Itacate Foods with Martha Y Díaz | A founder's journey to bring Latin cuisine to the backcountry

When Martha Y Díaz fell in love with backpacking several years ago, she wanted the food she and her friends brought to camp to nourish them body and soul. Longing for familiar flavors and dreaming of diversifying the backcountry menu, Díaz founded Itacate Foods (itacatefoods.com). The venture helped her create a sense of belonging, empowerment and healing for herself and others in the outdoors.
Read more at www.rei.com/blog/video/martha...
Learn more about REI's Path Ahead Ventures at www.rei.com/path-ahead

Itacate is a word my mother uses everyday.
Gave you the like without waiting for the video to load.

[@carmenibarra4243]

This is so awesome that @REI highlighted the story of this entrepreneur! Now the question is when will they carry this brand?

[@philipreasons3298]

❤ Exactly what I wanted to say ❤

[@rei]

Great question, Carmen! REI is supporting Itacate Foods by helping them to scale their capacity to bring their delicious backpacking food to more people!

[@teresalara-jaime3044]

Itacate” Mexican food for the soul, for the adventure, to bring joy from home to everywhere you go. We are proud of this Mexican young woman, an entrepreneurial, a professional, founder of an excellent product. Mex-I-can!

[@Davebone87]

“Choking out the whole house” I know that one,hehe!

[@emmahandziuk2972]

The food was awesome, Martha! Extra win that it offers flavorful vegetarian options to enjoy while backpacking!

[@rei]

Vegetarian and vegan options! 🙌

[@leogadget]

¡Mucho éxito, Martha! Qué orgullo conocer tu proyecto, saludos desde la CDMX.

[@atitoi5233]

When will REI start carrying this brand of food?

[@rei]

Thanks for the question! We're currently helping Itacate Foods to scale their capacity, so they can serve more people.

[@JTobiason]

Beautiful and important work.

[@rei]

Yes and yes. ❤ Thanks, Joe.

[@jonsoto]

Looking forward to it!

[@robertodiaz5580]

Que chingon, viva Itacate 🇲🇽...

[@jasminesanchez9035]

I started choking up at the end. Martha! You are absolutely AMAZING!

[@JEFFBARKER-lq7zg]

What a great story, congratulations Martha

[@Kreeaas]

This is so outstanding! Love you, Martha!

[@phylibar]

I look forward to trying her brand!

[@cristinacruznavarro4722]

Que chingon poder comida tan rica in the Backcountry. Your work and dream is so important Martha. Aquí estoy para apoyarte. Adelante al éxito ❤️❤️❤️❤️

[@byrnes22]

great video! excited for itacate foods not just for backpacking but now that I'm living abroad I miss Latin food more than "American food"

[@sergioc404]

So when are these going to be available at REI?

[@rei]

Hi, Sergio! We're currently helping Itacate Foods to scale their capacity, so they can bring their Latin backpacking food to more people.

[@ivargasdi]

Beautiful message Yoli… we wish you the best for this great project !!

[@Nataliafch94]

This is beautiful. I can't wait to try her food.

[@rei]

🙌🙌🙌

[@vinuezaer]

Wonderful

[@californiadaze]

Love this! So inspiring ❤

[@rei]

We think so too! ❤️

[@juliengauthier1475]

This was beautiful

[@AnxiousGary]

This was so nice!

[@rei]

Thanks for watching, and thanks for commenting!

[@Davebone87]

But yes, avocado oil and olive oil are much better choices. ¡Te deseo mucho suerte!

[@Mark-zy5uj]

Canola oil. Soybean oil. Caramel color. No thank you.

[@stimpy1715]

Why bring race in to the outdoors?

[@andymytys]

So everyone fees included and welcome. What I see on any given trail does not equally reflect the US population at all. You can walk 1000 miles and not see a POC backpacker.
Race is in the outdoors, it’s just 99%+ white.

[@sharpthingsinspace9721]

So you didn’t get the message of the whole video? Allow me to try and boost your knowledge, the vast majority of backpackers are Caucasian so the industry caters to……….. watch the video carefully again.

[@yarnstead]

Because the outdoors and the outdoor industry are part of the larger world, not separate.