$100M Salesman Reveals #1 Persuasion Hack
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- เผยแพร่เมื่อ 15 มิ.ย. 2024
- Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
I can’t believe the clarity with which Alex is able to turn concepts into formulas. Love this channel!
Agreed! This is what my husband and I talk about when we watch his videos. I think it has to do with his ability to regulate his emotions well. I wonder that people get lost in survival and emotions rather than having that bird's eye view that allows them to see the "formulas" of life. Hormozi is brilliant to be able to see and then convey his ideas so well.
10:58 "The person has to believe more in your conviction than in their doubt."
This is what Grant Cardone has been pitching for so long. To sell something first the salesperson must be sold completely to the product.
Genuine conviction has massive persuasive power.
Was thinking the same thing
Sell or BE SOLD
"The best vendors are your former clients", dude this will change my business for shure, I already know how. Thanks!
Wow. This explains why I was such a good sales person before vs now. I thought I was just struggling going from B2C to B2B. This video just changed my life.
I do believe this guy is one of the smartest people on youtube for sure, but I also feel like all he really says is common sense and put it in the correct order that shit should be done. He said "If you wanna sell better...sell things that do what they're suppose to do and then tell people about it"
The hallmark of a great teacher
most stuff on utube are just general information arent many the beat horomozzi
This has quickly become my new favorite channel. This guys terrific!
This type of value only I saw on this channel. Big Respect you Alex and big thanks.
Awesome, I love how the things that you teach are simple but extremely effective! Thanks!
Just finished your book, “$100M Offers: How To Make Offers So Good People Feel Stupid Saying No”.
Thanks, brother!
It’s full of practical, actionable advice and I highly recommend it.
I’m going for it after being a high school science teacher and coach for 20 years and your content has been invaluable.
Can’t wait for the next book!
Just did as well !
I wish you the best on your journey
@@BryanJorden Thank you!
What do you mean by saying, going for it? Because I'm also a high school physics teacher. I'm Intrigued.
Haha, amazing. The first two minutes hit home so hard. Made me realise I've probably been really good at sales this whole time. I've been transfering my convictions for good, and in a very logical way, for my friends forever.
Thanks for that, this is such a good boost to my confidence that I can achieve my goals.
This man read Uncle Grant's "Sell or be Sold". Love to see it 🔥
Alex, it's like I'm learning again for the first time what all of my most cherished mentors taught me growing up. Hearing it all again from a fresh perspective has really helped unlock things I did with unconscious and conscious competency for so long I almost have forgotten a way of bringing to the forefront of my day to day interactions in my most recent role. I'm going to land that VP of Sales promotion in 12 months with your advice and content. Thank you! Keep up the great work. You're the true definition of the classic British saying 'A Gentleman and a Scholar"
Amazing! Thank you. You and Leila are so inspiring!
Love this so much and how it goes back to if you’re in sales and believe in your produce or service so much you can think about it serving clients and if you focus on serving them the amazing benefits we have it translates to the clients so much deeper.
People knows. People can sense if you believe in the work you do or not. 💯
Great video man - love the idea of reading out the transformations regularly!
I'm a Sr. Enablment Manager for a multi-billion dollar company and litterally every time I Onboard new sales reps this is what I preach. Sales is all about emotional transference. If your confident and you believe in the product you are selling their is no stopping you.
Thank you Alex, you are teaching the strong foundation of mindset in sales :)
Holy Shit man. Next layer content. 100 % correct! If you build build it... they will come.... and buy!
Sales is Transferring Conviction through Trust.
Customer Trust is the bridge.
Your Conviction is the destination.
Really thank you for all the wisdom.
Amazing communicator, thanks Alex
The Wolf of Acquisitions
absolutely key, thanks for the value AGAIN
This is so true and crucial. Thanks Alex!
Thank You Alex... Such a golden info...
Feeling blessed that I can watch videos like these for free...
Now it's my time to take what you're sharing into action...
Your book the $100 million Offer alone I think will greatly impact my business...
Thank You 1000x Alex
Easily the best channel on YT currently
Thank you for your content sir!
Key take away: by Pairing customer success and sales in more frequent team syncs. you can refill the cup of conviction in your sales team so that they can persevere longer and transfer the trust and belief in the product into the prospects mind.
100% spot on. Alex is giving away gold for FREE.
Excellent info as always
Thanks for this valuable information, Alex,
This is mind-blowing. Love it!
Jordan Belfort always says sales is a transference of "certainty", but that always sounded off to me.
A transference of "conviction" definitely sounds way better
Hey Alex! This is valuable information. I remember Brian Tracy in his world-famous Psychology of Selling audio program saying that selling is simply the "transferring of enthusiasm from a seller to a buyer." The belief & conviction that you refer to is very similar to the way Brian described it many years ago.
