UX in the Head
UX in the Head
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UX Research Analysis: From Data to Insights
Struggling with UX research analysis? Not sure how to turn your data into key insights? This video walks you through a step-by-step process for conducting qualitative UX research analysis. Learn how to code and tag the data, avoid common analysis traps, and develop meaningful themes from user interviews and usability tests
00:00 - Intro and Research Goals
1:21 First Steps in Analysis: Coding and Tagging
3:14 Tools for UX Research Analysis
4:17 Zooming In: Identifying Quotes and Patterns
8:10 Zooming Out: Synthesis and Developing Themes
10:15 Avoiding Common Analysis Traps
#uxresearch #uxr #ux
RESOURCES TO GO DEEPER:
www.nngroup.com/articles/thematic-analysis/
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Disclaimer
My opinions are my own and may not reflect that of my employer
มุมมอง: 1 828

วีดีโอ

How To Take Notes (And Get Others to Help) in UX Research Sessions
มุมมอง 1.3Kปีที่แล้ว
Are you struggling with your note-taking? Or not getting help from the team? This video is all about best practices for collaborative note-taking during user interviews and usability testing sessions. Learn strategies to get your team involved in note-taking, choose the right UX research tools, and optimise note-taking for the research analysis stage. 0:00 Intro 1:31 Getting Teammates to Help w...
How Teams Hire UX Researchers (part III - The Work Sample)
มุมมอง 1.4Kปีที่แล้ว
Let's go over the last stage of the UX researcher hiring process! This means a portfolio review (with one or two case studies), a whiteboard exercise or a take-home task. We'll look into what matters when hiring UX researchers and point out typical challenges for each activity - and also some of the more common mistakes. The aim here is to give UX researcher tips on the last stage and what to e...
How Teams Hire UX Researchers (part II - The Job Interview)
มุมมอง 1.2Kปีที่แล้ว
Let’s go over the challenges and best practices for UX researcher job interviews! In this video, we’ll focus on the proper job interview with the team or hiring manager. The aim here is to give UX researcher interview tips and advice to those looking to become UX researchers - and we'll look at current trends and best practices as well. The inspiration for this video is a presentation done by T...
How Teams Hire UX Researchers (part I - The Recruiter Call)
มุมมอง 1.3Kปีที่แล้ว
Let’s go over the challenges and best practices for UX researcher job interviews! In this video, we’ll focus on the initial recruiter screening call where vague UXR job descriptions can make it hard to prepare. The aim here is to give UX researcher interview tips and advice to those looking to become UX researchers - and we'll look at current trends and best practices as well. The inspiration f...
UX Mentors: What You Need to Know
มุมมอง 618ปีที่แล้ว
Is it worth finding a UX mentor? Let's go into the different forms of mentorship, and how to maximise its benefits. We also share insights from Sarah Wittman and Sabrina Duda, experienced UX research mentors who talk about practical tips on finding the right mentor, how to approach them, and what to expect from the mentorship experience. 0:00 Intro and Different Forms of Mentorship 3:03 How to ...
UX Research: Asking The Right User Interview Questions
มุมมอง 8Kปีที่แล้ว
What questions do we ask in a user interview session? And what questions should we avoid asking? This video is all about questions to be asked during user interviews! 0:00 Intro 0:45 Open-Ended Questions 1:21 Structure of interview and Questions 2:45 Silence and Long Question Probe 5:01 Beware of Asking These Questions 9:17 Recap #uxresearch #uxr #ux RESOURCES TO GO DEEPER: portigal.com/wp-cont...
User Interviews 101: A Practical Guide to UX Research Interviews
มุมมอง 9Kปีที่แล้ว
How do you run a user interview? Time to share some insights on best practices when conducting user interviews! Let’s understand the importance of building genuine connections, setting the right pace, and striking a fine balance between the number of questions and the answers we need. Don't miss these practical recommendations to enhance your UX research skills and get the most out of user inte...
