The Apple Car - A $10 Billion Failure

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  • เผยแพร่เมื่อ 22 ธ.ค. 2024

ความคิดเห็น • 2.6K

  • @ApocaIypse666
    @ApocaIypse666 9 หลายเดือนก่อน +3425

    Charger is not included

    • @train_xc
      @train_xc 9 หลายเดือนก่อน +122

      Tires, seats sells as accessories

    • @twenty-fifth420
      @twenty-fifth420 9 หลายเดือนก่อน

      Apple Pricing:
      Charger: 99.99$ per month.
      Tires: 599, 2999 for a set.
      Seats: Free, except for heated seats, that cost 199.99 per month, unless you buy an IPhone with the ‘Hotseat’ app, then it is 198.99 per month.

    • @LazarusStr
      @LazarusStr 9 หลายเดือนก่อน +15

      Zing 😂😂

    • @yousuff1
      @yousuff1 9 หลายเดือนก่อน +86

      Gets slower after each update

    • @kurtkurtson9111
      @kurtkurtson9111 9 หลายเดือนก่อน +43

      "Batteries not included"

  • @nicolaspaesi2846
    @nicolaspaesi2846 9 หลายเดือนก่อน +8199

    It’s because it couldn’t have windows

    • @milkybar06
      @milkybar06 9 หลายเดือนก่อน +125

      😂

    • @mariusnenu
      @mariusnenu 9 หลายเดือนก่อน +173

      Ta-bum-tsss

    • @Opalcutspeter
      @Opalcutspeter 9 หลายเดือนก่อน +121

      This deserves alot of likes 😂😂😂

    • @protogenxl
      @protogenxl 9 หลายเดือนก่อน +111

      Actually they just couldn't figure out how a person would be able to flip it upside down and plug in the charger

    • @urip_zukoharjo
      @urip_zukoharjo 9 หลายเดือนก่อน +20

      If you can't have windows, then you should just have one large and long window

  • @wolfie8012
    @wolfie8012 9 หลายเดือนก่อน +1714

    Catastrophic car accident: "Siri, call 911! 🙏"
    Siri: "I found this on the web for 'call 911'"

    • @tvm73827
      @tvm73827 9 หลายเดือนก่อน +40

      😂🤣

    • @bruxi78230
      @bruxi78230 9 หลายเดือนก่อน +6

      Siri doesn't need to be involved, the phone already dials emergency services in an accident and relays the location.

    • @ashesfrombones
      @ashesfrombones 9 หลายเดือนก่อน +56

      Siri : 911 is a tragedy happened in the year 2001, where terrorists hijacked 2 planes....

    • @wolfie8012
      @wolfie8012 9 หลายเดือนก่อน +2

      😂😂😂@@nebylicza

    • @Mahlak_Mriuani_Anatman
      @Mahlak_Mriuani_Anatman 9 หลายเดือนก่อน +1

      ​@@ashesfrombones 😂

  • @vulcan4d
    @vulcan4d 9 หลายเดือนก่อน +1027

    Thank god. Knowing Apple, they probably wouldn't let you even change your own light bulb in the car. You would need to book an appointment with an Apple specialist, and in one week they would sell you a refurbished car instead of changing the bulb.

    • @y000ks
      @y000ks 9 หลายเดือนก่อน +32

      Let’s be real 99% of people take their car to the dealership for a light bulb now 😂

    • @_BangDroid_
      @_BangDroid_ 9 หลายเดือนก่อน +21

      Same with tires, they'd be custom spec with insane markup, special order only, and probably some proprietary fitment.

    • @_BangDroid_
      @_BangDroid_ 9 หลายเดือนก่อน +12

      @@y000ks By choice, but you can still DIY if you want to.

    • @tonyduncan9852
      @tonyduncan9852 9 หลายเดือนก่อน

      Vampiric. There are a few benefits from losing blood, but nothing's permanent..

    • @demonofthefail
      @demonofthefail 9 หลายเดือนก่อน +2

      So many car companies are like that already. I mean you can’t even open the hood and touch the engine on a Porsche.

  • @BeachLookingGuy
    @BeachLookingGuy 9 หลายเดือนก่อน +346

    Good. This world doesn’t need another +100k$ disposable car that’s impossible to repair on your own.

    • @Asfgxff
      @Asfgxff 9 หลายเดือนก่อน +11

      Ironic how iPhones are more repairable than the Samsung androids.

    • @itsarin2166
      @itsarin2166 9 หลายเดือนก่อน

      ​@@Asfgxffhardware replacement wise iPhone is easier based on iFixit scoring.
      However, the one problem with iPhone repair is that dumb proprietary software when you do third party repair which removes some feature for the screen and battery, and for some reason even genuine parts still cause problem to the Apple part pairing software which ended up removing features like True Tone, Auto Brightness, or Battery Health data.

    • @JM-st1le
      @JM-st1le 9 หลายเดือนก่อน

      So??

    • @boozecruiser
      @boozecruiser 9 หลายเดือนก่อน +31

      @@Asfgxff Samsung is dogshit too, no need to go into fanboy defence mode bud

    • @ivoryas1696
      @ivoryas1696 9 หลายเดือนก่อน

      @JM-st1le
      Are you replying to the person above you?

  • @thanos879
    @thanos879 9 หลายเดือนก่อน +505

    The tires would’ve had a proprietary connector mechanism. A new set of Apple Pro Rubber Wheels™ would’ve cost you $10,000 for each wheel. And you’d get a permanent warning on the screen if your tires weren’t authentic.

    • @Kredo800
      @Kredo800 9 หลายเดือนก่อน +30

      You missed word "only" before $10,000

    • @qud3913
      @qud3913 9 หลายเดือนก่อน +15

      ​@@Kredo800 at that price, with the Apple logo, it's basically a steal!

    • @stonward
      @stonward 8 หลายเดือนก่อน +1

      Excellent!

  • @0qqY
    @0qqY 9 หลายเดือนก่อน +1624

    o noes my front light is broken, guess its time to buy a new car xD

    • @EdwinCristobal
      @EdwinCristobal 9 หลายเดือนก่อน +82

      They make un-fixable unmodifiable phones.. wouldn't surprise me if they also made their car that way. Just like ferrari.

