E3 2013 - Microsoft's Don Mattrick Interview
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- เผยแพร่เมื่อ 4 ต.ค. 2024
- Geoff Keighley questions Don Mattrick on the Xbox One's online requirements and the Microsoft's next-gen direction. Interview filmed before Microsoft's E3 Press Conference.
For everything happening at E3 go to GameTrailers: www.gametrailer...
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Sony should have paid him for being such a good salesman for the PS4.
He did a good job.
Funniest part was when Geoff was like "Really that's your message?"
He sold me a PC
He screwed up so bad if i was Microsoft I would sue him for being a saboteur.
jxsilicon9
They booted him so hard i landed all the way at Zynga.
He is fucking up that company now.
lol "So stick with 360 ... That's your message?!"
You can see him seething. Don’s statement was offensive to all gamers, irrespective of brand loyalties.
@@HULKHOGAN1 irrespective? You mean disrespectful, right?
firecrackerjack68 No, I mean irrespective: as in all gamers were offended by his remark regardless of their console loyalty.
Y K he does have a point though. This was 2013. If you have zero internet access, you should be working so you could afford internet. If you’re a gamer, you definitely have internet.
TequilaMockingbird
Most people don’t have access to good internet, not because of price, but because of shitty infrastructure. Internet back in 2013 and ever current internet is far too unstable for always online.
To this day Microsoft never recovered from this interview.
Fortunately there is a product for people who don't have any sort of connectivity, it's called the PS4.
Sony Ponys are still bothered by this? This happened months ago and a lot has changed since then. How pathetic...
I've never owned a Playstation console in my entire life, so think twice before calling me a "Sony Pony". I'm just pointing out the fact that Don Mattrick is a total dumbass saying that they should buy their last generation console if they have no Internet. No, they should go to its competitor which would be the Sony PS4. Why get an Xbox 360 when you could get a PS4? So, yeah, Don Mattrick made a complete fool out of himself.
PAXperMortem yeah...a lot has changed since then...but guess why?...thanks to sony that fucked your dirty shit company... MicroShit....thats why u can now play offline....and lend games. Fanboy.
ProClifo I think what he said is retarded but if you can afford a gaming console, a luxury device, you should be more than able to pay for an internet connection.
bob fred The point is, the console shouldn't cripple itself to be unplayable just because it doesn't have an internet connection. It is pointless if you just want to play offline. I could come up with countless circumstances where you don't have Internet access. As long as you have electricity, you should be able to play on your console.
The man that almost killed the Xbox.
almighty_luigi and then killed a mobile game company within 2 short years
Matt McCoy lol
almighty_luigi Almost?? He practically did destroy Xbox franchise cause now gamers don't even trust Microsoft anymore dang.
‘Almost’ xbox is dead lol
@@duckagon9359 L
The interview that killed Xbox' popularity in America.
Xbox is still pretty big in America, it's actually in places like Europe and Japan where Sony kills them
@@JavierSanchez-dq8ie
It's big but not like in the 360 days when everyone and their mothers had a 360. it was 80% xbox and 20% ps3, now its 70% ps4 and 30% xbox one
If by "America" you mean the whole world, then yes, you are right
@@felipeangel3267 Playstation was already more popular on rest of the world but not America. This even changed Americans minds.
Thomas Schmidt not true you made both of those statistics up
Sony should be paying this Don Mattrick guy. He sells PS4's all most as good as a Sony does.
Found your comment 7 year later
@@Someone-eb6ih same
Cbomb is a R.I.P. or I woulda bought a ps4
Better actually xbox 360 sold more than ps3 up until this interview lmao
@@Someone-eb6ihFound his comment 10 years later
Don Mattrick>>>>>Sony's marketing department lmao
( ͡° ͜ʖ ͡°)
Drew The Conqueror of Worlds Iluminati confirmed.
smells like fish up in here. close your legs ppl
+Drew The Conqueror of Worlds i see 29
+Axel Polo ya that was written over a year ago
This interview should be taught at all marketing classes
@newsoul.9 Is this Don Mattrick?
@New Soul.9 yeah if you want to destroy your company lmfao
@New Soul.9 that's the reality in business Bec pissing off your cosumers is a dumb move. they are your source of income so never ever disrespect or insult them because they can easily replace you.