UX Research: 4 Unconventional Ways to Share UX Findings
มุมมอง 1.1Kปีที่แล้ว
We know how hard it is to get team members engaged with UX presentations or reports. In this video, I share four tried-and-tested alternative strategies that should capture your team's attention and can also help with collaboration. 0:00 Intro 0:46 First Suggestion 2:09 Second Suggestion 4:43 Third Suggestion 6:02 Fourth Suggestion #uxresearch #uxr #ux RESOURCES TO GO DEEPER: medium.com/designi...
UX Research: 10 Tips to Improve Your UX Presentation Deck
มุมมอง 4.4Kปีที่แล้ว
Struggling with your UX research presentation? Not sure how to make it better? Let's go over a list of 10 points and some practical advice to help you engage your team and get the UX presentation the attention it deserves. This advice should work with UX portfolio presentations as well! 0:00 Intro 0:45 Tip 1 an 2 2:07 Tip 3 and 4 3:35 Tip 5 and 6 5:17 Tip 7 and 8 7:52 Tip 9 and 10 #uxresearch #...
UX Research: How to Avoid Survey Mistakes
มุมมอง 4.8Kปีที่แล้ว
It's time to look at UX Research surveys! This video discusses the popularity of surveys and the common mistakes that lead to bad surveys. We'll also look at strategies to avoid these mistakes with examples. This should be of help to anyone who's starting out in UX research, as well as for UX designers and product managers who want to understand what goes into surveys. 0:00 Intro 0:44 Why surve...
UX Research Methods: The Basics You Need to Get Started
มุมมอง 28Kปีที่แล้ว
Let’s explore the most common UX research methods used (and a couple of other methods that are good to know). We'll dive into the pros and cons of each method and at the end discuss how to choose the right one for your project. 0:00 Intro 1:15 The most popular approach 2:12 Quant research 3:39 Usability testing 4:36 Unmoderated or moderated 6:39 Other worthwhile methods 8:19 How to choose the r...
Building Trust with Stakeholders: Strategies for Successful UX Research
มุมมอง 694ปีที่แล้ว
This video is all about stakeholders! Why are stakeholders so important in the UX space? We’ll look at the answer to that and what are the main challenges a UX researcher faces when working with stakeholders. And at the end, we’ll cover some suggestions on how to manage those relationships. 00:00 Intro 00:37 Importance of stakeholders 01:46 Challenges of working with stakeholders 03:26 Benefits...
Power Up Your UX Research: The First 4 Steps on a Project
มุมมอง 7Kปีที่แล้ว
Planning the start of the research study is a key stage in the process and it’s so easy to underestimate its importance since it shapes so much of what comes next: the actual research. Let’s go into the four steps to consider before getting started with anything else! 0:00 Intro 1:00 Example - Research Request 2:48 First step 3:43 Second Step 5:12 Third Step 6:41 Fourth Step 8:11 Double Loop Le...
UXR Team of One: A Survival Guide
มุมมอง 853ปีที่แล้ว
What happens if you're the only UX Researcher working inside your company? ​You'll face ​some ​unique challenges ​- so let's cover what first steps to take when starting work so you can focus on the right things in the right order. More below: 0:00 Intro 1:29 First 30 days 4:08 Prioritisation 5:04 Strategic Research 6:46 Team Sport 8:03 Visibility 8:56 The operational side 10:05 Vision and Meas...
Psychology for UX: A Secret Superpower
มุมมอง 8Kปีที่แล้ว
Psychology for UX: A Secret Superpower
UX Research: Top Skills Needed
มุมมอง 1.6K2 ปีที่แล้ว
UX Research: Top Skills Needed

ความคิดเห็น

  • @trangthu950
    @trangthu950 4 วันที่ผ่านมา

    thank you for your videos, so insightful👏🏻 can you make a video about things fresh new UX designer needs to know when first entering the field

  • @rekhimkulovrinat4517
    @rekhimkulovrinat4517 5 วันที่ผ่านมา

    Very nice. Thank you.

  • @malinirao
    @malinirao 14 วันที่ผ่านมา

    Very well explained, thank you so much!