    • @volundrfrey896
      @volundrfrey896 9 หลายเดือนก่อน +36

      That's essentially a tesla though.

    • @Sponsor_Block
      @Sponsor_Block 9 หลายเดือนก่อน

      Error 666: Not enough Apple social credit tokens to upgrade

    • @limitbreak2321
      @limitbreak2321 9 หลายเดือนก่อน +1

      ​@@volundrfrey896 😂yeah Tesla is the only ev car maker

    • @rmkensington
      @rmkensington 9 หลายเดือนก่อน +7

      New headlights easily cost $8000

  • @MJ-27
    @MJ-27 9 หลายเดือนก่อน +1802

    If Apple made cars each part would be sold separately

    • @arden6025
      @arden6025 9 หลายเดือนก่อน +22

      Real 😂

    • @Mustachioed_Mollusk
      @Mustachioed_Mollusk 9 หลายเดือนก่อน +63

      Proprietary tires and windows no one else makes...it'll start expensive and keep going that way lol

    • @scroogemcduckrich9705
      @scroogemcduckrich9705 9 หลายเดือนก่อน +85

      😂😂😂 and they would slow the car down after 4 years when the new model comes out

    • @itsjustdave77
      @itsjustdave77 9 หลายเดือนก่อน +4

      Lol

    • @EdgyNumber1
      @EdgyNumber1 9 หลายเดือนก่อน +21

      You'd need a dongle for it though.

  • @_symmetry_
    @_symmetry_ 9 หลายเดือนก่อน +94

    9:17 "a sub 100 000$ standard car."
    Imagine living in a world where a 100K$ car is considered standard.

    • @abdulhameedal-sikafi8944
      @abdulhameedal-sikafi8944 8 หลายเดือนก่อน +10

      Cars are the most overrated crap when it comes to pricing.

    • @monicarenee7949
      @monicarenee7949 8 หลายเดือนก่อน +1

      For “luxury” 100k is sadly becoming the standard

    • @lzh4950
      @lzh4950 8 หลายเดือนก่อน

      Maybe in countries where car taxes are high e.g. it's 200+% in Singapore so a Corolla there costs S$160k (~US$120k) while an entry-level S-Class costs about the same as a Citaro public bus (which are tax-exempt)

    • @sethrawbass
      @sethrawbass 7 หลายเดือนก่อน

      Inflation. Deal with it boomer!

  • @ninjanerdstudent6937
    @ninjanerdstudent6937 9 หลายเดือนก่อน +202

    If you cancelled your rental subscription, the brakes would stop working.

  • @setsunaes
    @setsunaes 9 หลายเดือนก่อน +836

    "If you think about a car, what is a car? A car has batteries, a computer, a motor and a mechanical structure... IT'S AN IPHONE! It even has a motor inside!!!! We just make it bigger, slap some wheels for good measure and a subscription based windshield wiper and yeah, apple car!!!!! We know how to do it because we already do!" That right there is pure comedy material

    • @pierrex3226
      @pierrex3226 9 หลายเดือนก่อน +109

      The hubris in that statement is crazy. If there's one take away from Musk's biography by Isaacson is that production at scale is incredibly hard. So with a statement like that, saying building a phone is like building a car, they had already lost.

    • @danielhale1
      @danielhale1 9 หลายเดือนก่อน +61

      Right!? This doofus expertly telegraphed the failure. Their management had no idea what they were doing.

    • @Cheepchipsable
      @Cheepchipsable 9 หลายเดือนก่อน +44

      That the kind of thing Musk says.
      "Hey, it just like an air hockey table!!"

    • @philv2529
      @philv2529 9 หลายเดือนก่อน +28

      Lol subscription windshield wiper

    • @slaapkonijn58
      @slaapkonijn58 9 หลายเดือนก่อน +38

      Yeah you just hear the salesperson say it. With all the engineers in the background slapping their foreheads.

  • @NPC_averagemale003
    @NPC_averagemale003 9 หลายเดือนก่อน +855

    Add an extra 25mph top speed for only 1999$

    • @chiquita683
      @chiquita683 9 หลายเดือนก่อน +19

      Like Tesla?

    • @smaaack
      @smaaack 9 หลายเดือนก่อน +29

      25 extra for $2k is a bargain

    • @volundrfrey896
      @volundrfrey896 9 หลายเดือนก่อน +7

      @@smaaack Yeah car guys out there are spending way more to add way less.

    • @iTeerRex
      @iTeerRex 9 หลายเดือนก่อน +13

      Hey come on it’s an apple, it would be more like $20K

    • @andersvesterholt2170
      @andersvesterholt2170 9 หลายเดือนก่อน +9

      Tesla literally does this

  • @MagicNumberArg
    @MagicNumberArg 9 หลายเดือนก่อน +141

    But would it become slower with each software update?

    • @raddastronaut
      @raddastronaut 9 หลายเดือนก่อน +7

      Nah, it would just brick. 😂

    • @Shadow__133
      @Shadow__133 9 หลายเดือนก่อน +4

      This ⬆️
      I use the same ipad for the same things (youtube, kindle and email). However, after 3 years, the darn thing decided; to do everything at an elderly pace 😂
      Ridiculous.

  • @Pretzil43
    @Pretzil43 9 หลายเดือนก่อน +64

    "This guy has an odd accent, I wonder if he's Australian?"
    Dagogo: "Cheers guys, have a good one "
    "YEP"

    • @mariedevan
      @mariedevan 9 หลายเดือนก่อน +3

      I believe he is from New Zealand

    • @Pretzil43
      @Pretzil43 9 หลายเดือนก่อน +3

      @@mariedevan
      Nah, that would be "Cheers bru, ave a good one ay cuz"

    • @mariedevan
      @mariedevan 9 หลายเดือนก่อน +5

      @@Pretzil43 he really is from NZ. I’ve watched his videos for years 😆

    • @Pretzil43
      @Pretzil43 9 หลายเดือนก่อน +1

      @@mariedevan
      And you're basing that on what tho?

    • @leonfrancis3418
      @leonfrancis3418 9 หลายเดือนก่อน +2

      Is he aboriginal descended?

