Then why not winter, Antarctica, frost, frozen etc? Because they used Finland and Norway for whiter colors and Cuba for medium skin tone they were clearly not thinking about snow. They were thinking the stereotypical people who live there. Its rude colorist and wrong in this day and age. Point. Blank. Period.
@@kn1fed girl, nude is supposed to be like your color skin not necessarely caucasian skin, makeup brands make the word Nude appear like a caucasian things but it's not
@@kn1fed are you actually stupid Nude. It means not clothed. It also means skin toned. There are millions upon billions of ever so slightly different skin tones.
Sisters! I was out shopping with my friend one day, who is black. We walked into one of those shoe stores where the walls are stark white and lit from within, and she stopped, looked around dramatically, and said, "Where are you??!!" HAHAHAHAHA!
1 would be white. Then 2 onwards would be progressively darker with the number and then a letter for the undertone. N for neutral. W for warm. C for cool. So you could know that 10W really would be warm and a certain shade.
I'd say usually you're right. But every now and then you get a foundation that is named something that doesn't match any of the other foundations with that name for example- my perfect match is Almond by Too Faced and that Almond is a totally different Almond than what Freddie matched as www.toofaced.com/shop/face/foundation/born-this-way-foundation/Born+This+Way+Foundation.html?cgid=foundation#start=1
Would you want your skin to be named after food? Lighter skin tones are fragile expensive things and blacks and other darker tones are food and things most people take for granted
Les livresqueries du bonbon honestly, numbers make more sense and names don't do much. You wouldn't know if nude rose (or whatever) is brighter or darker than ivory but you can definetly say that 16 is higher than 12 so depending on which way it goes (high numbers are mostly dark) you can tell it's darker/brighter. Also, it tells you how far the shades are apart.
Yeet McGee You don’t, like every other foundation you swatch, buy it and remember. This video literally proves you shouldn’t use the same shade for every brand. You don’t need to know every fucking name. Just yours.
Yeet McGee look at the bottle...? I think looking at the bottle/swatching is easier than remembering the exact shade of an almond... how do you think foundations that are numbered work?
I feel as though makeup companies, when it comes to the "almond" shade, need to specify whether the shade is the shell of the almond or the almond itself. That would probably help a lot.
The only name I have a problem with is “nude” because literally every skin tone is nude. Most names like ivory and almond and caramel are just boring generic foundation shade names to me. You can tell most companies put very little thought into it
That said, white women are generally given shades that connote something of greater value...like ivory or porcelain or alabaster as opposed to coffee and hazelnut. Obviously that's not as bad as the geography thing, or when only fair skin is considered "nude" which implies that fair skin is somehow more human or natural...but either way it's unpleasant.
I agree, those ones were messed up. I'm always curious who picks foundation names though.... and why my fave foundation brand thinks my skin should be called milkshake.....?
Kristen’s hair during the sit-down looks amazing! The light shining down on it makes it look like the very front of her hair is blond and the rest is dark. It’s styled so nicely too!
Originally it was to help find a shade by relating it to common objects. I don’t think the initial intent was to fetishize people. Now, yea, companies get lazy and name them inaccurate names & that is indeed bs.
when she said cinnamon as a name feeds into stereotype i was like.. k.. cinnamon is a shade of brown. sometimes they name paler shades stuff like oats and sand or whatever, but i literally just assume its a name for a shade for the sake of giving it a telling name. i dont think they mean anything else by it. theres nothing about sand or oats that can be fetishized, in fact if it were to mean anything it would imply that if youre this shade then you have no personality. id rather be compared to spice then have no personality. i dont know, sometimes i think they reach for stereotypes a bit to far in buzzfeed
I think if it was like Fenty beauty from the beginning people would complain about their number. I'm super pale so all my foundations are the porcelain, light, fair, fair beige, ect. it's just how the beauty company decided to name it. I don' t think any beauty line should be based on the name, because imagine if an eye shadow palette wasn't named by color and by numbers.
This is such a stretch in my opinion. As a person of color, the names of foundation have never bothered me. My skin is brown. Cinnamon, caramel, peanut butter, sand, and almond are also brown, with distinctive shades and undertones. I feel the intent in the beauty industry by naming their shades these colors isn't to degrade anyone's race, but to give you an idea of what shade of brown you are picking up and what sort of undertones the foundation shade might have. The real issue in the beauty industry for people of color in my opinion is shade inclusivity. More often than not, people with really deep skin tones, or really light skin tones can't buy certain foundations because cosmetic companies don't consider us.
i mean yh i feel like ivory, is calling me a slab of stone, i would much rather have smthing delicious sounding like roasted almond tbh, i was a bit irked on how long they went on about it. i much rather have companies expanding colours and undertones than really care baout the naming of said colours. i have a friend that's super super pale, and it is impossible for her to find a good match :/
I love how they always go deeper into subjects in terms of their social significance. That’s something that I love about Lady Like. I mean, a lot of channels just talk about really surface level stuff but that never happens on this channel and is why I continuously go back to watch more of it. Weather or not they’re ‘right’ or ‘wrong’, the fact that they put real thought into what they do or talk about really makes me appreciate them more. That and I love everyone involved in the channel.
Scarlett_Wings :3 I hope makeup companies keep in mind that all their tones are nude and not just one white tone that was said to be nude in crayola boxes
Everyone repeat after me: Having an opinion is okay. Expecting everyone else to share it is arrogance. Doesn't matter who you are, what your opinion is - everyone is entitled to their opinion. You are not entitled to control other people's opinion's. You are not entitled to bully other people for their opinions. Whether you're yelling at people for being "too sensitive" about foundation colours or you're shouting at people who think the colours are NBD because they're clearly being racist or dismissive, you're wrong by default because you are entitled to YOUR opinion, guys, you're not entitled to everyone else's. Food for thought ;)
Annie Lucy it may bother someone if they have opposing views but one cannot control them. As a gay person it bothers me when people hate gays but I cannot do anything, education of issues is great but force is incorrect no matter the opinion. I completely agree with you m.
Okay, but have you ever considered that typing a comment for a slight minority talking the undertones of this video might be pretty sensitive? This feels like you’re saying “people are entitled to their opinions but not when they’re mean about it or disagreeing with me”...