Also Jordan belforts transfer of certainty
Alex is dope! Thanks.
I’m here. In a sales slump. Took a hit on sales tried to train sales leaders and learned a lot. Will be back. JeffTheEntreprenuer
You’re putting fire in my belly Alex!
I ducking love you dude , you make stuff make so much sense .
Man, I appreciate u!
Alex Thank you 🙏 thank you
One of your best one’s yet.
One again, unreal wisdom!
Omg this is the best sales advice ever!
Really useful content!!!
this man speaks pure facts.
Thank you.
as always, absolute banger vids. Alex for president
Conviction is King for Sales.
Truly Believe in what you are selling.
You can tell Alex truly believes in his content!
You are a beast Alex!! I love and appreciate you more every day. And most important, I truly pray for you. God bless you my mentor.
AWESOME, or SÅJÄVLABRA as we say in Sweden. Love the video Alex! Just reminded me why I started my SaaS-venture and that it is actually founded from my own end-consumer need. Now I will show it more!
This video is also amazing! A lot of secrets revealed.
great video !!!
100% on point!
So simple but so true
The Dr Evil bit was great
AMAZING VIDEO
"Trust is what completes the transfer." Gotta increase conviction. Another amazing video, Alex! 💯
Knowledge!!
amazing!
This is so true.
Damming this guy is on the ball. He's rolling the ball
Crazy value
Mind blowing!!!!!
Love it!
7:55 Love your perspective and tying this into faith... true believers :)
Salespeople who don't believe in the product won't be able to transfer conviction, and training won't fix the problem.
To increase conviction, have a regular cadence between customer success and sales, and collect testimonials and reviews from satisfied customers.
Alex discovered that closing rates were higher on days when the company held graduation ceremonies for clients who had completed their program.
my brother I appreciate you so much you are the definition of give a man a fish you feed him a day , show a man how to fish you feed him for life , you are providing value that will serve people forever and change lives, I sincerely hope god blesses you with more blessings
Very true 👍
Alex explains things so well even a third grader can understand the concepts he explains
Wow! In my heart I knew this, but now my neocortex is aware.
Thanks for the clarity!
Alex you are a king, i like u as a person. You are a good guy, stay healthy, stay woke.
Awake.... Not Woke
Not here to learn how to sale, but I’m here to use this for my Personal life. I need to learn how to Believe in myself, and teaching my children how to believe in themselves to the core. ♥️♥️♥️♥️ great stuff we can use this in all aspect of life 🙏🏼
#1 Persuasion Hack: CONVICTION
What is a Success Team? And where does it fit in the org chart?
What company are you getting real estate leads from?
How do you suggest I study this method of persuasion? Are there books you recommend I read to begin learning persuasion & sales… 5:02
Really helpful video.. also get a teleprompter
Conviction is the way to close
it makes sense. There is a reason that con men AKA confidence men are able to do what they do. They have confidence and conviction in what they are lying about and selling to people.
Dude, I need you as my mentor. I’ll work for you for free just to pick your brain! I always get a lot out of these videos, you hit the nail on the head every time. Sales is all conviction and making the consumer believe in it as much as you do. Keep the vids coming and if you need an apprentice (free of charge), let me know! 😅
That's what he's doing with the channel
I see The notification, I click and I watch.
Selling mortgage leads to mortgage companies or selling to consumers looking for financing?
Your content is too good to dilute with the bad edits.
This is 100% true! Nothing sells more than conviction
wow.
And this guy doesn’t have a sales school
He uses the strategy to grow other companies he shares a portfolio in - smart
Dear Alex "Gorgeous" Hormozi, why don't you look into the camera lens?
Hey alex can you make a video for young adults who are just in the first stage of wanting to change their life for the better physically and mentally and of course making more money besides a mcdonalds job, im a community college student and the path im going down will max make me about 100k a year and i know there is so much more out their in life besides 50 hours in corporate for 100k a year salary.
I'm smelling some Ed Mylett in this video
But aren't "clients" of faith easier to convert because usually there is no money that they have to pay? But clients of certain products tend to have a wall of skepticism because they know that their money is on the line..?
why is this room so small
If what you say it's true and I can become a millionaire in 5 years, I'll sign the contract!!!
How can I work with you?
Whew! 🔥
💯
This guy has read the bible
Hey Alex I have a question… how does someone who genuinely has no interest in their product or their customers do well in sales… and this isn’t a joke, I’m curious how you’d approach something like that
Get a different job.
Grant cardone says decide to be unreasonable