@newsoul.9 There’s a tiny little thing called supply and demand.
If one brand doesn’t meet consumer demand, and another one does, then consumers will move over to the other product to suit their needs. That’s a fact in economics.
Try and use your head a little, ‘shrug emoji’.
@newsoul.9 let's be honest here. He said this out of spite and as a snarky answer because of all of the backlash. It wasn't genuine. And it hurt xbox.
You can see Don's career go down the drain at 1:50
Don Mattrick is probably the best PS4 salesman around. I've never been so encouraged to buy one. He just advertises and promotes Playstation so perfectly
He really helped ensure the Xbox's downfall. Which is still going on to this day.
You can tell Geoff got annoyed at 1:56 when Don said that
he owned him so hard lmao. I still watch this video when im pissed off
2:03 think I heard Geoff laugh a bit
Xbox is still recovering from this interview nearly a decade later. Lmao
This was the moment Geoff Keighley witnessed a suicide and millions of dollars vanish into thin air
2024 and recent sales show that the PS5 is outselling the XBSX 5 to 1 so far this year. Xbox never recovered from the disaster that was the XB1.
Best commercial for the PS4
This dude almost buried Xbox deeper than dinosaur bones.
He lowkey did. Remember that in the PS3, 360 era, Xbox dominated by a landslide. The whole Xbox One reveal and Don Mattrick’s remarks essentially handed Sony a win that lasts till this day.
@@OBOBProductions it didn't tho .. The ps3 outsold the 360
@@ValSX They're not wrong, though; for the majority of the seventh generation, the 360 _was_ decisively ahead of the PS3 in sales. On top of the 360 having a headstart by roughly a year, the messy launch of the PS3 was a major shot on the foot. It's only around 2011, after major shifts in both Microsoft and Sony's strategies, that the PS3 began to catch up and eventually surpass the 360's sales.
@@DavidHutchinson0713 that is true, but you can't say the 360 dominated by a landslide
@@ValSX Not until after next gen came out 360 won the generation
Here I am 8 years later still on PlayStation thanks to this man
Hope you don't like crash games lol
@@jorgej4071 activision have nothing
@@jorgej4071 hope you like crashing games. Bethesda and activision are known for that.
@@jorgej4071 hope you can finally get good games
True gamers play on PC only. Consoles haven't been good in almost 20 years.
6 years later and I'm still shook.
Xbox fanatic lol I didn’t your species of xbox fans still existed.
@Xbox fanatic I know what is going on. I have an Xbox. Sadly, there are no exclusives that interest me on Xbox besides Halo. I'm switching over to PlayStation when next generation of consoles hit.
Helljumper what took you so long.
@@Helljumper7200 all of microsoft's exclusives are on pc anyway, if you have a pc then there's no reason to get an xbox.
@@gregorymirabella1423 exactly it's ponies who care about console sales. It's about the ecosystem now. Pc, xbox and xcloud would have bigger install base than PS and Nintendo combined
One of the craziest things to happen in the game industry
@newsoul.9😂😂😂 what?
Blud shot the biggest friendly fire in the history 💀💀
💀💀💀
This dude ruined the image of Xbox. Thank God Phil is working hard to re-gain the lead.
Phoenix T And he is doing a wonderful job! God bless Phil Spencer.
SP4RTAN XL Trueeee!
Don ruined Xbox it will take at least another console generation to gain up where the ps4 is at right now... I hate people like don matrick who only care about making money, this guy doesn't care about Xbox, the moment he saw the sell difference and the way he didn't get what he wanted, he abandon Xbox and never looked back and never cleaned up his mess and left it to Phil spencer to fix all himself... Fuk you don matrick
+trvisXX Apparently this guy makes millions. LOL.
+Kyle 400 #sadboyz re-gain the lead? Lmao. PS4 has crushed X1 to oblivion.
Career ending interview. Legendary.
Don Mattrick the man who sold millions of PlayStations
He told the truth
The problem with Don's smartphone analogy... My phone doesn't suddenly stop functioning and turn into a brick if I turn the internet off!
@newsoul.9wow, you’re absolutely right.