  • @felipeschossler
    @felipeschossler หลายเดือนก่อน

    Awesome content and straight to the point. +1 subscriber! 🧡

  • @nataliewysocki
    @nataliewysocki หลายเดือนก่อน

    Appreciate that this video goes a bit deeper to remind me of the "academic stuff" I've forgotten after being out of college for years. Like inductive vs deductive, semantic vs. latent, and splitting vs. lumping as approaches. These little nods to terminology really helps me continue searching through other resources to refresh my knowledge. Many other resources just go over the surface-level steps, but I already know those. I want discourse on the potential traps, the different schools of thought. Like for example, I'd love to hear your thoughts on when/why you might choose to cluster into single-tag themes as opposed to multi-tag themes. I've seen a number of folks talking about using tags such as 'motivation' or 'pain-point', and then clustering by those. That's similar to (but slightly different) from your example of tagging according to content and then clustering in to a 'pain-point' theme. I've done it that way where they're just tagged as a pain-point and I group them together, then I'm able to easily report out a summary of "here were the top pain-points mentioned', but I'm losing that second layer of coding provided in your example. Are there pros/cons to using one approach or the other that you've seen?

    • @uxinthehead
      @uxinthehead หลายเดือนก่อน

      Good to see the video resonated and reminded you of content that is hopefully useful! On your question on single-tag vs. multi-tag themes, you're right - we're losing a layer of detail... but sometimes that's exactly what is needed. Which is why when deciding on single vs multi we often go back to the research objectives. Single-tag can be great for quick, high-level insights while multi-tag shines when you need more nuanced understanding. You see I'm going with the classic "no one-size-fits-all" answer here :) I've been thinking of a video that is more of a case study type, may come back to this point then

  • @siyundeng5791
    @siyundeng5791 หลายเดือนก่อน

    love the concrete and practical tips!

  • @kifacorea
    @kifacorea 2 หลายเดือนก่อน

    The storytelling part was super helpful!

  • @kifacorea
    @kifacorea 2 หลายเดือนก่อน

    Great channel 👏

  • @holoarcade
    @holoarcade 2 หลายเดือนก่อน

    really hope your channel gets more subscribers, your content is so good, you deserve it! keep up :)

    • @uxinthehead
      @uxinthehead 2 หลายเดือนก่อน

      Ahh really happy to read your comment, thank you!

  • @PabloTRUE-v8d
    @PabloTRUE-v8d 2 หลายเดือนก่อน

    Young Patricia Johnson Thomas Brown Amy

  • @Luffy-qu6ik
    @Luffy-qu6ik 2 หลายเดือนก่อน

    Very Helpful video, Thanks alot and keep on giving more content please! Would love to see a video about how research reports and how to give proper design recommendations

    • @uxinthehead
      @uxinthehead 2 หลายเดือนก่อน

      Thanks for the comment :) On the topic of research reports, have you seen this video? th-cam.com/video/fOlvYYR0oh0/w-d-xo.htmlsi=1i2vsOh_gWNbLDWS

  • @mouaadjaaidi5011
    @mouaadjaaidi5011 2 หลายเดือนก่อน

    In a next video, could focus more on the 5th step? For me, that's actually the most difficult part. Because for me the "insights" I can gather are just observations, just the actual findings. And I know Insights are more than that and they have a certain structure. But I don't quite get it. I did this for a project, all the tagging and clustering, and in the end what happened is that I understood the problem deeply. But then the phase of writing actual Insights gets difficult to me. Not difficult, but I see it like very obvious, they don't reveal nothing new. I mean, if you read the interviews you learn exactly the same things as if you read the insights directly. So I don't actually get the point of generating insights. What makes an insight an insight?

    • @uxinthehead
      @uxinthehead 2 หลายเดือนก่อน

      Ah this is an interesting point that you're making - yes insights are more than just observations or direct findings! Insights are "interpretations" that synthesise multiple data points. So it reveals patterns, motivations or needs that aren't immediately obvious from reading individual transcriptions. I'm hoping to make a case study video that will dive deeper into how to define and shape insights, hope this may help clarify this topic some more!

  • @2283victor
    @2283victor 2 หลายเดือนก่อน

    The video is really great, I learned incredible things that I had no idea existed.