Exactly :) the best way to overcome stuff like that, in my experience, is to calmly correct or explain. If the other side ain't gonna listen to polite correction they're not gonna listen to ranting, either. Take responsibility for your thoughts, your feelings, your actions, but recognize you can't change theirs. Sometimes and asshole is just gonna be an asshole, you know? I'm not saying you shouldn't oppose them, but don't wrap up your wellbeing in trying to change them x
I have yet to see a light tinted cinnamon so I don't mind if they call a shade for a deeper skin tone cinnamon. The naming of a foundation is not the issue. It's the shade variation the company has available for a variety of women. If the brand has only 5 shades, they're only focused on the people with the 5 shades. That's what makes Fenty, Make Up Forever, MAC and Nars truly great brands for a skin tones across the board because they make their product accessible to VARIOUS skin tones.
The point I was trying to make was that in this modern age its silly to name foundations after countries, there isnt really an average people migrate and travel more now than they ever have before. There are dark and medium and light colours in every nation.
I do understand why this is problematic but my matches with Nars are still pretty close to my origins I was happy with their names.. But I still wished they changed to numbers I really prefer it it is more complete in a way
I had no idea they had foundations named after countries so i looked it up and found out that their second lightest one is called ”Finland.” As a Finn, that sounds pretty accurate. 😂
Are people going to ignore the fact that this is a really good video idea. In this era of TH-cam it’s hard to think of new and exciting videos that will entertain all varieties of people. But people have to exploit the flaws of it. 1. You can use your hands to apply makeup. Why do you care so much And 2. People can do whatever they want to do. Woah, wow, really? So just stop trying to make everything your way. That’s the beautiful thing is that people have their own choices. SO KEEP IT TO YOUR SELF. Opinions are great but, when their taken to far, it turns into a monster
Izzy Froyo people are allowed to do whatever they want, meaning they are also allowed to comment their opinion on video. I'm not saying that you aren't allowed to say this, but you are being really dumb
@@irlwillsolace right! And i'm building on that point by sharing trivia :D it's like... a cooperative conversation? As opposed to a debate. Whatever the antonym of "debate" is
Lol I was looking through the comments to see if there were any about him actually and surprisingly there weren’t much. I only saw two, yours and one other person.
In ten years I'm going to release a foundation line and use a noun generator to pick the names. Yo-yo, armchair, pinecone, and sledgehammer will be the best sellers
I use maybelline dream matte mousse. I mix it with sunscreen and moisturiser to make it lighter, because even light porcelain (The lightest shade) looks like 10 layers of fake tan.
I love that Freddy thinks so deep into this, or the writer of the script thought so deep into this, but honestly. Beauty industries are just picking words that are a similar color to the foundation. Porcelain- it's white. So really pale white people get porcelain. Cinnamon- it's brown. So black people get cinnamon. Hazelnuts are also brown. Seriously, Nutella is a reasonable skin color. Then you get those weird in-between shades where marketers have to pick names that sound appealing, like almond instead of baby vomit.
It's interesting to hear how Freddie feels about the foundation shade names for women of colour, specially Black women. My skin tone is quite deep, and I *love* the names that are usually used for my foundation shade. Nut and spice names are beautiful!?
For everyone asking what you could call darker skin coloured foundation other than food names I have compiled a quick list to prove it's easy and not time consuming to just look. These in my opinion could be used: hazel, bronze, umber, Sienna, axinite, tan, mahogany, dusky, sard, pale brown, fawn, rosewood, deep brown, russet, dark copper, maple, tawny, andalusite, warm oak or honeyed oak? Perhaps then there would be a variant from all darker colours being just food related. There are words for different shades of brown along with item names of objects with a brownish colour, people just aren't using them. These are from my memory and some other sources, so apologies if not all are spelt correctly. This took about a minute. I'm sure these foundation company's have that time. Or even easier just use a number. It doesn't take a genius to remember one number.
Great examples. The names you thought of we're amazing. Still, I don't think there's anything wrong with using foods. Personally, I think almond, coffee and cinnamon are still lovely names. Variety would be nice though.
@@kirin1230 oh, I know! I wasnt replying to the OP! I mean that other people in the comment section were being rude to Freddy even when she clearly stated in the video what she thinks they should call the shades of foundation. Sorry for not clarifying that in my first comment! 🐰💖
@@eaglesc You probably might not have copied it but there is a comment very similar to yours which has been written before yours But in 11k comments there are bound to be 2 people with similar ideas 🤷🏽
markeya lee I think she just meant that her skin already looks so good, the foundation doesn't really make any difference (so why use a product that doesn't even make her look different/better in any way)
Foundation also helps to keep other stuff like bronzer for more time so even with really smooth skin is not pointless to have one with a good match with your skin. :)
The point is us whites are expensive things jewellery is made out of, and black women are consumables. If you can make the mental jump to describe a naturally appearing skin tone "porcelain", you can find a way to describe a dark skin in a way that doesn't make you sound like a cannible.
One of the shades of Ben Nye's stage makeup I've seen that would work for me is Pale Vampire. Thank you very much, I love being compared to a bloodsucking monster. :P
Okay, I just want to clarify... NARS foundations are not necessarily associated with the skin tones of people from certain places. I am white and my color is "Fiji." Think about it... my white skin is nowhere near an islander's skin from Fiji.
The darker the foundations get the slightly more skin tone accurate the locations get, that's all I'm saying. My closest match is Tahoe, but I can't wear their foundations their darker colors are so orange it's ridiculous can't find a good match for me there... they're either too light or too orange.
I'm a woman of colour, and I've never thought the term 'cinnamon' would have any other implication other than what shade of brown I was looking at. I think they're reeaaallly over thinking this.
I'm an extremely pale white girl and I've had foundation named "almond" match my skin, I assume for that exact inside-of-the-almond reason. Also, now I think I want Kristen to name a line of lipsticks.
If I had a makeup line I would name the colors actually transparent very very pale very pale pale light A little less light Even less light Somehow even less light some nice yellow Laura Leech tan Light brownish orange A little darker brownish orange Very light brown Light brown Medium brown Dark brown Very dark brown Very very dark brown Darker then my soul BLACK HOLE
I guess she meand that usually «white» shades dont use food as names, they use things that are elegant or expensive , while using words as chocolate etc to describe black people its kinda cliche and fetish
I don't think theres anything wrong with her makeup. Its quite mean the way you phrased that. If you really needed to comment, you could have said something like "her makeup looks really nice, I think all it needed was a tiny bit more blending towards the neck and it would really look incredible". Not trying to throw hate at you just a thought to spread more constructive criticism instead of just being mean :-).