  • @yash1152
    @yash1152 9 หลายเดือนก่อน +26

    7:00 > _"project titan"_
    it was destined to be a big sinking ship right from the start

    • @GraveUypo
      @GraveUypo 8 หลายเดือนก่อน

      that's what i was thinking. i don't think a "project titan" ever made into production

    • @jai-kk5uu
      @jai-kk5uu 8 หลายเดือนก่อน

      It was fail ic

    • @ricksantana1016
      @ricksantana1016 6 หลายเดือนก่อน

      Actually it was project “titanic” from the beginning…

    • @OffGridInvestor
      @OffGridInvestor 5 หลายเดือนก่อน

      With the ic as a separate accessory you had to buy

    • @alexanderdoran2862
      @alexanderdoran2862 5 หลายเดือนก่อน

      Like the dumpster fire known as the Cybertruck.

  • @louis-philip
    @louis-philip 9 หลายเดือนก่อน +441

    "One of the key drivers", "Pull the plug", "Reaching the finishing line", the puns game is solid in this episode!

    • @rjung_ch
      @rjung_ch 9 หลายเดือนก่อน +24

      "Issues under the hood" and others 🙂

    • @JamesKennedy33
      @JamesKennedy33 9 หลายเดือนก่อน +17

      When someone leaves they're no longer "driving" the project forward too 😂😂

    • @anticarnick
      @anticarnick 9 หลายเดือนก่อน +2

      I'm of the same Accord. It was a great Fit with the puns about this this Pilot project in Civic engineering was an Odyssey. Sorry, this turned into my Passport for jokes of my own.

    • @Mahlak_Mriuani_Anatman
      @Mahlak_Mriuani_Anatman 9 หลายเดือนก่อน +2

      Love this comment section

  • @lucasglowacki4683
    @lucasglowacki4683 9 หลายเดือนก่อน +2082

    Probably saved them a $100 billion not to actually produce it😂

    • @Boogieeeeeeee
      @Boogieeeeeeee 9 หลายเดือนก่อน +145

      Exactly what I was thinking: better a 10 billion project flop than a 100 billion production flop

    • @KROMO50
      @KROMO50 9 หลายเดือนก่อน +32

      They would have charged 150 billion for it

    • @jt25JT
      @jt25JT 9 หลายเดือนก่อน +32

      @@KROMO50 And sued for 300 billion

    • @salty_berserker_channel
      @salty_berserker_channel 9 หลายเดือนก่อน +11

      Tesla got this, all the way to the bank

    • @jkfang
      @jkfang 9 หลายเดือนก่อน +30

      Apple has so much cash, 10B is like a small blind in a poker game

  • @techdemystified3584
    @techdemystified3584 9 หลายเดือนก่อน +260

    "Even before Apple could start the ignition, there was trouble under the hood". Well played Altraide!!

    • @robertthomas4329
      @robertthomas4329 9 หลายเดือนก่อน

      No ignition. It’s electric.

  • @pgbrown12084
    @pgbrown12084 9 หลายเดือนก่อน +76

    Warranty voided for opening the glove box

    • @Open_56
      @Open_56 6 หลายเดือนก่อน +1

      Probably wouldn't have a glove box

  • @billallen1307
    @billallen1307 9 หลายเดือนก่อน +15

    I had to wait for an iPhone commercial to play before watching this video.

    • @DB5652-v3r
      @DB5652-v3r 7 หลายเดือนก่อน

      over prices garbage rectangle

  • @shupesmerga4694
    @shupesmerga4694 9 หลายเดือนก่อน +184

    *Apple Car gets a scratch*
    A local repair shop does a paint job.
    *Apple Car won't start*
    Apple Car Screen: You have used a third-party paint. Only use an authorized Apple paint.

    • @jai-kk5uu
      @jai-kk5uu 8 หลายเดือนก่อน

      More realistically: car won't start
      On screen: unbalanced weight. Contact support.

    • @hungnguyen-so7ou
      @hungnguyen-so7ou 8 หลายเดือนก่อน +2

      tires also need authorized Apple air

  • @MusiciansRule07
    @MusiciansRule07 9 หลายเดือนก่อน +344

    I'm just imagining the car "mysteriously" malfunctioning when Apple came up with a new model of the car.

    • @Cheepchipsable
      @Cheepchipsable 9 หลายเดือนก่อน +38

      "We had to turn off the wheels to make you battery last longer...You're welcome!"

    • @jimmyw7530
      @jimmyw7530 9 หลายเดือนก่อน +2

      Yeah, but it would have worked perfectly with full software support for 5 plus years though. Meanwhile, the Android car stopped getting updates after 2 years and is essentially a buggy mess now that doesn’t move 😂

    • @inviktus1983
      @inviktus1983 9 หลายเดือนก่อน +4

      The battery drains faster and it doesn't drive as fast as it used to
      If Apple/Microsoft made cars was a joke in nerd circles in the 90s. its hilarious to see it almost become reality

    • @Spoonfed78
      @Spoonfed78 9 หลายเดือนก่อน +6

      @@jimmyw7530 🤣 it's ok you can buy yourself a Xiaomi car to help break from the cult. Yes like most other companies more abilities than Apple 🤣. Even when they prove themselves useless with the most money in the world their church members still have to crack at others for their own inability.
      You do realise that a number other phone manufacturer offer longer (7 year) update support than iChurch right. Oh and even lower specs brands can last well out to 5 years.
      Don't let facts get in the way of the heart break one will never pose around in the church of Tim's pope mobile 🤣

    • @jimmyw7530
      @jimmyw7530 9 หลายเดือนก่อน +2

      @@Spoonfed78 Got one! I love baiting the Android zealots.
      I don’t buy into your brand tribalism. I’ve had as many Android phones as iPhones over the years. Plus I own a Mac and several PC’s.
      Congratulations, you sound ridiculous dude 😆

  • @HomeAutoBuddy
    @HomeAutoBuddy 9 หลายเดือนก่อน +103

    Must be a nightmare to repair an Apple car that doesn't like right-to-repair. Take the car to the nearest Apple store, ask someone at the Genius bar and get an repair estimate that will make more simple to buy a new model everytime you have a scratch or need to change a light bulb...

