Very Helpful video, Thanks alot and keep on giving more content please! Would love to see a video about how research reports and how to give proper design recommendations
great content. Would love for you to speak abt the state of Qual research profession, given the downsizing of teams recently and general trend of reliance on quant data
In a next video, could focus more on the 5th step? For me, that's actually the most difficult part. Because for me the "insights" I can gather are just observations, just the actual findings. And I know Insights are more than that and they have a certain structure. But I don't quite get it. I did this for a project, all the tagging and clustering, and in the end what happened is that I understood the problem deeply. But then the phase of writing actual Insights gets difficult to me. Not difficult, but I see it like very obvious, they don't reveal nothing new. I mean, if you read the interviews you learn exactly the same things as if you read the insights directly. So I don't actually get the point of generating insights. What makes an insight an insight?
Ah this is an interesting point that you're making - yes insights are more than just observations or direct findings! Insights are "interpretations" that synthesise multiple data points. So it reveals patterns, motivations or needs that aren't immediately obvious from reading individual transcriptions. I'm hoping to make a case study video that will dive deeper into how to define and shape insights, hope this may help clarify this topic some more!
Good to see you back :)
Great content man, greetings from Brazil
M happy you are back 🎉
The video is really great, I learned incredible things that I had no idea existed.
Very Helpful video, Thanks alot and keep on giving more content please! Would love to see a video about how research reports and how to give proper design recommendations
Thanks for the comment :) On the topic of research reports, have you seen this video? th-cam.com/video/fOlvYYR0oh0/w-d-xo.htmlsi=1i2vsOh_gWNbLDWS
great content. Would love for you to speak abt the state of Qual research profession, given the downsizing of teams recently and general trend of reliance on quant data
Yes, great shout - I've been collecting some thoughts on this topic so hopefully should be able to produce a video on the topic 👍
In a next video, could focus more on the 5th step? For me, that's actually the most difficult part. Because for me the "insights" I can gather are just observations, just the actual findings. And I know Insights are more than that and they have a certain structure. But I don't quite get it. I did this for a project, all the tagging and clustering, and in the end what happened is that I understood the problem deeply. But then the phase of writing actual Insights gets difficult to me. Not difficult, but I see it like very obvious, they don't reveal nothing new. I mean, if you read the interviews you learn exactly the same things as if you read the insights directly. So I don't actually get the point of generating insights. What makes an insight an insight?
Ah this is an interesting point that you're making - yes insights are more than just observations or direct findings! Insights are "interpretations" that synthesise multiple data points. So it reveals patterns, motivations or needs that aren't immediately obvious from reading individual transcriptions. I'm hoping to make a case study video that will dive deeper into how to define and shape insights, hope this may help clarify this topic some more!