว +7

    a fool and his money will part! that never gets old! I've had problems with Nike shoes period though. Made me try other brands. Adiddas, Asics, UA, Fila ect. Good stuff.

  • @regulargirlontheinternet
    @regulargirlontheinternet ปีที่แล้ว +3

    Who is here after watching „Air“? This is your post😍

  • @Nerdimo
    @Nerdimo 5 ปีที่แล้ว +23

    It’s supply demand and hype there’s no marketing or commercials for these hyped sneakers you guys should do some research because every OG shoe you are calling expensive are going to $20-$100 over retail and one of the most popular Jordan of all time, the 11 concord, you can find for $250 brand new.

  • @Dangic23
    @Dangic23 5 ปีที่แล้ว +8

    I paid $125 for Jordans back when they came out...starting with the #3.
    Compared to today....its way cheaper today.

  • @tuluva1
    @tuluva1 7 หลายเดือนก่อน +1

    There was a time and still a time most around the world where people worried or worrying would they get to eat tomorrow

  • @epramos6800
    @epramos6800 5 ปีที่แล้ว +126

    People pay that price because P T Barnum once said, "there is a sucker born every minute."

    • @kjeezy2990
      @kjeezy2990 5 ปีที่แล้ว +19

      E P Ramos do you wear sketchers or shaqs?

    • @Mrputiton2866
      @Mrputiton2866 5 ปีที่แล้ว +5

      K Jeezy 😂

    • @Mrputiton2866
      @Mrputiton2866 5 ปีที่แล้ว +4

      E P Ramos your living proof of that 😂😂

    • @gfbmusic
      @gfbmusic 5 ปีที่แล้ว +17

      People pay those prices because they're insecure. They require validation from others. They have 0 style. Sneakerheads are mostly sheep when it comes to fashion. It's an addiction. A disease.

    • @Rahbandzz
      @Rahbandzz 5 ปีที่แล้ว +6

      BloodFacedBeeatch not really

  • @GG-pe4kz
    @GG-pe4kz 4 ปีที่แล้ว +11

    Outline is that they are making less shoes to keep the demand inflated cause of their brand value

  • @jasonspurley492
    @jasonspurley492 3 ปีที่แล้ว

    Real talk bro 💯 Tru
    🔥🔥🔥🔥🔥🔥🎯

    • @lydiaanderson2870
      @lydiaanderson2870 3 ปีที่แล้ว

      @Hello Jason s p u r l e y, How are you doing?

    • @Vrochillguy
      @Vrochillguy 3 ปีที่แล้ว

      @@lydiaanderson2870 We rich We see the hype outside Eyyy Fireeeeeee GLock Chains Eyyyy Millinal GANG EYYYYY Got 90k Chain OMY NECK EYYEYYEYEYYE RIVCHHHC

  • @uddershoosh8319
    @uddershoosh8319 4 ปีที่แล้ว +8

    Also, the "Jordan 1" that MJ wore that got him banned weren't Jordan 1s, they were Nike Air Ships

  • @ditdisini
    @ditdisini 5 ปีที่แล้ว +28

    5:23 my guy Seth Fowler made it

  • @dominiclee5786
    @dominiclee5786 3 ปีที่แล้ว +2

    Owning a pair of Air Jordan is a dream come true

  • @abelmartinez4383
    @abelmartinez4383 5 ปีที่แล้ว +24

    “The sneaker jorden is the jorden shoe that sparks niga-culture today”
    Am I the only one that heard that? 7:39

    • @RW-zn8vy
      @RW-zn8vy 5 ปีที่แล้ว +5

      Abel Martinez he said sneaker 😂

    • @abelmartinez4383
      @abelmartinez4383 5 ปีที่แล้ว

      Oh

    • @rickford2697
      @rickford2697 4 ปีที่แล้ว +1

      Snacks culture I hear

    • @alexanderyu9219
      @alexanderyu9219 3 ปีที่แล้ว

      I heard him say it with a hard r

  • @David-mw5lb
    @David-mw5lb 5 ปีที่แล้ว +31

    Limited amount of shoes + Big demand = large resale profit

    • @-SP.
      @-SP. 5 ปีที่แล้ว +3

      Also these Jordans were a collaboration with a Japanese designer brand

  • @Schjoenz
    @Schjoenz 2 ปีที่แล้ว +1

    Aside from Air Jordan, I also like their Zoom. Great for running and biking. I hav both AJ1 and Zoom.