    • @bawbsmith
      @bawbsmith 9 หลายเดือนก่อน +8

      You have it backwards...
      Many car manufacturers, and pretty much every luxury car manufacturer even today, have pulled scummy moves like non-standard parts, voiding warranty if your car was repaired by a non-authorized garage, charging exorbitant fees for basic maintenance, etc. for decades even before Apple was a company. Where do you think Apple got their ideas from? The term "planned obsolescence" was coined by the automotive industry to begin with.

    • @johnsmith-cw3wo
      @johnsmith-cw3wo 9 หลายเดือนก่อน +2

      @@bawbsmith I think it was Mercedes in the 60's who by mistake built a car that can last ''forever''

    • @socksumi
      @socksumi 9 หลายเดือนก่อน +4

      Apple will no longer support it after 4 or 5 years and tell you to buy a new one.

    • @MephiticMiasma
      @MephiticMiasma 9 หลายเดือนก่อน

      @@bawbsmith Have you checked out the history of light bulb production in the early 20th century?

    • @bawbsmith
      @bawbsmith 9 หลายเดือนก่อน

      ​@@MephiticMiasma Yes I'm aware (great Veritasium video). The automotive industry was first though, dating as far back as 1924.

  • @3204clivesinclair
    @3204clivesinclair 9 หลายเดือนก่อน +9

    Can you imagine the cost of the genuine (required) Apple charging cable!

    • @h.mandelene3279
      @h.mandelene3279 7 หลายเดือนก่อน

      Yes, you need to buy $1800 apple outlet to plug the charger into. It detects if it is not getting electricity from an apple outlet and not charge.

  • @manamedia
    @manamedia 9 หลายเดือนก่อน +5

    Outstanding report. Thank you for producing.

  • @HansMilling
    @HansMilling 9 หลายเดือนก่อน +44

    How nice, that a company with no plan to make a car, can have 250 patents, that can potentially block other car manufacturers from improving their cars. The world is strange.

    • @pvshka
      @pvshka 9 หลายเดือนก่อน +6

      Copyright shouldn't even be a thing. All of the intellectual achievements should be freely distributed to the humankind.

    • @alexandruciordas4941
      @alexandruciordas4941 9 หลายเดือนก่อน

      it's OK China would use those patents as they don't care and get shit done. Instead we will buy from them and lose our industry.

    • @Whiteboykun
      @Whiteboykun 8 หลายเดือนก่อน +3

      I own a patent from back in university. It's nothing you'll ever see on store shelves. Patents are definitely a cutthroat business. When I applied I got swarmed with accusations of stealing other people's ideas by organizations all over the world. Some were baseless, nearly all didn't do due diligence and fucking READ what my patent was. It was kind of a headache and I was just a little shitkicker grad student with a new kind of device in my lap.
      And then there's patent evergreening which unfortunately EVERYONE does. You can act all noble and caring and not engage in the practice, but dozens/hundreds of corps. will just rip you off and do it for you. You have no choice but to play dirty like everyone else.

    • @Whiteboykun
      @Whiteboykun 8 หลายเดือนก่อน +1

      @@pvshka So we should just invest millions/billions of dollars, years/decades of research into something and just be like, 'ayy lmao here you go! don't even trip it's on the house'.

    • @pvshka
      @pvshka 8 หลายเดือนก่อน

      @@Whiteboykun yep

  • @MisterMcHaos
    @MisterMcHaos 9 หลายเดือนก่อน +195

    I'd've thought that if Apple made a car and it broke, they wouldn't allow you to fix but would expect you to buy another one.

    • @mylesgray3470
      @mylesgray3470 9 หลายเดือนก่อน +20

      Nah, you could take it to the Apple Store and change the touchscreen windshield, but would cost more than the car was worth. Might as well trade it for a new one. 😂

    • @G_de_Coligny
      @G_de_Coligny 9 หลายเดือนก่อน +7

      It’s called Tesla….

    • @Spoonfed78
      @Spoonfed78 9 หลายเดือนก่อน +6

      Nonsense, you're simply driving it wrong 🤣
      When on a tilt tray the fan boy owners would still claim it's not broken it's just "on display"😂

    • @larryc1616
      @larryc1616 9 หลายเดือนก่อน +5

      Buy the extended warranty AppleCar care 🍎 🚘

    • @BogeyTheBear
      @BogeyTheBear 9 หลายเดือนก่อน

      That's Tesla all right. They make all of their components in-house and exclusively for new production vehicles, not as spares to be sent out to service centers to repair damaged components. Trash a door or a bumper on your Tesla, that's a five-figure repair bill and a months-long wait for them to finally release a replacement part off the assembly line. It'd be quicker and easier (for _them,_ of course) if you just got a new car instead of trying to fix the old one.

  • @noelht1
    @noelht1 9 หลายเดือนก่อน +428

    Apple spending $10 billion is the same as me spending $1

    • @HailCaesar-lm4bq
      @HailCaesar-lm4bq 9 หลายเดือนก่อน

      O’ and Joe spent u to oblivion with EV subsidies . Your future up in smoke 💨

    • @mazimadu
      @mazimadu 9 หลายเดือนก่อน +50

      More like spending $1000. It is a trillion dollar company after all

    • @ceasetheday87
      @ceasetheday87 9 หลายเดือนก่อน +35

      I realize you are exaggerating but you do realize that is billion with a B? $10 billion to a trillion dollar company is not cheap. Most companies don’t reach billions of dollars. It’s probably closer to the average person spending $1000-$10,000.

    • @SofaKingShit
      @SofaKingShit 9 หลายเดือนก่อน +1

      It's not worth an Apple execs time to stop and pick up a $5 due to lost income.

    • @migovas1483
      @migovas1483 9 หลายเดือนก่อน +16

      is 10 billion of actual money, and they are worth a Trillion, but doesn't mean they have that as the whole budget ..also mostly speculation and shares, is not "real" money, be sure if tomorrow they want that Trillion to be money they would loose like half or more on the chaos..

  • @michaelmashburn6068
    @michaelmashburn6068 9 หลายเดือนก่อน +5

    Apple is too controlling, you would never be able to take it to a non authorized dealership for anything

  • @thepenguinsrafterme
    @thepenguinsrafterme 9 หลายเดือนก่อน +4

    We have Waymo cars here (Phoenix) with no drivers. Pretty jarring at first but I’m totally use to seeing them now. Still think they are neat.