The point of the video was to see how products work across brand lines, not to make everything a statement on the personality behind different shades. The reach;;;
I think it's a reach to say naming makeup colors is fetishzing, it's relating colors to objects of similar colors. Like my tone is usually just light-beige or ivory, women of color get more food shades because what are they going to name the light shades if they name them food, cottage cheese? 😂 and then they aren't going to name dark shades Tree Bark or dirt but those are natural brown shades in nature. It is just nice sounding names and it's easier to remember your shade and relate it better. Not everything is out to get you, racism is alive and it exist but I don't think it exists in the name of foundations.
carrie fowler i said it’s not hurting YOU. If she wants to wear that much makeup, then she’s allowed to. obviously her skin looks fine and healthy. Even if it wasn’t, it’s her choice. It really doesn’t affect you at all, so no need to bring her down because of it :)
numbers are soulless. Reminds me of the dystopian novel "We" by Eugene Zamyatin, where no people except for the "barbarians" living"in the wild" had a name, they all had number codes like O-320 (I don't remember exact numbers, it's been a while since I read the book).
Why don't they just name shades with compliments, like: oh I'm stunning, oh I'm a genius. It would be great and I think it would make people smile while doing their makeup
DO THIS WITH CLOTHES SIZES AND DIFFERENT SHOPS
I'll never forget the pale foundation I found was called 'Translucent' my friend almost collapsed in laughter after I matched it
Lmfao 🤣
Wow, same
Lucky 😔🤧
😂😂😂😂😂😂😂😂😂
I need it
I feel like Freddie is "almond"
And Kristin is "interior almond"
call me mari lmao
👏👏
yknow they really are
My gosh you're right 😂
Why is that so true
Ok, that one foundation called "Alaska"-
Um, did that foundation company forget about the native population here??
I agree. I feel like giving them geographical names is stereotyping those locations.
They meant about the snow and the cold not about the people’s skin color but okay
Rachel Millspaugh no cause it’s about the snow
@@delancey3181 explain the other foundation names then 🤷
Then why not winter, Antarctica, frost, frozen etc? Because they used Finland and Norway for whiter colors and Cuba for medium skin tone they were clearly not thinking about snow. They were thinking the stereotypical people who live there. Its rude colorist and wrong in this day and age. Point. Blank. Period.
They should make colored foundations for cosplayers. Like blue and stuff. Not a cosplayers, but I want to be purple
also, they should make grey
Blueish Gray I wanna be a thanus
Honestly same
Blueish Gray i-
That would be so helpful for me
I feel like ive gotten closure now that ladylike has finally noticed how many analogies kristin makes
Wym?
Caterpillar86 kristen makes a lot of comparisons to things
I think someone should make a foundation line called “nude” and all the shades should be called “nude 1” “nude 2” and so on.
No . So you'll make the darkest nude , nude 12 ?
Business idea
@@brecareytv no nude 54, large choice heney
@@kn1fed girl, nude is supposed to be like your color skin not necessarely caucasian skin, makeup brands make the word Nude appear like a caucasian things but it's not
@@kn1fed are you actually stupid
Nude. It means not clothed. It also means skin toned. There are millions upon billions of ever so slightly different skin tones.
*Definition of nude* (the colour)
Me:👊🏻👊🏼👊🏽👊🏾👊🏿
Beaty industry: NOPE 👊🏻
Sugar Rainbow ikr
Yep, it means bare skin. So any colour.
I’ll say its more like 👊🏻👊🏼
I had a paint set and it said skin color on what the beauty industry thinks is nude and I was so mad
As an Ivory person, I can totally confirm that I am an illegal poached elephant tusk. Totally.
You win the internet today. Best comment EVER.
Sisters! I was out shopping with my friend one day, who is black. We walked into one of those shoe stores where the walls are stark white and lit from within, and she stopped, looked around dramatically, and said, "Where are you??!!" HAHAHAHAHA!
I'm ivory too
THANK YOU. I ALWAYS THINK THIS 😂😂
WHATS YOUR NAME MAN?
that bobbie brown looks so good on fred!!
it looks really natural on her and i can barely tell that there's foundation on her face!
I have the same name as you
**bobby
Maria Zaharakis Bobbi*
@@emmarose4962 Exactly. When correcting someone goes wrong. 🤣
They are never pale enough for me. What I get is "porcelain ivory" but what I need is "undead office assistant".
Lucy Holmes LMBO
I have never related to something more
Lucy Holmes yep with a yellow undertone. Not pink
I do
Yess. I’ve still yet to find as Mykie calls it pale people fluid that isn’t too dark for me. That or it doesn’t blend well.
Fenty Beauty:✋✋🏻✋🏼✋🏽✋🏾✋🏿
Kylie Cosmetics:✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻
Anila Rahman
Stolen comment
@@yalikejazz0 how u know?
Delila Kirkpatrick it’s not stolen it’s the original
@@yalikejazz0 how
@@yalikejazz0 The other person copied here lol look at the times
3:55 is when it starts
Jasmine Johnson THANK YOU
Jasmine Johnson thank you
Their intros need to stop being so long
Thank you
Not all hero's wear capes.
omg shea moisture got freddie looking casket ready!!!
PeechieMeechie11 😂💀💀💀💀
Omg hahaha
don’t take God’s Name in vain and capitalize the G😌✋
1 would be white. Then 2 onwards would be progressively darker with the number and then a letter for the undertone. N for neutral. W for warm. C for cool. So you could know that 10W really would be warm and a certain shade.
Ugh algebra I had a test on that today
Kinda like how Mac has been doing it for years..get with it everyone else
That’s what L’Oréal does
Rebecca Woodward "white" can be more than one shade though, so 1 should maybe be the palest?
+Sovea she meant like white as in pure white, like paper white
Nude should not be a foundation colour.
Suha Nafsi agreed!
Totally. I mean, aren't they all *supposed* to be nude?
Nude should be transparent
If I had a foundation line, I’d name all of the colors nude *just* to make fun of the beauty industry
Suha Nafsi color** 😭😭
Are shades not named that way to because they’re similar colours. Cinnamon is mostly a dark brown. Porcelain is typically very white and pale
Jade ikr these people are so damn extra
Exactly.. lol.