  • @justinbieberllama7831
    @justinbieberllama7831 4 ปีที่แล้ว +9

    The creases...
    They’re killing me

  • @MilesRobinson2001
    @MilesRobinson2001 4 ปีที่แล้ว +4

    Nike should make more Stores so People can buy Jordan's and all of their shoes
    whenever they want.

  • @AWGZM
    @AWGZM 2 ปีที่แล้ว

    Ayo imma need that beat/song during the closing section 🙏 fire vid too 👍

  • @coopers1716
    @coopers1716 2 ปีที่แล้ว +7

    "Those were the first shoe that people saw and wanted more than the average shoe."
    There are a bunch of old, reputable shoe manufacturers that would like to have a word with you, young man.

  • @memesflowi
    @memesflowi 5 ปีที่แล้ว +5

    When you live in america and you find out going to university isn't a big deal in other countries.

    • @A.D.D.O.C.D.T
      @A.D.D.O.C.D.T 5 ปีที่แล้ว +1

      XpertPandazz When our wages let us buy shoes without worrying about money.

    • @memesflowi
      @memesflowi 5 ปีที่แล้ว

      @@A.D.D.O.C.D.T ?

  • @charlieryan1736
    @charlieryan1736 2 ปีที่แล้ว

    Thanks for making this informative and interesting video just subscribed

  • @oix28
    @oix28 5 ปีที่แล้ว +4

    let’s ignore the fact that you can to buy a pair of air Jordan’s for well under $100 and and say they’re expensive because certain pairs (usually collaborations) RESALE for thousands

  • @thedawapenjor
    @thedawapenjor 2 ปีที่แล้ว +5

    From that I learned that we are poor because we make ourselves poor. Also a reminder that something is worth as much as someone else is willing to pay for it.

  • @Ultra_Ken
    @Ultra_Ken ปีที่แล้ว

    I got into Sneaker seeing Miles Morales rock that Jordan 1 chicago. I never realized those were so expensive.

  • @maxsl
    @maxsl 5 ปีที่แล้ว +9

    The main reason the resell is more is because it is more limited so that causes hype because it makes people want to have a shoe that less people have and there are less shoes for everyone (supply and demand)

  • @Lizard_Queen6
    @Lizard_Queen6 3 ปีที่แล้ว +6

    I'd never pay for more than 250€ for ANY shoes, no matter how good they are. My most expensive ones were 210€

  • @hifijohn
    @hifijohn 3 ปีที่แล้ว +1

    In the old days sneakers were just for gym class nobody wore them outside as dress shoes, then something happened and companies started marketing them as a status symbol, everyone had to have the latest new balance or british knights or reeboks and of course the price reflected this.

  • @aidandertinger7881
    @aidandertinger7881 5 ปีที่แล้ว +7

    Min 7:06 The 100 on the graph should be a 1000. @business insider

  • @CuriosityCulture
    @CuriosityCulture 5 ปีที่แล้ว +13

    I know their profit margins must be real juicy...

    • @-SP.
      @-SP. 5 ปีที่แล้ว +7

      Probably but Nike doesn't make that $2000 since it's resale not retail

  • @baongockg2008
    @baongockg2008 3 ปีที่แล้ว +1

    because they are so hyped! That’s it. Scarcity is a factor but not important because if people don’t go nuts over these pairs of shoes, having 1 or 2 or 3000 pairs just doesn’t matter at all.

  • @idarkk6537
    @idarkk6537 4 ปีที่แล้ว +3

    Most branded items shoes cost 30$ to make but the logo costs $1970.

  • @fictionisminal
    @fictionisminal 5 ปีที่แล้ว +7

    fragments were also way harder to get and waaaay more limited than red stripes lol 💀

  • @BMW.e46.Carplay
    @BMW.e46.Carplay 3 ปีที่แล้ว

    The Fragment 1.0 2014 are so fire

  • @thebeardedlifestyle5563
    @thebeardedlifestyle5563 5 ปีที่แล้ว +6

    I think you guys missed the mark, using the fragments directly, collaborations and limited supply is the biggest reason. But okay.

    • @tash2844
      @tash2844 4 ปีที่แล้ว +1

      if the questionable 3s they used at 2:53 were any indication. They have no idea what they're talking about in this video.

  • @jackpeterson3448
    @jackpeterson3448 4 ปีที่แล้ว +11

    this hurts to watch, not that it was hard to watch it was really beautifully made but come one, everyone knows that it's because of rarity, demand, and on of the biggest players of all time being the inspiration

  • @KingsleyOnTheKeys
    @KingsleyOnTheKeys 4 ปีที่แล้ว +2

    I can't even find a pair of jordans online to buy anymore

  • @coryddp7254
    @coryddp7254 5 ปีที่แล้ว +5

    So initially Jordans cost $65 and even today I would not pay $65 for a pair of shoes. I don't despise sneakerheads who have the money and are independent but the ones living with their parents are apparently lucky enough to be special.