  • @RenaissanceBro
    @RenaissanceBro 9 หลายเดือนก่อน +168

    Problem with corporations, they want to be involved in everything. Smartphones>videogames>streaming>TVs>cars>social media,...

    • @cttommy73
      @cttommy73 9 หลายเดือนก่อน +30

      Cause they want to own you. Own everything, own you.

    • @scroogemcduckrich9705
      @scroogemcduckrich9705 9 หลายเดือนก่อน +28

      well multiple revenue streams is beneficial to a business. But I take your point

    • @taylarogers313
      @taylarogers313 9 หลายเดือนก่อน +4

      I agree!!! Do one or two things and get them right!!!

    • @garystinten9339
      @garystinten9339 9 หลายเดือนก่อน +3

      They want to be your gods..

    • @Cyril29a
      @Cyril29a 9 หลายเดือนก่อน +3

      You spelled governments wrong. Regulations make the rulers part owner of every company, every industry every piece of land, and you criticize the innovators who make our lives better. So strange

  •  9 หลายเดือนก่อน +133

    I would love to hear louis rossmann ranting about that apple car once it would have sold. 😂😂

    • @PsRohrbaugh
      @PsRohrbaugh 9 หลายเดือนก่อน +21

      "what do you mean each tire is a unique part number?"

    • @MephiticMiasma
      @MephiticMiasma 9 หลายเดือนก่อน +3

      Something tells me that servicing it would have been a problem....

    • @vidal9747
      @vidal9747 9 หลายเดือนก่อน +5

      @@PsRohrbaughright to repair is already a thing in most countries for cars. We just need to make it mandatory for EVERY SINGLE ELECTRONIC DEVICE.

    • @Mytwistedvoices
      @Mytwistedvoices 9 หลายเดือนก่อน +2

      Hello everyone, today we will look into fixing an Apple car that won’t power on.

  • @Lutz64
    @Lutz64 9 หลายเดือนก่อน +41

    An arms race between tesla and apple to make the first fully unrepairable car.

    • @OffGridInvestor
      @OffGridInvestor 5 หลายเดือนก่อน

      People are repairing current teslas

  • @skyMcWeeds
    @skyMcWeeds 9 หลายเดือนก่อน +2

    I love the Cold Fusion community, as expected the comments section mirrored what I was thinking about an Apple Car.
    Absolute golden comedy and great puns by Dagogo 😂😂😂

  • @punaforager
    @punaforager 8 หลายเดือนก่อน +1

    I bought a MacBook Pro several years ago and the computer wouldn’t turn on after three days of use. I call them, they tell me the computer can’t be replaced and that I had to send it in for repair. I was upset but did it. Computer came back and within a few weeks it had another issue. They take it back for repair again even though I expressed my clear disappointment in the investment. I told them essentially I’m buying a refurbished computer at full price, they argue that it’s not. I tell them if the seal of the computer is cracked then it’s been opened and that’s not a factory new computer anymore. They tell me their policy was that the computer had to come back three times under warranty before they issued a new computer. After the second issue I had a third, and they sent me a new one and within 6 months the silly fancy LCD STRIP on the keyboard went out. I would never trust a car they make . Going forward I’m only buying the iPad or the Mac mini, nothing else. Most of what they make is annoying and limiting somehow.

    • @Whiteboykun
      @Whiteboykun 8 หลายเดือนก่อน

      Or you could just...not buy ANYTHING from Apple.

  • @ShaneTheBane
    @ShaneTheBane 9 หลายเดือนก่อน +138

    No way would a single dude leaving result in a company stopping a project worth billions. If he had that much pull, they would've raised his pay to keep him. Odds are, he was made aware earlier than others of the possible closure of the program due to other reasons, and he decided to find another job in the same field before that happened.

    • @TheBooban
      @TheBooban 9 หลายเดือนก่อน +6

      You think it’s money that motivates Ives? Hardly. At this level, money is not more than points in a game, just status.

    • @ShaneTheBane
      @ShaneTheBane 9 หลายเดือนก่อน +16

      @@TheBooban you think the second largest company in terms of how much money they make *doesn't* care about money at all? Lol. You don't get to that point without caring about money. Also, they are a publicly owned company. That means by law, they HAVE to care about money

    • @TheBooban
      @TheBooban 9 หลายเดือนก่อน +9

      @@ShaneTheBane we were talking about a person, not a company. You said they have raised his pay to keep him. He wouldn’t have cared for that.

    • @ShaneTheBane
      @ShaneTheBane 9 หลายเดือนก่อน +9

      ​​​who are you talking about? The person I was talking about them wanting to keep would be DJ Nevotney, the person mentioned in the video as one of the key people of the project that left it. That's who I was talking about in relation to giving a raise. Not Ives

    • @TheBooban
      @TheBooban 9 หลายเดือนก่อน +2

      @@ShaneTheBane oh. Well, probably ditto for him too.

  • @precursornews9131
    @precursornews9131 9 หลายเดือนก่อน +86

    Apple could be the first to start the trend of car micro transactions and people would defend them. Scary stuff.

    • @volundrfrey896
      @volundrfrey896 9 หลายเดือนก่อน +14

      Tesla already have micro transactions in their car though. You want to "unlock" the full car you bought, that's just a "small" payment away. Will that stay unlocked when you sell the car? Nope.

    • @David-Zita
      @David-Zita 9 หลายเดือนก่อน +7

      scary my brother, it's a cult system

    • @MetallicReg
      @MetallicReg 9 หลายเดือนก่อน +18

      @@volundrfrey896this was the reason why Apple dropped it. Tesla has stolen their revolutionary milking system.

    • @YoungAsznee
      @YoungAsznee 9 หลายเดือนก่อน +2

      Tesla and Benz does it already iirc

    • @volundrfrey896
      @volundrfrey896 9 หลายเดือนก่อน +3

      @@MetallicRegI mean Apple doesn't have microtransactions. That's the one thing you shouldn't criticize them for because they don't do it. Telsa and other car manufacturers does.

  • @slmille4
    @slmille4 9 หลายเดือนก่อน +83

    I don't understand why Apple would spend billions on a conceptual car, but not millions to buy Masimo in order to not have to disable the blood oxygen sensors on the Apple Watch...