  • @abhinavgupta2435
    @abhinavgupta2435 2 หลายเดือนก่อน

    great content. Would love for you to speak abt the state of Qual research profession, given the downsizing of teams recently and general trend of reliance on quant data

    • @uxinthehead
      @uxinthehead 2 หลายเดือนก่อน

      Yes, great shout - I've been collecting some thoughts on this topic so hopefully should be able to produce a video on the topic 👍

  • @igorgomes5831
    @igorgomes5831 2 หลายเดือนก่อน

    Great content man, greetings from Brazil

  • @TheBumpdjs
    @TheBumpdjs 2 หลายเดือนก่อน

    Good to see you back :)

  • @subirdey1889
    @subirdey1889 2 หลายเดือนก่อน

    M happy you are back 🎉

  • @asmarashanice
    @asmarashanice 2 หลายเดือนก่อน

    Helpful video! Would love to know more about screeners

    • @uxinthehead
      @uxinthehead 2 หลายเดือนก่อน

      Ah thank you! I'm adding it as a topic for a future video - In the meantime, this site has really good info on screeners: handbook.gitlab.com/handbook/product/ux/ux-research/write-effective-screener/

    • @asmarashanice
      @asmarashanice 2 หลายเดือนก่อน

      @@uxinthehead Thank you so much!

  • @scodelibrary
    @scodelibrary 5 หลายเดือนก่อน

    Very helpful

  • @subirdey1889
    @subirdey1889 5 หลายเดือนก่อน

    nice tips

  • @zinattolouhosseini3961
    @zinattolouhosseini3961 6 หลายเดือนก่อน

    That was the greatest content I’ve ever seen or read about the needs of being a user researcher. Apart from your knowledge, confidence and charismatic personality, you were so prepared for what you wanted to say and how to convey your message. I’ve been working for 13 years in different marketing team. However in whole years, I was doing user researching tasks based on my personal passion. Now it’s around 6 months that I’ve decided to be fairly independent in user researching. Thus, your last question for me was a bog and confident “YES” are you these three? 😊 I know many methodologies in ux designing and researching. However my quantitative techniques is a lil bit not so great. I know that and I’m working on every single quality I should have to get a great job in this field. And last but not least, surely your channel will be my first and the most important one to collect data and utilities your knowledge. Thank you. Be safe

    • @uxinthehead
      @uxinthehead 5 หลายเดือนก่อน

      Ahh, thank you! Really nice to read your msg. Quant research can be more of a challenge, let's see if I can produce a new video on the topic -- just need to find the time. And best of luck in your work transition!

  • @frankiesweet8814
    @frankiesweet8814 6 หลายเดือนก่อน

    Great video! Your explanation is very detailed, and it’s also easier to understand with your examples.

  • @mariaj4239
    @mariaj4239 6 หลายเดือนก่อน

    This is a solid list. Thank you for sharing!

  • @prettygirlrock209
    @prettygirlrock209 6 หลายเดือนก่อน

    wow. great video. amazing tips. its nearly impossible to find good ux research videos on TH-cam.

  • @hillaryomitogun7537
    @hillaryomitogun7537 7 หลายเดือนก่อน

    Can I just say that this is the best content I've seen on storytelling in UXR presentations and I've read multiple books and articles about it. This is gold! Thanks a lot

    • @uxinthehead
      @uxinthehead 7 หลายเดือนก่อน

      Ah that's so nice to hear! Thank you for the comment

  • @lol-pz1ni
    @lol-pz1ni 7 หลายเดือนก่อน

    amazing video thanks so much super helpful to me new into UX research

  • @buzzyanderson4131
    @buzzyanderson4131 7 หลายเดือนก่อน

    This was helpful!

  • @kavish.agrawal
    @kavish.agrawal 8 หลายเดือนก่อน

    Great material. Opened up the horizons for me!

  • @saifulkazi8415
    @saifulkazi8415 9 หลายเดือนก่อน

    Great explanation. Thanks a lot.

  • @muktiray4719
    @muktiray4719 9 หลายเดือนก่อน

    That's a great video Sir, Thank you for this.

  • @TVTTaekwondo
    @TVTTaekwondo 9 หลายเดือนก่อน

    BRILLIANT

  • @andriifartushnyi3029
    @andriifartushnyi3029 10 หลายเดือนก่อน

    Thanks!