I'd say usually you're right. But every now and then you get a foundation that is named something that doesn't match any of the other foundations with that name for example- my perfect match is Almond by Too Faced and that Almond is a totally different Almond than what Freddie matched as
www.toofaced.com/shop/face/foundation/born-this-way-foundation/Born+This+Way+Foundation.html?cgid=foundation#start=1
Would you want your skin to be named after food? Lighter skin tones are fragile expensive things and blacks and other darker tones are food and things most people take for granted
LiYaH HaRdIsOn honestly i wouldn’t mind my shade being named after food. i love food dude. donut, ice cream, pancakes, waffle, cake
Honestly with those 40 shades of foundation, riri was probably tired of naming them so she just put numbers instead ! 😂😂
Les livresqueries du bonbon honestly, numbers make more sense and names don't do much. You wouldn't know if nude rose (or whatever) is brighter or darker than ivory but you can definetly say that 16 is higher than 12 so depending on which way it goes (high numbers are mostly dark) you can tell it's darker/brighter. Also, it tells you how far the shades are apart.
I know it was just a joke ! ;)
She just did everything right tbh
Les livresqueries du bonbon I
Les livresqueries du bonbon a lot of brands use numbers. Bobby brown does, Dior, Chanel, urban decay
I love the for the high end foundations Freddy actually got the tubes of them and Kristin was resourceful and got the tiny samples 😂😂😂
i think cuz freddie got stick foundations but she can also return them
if i had a foundation line i would name all of the foundations nude just to make fun of the beauty industry.
“what shade are you”
“oh i’m nude”
“oh same”
Nude and then a number so people can tell the difference.
Brown nude, beige nude, nude nude, black nude, white nude, ect.
Monroe Robbins no just nude throughout the entire line
Brenna lmao😂😂
I love Kristin's hair in this video! &that lipstick shade is lush on her!
Becka this is what i wanted to say too! she looks amazing! i love her hair like this!!!!
And the face highlight too!!
ik she looks so pretty
Her hair had such VOLUME, and the wave looked great!! 😍 And red lipstick really suits her
I mean nude is an innapropiate name, because in reality, all skin tones are "nude'.
The Random yo, it's just a name
The Random true
I agree
Oml..........😲😲😲
Nude is more of a spectrum, than a colour
They should do names that's are confident boosting. N10 beauty Y60 flawless W40 yaas qween
k fk I CRACKED UP AHAHAHHAHAHAHAHAHAHHAHA.
I'd buy a foundation that pumped me up for that reason alone! You're a genius
Beauty brands get at me
I’d buy that brand of makeup!
You know find the vegan? This is find the genius!!
If i made foundations i would name them all after compliments: "empowered" "fantastic" "perfect" "gorgeous" and so on
Live Laugh Love there’s a youtuber called channon rose and I think she named her eyeshadows like that
How would you be able to tell what color is your tone though? The names describe the color. Almond means color of an almond... etc.. lol
Yeet McGee You don’t, like every other foundation you swatch, buy it and remember. This video literally proves you shouldn’t use the same shade for every brand. You don’t need to know every fucking name. Just yours.
Yeet McGee look at the bottle...? I think looking at the bottle/swatching is easier than remembering the exact shade of an almond... how do you think foundations that are numbered work?
people would still say its rAcist bc they would say 'gorgeous doesnt mean the same thing as perfect🥺😌😌😌😡🥵😡😡😡😡'
Iove how Freddy brought the full high-end foundations and Kristin the tester pots, literally me 😂
It's all good tho because if Freddy doesn't want them, Sephora accepts returns.
Maybe sephora didnt have the ones Kristin wanted, so they gave her samples.
Freddy's were stick formulas that they don't sample, Kristin had liquid
Freddie*
I feel as though makeup companies, when it comes to the "almond" shade, need to specify whether the shade is the shell of the almond or the almond itself. That would probably help a lot.
Almond coat 🤔... Almond filling 😒....no. You're missing the point, ma'am
Stacia Marie true
Izzy Silver lmao
666 likes I'm not changing it
The only name I have a problem with is “nude” because literally every skin tone is nude. Most names like ivory and almond and caramel are just boring generic foundation shade names to me. You can tell most companies put very little thought into it
The foundation line with the names as nationalities did kinda rub me the wrong way tho
‘nude’ is an actual colour lol
That said, white women are generally given shades that connote something of greater value...like ivory or porcelain or alabaster as opposed to coffee and hazelnut. Obviously that's not as bad as the geography thing, or when only fair skin is considered "nude" which implies that fair skin is somehow more human or natural...but either way it's unpleasant.
I agree, those ones were messed up. I'm always curious who picks foundation names though.... and why my fave foundation brand thinks my skin should be called milkshake.....?
Natalie Mack I personally thought the country names were a good idea, can you please explain me why it's not?
Naming Foundations after countries was..... UGHHHH
I was just tapping my pencil against my notebook with the same expression as freddie, just pure disagreement.
Yeah I know!!! 😡😡😡
It honestly feels like a parody of a bad idea
Kristen’s hair during the sit-down looks amazing! The light shining down on it makes it look like the very front of her hair is blond and the rest is dark. It’s styled so nicely too!
Originally it was to help find a shade by relating it to common objects. I don’t think the initial intent was to fetishize people. Now, yea, companies get lazy and name them inaccurate names & that is indeed bs.
I know of colourblind people who rely heavily on a shades name to determine what they think the colour is so it can be helpful (in otherwords I agree)
when she said cinnamon as a name feeds into stereotype i was like.. k.. cinnamon is a shade of brown. sometimes they name paler shades stuff like oats and sand or whatever, but i literally just assume its a name for a shade for the sake of giving it a telling name. i dont think they mean anything else by it. theres nothing about sand or oats that can be fetishized, in fact if it were to mean anything it would imply that if youre this shade then you have no personality. id rather be compared to spice then have no personality. i dont know, sometimes i think they reach for stereotypes a bit to far in buzzfeed
I think if it was like Fenty beauty from the beginning people would complain about their number. I'm super pale so all my foundations are the porcelain, light, fair, fair beige, ect. it's just how the beauty company decided to name it. I don' t think any beauty line should be based on the name, because imagine if an eye shadow palette wasn't named by color and by numbers.