    • @navdeepsugandhi6476
      @navdeepsugandhi6476 9 หลายเดือนก่อน +21

      Ego

    • @emanggitulah4319
      @emanggitulah4319 9 หลายเดือนก่อน +10

      Because they can... And need to justify their expensive lawyers

    • @maxweinbach3996
      @maxweinbach3996 9 หลายเดือนก่อน +2

      Did Masimo entertain offer for sale?

    • @bruxi78230
      @bruxi78230 9 หลายเดือนก่อน +2

      @simille4 --- It's really simple. Apple understands math, and you don't. Masimo currently has a market cap of 7 billion dollars. If you really wanted to buy them it would cost an addition 25%, so now you're up to around 9 billion. That's way too much to spend on a feature like blood oxygen sensors. The payback on that is never.

    • @pitech4446
      @pitech4446 9 หลายเดือนก่อน +3

      Apple got cocky and thought it was easy to make a car and make tons of money from it. They missed calculate by hiring a FORD engineers to be their head. Anything coming from FORD is dead. Secondly, they thought having a lot of people working on Self driving can solve self driving but they are wrong. Third, they don't have manufacturing to build their car. In china an EV startup can have a car manufactured easier because they have tons of supplier and manufacturing. So happy Apple got humbled

  • @AbrahamLTobing
    @AbrahamLTobing 8 หลายเดือนก่อน +2

    *A tire got punctured*
    Apple's fahking GENIUS: "Sorry, this is unrepairable. We suggest a wheel assembly replacement for $10.000. Or you might want to trade in to a new model". 😂😂😂

  • @yash1152
    @yash1152 9 หลายเดือนก่อน +3

    8:28 > _"poached a startup to oblivion"_
    aah yes, innovation at its best.

  • @AgentGold-AI
    @AgentGold-AI 9 หลายเดือนก่อน +11

    00:00 🎥 Introduction to the video
    00:07 🍏 Story of Apple's attempt at a self-driving car
    01:43 📉 Bloomberg report on Apple winding down the EV project
    02:36 🔍 Exploration of Apple's car-related patents
    03:08 💡 Elon Musk's offer to sell Tesla to Apple
    03:14 🤔 Speculations on Steve Jobs' view on Apple making a car
    03:40 🚀 The beginning of the Apple car rumors in 2015
    04:24 🕒 Mid-2010s: An enticing period for Apple to enter the automotive industry
    05:06 🎯 Possible reasons why Apple wanted to make a car
    05:54 🗣 Tim Cook's comments on autonomous systems
    06:38 📰 Initial positive reports on Project Titan followed by turmoil
    08:05 🔄 Leadership and direction changes within Project Titan
    08:40 ✂ Scaling back of the Apple car project
    10:19 🛡 Sponsor Segment: Incog's Data Protection Service
    10:48 🍏 Apple's Cancelled Car Project
    11:33 🚙 Transition from Car Project to AI Focus
    12:07 🤖 Apple's Aggressive Move into AI
    12:42 🚫 Challenges in Achieving Fully Autonomous Vehicles
    13:08 🔄 Apple's History of Abandoned Projects
    13:30 🎭 Apple CarPlay: The Trojan Horse in Automotive Industry
    13:51 👋 Conclusion and Sign-Off
    Key Moments by Agent Gold AI

  • @lemdixon01
    @lemdixon01 9 หลายเดือนก่อน +91

    I'm reminded of Dyson wanting to make a car and scrapped the idea

    • @TheManOfTheHourEveryHour
      @TheManOfTheHourEveryHour 9 หลายเดือนก่อน +38

      Dyson not making street sweepers is the biggest missed layup ever 😂😂😂😂😂

    • @PvtAnonymous
      @PvtAnonymous 9 หลายเดือนก่อน +8

      @@TheManOfTheHourEveryHour imagine if Kärcher made a car :)

    • @mylesgray3470
      @mylesgray3470 9 หลายเดือนก่อน +7

      I would think they could make a hovercraft. 🙂

    • @Cheepchipsable
      @Cheepchipsable 9 หลายเดือนก่อน +2

      Briggs and Stratton made an electric car. It was on Jay Leno's Garage.

    • @coldestbeer
      @coldestbeer 9 หลายเดือนก่อน +2

      Well they did make the Dyson sphere

  • @LudosErgoSum
    @LudosErgoSum 9 หลายเดือนก่อน +17

    When it mentioned they had plenty of patents, I was certain in my hunch that this was another "patent grab" to squeeze out money for obvious solutions down the line.

  • @nikaize
    @nikaize 9 หลายเดือนก่อน

    Do you know the background sound at 6:00 ? Thanks

  • @bondgabebond4907
    @bondgabebond4907 9 หลายเดือนก่อน +3

    The only integration in a car I want to see is an engine hooked to a transmission that has a set of gears selected with a stick shift and clutch combo. I want to see just enough gages to safely operate the car (tach, spedo, temp, battery/charge). I want comfortable supportive seats, roll down windows, and A/C and heater. That's all. Package that in a somewhat small two-seater sports car and I am more than happy.

  • @aldrin6278
    @aldrin6278 9 หลายเดือนก่อน +31

    If a component fails, you have to replace the whole car!

    • @DMahalko
      @DMahalko 9 หลายเดือนก่อน +2

      The Apple branded 12 volt battery is serialized to the car.

  • @sickomode6440
    @sickomode6440 9 หลายเดือนก่อน +117

    Apple would probably charge a monthly subscription fee to use the car 💀☠💀

    • @user-uk9er5vw4c
      @user-uk9er5vw4c 9 หลายเดือนก่อน +5

      SaaS is the future, like it or not

    • @TheHandOfGovernment
      @TheHandOfGovernment 9 หลายเดือนก่อน +9

      That’s called a lease

    • @Flightcoach
      @Flightcoach 9 หลายเดือนก่อน

      On demand ride sharing. That's the future

    • @AaronSmith1101
      @AaronSmith1101 9 หลายเดือนก่อน +1

      Apple doesn’t charge a subscription fee when you buy any of there other hardware products.
      So you just don't like Apple.

    • @sasmit.9846
      @sasmit.9846 9 หลายเดือนก่อน

      56 hours in emerald? were you in the battle frontier?