  • @buburubur2878
    @buburubur2878 10 หลายเดือนก่อน

    Do you think this applies for recruiters hiring UXR interns as well? Thank you so much for the video, it really cleared up some things I've been wondering myself!

    • @uxinthehead
      @uxinthehead 9 หลายเดือนก่อน

      While the focus with this video was more towards mid / senior roles, many of the same principles would apply when hiring interns -- possibly the diff would be more emphasis on potential, enthusiasm, and eagerness to learn

  • @miguelpatricio3527
    @miguelpatricio3527 10 หลายเดือนก่อน

    Thank you for this, what a great video.

  • @lucasl..7307
    @lucasl..7307 10 หลายเดือนก่อน

    Best lesson on the topic! Thanks for Sharing!

  • @shivangisinghbodh
    @shivangisinghbodh 10 หลายเดือนก่อน

    Thanks for the quality content you have shared. It is really helpful😊 Looking forward to watch videos on psychology or any material you could share with us😊

  • @tour-de-tour
    @tour-de-tour 10 หลายเดือนก่อน

    It would be helpful to see an actual presentation to reference

  • @jray1429
    @jray1429 10 หลายเดือนก่อน

    Great job. Very informative. Thanks for the effort you put into this

  • @freddyhaidamous5947
    @freddyhaidamous5947 10 หลายเดือนก่อน

    Great video & resources! Thanks for the thoughtful content

  • @developer_aadesh
    @developer_aadesh 11 หลายเดือนก่อน

    i don't understand why videos like this area not on trending page or in most of the people feed 🥲🥲🥲🥲

  • @gardiniakadhim3068
    @gardiniakadhim3068 11 หลายเดือนก่อน

    I'm currently Studying UX design and found you channel! keep up the good work☺️

  • @PowerGurhl
    @PowerGurhl 11 หลายเดือนก่อน

    I love your content soooooo much. Please keep making more content. Do you have a website or course? The way you teach is fantastic! I am currently starting user interviews at my company. I come from sociology, anthropology background and recently certified in coding but the why behind what makes products great fascinates me and I think UX research allows me to dive deeper into the whys behind why people like or don’t like soemthing. I’m excited to keep learning. Hope to see more of you on TH-cam! ❤

    • @uxinthehead
      @uxinthehead 11 หลายเดือนก่อน

      Ah that's so nice to hear! Thank you for your comment, it's a great nudge to get the next video released. And asking "why" is so important for truly understanding user needs and designing great products. Wishing you the best with your user interviews!

  • @chaitanyabelsare9882
    @chaitanyabelsare9882 11 หลายเดือนก่อน

    Great share, Thanks!!!

  • @shwetasrivastava7075
    @shwetasrivastava7075 11 หลายเดือนก่อน

    Thankyou for the video, very informative!

  • @shwetasrivastava7075
    @shwetasrivastava7075 11 หลายเดือนก่อน

    Really insightful! Thankyou so much sir

  • @keepevolving55
    @keepevolving55 11 หลายเดือนก่อน

    This is really a good and valuable video. Thank you Ash :)

  • @keto9423
    @keto9423 ปีที่แล้ว

    Thank you!

  • @gargipareek6890
    @gargipareek6890 ปีที่แล้ว

    Which branch of Psychology is required for a UX Researcher ? Is it enough to pursue HCI for a UX Researcher role ? I am a web app front end developer and would like to know what other skills are required to become a UX Researcher.

    • @uxinthehead
      @uxinthehead 11 หลายเดือนก่อน

      Let's start with a bit of a disclaimer: while psychology can be helpful, there are many paths into UX research. HCI and fields like anthropology/sociology also provide strong foundations, so that could be a direction to take. Having said that, keep in mind: your knowledge as a developer should also give you some extra insights.

  • @manishxproduct
    @manishxproduct ปีที่แล้ว

    This is legit best video on user interview. Thanks man

  • @francescas3282
    @francescas3282 ปีที่แล้ว

    This was really useful. Can't wait for the next one! thanks so much for all your effort

    • @uxinthehead
      @uxinthehead ปีที่แล้ว

      Thank you! 🙏 Next video should be in shape in a couple of weeks...