132. What Skiing Taught Me About Taking Business Risks with Ted Ligety

In episode 132 of the Outdoor Minimalist podcast, we finally enter the world of snowsports and skiing with one of America's skiing legends, Ted Ligety.
Ted Ligety is one of America's greatest ski racers of all time. The two-time Olympic Champion revolutionized ski racing as an athlete. Now, he's taking that energy, meticulous approach to craft, and ability to assess risk into a new venue: producing ski gear.
Working with MIT, Ted has built ski goggles and protection that live up to his lofty expectations as a ski racer. Surviving and thriving on injected tracks during the World Cup demands a helmet that protects and goggles that enhance visibility in all conditions. Ted's hand-built brand, SHRED Optics, is moving the needle. He's an open book and will bring a fresh POV about building products from scratch.
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Ted Ligety
Instagram: ⁠ ted_ligety⁠
Twitter: ⁠ / tedligety⁠
TH-cam: ⁠ / shredit64
Team USA: ⁠www.teamusa.com/profiles/ted-...
SHRED Optics
Website: ⁠shredoptics.com/⁠
Instagram: ⁠ / ⁠
Facebook: ⁠ / ⁠
TH-cam: ⁠ / @shredoptic