This is such a stretch in my opinion. As a person of color, the names of foundation have never bothered me. My skin is brown. Cinnamon, caramel, peanut butter, sand, and almond are also brown, with distinctive shades and undertones. I feel the intent in the beauty industry by naming their shades these colors isn't to degrade anyone's race, but to give you an idea of what shade of brown you are picking up and what sort of undertones the foundation shade might have. The real issue in the beauty industry for people of color in my opinion is shade inclusivity. More often than not, people with really deep skin tones, or really light skin tones can't buy certain foundations because cosmetic companies don't consider us.
Olivia Williams I agree. We are literally reaching for offense at this point.
Thank you for writing this so I didn't have too. xxxx
AMEN! Like how is "almond" more offensive than "sand"
Yes. Thank you so much for writing this. I thought the exact same thing.
i mean yh i feel like ivory, is calling me a slab of stone, i would much rather have smthing delicious sounding like roasted almond tbh, i was a bit irked on how long they went on about it. i much rather have companies expanding colours and undertones than really care baout the naming of said colours. i have a friend that's super super pale, and it is impossible for her to find a good match :/
I love how they always go deeper into subjects in terms of their social significance. That’s something that I love about Lady Like. I mean, a lot of channels just talk about really surface level stuff but that never happens on this channel and is why I continuously go back to watch more of it. Weather or not they’re ‘right’ or ‘wrong’, the fact that they put real thought into what they do or talk about really makes me appreciate them more.
That and I love everyone involved in the channel.
My foundation is Ivory. I'm an illegal poached elephant tusk.
Ginga Ninja Gaming same
SAAAME
Lmao I'm pale ivory xD
My concealer is 'Bavarian Cream'. I can confirm I am a dessert.
Ginga Ninja Gaming my shades ivory too and I live in Arizona I just don’t tan on my face
I want a makeup company to name all their tones “nude” just to get people confused
“Hey what’s your tone”
“Nude”
“They all say nude”
I eat bananas with chopsticks yes, please makeup brands! What an awesome April Fools joke would that be?
Scarlett_Wings :3
I hope makeup companies keep in mind that all their tones are nude and not just one white tone that was said to be nude in crayola boxes
That would be a genius idea like a company produced a great variety of shades but they're all called nude. Chaotic good
I eat bananas with chopsticks Right I agree with you there
Yeah, it confuses me. "Nude"= skin colour... so, surely all the foundation colours should be different shades of "nude".
First time seeing Eugene with facial hair and I'm dead. He just got even more attractive!!!!! I didn't think it was possible
love how we all got recommended this at the same time
Everyone repeat after me:
Having an opinion is okay. Expecting everyone else to share it is arrogance.
Doesn't matter who you are, what your opinion is - everyone is entitled to their opinion. You are not entitled to control other people's opinion's. You are not entitled to bully other people for their opinions. Whether you're yelling at people for being "too sensitive" about foundation colours or you're shouting at people who think the colours are NBD because they're clearly being racist or dismissive, you're wrong by default because you are entitled to YOUR opinion, guys, you're not entitled to everyone else's.
Food for thought ;)
Annie Lucy it may bother someone if they have opposing views but one cannot control them. As a gay person it bothers me when people hate gays but I cannot do anything, education of issues is great but force is incorrect no matter the opinion. I completely agree with you m.
Annie Lucy am i the only one who actually repeated everything?....
Okay, but have you ever considered that typing a comment for a slight minority talking the undertones of this video might be pretty sensitive? This feels like you’re saying “people are entitled to their opinions but not when they’re mean about it or disagreeing with me”...
Your snark at the end really negates your whole point
Exactly :) the best way to overcome stuff like that, in my experience, is to calmly correct or explain. If the other side ain't gonna listen to polite correction they're not gonna listen to ranting, either. Take responsibility for your thoughts, your feelings, your actions, but recognize you can't change theirs. Sometimes and asshole is just gonna be an asshole, you know? I'm not saying you shouldn't oppose them, but don't wrap up your wellbeing in trying to change them x
I have yet to see a light tinted cinnamon so I don't mind if they call a shade for a deeper skin tone cinnamon. The naming of a foundation is not the issue. It's the shade variation the company has available for a variety of women. If the brand has only 5 shades, they're only focused on the people with the 5 shades. That's what makes Fenty, Make Up Forever, MAC and Nars truly great brands for a skin tones across the board because they make their product accessible to VARIOUS skin tones.
PhoebePebbles this is random, but you're so pretty!
PhoebePebbles exactly. I have no issue w shade names. I know I'm usually going to be something sand or nude...it gives me somewhere to start.
Idea: people from the countries that NARS named their foundations after try them on and see if they match.
Im was born in Anchorage Alaska and im black...and native Alaskans are close to my colour since im a light skinned black woman.
The point I was trying to make was that in this modern age its silly to name foundations after countries, there isnt really an average people migrate and travel more now than they ever have before. There are dark and medium and light colours in every nation.
+
I do understand why this is problematic but my matches with Nars are still pretty close to my origins I was happy with their names.. But I still wished they changed to numbers I really prefer it it is more complete in a way
I had no idea they had foundations named after countries so i looked it up and found out that their second lightest one is called ”Finland.” As a Finn, that sounds pretty accurate. 😂
Are people going to ignore the fact that this is a really good video idea. In this era of TH-cam it’s hard to think of new and exciting videos that will entertain all varieties of people. But people have to exploit the flaws of it.
1. You can use your hands to apply makeup. Why do you care so much
And
2. People can do whatever they want to do. Woah, wow, really? So just stop trying to make everything your way. That’s the beautiful thing is that people have their own choices. SO KEEP IT TO YOUR SELF. Opinions are great but, when their taken to far, it turns into a monster
Izzy Froyo people are allowed to do whatever they want, meaning they are also allowed to comment their opinion on video. I'm not saying that you aren't allowed to say this, but you are being really dumb
Preech sis preech
People can do whatever they want, so. They're allowed to share their opinions :))))
comment sections are literalyy made for people to share their opninions about the video, and you're telling us not to?
time she's basically saying if you dont have anything nice to say just dont say it at all lol
"Different types of nuts,
n u t m e g"
Nutmeg is actually a seed, not a nut :D
@@vacafuega that's op's point 😐
@@irlwillsolace right! And i'm building on that point by sharing trivia :D it's like... a cooperative conversation? As opposed to a debate. Whatever the antonym of "debate" is
woob woob that’s on my country’s flag
@@jenny.1693 Grenada 🇬🇩? That's awesome, thanks for sharing!