    • @Alejandro-wi4ev
      @Alejandro-wi4ev 5 ปีที่แล้ว

      Damn

    • @javien6476
      @javien6476 5 ปีที่แล้ว

      You must have some shitty low quality shoes lmap

    • @frogentertainment3514
      @frogentertainment3514 5 ปีที่แล้ว

      Damn that's too bad you won't spend over 65 there are shoes that are very comfortable but priced at 100-200

    • @Alejandro-wi4ev
      @Alejandro-wi4ev 5 ปีที่แล้ว

      Yeah some good sneakers for like 100-200

  • @mangeof8230
    @mangeof8230 4 ปีที่แล้ว +6

    Never knew about sneaker culture and sneaker heads
    All my life wearing shoes so I won't be barefoot XD

  • @aronzabrown
    @aronzabrown 3 ปีที่แล้ว +1

    I got a pair of Jordan 1 Patton leather, I got in Miami.. they are not in perfect shape..but they are still worth over $100 use 🤯

  • @golddragon8672
    @golddragon8672 5 ปีที่แล้ว +10

    im 40 and still wear my J1s to work from time to time

    • @urbnwvy484
      @urbnwvy484 5 ปีที่แล้ว

      Gold Dragon what colorway you got?

    • @secko5108
      @secko5108 5 ปีที่แล้ว

      Your cool dad

  • @GR-up7kt
    @GR-up7kt 3 ปีที่แล้ว +3

    Can't wait for to see the next generation kids to start wearing yeezy as retro sneaker and tell that bring nostalgia of their childhood 😂

  • @aobane841
    @aobane841 3 ปีที่แล้ว +2

    This video has incorrect info. MJ did not get injured in the Air Jordan II. He was wearing Jordan Is. He came back wearing the same shoes after the injury, as well, and went on to drop 63 pts. on the Celtics that playoff season. He wore the second Jordans all year in the 86-87 season, the year he averaged a career high 37.1 pts. in the season. The third Jordans came out the year after.

  • @bluejay12100
    @bluejay12100 5 ปีที่แล้ว +8

    @ 0:29 Business Insider messed up the graph, it says $100 instead of $1000.

    • @AffyR
      @AffyR 5 ปีที่แล้ว +1

      Good spot

    • @justrandomthings319
      @justrandomthings319 5 ปีที่แล้ว +1

      How'd you even see that?

    • @bluejay12100
      @bluejay12100 5 ปีที่แล้ว +2

      @@justrandomthings319 It's always important to look at the content of the graph and make sure it displays info correctly. It's something business school taught me.

    • @justrandomthings319
      @justrandomthings319 5 ปีที่แล้ว

      @@bluejay12100 I just meant it as a compliment that you have good eyes. Did you pause the video to look at the graph or see it while the video was playing the first time you watched it?

    • @bluejay12100
      @bluejay12100 5 ปีที่แล้ว

      @@justrandomthings319 Thanks and I glanced at the graph for a few seconds and saw the error.

  • @jacobvestergaard9097
    @jacobvestergaard9097 5 ปีที่แล้ว +35

    You should do more research before making a video like this. A lot of false statements

  • @Mrmhibbert
    @Mrmhibbert 2 ปีที่แล้ว +2

    Michael Jordan didn't actually wear the Jordan 1's in his rookie season.
    He wore Nike Air Ship in a red and black colourway which was against the nba rules.
    Honestly, check out the rookie season!
    I just purchased a pair of jordan 1 mids and sat me back £120 so not that bad in really

  • @igedearyputrakusuma7138
    @igedearyputrakusuma7138 5 ปีที่แล้ว +15

    Next on Bussiness Insider : " Why Is Coccaine So Expensive "

  • @giulianomasciotra608
    @giulianomasciotra608 5 ปีที่แล้ว +53

    This hurts to watch, the fragments are more expensive because they are way more limited than the 350s. LMAO do your research before creating a video

  • @jrobbin24
    @jrobbin24 ปีที่แล้ว

    Watching bug out get his Jordan four white cement stepped on in do the right thing It’s such a monumental scene especially since they weren’t so rare back then and they only cost like 100 bucks if somebody stepped on those shoes nowadays they would be murdered no questions asked

  • @rachelramsey2524
    @rachelramsey2524 5 ปีที่แล้ว +4

    Can you do why Louis Vuitton is so expensive