Yeah, it’s not like somebody could play offline games, listen to downloaded music, watch downloaded shows and movies, read downloaded books, take photos, take videos, write notes, use the calculator, look at the time, set an alarm, etc..
Imagine replying to a 6 year old comment with _this_ lmao.
@New Soul.9 Goofiest shiii I’ve read. That was like saying you need internet to play online games. Thanks captain obvious. 😂
This never gets old lol.
Facts lol
@@JasonMorgant7 lmao
lmao
That's right
What was he smoking before this interview?
Probably himself.
weed
Jet 82 cock
Tons of Benzos.
PlayStation
Is this guy saying that if you don't have an internet connection, you couldn't play a single-player game that requires no internet to play?
Yyyyyyup
Sup
SONY made the right choice in hiring you to market the PS4. Look at the pre-orders for the PS4 controller, they alone are out-selling the Xbox ONE!
Wusup now bitch
@@domtoretto8239 watch yo profanity
@@MrBeast1901 🤦🏾♂️
@@domtoretto8239 xbox still sucks
"DON'T YOU GUY HAVE XBOX'S 360?????'?"
Fast forward to 2024 and realize now there is better games in that 360 generation then there is tpday
There definitely were. The big titles had a lot of attention put in them while today they push out a lot of mid. Not saying there aren’t great games currently, but there were more hits than misses back then.
"if you don't have internet, we have an offline device called Xbox 360" This comment right here made me NEVER want a Xbox One.
What a pretentious and shitty way to treat your customers. And Jeff Keighley's response was beautiful-- just wish he hit harder.
This guy was so effective at murdering the Xbox brand and name that I’m convinced he was a double agent funded by Sony
Probably yeah... one does not simply make all the wrong decisions again and again and again consecutively.
You can pin point the exact moment Don Mattrick irreversibly destroyed the Xbox brand
This was Xbox's "don't you guys have phones???" moment. It pretty much sealed Sony's domination of the past two console generations. The Xbox brand still hasn't recovered from this.
Sealed dominance for basically forever lol Xbox series X is the last console from Xbox.
I love how the news feed graphic at the bottem starts saying "PS4 will be $399, has no DRM." right after his "stick with 360" comment and tries to defend his system's terrable anti-cunsumer DRM. Perfect timing GT.
Geoff tried to give Don every out in the book and he was just like: nah, fam, I'm good...
You have to commend how in tune Geoff was with the community and knowing that they would hate all that DRM bs. I'm glad he called him out on it.
This interview was the reason I chose the PS4 after being a longtime Xbox player, both original and 360. Here I am in 2019 and still haven't regretted it.
Its actually unbelievable the damage Xbox did to themselves in 2013. Even over a decade later, the Xbox brand has never recovered from the disasterous launch of the Xbox One. They had some great momentum during the 360 era, but failed to transition that into the Xbox One. To top it all off, you had tone-deaf game execs like Mattrick who couldn't care less about buring goodwill with their fanbase as long as their money is secured.
What a hell era this was for Xbox.
Phil Spencer literally dug the Xbox brand out of the mess it was 8 years ago, give props Uncle Phil folks!.
Phil's still digging, I'll give him props when the brand's feet are on solid ground instead of just the tip of the head poking out of the grave
Don is the reason I bought and absolutely fell in love with my PS4.
Given the way xbox is now, would you buy a series x or s?
@@AnonYmouS00816 ps5
@@Ahrone1586 🤮🤮🤮🤮 PS5🤮🤮
Don Mattrick at 3:38 : "Xbox is created for gamers, by gamers..."
Xbox at E3 2013: "Xbox, watch TV....Xbox, go to internet explorer."
It was on Xbox One Reveal Event not on E3 2013
PlayStation really stepped up their advertising back then.
This dude helped Sony sell so many PS4s.
This man single handedly destroyed the xbox brand.
you can see the gears constantly turning in Dons head. he knew he was going to flex some mental gymnastics at the start of this interview. Unfortunately he had to rep a losing team
shhesezzzzz!!!
Don basically gift wrapped last gen and handed it to Sony. All Sony had to do was get up on stage and say the opposite of whatever Don said.
Was this guy purposely trying to destroy the console or was he really just that inept?
I don't get it.