*buzzfeed* : **puts eugene in the video for 2 seconds**
*comment section* : “EUGENEEEE”
도움 Eugene is awesome
Not gonna lie I was on my way to comment "Eugene!" when I read your comment
Lol I was looking through the comments to see if there were any about him actually and surprisingly there weren’t much. I only saw two, yours and one other person.
I only came down to the comment section to see reactions to his facial hair. This is the first comment I have seen mentioning him at all though.
I mean, yeah.
In ten years I'm going to release a foundation line and use a noun generator to pick the names. Yo-yo, armchair, pinecone, and sledgehammer will be the best sellers
I can’t wait to see that!!!
Sam N LMAOOO watch this happen to
imagine:
what's your foundation shade?
oh it's samurai sword, what's yours?
couch
imagine:
what's your foundation shade?
oh it's samurai sword, what's yours?
couch
omg i hope my shade is sledgehammer 🤞🏼
I’m always porcelain in everything but it’s so hard to find a colour light enough for me because porcelain sometimes even looks a little to dark 😂😂
minimissmixa same I usually just pick up the lightest shade no swatching necessary
same! the only shade ive found thats light enough (and not *too* expensive) is flesh cosmetics' "froth" shade. its my favorite!
SAME or they're light enough but the undertone is completely wrong
Same here, I always buy porcelain and still somehow look like I'm wearing a mask
I use maybelline dream matte mousse. I mix it with sunscreen and moisturiser to make it lighter, because even light porcelain (The lightest shade) looks like 10 layers of fake tan.
I love that Freddy thinks so deep into this, or the writer of the script thought so deep into this, but honestly. Beauty industries are just picking words that are a similar color to the foundation. Porcelain- it's white. So really pale white people get porcelain. Cinnamon- it's brown. So black people get cinnamon. Hazelnuts are also brown. Seriously, Nutella is a reasonable skin color. Then you get those weird in-between shades where marketers have to pick names that sound appealing, like almond instead of baby vomit.
Addison Diamondhurricane exactly
Baby Vomit needs to be a shade name pronto
It's interesting to hear how Freddie feels about the foundation shade names for women of colour, specially Black women. My skin tone is quite deep, and I *love* the names that are usually used for my foundation shade. Nut and spice names are beautiful!?
Adom Acheampong I'd much rather have mocha or chocolate than porcelain or ivory tbh
I’m ivory and I’d rather have the name almond or cinnamon, because ivory reminds you of soap and like almond and cinnamon feel more cool!
the bobby brown foundation looked like it was Freddy's exact match. It was so pretty on her skin
Bobbi*
Bobbi Brown foundation is amazing. Don’t know why it’s not more popular
Sharney not cruelty free and kind of expensive
I’m so pale, my color is literally “pale ivory”, like IVORY IS LITERALLY ALREADY JUST OFF WHITE 😂
Me toooo
LMAOO
I just look for the palest one w/ slight cooler undertones.
Picking foundations for stage productions has led to me finding some interesting names for shades... "Armpit" was one I legit cackled over.....
@@AerCloud ah, yes, I will be playing sweeney Todd with the foundation color of *armpit*
foundation shade names are wild. i'm a very pasty white girl and i've definitely worn a shade called "almond"
My foundation is called “Alabaster” and that’s deadass just a rock.
Cammie Yeah do u use Jouer?
Mines porcelain. I'm so white, and have impossible skin. It won't tan. When it sunburns it sunburns fast and becomes a shade whiter when it heals 😂
mines nyx alabaster, but i had no idea what the word was I thought 'alabaster' was an animal like armadillo or someting XD
Me too I have freckles so its just like....ok
Psychic Vampire same
For everyone asking what you could call darker skin coloured foundation other than food names I have compiled a quick list to prove it's easy and not time consuming to just look. These in my opinion could be used: hazel, bronze, umber, Sienna, axinite, tan, mahogany, dusky, sard, pale brown, fawn, rosewood, deep brown, russet, dark copper, maple, tawny, andalusite, warm oak or honeyed oak? Perhaps then there would be a variant from all darker colours being just food related. There are words for different shades of brown along with item names of objects with a brownish colour, people just aren't using them. These are from my memory and some other sources, so apologies if not all are spelt correctly. This took about a minute. I'm sure these foundation company's have that time. Or even easier just use a number. It doesn't take a genius to remember one number.
Great examples. The names you thought of we're amazing. Still, I don't think there's anything wrong with using foods. Personally, I think almond, coffee and cinnamon are still lovely names. Variety would be nice though.
Fred said, she would rather they call the foundations something like "color 450"! Did anyone pay attention to the video?
@@daisychainmilk Chloe said in her comment it would be easier to just use a number.
@@kirin1230 oh, I know! I wasnt replying to the OP! I mean that other people in the comment section were being rude to Freddy even when she clearly stated in the video what she thinks they should call the shades of foundation. Sorry for not clarifying that in my first comment! 🐰💖
@@daisychainmilk Ohh, sorry then. 😅
Idea: a foundation line and the only shade name is “nude” and then a number.
Great stolen 💡! Idea
Connie Clark no?? I’ve never seen anything like that??
@@eaglesc You probably might not have copied it but there is a comment very similar to yours which has been written before yours
But in 11k comments there are bound to be 2 people with similar ideas 🤷🏽
Freddie’s skin is soo pretty and perfect, why even waste money on foundation?
purplesquishyrabbit 1 because she wants to!
In a few other videos Freddie has said she doesn't wear makeup a lot of the time.
Believe it or not people wear make up because they want to, not because they have to
markeya lee I think she just meant that her skin already looks so good, the foundation doesn't really make any difference (so why use a product that doesn't even make her look different/better in any way)
Foundation also helps to keep other stuff like bronzer for more time so even with really smooth skin is not pointless to have one with a good match with your skin. :)
Now mix all the colors together and try it on
Carley Dolan then people would say they were copying s*****
Frankenfoundation?
then get lashed at bc Safiya made a video like that
Carley Dolan yes
Carley Dolan then they'd copy Safiya
This is why I love Kristin; all her metaphors are killing me
They really are the best
Where are all the comments like this video was posted 2 years ago like🤨🤨🤨
Umm there's 11k comments
Btw I’m a little sad that they merged Lady Like and As/is. They were two different groups of people!
