The Best Objective to Use for LinkedIn Video Ads - EP 101

Here were the resources we covered in the episode:
April Dunford on LinkedIn: / aprildunford
Conversation Ad Changes: / a1514689
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[@RaimOro-gs4fi]

This is a very interesting insight! I've been struggling to figure out the right objectives for my video ads because for the longest time, I've only been using website visits because the priority for my client is to drive website traffic. My question is this though, if you put Engagement as the objective, not all of those clicks are going to the website (some are just likes, share etc.) If the priority is traffic, would you stil recommend engagement over Website Visits? And if so, why?