  • @puregero
    @puregero 9 หลายเดือนก่อน +55

    It's amazing how many companies were trying to make self-driving cars, but it turned out to be such an insanely difficult task that not even Apple could do it

    • @TheBooban
      @TheBooban 9 หลายเดือนก่อน +13

      Just an EV car. They can’t even do that.

    • @velenteriushendeneros3251
      @velenteriushendeneros3251 9 หลายเดือนก่อน +4

      I mean they probably could. It would just be insanly expensive.

    • @bac3phi
      @bac3phi 9 หลายเดือนก่อน

      Lack of data.

    • @andrasbiro3007
      @andrasbiro3007 9 หลายเดือนก่อน +5

      Tesla did it.
      Apple had no chance, for self-driving you need a large neural net, and for training that you need obscene amount of data, and to collect that you need a large fleet of cars (millions).
      And even making an EV you can sell at a profit is insanely hard. AFAIK still only Tesla could do it, everyone else is losing money on each sale.

    • @davidc1878
      @davidc1878 9 หลายเดือนก่อน

      @@andrasbiro3007 I would suggest to check out Common Sense Skeptic.

  • @ApplePotato
    @ApplePotato 6 หลายเดือนก่อน +4

    I think many companies underestimate the amount regulation you need to meet in order to make a vehicle. Given its Apple, it probably wanted to reinvent the wheel every step of the way to differentiate itself in the market. They really wanted the Apple Car to the iPhone of cars. But as the schedule slipped, features that were novel at the time slowly found themselves into the market, and the Apple Car just became another EV. And being full of proprietary BS, with the need to make sure the parts pass FMVSS, and find third party manufactures to make them etc, drove up cost. I will not be surprised if they were having trouble bring the retail price down to $100k.

  • @m.c.collins6777
    @m.c.collins6777 9 หลายเดือนก่อน

    Tony Fadell: Our iPhone is just like a car!
    Shark Tank: I'm out.

  • @chanm01
    @chanm01 9 หลายเดือนก่อน +10

    The one concept image early in the video was straight up just a magic mouse with wheels on it. lmao

  • @HorizonOfHope
    @HorizonOfHope 9 หลายเดือนก่อน +8

    Kinda wild to consider Apple is so big this write-off is likely within their cash on hand margin for error.

  • @elusiveruse832
    @elusiveruse832 9 หลายเดือนก่อน +37

    The pitch sounded like a bad con job.

  • @ealdie24
    @ealdie24 9 หลายเดือนก่อน

    "Siri, I don't know where I am, take me to Point B"
    Siri: "Why don't you look out the Windows"?

  • @patty109109
    @patty109109 9 หลายเดือนก่อน +1

    I still don’t believe Apple was ever that serious about building a car. Building services like autonomy sure, but a full car? There’s just no evidence they spent much time on it. All conjecture.

  • @blakksheep736
    @blakksheep736 9 หลายเดือนก่อน +21

    6:27 I appreciate the Siri slander. 😆

  • @marcuscicero5033
    @marcuscicero5033 9 หลายเดือนก่อน +17

    Seeing a Mark Dice quote on a ColdFusion video. That's a real magical intersection

    • @hiiiiiii238
      @hiiiiiii238 9 หลายเดือนก่อน +2

      Glad someone else noticed! lol

  • @beyondblender
    @beyondblender 9 หลายเดือนก่อน +26

    12:50 Like the Magic Mouse, the charge port was on the bottom of the car 😩😂

  • @alexanderm23
    @alexanderm23 9 หลายเดือนก่อน +1

    I used to run a design research lab for the connected car at a major tech firm. I can confirm it's common practice to test an idea by having someone pretend to be the technology, because you need to know the idea is good before all the invesent of time and money.
    You can't wait till the tech exists before testing the ux. We call it a "Wizard of Oz" test.
    .

  • @ianmyles9025
    @ianmyles9025 7 หลายเดือนก่อน +2

    It's just standard product development ? - not everything comes to market - to characterise it as a flop reflects a lack of understanding product develoment.

  • @jessip8654
    @jessip8654 9 หลายเดือนก่อน +12

    Gosh I remember everyone jumping on the self-driving car thing almost as hard as they're jumping on AI now. Turns out it was harder than they thought. Who knew?

    • @bearcubdaycare
      @bearcubdaycare 9 หลายเดือนก่อน

      Well, the background leading up to that was an annual contest by DARPA, in which teams typically formed of a university partnering with a company's laboratory competed with other teams to make a vehicle that could autonomously navigate some closed test course. At first, the results were as you'd think, typically aim just to get an entry to work at all, mostly an excuse for students and researchers to play with and push technologies. The general consensus seemed to be that autonomous driving wouldn't be feasible in anyone's then lifetime, but hey, a good excuse to see what you can learn about AI and how to make it work, an exciting academic challenge rather than a prospect. But each year entries got a bit better. Eventually, vehicles were completing complex courses, and at one point a closed city street scape was used I understand. After that, DARPA stopped holding the competition, as it was no longer advanced research, and rather development. Companies took that as a sign that autonomous driving was now a commercial possibility, or not so far away. No one wanted to miss a gold rush.
      But as you said, it (unsurprisingly) proved harder, even after the successes at the DARPA competitions. It's a challenge with a very, very long tail of situations to successfully handle. Some recent videos show FSD trying to slowly nose its way out of a narrow alley across a sidewalk and into a street, without being able to see so far down the sidewalk or road. Or navigating a busy Costco parking lot with an endless stream of pedestrians pushing large carts of groceries and purchases, and cars and pickups pulling in and out of parking spots. Or a construction zone. Variable weather, potholes, other drivers whose intent you have to suss in a context dependent way, kids playing.
      It's surprising that autonomous driving has gotten as far as it has. Seeing some recent videos, it's spookily human like in its manner...but also some needed human interventions. Is it a year away, a decade, or never? Does it require full AGI (general intelligence)? I doubt that anyone can quite know yet. And maybe we're actually even approaching the Kurzweil singularity, beyond which progress gets ahead of human ability to foresee. (But to end on a positive note, driver assist has gotten way better it seems to me, a benefit even if full AD is Never, or next century.)