I’m so confused brown foundation is called mocha cause mocha is brown?
Peryn Curry yes next we are not allowed to call dark chocolate dark anymore...
The point is us whites are expensive things jewellery is made out of, and black women are consumables. If you can make the mental jump to describe a naturally appearing skin tone "porcelain", you can find a way to describe a dark skin in a way that doesn't make you sound like a cannible.
Aurora Häkli what would you rather have brown foundation be called?
Aurora Häkli um? porcelain is pale? just like the skin tone. i dont find a problem with it. its just a damn shade get over it
Aeryn numbers and letters like Fenti and Mac. there are lots of shades of brown.
They should do one with bras:
Same sizes at different stire
Yeah, my shade match in Estee Lauder is "cool bone." Nothing more "desirable" than being compared to a skeleton, am I right?
Mine is 1N2 Ecru... I love being compared to unbleaches Silk...
Well at least the bone they are comparing us to is cool
One of the shades of Ben Nye's stage makeup I've seen that would work for me is Pale Vampire. Thank you very much, I love being compared to a bloodsucking monster. :P
At least you’re “cool” lol
You are a skeleton.
@everyone who is talking about Freddie talking about the foundation names
Fetishisation. F-e-t-i-s-h-i-s-a-t-i-o-n. Not racism. NOT racism.
Rebecca Lakos huh?
Everyone is kinda bash8ng Freddie for saying the names are racist when she actually said they are fetishizing
I really thought she was reading too deep into foundation names lol
At buzzfeed you can walk around wearing anything and no one will judge
yep
They already know
Worst. They judge But dont say anything about it, instead they say somenthing like :queen you look Great, i dont notice
Most people probably assume that, if people are wearing something weird, it’s for a video.
Okay, I just want to clarify... NARS foundations are not necessarily associated with the skin tones of people from certain places. I am white and my color is "Fiji." Think about it... my white skin is nowhere near an islander's skin from Fiji.
I don't have a NARS foundation match, but my concealer is Chantilly
im punjabi and my shade is punjab lol
Megan new sub thanks for explaining !!
The darker the foundations get the slightly more skin tone accurate the locations get, that's all I'm saying. My closest match is Tahoe, but I can't wear their foundations their darker colors are so orange it's ridiculous can't find a good match for me there... they're either too light or too orange.
Still it’s wrong to label the color of skin to were The people are lightest or darkest. (Weather or not it’s accurate)
10:33 "you still look a mess"....the friend we all need 😂
tunecouture jj
Lmao true I’m that friend 💀💀
Fenty Beauty: 🏻🏼🏽🏾🏿
Kylie cosmetics: 🏻
cute cartoon photos
Stolen comment
U stole it 😐
Correction: Kylie: 💛
Wut emoji is that
Like what category
I'm a woman of colour, and I've never thought the term 'cinnamon' would have any other implication other than what shade of brown I was looking at. I think they're reeaaallly over thinking this.
Rosh Rosh lmao fr i didn't get that part at all
I'm wondering what comparison they would prefer. Wood names? Types of soil? What is the brown equivalent of porcelain?
I swear, freddie is legit REACHING
Many times the “cinnamon” is not near the color of cinnamon at all. It’s just this random name the beauty industry invented
theyre just named random arty sounding names like ???? freddie is REACHING
Okay but Freddie in the red sweater made me gasp, she GLOWS
I am obsessed with Freddie
srslytoni
Ikr she’s gorgeous 😍😍😍
Those foundation names are making me hungry in the beginning 😂
Itsyaboi Shay I'm eating rn yay
mmmmm sand...
+Rudolph Jacobson homer comes to mind
*B E I G E S A N D*
Itsyaboi Shay s.a.m.e
My son Eugene appeared,wassup
And makeup brands need to get their things together
Alicia Cruz I like your profile pic😜
Alicia Cruz I like your profile pic😜
Alicia Cruz a lot of people like your profile pic.
Alicia Cruz I like your profile pic 😜
I DONT lIKE YOUR PROFILE PIC
I'm an extremely pale white girl and I've had foundation named "almond" match my skin, I assume for that exact inside-of-the-almond reason.
Also, now I think I want Kristen to name a line of lipsticks.
JessTalks lol
Fred: it's called cinnamon cuz black people are spicy
Me: it's called cinnamon cuz cinnamon is brown
Ba Nana yeah and our skin is brown :)
Ba Nana exactly!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Exactly!!🙄
Cinnamon is brown lol it’s literal. Some people take things too hard s. Not like they said mud or sh*t and for non POC “pure” “superior” 😅😂
Words have tones and connotations...
If I had a makeup line I would name the colors
actually transparent
very very pale
very pale
pale
light
A little less light
Even less light
Somehow even less light
some nice yellow
Laura Leech tan
Light brownish orange
A little darker brownish orange
Very light brown
Light brown
Medium brown
Dark brown
Very dark brown
Very very dark brown
Darker then my soul
BLACK HOLE
PotatoGurl123 *** and Laura leech tan
I think I would be "very light brown".
lol id be very very pale
Knowing my face, very very pale
I’d be light brown which is like tan
The original comment section :
well Imma head out
Freddy, macadamias are actually pretty light. Kristen would be closer to macadamias.
maybe on the inner side but as far as i know it's pretty "brown" on the outside
The shell is brown though
Not the point-
They should make one like this but with pant sizes
Emily Cox ugh yes
Havent they?
oml yes
i think it'll honestly scare me to see what insane differences there are for kristen bc plus size clothing seems notorious for being weird
I don't think cinnamon means "spicy " because of a colored woman's personality I think it just means the color of cinnamon... lol
Dragoon I think she looked wayyyy to into that
+Izzy Louise same
I guess she meand that usually «white» shades dont use food as names, they use things that are elegant or expensive , while using words as chocolate etc to describe black people its kinda cliche and fetish
Loreto Hidalgo It's not the deep, they're just using fancy names that sound nice and low-key match the colour
One of my best foundation matches ever was to a shade called "cream" - altho my girlfriend at the time called it "ghost"
Nowhere has my shade. I guess not that many people are green tho.
wtfRICK
Same
Iam basically an olive
My friend had some failure somewhere in her body when she was a baby that makes her skin slightly yellow. She's never gonna find a foundation shade
@Everyday Everynight Latata maybe
Elphaba, that u?