Xbox was a great console, most powerful of that generation.
360 was awesome, introduced cross game chat along with many other features and had great games.
Xbox One....what the fuck were they thinking? I don't get it.
Don was a little bitch xbox made for games and he care about entertainment and kinect now phil change xbox and flipped the table
***** That's not going to happen. Microsoft has too much pride. smh.
it will happen just look at the ps4 even with the hate of the ps3 it outsell xbox
MOHAMAD ALMIQBAL I suppose only time will tell. Although I do believe Microsoft will fix up the Xbox one as well.
***** Me too bro Xbox been a good console since microsoft aannounced it and to see xbox sick that make me sad also there is rumors that the xbox one will get slimer verion hopefully we see a better GAMING console
I came back to this.
This proof any idiot can get a good job. The fact that another albeit failing company hired him after this is further evidence.
Thank god Phil Spencer is in charge instead.
This guy was all about Kinect and DRM
Who still remembers this in 2019?
Hell, we're discussing this in 2020.
Me
How the hell did he end up saying this???
Lmfao I love Geoff laughing throughout the interview. Even he can't control the laughter emitted from this Twattrick's mouth.
don mattrick looks like that rat off ratoutuille
Which rat remmy?
Bruh🤣
I got into an argument once with someone about this. He also bashed sony like they were just as guilty. He defended every last aspect of microsoft's original xbox one plan. He even said, "I agree with them, just stick with 360." Couldn't believe he could say that.
P.S. love how Geoff put Don on the spot
Something I learned about console fanboyism, is no matter how badly a company screws something up, that person will defend their favorite brand no matter what. I know an Xbox fanboy, and he's the type of dude who says "Titanfall 1 is better than Titanfall 2" despite 2 being objectively better in pretty much everyway lol (Genuinely believe he was salty that Titanfall 2 was on the PS4) . As a kid I was fortunate to have a PS2, Gamecube, and Xbox and from then on I try to have most of the consoles when they release. I try to be open to most products on all 3 consoles and their choices, but the coverage that was going on with the one at the time was so horrendous, the One was the first time I openly skipped an Xbox console 😂 I've been enjoying the Series S though, and playing catch up.
“Alright. So stick with 360 is your message?” 😂😂😂
The legendary salesman that single-handedly gifted Sony 3 consecutive console generations.
Even today, I still laugh my head off every time I hear Keighley go, 'right, so stick with 360, that's your message?':D
"It's called X Box 360" wow, the arrogance coming off that statement was off the charts
Who’s back after the new Xbox online DRM issues?
It will never end
And the Xbone is behind PS4 sales even with its price drop.
FANTASTIC Job Don. If your intent was to drive the Xbone into the ground.
feels strange when you're able to pinpoint the exact moment a console lost the generation
Jim Ryan the CEO of Playstation is doing the same damage to his company as this guy
1:51 The exact time Microsoft have lost that generation console war...
That started already way before when they first showcased Xbox One with the focus on anything else but games/gaming. But ye comments like that only made it worse
He was right though. Look where gaming has headed now. Yet you don't whine, hypocrite.
Sony was arrogant with the PS3. It was hard to develop for, and very expensive at launch. This was Microsoft's turn, and it was even worse for them. They're still feeling the effects of it. Xbox Series X/S is still lagging behind the PS5
😂🤣🤣 no
jim Ryan said don't finde a ps5 in stock buy a ps4 lol
I love how you can hear Geoff laugh when Don says to stick with the 360 if you don't have a good internet.
@newsoul.9He was forced to backtrack on all those decisions and almost killed Xbox seems like he was pretty wrong to me
I'm genuinely surprised the Xbox brand survived 2013.
Won't survive 2024!
look at his posture. beta mattrick vs alpha chad spencer.
1:50 ARE YOU FUCKIN KIDDIN ME BRAH??!!
LMAOOOOOO
Thankfully the Xbox brand is in a much better state today.
It is still beaten by Sony in all countries which isnt USA
lmaoooo
Bless this man and his brilliant advice. Bought myself a PS4 and never looked back
How to get fired tutorial.
It warms my heart so much when I see executives working so hard to make ps4 a success.
