Live interview with Alessandro Brun, Masque Milano, on Persolaise Love At First Scent ep 181
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Episode 181 of Love At First Scent
This was a TH-cam Live broadcast streamed on Monday 5th April 2021. Unscripted. Unedited. Unrehearsed.
This episode was a live interview with Alessandro Brun, co-founder of Masque Milano. We covered the brand's latest, Lost Alice (composed by Mackenzie Reilly of IFF) as well as discussing how the company came into existence and the ways in which it tries to hang on the 'luxury' label in a competitive field.
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Thanks for watching.
[Samples provided by the brand.]
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Persolaise is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry. All reviews are entirely independent. Content is never 'sponsored' by any external agencies. Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.
[* In November 2020, I was commissioned to complete a writing project by the brand Amouage. The project may or may not have a bearing on the scents released by the brand from 2021 onwards. At the time of writing this note, my intention is to continue mentioning and reviewing all Amouage scents released up to the end of 2020, except in posts/articles where perfumes from several brands are included and presented as part of a selection/collection (eg ‘best of’ posts and lists).]
Copyright 2021 Dariush Alavi and Parfums Persolaise. All rights reserved.
Masque Milano seems to be doing it right, the recently introduced Lost Alice took 26 months to create while new houses dump 10-20 bottles at once.
Yes, they certainly seem to take their time with releases.
Thanks for watching.
RIP 😞😞🙏 Alessandro Brun 😞😞😞
Condolences to his family and friends.
Hello from Southern California. Wonderful interview. I learned so much about the fragrance that industry. Alessandro is one smart guy!
Thanks for watching, Maria. Yes, the insights were fascinating, weren’t they.
He's very Italian and extremely persistent in his branding. This was interesting, thank you Mr. Persolaise. 🌹
Thank YOU for watching.
I have Russian Tea from Masque Milano. I picked it up just before the bottle change over from Twisted Lily.
Picked it up , with discount and price reduction for just over $60 . Love bottle change overs.
I've read the comments on Russian Tea, and most all say it's just smoke or leather in the opening.
Hardly anyone mentions that sweet raspberry in the opening . It's kinda hard not to notice.
Most will say about the darker aspects of Russian Tea, but there's a transition before you get there.
Then it's there . That black tea that's been steeping tea leafs that are at the bottom of a pot or kettle .
It's a little bitter , slightly acrid, and kinda weird.
I have sampled L'Tessa . I have smelled the use of violet like that in other perfumes.
Masque's is almost Victorian to me.
The notes stand stoic and alone , by themselves if you will.
Notes from a widows peak.
Oh, there was this perfume house that hailed from NYC who specialized in using formulas that Victorians used to
make perfume. Tweed was one perfume that I remember . Fun to sample , but not to wear.
Think of Tweed clothes stored in a Victorian closet.
They had one I did like , and a leather one that was very different , think of a newly cleaned old boot.
Twisted Lily carried them also, back then .
I do miss the days of when Stamatis and Eric ran the boutique .
Nicely run specials on sampling all the time , of very different perfumes.
Stamatis helped me with using and understanding PayPal . I think that was back in 2015.
Stamatis helped me score a couple roller ball sets from Mona's when the bottle change over was about to take place.
Incredible roller balls. Seriously.
I picked up Mona's Vetyver & her Vanille . Her Vetyver is very nice.
Didn't care for her Cuir though. Cigarette ash .
I have a bottle of Tom Ford's Tuscan Leather for that whole cigar ash.
Can't wear Tuscan Leather in the heat.
Goes kinda dirty khaki cigar infused pants that have been sitting on a leather bar stool for to long.
I miss the old days, even if it wasn't that long ago, where perfumers took chances , and boutiques
offered you specials that would let you sample those creations.
Now we seem to be in the Eros Era of Errors in the perfume industry,
where you can only smell like simple candied candles and clean fresh white linen sheets.
You know the argument about art either moving culture forward , or it being just a refection of it,
well I hope it's neither here with perfume industry these days.
I would like to think it's more along the lines of the errors of the aroma chemical companies,
and their policies for a safe and insanely mundane world.
Well I went off on a tangent again.
I was going to just comment on how I did enjoy Masque Milano's Hemingway .
That's me Persolaise .
Please keep us smelling unique and defyingly definitely different.
*SOTD* Habit Rouge.
Many thanks for this 😊 I’m pleased you found the interview so inspiring.
Keep wearing that Habit Rouge.
This was so interesting! Love Kills was one of my favorite blind buys last year. Interesting, because I didn’t like it at 1st. It was like my nose had to learn to understand this perfume. The longer I wear it during the day, the more I like it. I need to get the discovery set!
Ah, it’s wonderful when love for a perfume grows.
Thanks for watching.
Great interview, as always. One day, I’ll catch a live show. Thank you Persolaise.
Thank you so much.
Very interesting man. I recently samples L'Attesa, Tango and Russian Tea and thoroughly enjoyed them, especially the later two. Wanting on samples of petra and madeleine before emptying my bank account. Enjoying your chanel ❤
Thanks very much for watching. I'm so pleased you enjoyed it.
Am I the onle one tired of companies raving about how they source, and how costly their naturals are, when we all know that fragrances today are 99% synthetic..... argh
Thanks for watching. There’s quite a wide range of composition styles out there.
There is more to perfume than what you find at the local mall, by that i mean crappy designer fragrances.
@@michaelstevenson9648 since you "seem" to be so knowledgeable about perfume, I suggest you look into IFRA restrictions before assuming that what you pay in "niche" perfumery is for quality naturals.
@@vmendonc Synthetic/aroma chemicals can be very expensive also. With that said it is nowhere near accurate to state that 99% of the ingredients in niche fragrances are synthetic. A balance between naturals and synthetic is ideal for any great perfume.
I, don't need to do research into IFRA to know that many of my best niche perfumes are very good value for money, if not exceptional.
Not all aroma chemicals are of the same value cost wise.
Don't try and suggest that your run of the mill designers use the same materials as Xerjoff would, or Profumum Roma.
You get what you pay for generally speaking.
@@michaelstevenson9648 ... and its for people like you that they keep on writting those marketing briefs! you keep on believing what you want.
Fascinating interview! I fell in love with Lost Alice at first sniff and that love grew as the fragrance developed. It’s an amazing scent, totally on brief, and addictive. I cannot wait for Mackenzie Reilly’s next contribution to the line. I’ve also fallen for L’Attesa and Ray-Flection so far.
Thanks very much for watching.
Very interesting, a completely different approach to starting a perfume business. I‘ve never tried any of their scents. As a mimosa lover I might seek out ray-flection.
Thanks for watching. And yes, do seek out Ray-Flection. I was very taken with it.
Remarkable brand!!!! Love them! Loved the interview, new subbie here and I very much enjoy all of your episodes! You should turn all of them into a book!!!! Best wishes from Transilvania!
Thank you so much, Cristina. Welcome to the channel. Sending good wishes to you as well.
Excellent and very interesting interview, I learned a lot! Thank you!!!
Thanks for watching, Carlos.