EUGENES BEARD THO
i was scrolling down the comments in shock of not seing any comment about eugene but here you arrreeeee
Wanaka I know I was feeling the same way!😂
Me too he looks HOT like omg :P
kikoritax33 he is 😂wym
Biem EUGENES bread is really funny and good
Someone tell Kristen about beauty blenders please.... That makeup is like a mask
niamh roe I know.. It was really disgusting to watch
Finally someone said it...
I don't think theres anything wrong with her makeup. Its quite mean the way you phrased that. If you really needed to comment, you could have said something like "her makeup looks really nice, I think all it needed was a tiny bit more blending towards the neck and it would really look incredible". Not trying to throw hate at you just a thought to spread more constructive criticism instead of just being mean :-).
Also, someone teach her how to put on lipstick without coloring outside the lines...
ok u have ur opinion but just let the girl live god damn
Kristin... Babe. Love you, but that is SO much foundation. I can't imagine that looks good in real life!
Isabella Camacho exactly what I was thinking
Remember tho they are kinda going more for the “stage makeup” while doing this because they are filming.
Never mind way too much
Same! It looks sooo cakey
She has intense redness tho so I think she caked it on to try to layer on coverage.
Fenty beauty:👍👍🏻👍🏼👍🏽👍🏾👍🏿
Kylie cosmetics:👍🏻👍🏿
Just Lucy Amber
Stolen comment
Me: comes to the video to see how the various products will differ
Buzzfeed: complains about the naming of products for the first quarter of the video
Valsigo _ I know right so annoying
Maybe because that’s the point of the video! Just a thought..
bee swarm THANK YOU
The point of the video was to see how products work across brand lines, not to make everything a statement on the personality behind different shades. The reach;;;
Ikr omg
good luck telling that to crayola 14:39
Rei LMMMMMMAAAAAOOOOO
4:11 IN LOVE WITH KRISTEN’S HAIR😍✨
ME TOOOO THAT ENTIRE ENSEMBLE KILLED IT
Violeta Christy o
Violeta Christy Ss
OMG same!
I agree that the number system is a lot more inclusive!
2:39 maybe they call their shade cinnamon because cinnamon is brown
Elley Henderson fr
Holy shit! A logical fucking thought!!
Honestly 😂
No shit Sherlock
Noooooooooo... Really? Who would've thought of that?
when the foundation was poured on the beauty blender I died on the inside
Same
Eleni Linou yt i frickin died bro
Omg saaaaame. I was like 'who u disrespectin sister's😂😂
Eleni Linou I
It made me hungry 🤔
my shade is literally called 'translucent'...i need sunlight..
Yep...I once won a paleness competition with my friends against the finalist - a piece of paper. I'm with you there.
Mine is called light porcelain...
Mines ‘snow day’
My sister.
Same ^^
In Kristin’s last right side the foundation was called ‘Ivory beige’
If you pause, the bag clearly says Nude Ivory, which she says.
"I feel like a character in the movie White Chick" lmaoo I love Fredie
Sarah Snyder I
If I had a makeup brand all of the colours would just be called complimentary words like beautiful, gorgeous, stunning, fierce, queen, wow, YAS, etc
Lucy I don’t wear makeup, but I love the idea of wearing something, that the colour name of is YAS
Yes that would make many girls AND BOYS feel a lot more confident!
Eugene lookin like a SNACK
u mean engine sweaty?? get it right next time
Miniature Bob Saget Your wrong it is not engine. Or sweaty sweety.#haterslearntospellmovement
My color always is Beige, kinda a boring color... and I'm a boring person.
Mine is literally called translucent. Not translucent setting powder. The lightest shade of foundation.
Sydney Lauren what brand is it?
Omg wtf
I use Mary Kay translucent, lol
Mine is ‘transparent’
Mine is called linen. Because who doesn’t want to be bedsheets 🙃
I never knew foundation colours judged me
Obviously. We should all be really offended by it
They don't lol
OhManHolyShit JK ARMY??? (Same)
Αθηνα Τσιαβακου yea
OhManHolyShit JK they don't
I think it's a reach to say naming makeup colors is fetishzing, it's relating colors to objects of similar colors. Like my tone is usually just light-beige or ivory, women of color get more food shades because what are they going to name the light shades if they name them food, cottage cheese? 😂 and then they aren't going to name dark shades Tree Bark or dirt but those are natural brown shades in nature. It is just nice sounding names and it's easier to remember your shade and relate it better. Not everything is out to get you, racism is alive and it exist but I don't think it exists in the name of foundations.
Cherokee Clarice yeeees well said
Cherokee Clarice exactly
Omg yes exactly.
Cherokee Clarice yasssssss. Preach
Though what you are saying is quite true. But 'pure' isn't an object and that could be offensive to some people.
I also like when foundation names are nice and literal. Like light ivory, medium ivory, dark beige, medium, deep... just actual colours.
she does not need that much foundation oh my god kristen
carrie fowler I know right it was cakey and girl needed a beauty blender I love you kristen though please dont clog your pores
Maybe she likes wearing that much. Doesn’t hurt you for her to wear that much, does it? :)
Rose it could literally hurt her skin but go off
carrie fowler i said it’s not hurting YOU. If she wants to wear that much makeup, then she’s allowed to. obviously her skin looks fine and healthy. Even if it wasn’t, it’s her choice. It really doesn’t affect you at all, so no need to bring her down because of it :)
carrie fowler don't tell her what to do
Can we just stop to appreciate how Hot Eugene is...
I don’t see anything wrong with naming foundations, I see it as a celebration of each individual skin tone.
Camille by Starlight right , I'd much rather be named than be a number. Foundation doesn't define you ... Buzzfeed is running out of ideas
I totally agree. I feel like it's a reach for sure. Like going in depth about the implications of being cinnamon like...
numbers are soulless. Reminds me of the dystopian novel "We" by Eugene Zamyatin, where no people except for the "barbarians" living"in the wild" had a name, they all had number codes like O-320 (I don't remember exact numbers, it's been a while since I read the book).
yeah, and it's not just the darker shades the lighter ones have names like honey and vanilla
I think it’s better that way and easier to identify than numbers.
Why don't they just name shades with compliments, like: oh I'm stunning, oh I'm a genius. It would be great and I think it would make people smile while doing their makeup