Its amazing how quickly this guy almost completely ruined the reputation of the Xbox
Poor Geoff, you can tell at that time that he wanted to hit him in the face as hard as he could.
Haha, the way how happy Geoff Keighley starts the interview with Don Mattrick and how it changes to being TOTALLY pissed off in the end.....
Comedy Gold :D
As soon as Don mentions the Xbox 360 Geoff looks and sounds pissed off lmao. I would be too in the face of absolute ignorance.
Don Mattrick kidnapped and brutally abused and stabbed the xbox and the xbox got in the intensive care unit💀
People hate on this guy for shooting Microsoft in the foot but they have to understand that his vision wasn’t even future proof or anything like he suggests throughout this interview😂 The PlayStation 4 console did all the home entertainment he promoted for Xbox One PLUS the excellent gaming catalogue lmao
Xbox backtracked on the plans for Xbox One after the backlash, a completely different Xbox One launched
How does a person like this make it to CEO level?? I should've been executive level LONG ago then....
Joeresio Lorenzo "connections" his most likely a son or a nethew of a very well connected person one of the high ups in Microsoft..
@@latinochico He used to be CEO of EA games.
@@saivenkat_5733 well given how EA tries to nickel and dime you at every turn, that explains a lot.
I’m from the future, they were very wrong on how entertainment would be consumed
1:56 very poor choice of words
Joker?
@@TheCaptainSplatter Yes
Dark knight joker 👍
Feel sorry for phill he has to rebuild the mess this clown did
Still watching this 2020
I just heard about it! (I'm a PC gamer) But boy, was this arrogant and out of touch.
His mistakes forced XBOX to ask daddy Microsoft for a bailout of 80 billion dollars.
People did believe in the console and wanted to give it a chance but this clown sent it over the cliff.
This interview destroyed his career 😂
"Experience. Experience experience. Experiences experience - experiences. Experiences experienced, experiences experienced. Experience."
Man this guy is the reason everyone hates Xbox now, so sad cause Xbox One is a great console, probably the best one out there today.
No, it's not the best console out today.
It is the best console out there today.
Adrian Pierdomenico
It isn't.
It falls in 2nd place of being the best console today, and 3rd in sells.
Madara Uchiha no 2nd in sales, and the first one was your opinion...
MrFight6666
By saying the "best" console, I was only referring to the power and performance. It factually is the most powerful console ever made as of today. But it is an opinion of which one you'd personally prefer. Probably not any more, but when I posted that comment, the Xbox One was 3rd in sells.
Every now and then I come back to this video to remind myself why CEO's are psychotic
1:51 is the line we’re all here for.
It’s ironic that he’s talking so much about looking towards the future considering this single line really screwed up the future of Xbox.
Phil spencer was rubbing his hands together thinking of that soon to be promotion.
So glad Phil Spencer took over and fixed Don mattrick's mess
This is the equivalent to Tony Schiavone revealing that Mankind was going to win the WWF title.
The reason I dropped out of console gaming and ran to PC, I regret nothing
mobius one pc sucks
Rikku Freak A rare type of console peasant found in the comments
Nothing wrong with console gaming, sure is less stressful. Put game in install, play. PC you got to build your system and etc. I'm PC and console gamer btw.
@@thedoge8651 no u
This man almost killed xbox🤦🏽♂️
All i had to put to find this video was
" xbox one submarine xbox 360 " lol, not lying.
The man that single-handedly handed 2 console generations to Sony.
Watching this back in 2020. It's crazy that Xbox are the ones now who are pro consumer and Sony are screwing their fans over
What ways did Sony screw their fans over? Both Sony and Microsoft didn’t make mistakes this time.
@@earthinthecomments4944 not any major screwups but I some ppl feel that Sony could be more "pro-consumer" with things like cross-play with different multiplat games like Xbox and PS players able to play multiplayer games together and Sony hasnt warmed up to that idea
Also recently ppl were less than thrilled when Sony heavily moderated the conversation around Last of Us Part II
This comment aged like fine wine.
Bought a ps4 because of him and now i bought an xbox because of phil ♥️
The day Xbox almost Made it’s own grave. It has since recovered by releasing forza and halo infinite thank you Xbox but I need more.
Can't believe it's been 9 years already