    • @Zoltan1251
      @Zoltan1251 9 หลายเดือนก่อน +2

      Literally every human being with brain. One unusual thing on the road and self-driving car is done. Literally, just one cone that is weirdly placed when there is construction on the road and self-driving car is done for. Human just eyeballs it.

    • @vinny142
      @vinny142 9 หลายเดือนก่อน +1

      @@Zoltan1251 "One unusual thing on the road and self-driving car is done"
      Worse: car manufacturers will never accept responsibility for damage caused by their self-driving tech, so insurance companies will; always blame *you* for any accidents that your car causes. This means that you will always be monitoring the your self driving car like you see the testers do today: constantly looking at the vehicle and traffic and trying to predict what mistake the car is about to make and pre-emptively correct for it. It's exhausting, annoying, it's *more work than driving*.

    • @MarcusBadi
      @MarcusBadi 9 หลายเดือนก่อน

      Agreed. But this is inevitable. Apps like Uber are just collecting data enough to use with self-driving cars in a near future. It was harder then they thought, but It is getting better and easier exponentially. Take that Will Smith eating pasta for example: just in a year the video changed from "funny unreal" to "is this real?". We will probably get to a point that to drive a car you'll need a document and a private road (something that already happens with horses, you can't ride them in the middle of NY). I'm not saying that I agree with it, just saying that this will happen and unfortunately there is nothing we can do about.

    • @tonyduncan9852
      @tonyduncan9852 9 หลายเดือนก่อน

      I knew. Elon's FSD v12 is within sight of the finish line in a one-horse race. Deservedly.

  • @ninjaundermyskin
    @ninjaundermyskin 9 หลายเดือนก่อน +5

    Imagine having to buy a dongle just to charge your car, and then also having to replace your charging cable every few months. "We've revolutionized the car by removing unnecessary old clutter like ports, doors, and people."

  • @JesbaamSanchez
    @JesbaamSanchez 9 หลายเดือนก่อน +11

    Imagine the long wait times at the genius bar to get your windows fix

  • @kyrkbymannen
    @kyrkbymannen 9 หลายเดือนก่อน

    "Siri , call 911" - "You have to unlock your car before doing anything"

  • @cozzihoffmaann
    @cozzihoffmaann 9 หลายเดือนก่อน +1

    Apple trying to make a car . Are you Siri -us?

  • @saritp101
    @saritp101 9 หลายเดือนก่อน +7

    When I heard about this, the first thing that came to my mind was 'Cold Fusion will make a video about this'. I'm a happy subscriber.

  • @cherubin7th
    @cherubin7th 9 หลายเดือนก่อน +12

    Without full self driving, this would just have been another car but without the manufacturing experience. Better use that AI staff for other more plausible AI uses.

  • @Stigmaru
    @Stigmaru 9 หลายเดือนก่อน +13

    Apple was saying that producing a car was going to just be as easy as making a phone a few years ago 😂

    • @JohnSmith-pn1vv
      @JohnSmith-pn1vv 9 หลายเดือนก่อน +1

      Haha they should stick to shiny bricks and leave real production to the japanese

  • @aroundandround
    @aroundandround 9 หลายเดือนก่อน

    Would there have been a $175 activation fee every time to turn on the ignition?

  • @byrons8956
    @byrons8956 7 หลายเดือนก่อน

    I'm glad you mentioned that Apple didn't say this 'will' be a product. Another issue that would have come up is that other car manufacturers would stop supporting Apple CarPlay.
    It's going to be hard to have human driving and fully Tomas (if we get there) on the road at the same time; I've seen so many human drivers doing things that confuse other drivers; an autonomous one would probably have a more challenging time figuring out what's happening.

  • @rars0n
    @rars0n 9 หลายเดือนก่อน +17

    It makes sense on a certain level for Apple to want to launch a car product, however I think this is a very mature industry which makes manufacturing to the level of Apple's high standards very difficult. Apple also doesn't like launching loss-leading products, so they would want to sell something that would add profit to their business. Doing it alone would probably skyrocket the cost and probably result in them still falling below quality standards, so the only way this ever made sense was for Apple to partner with an existing manufacturer, one that is premium enough to satisfy the quality requirements such as Porsche.
    Apple was right to dismiss Tesla as Tesla manufacturing is nowhere near the quality level of most car makers, let alone the premium brands. Apple probably doesn't necessarily _want_ to own the manufacturing facilities, either, so paying a premium to partner with an existing manufacturer makes financial sense. However, the obvious question becomes what will Apple offer to separate their car from other brands beyond the Apple name? I imagine Apple was struggling to answer that question.
    I also would guess that they, like many others, suspected that fully autonomous vehicles would be arriving much earlier than they actually are. The technology just isn't there for safe, fully autonomous vehicles and it's anyone's guess as to when it will be, if ever. Unlike Tesla, Apple doesn't promise things it can't deliver and generally doesn't bring a product to market before it's finished. Launching a half-baked car that is like every other car would have been a big mistake. I imagine they'll revisit the idea at some point, but probably at least a decade or two from now.

    • @DownUnder43
      @DownUnder43 9 หลายเดือนก่อน +2

      High Standards ? 😂🤦

    • @rars0n
      @rars0n 9 หลายเดือนก่อน +1

      @@DownUnder43 At least where fit and finish is concerned. "Premium feel." Ignore all of the critical design flaws, their users don't care about those.

  • @LOL_MANN
    @LOL_MANN 9 หลายเดือนก่อน +83

    Never let Tim Cook cook 🗣🗣🗣🔥🔥🔥🔥🔥🚗🍎❌❌❌❌❌❌

    • @EmeraldDiamondAdvisors
      @EmeraldDiamondAdvisors 9 หลายเดือนก่อน

      Underrated comment 😅😅😅😅😅😅😅😅

    • @blakksheep736
      @blakksheep736 9 หลายเดือนก่อน

      Pffffffffft

    • @Freakmenn
      @Freakmenn 9 หลายเดือนก่อน +1

      a shakespearean masterwork

    • @_IMNNO
      @_IMNNO 9 หลายเดือนก่อน

      Tim cooked the supply chain.

    • @KentBuchla
      @KentBuchla 9 หลายเดือนก่อน

      You aren’t as clever as you want to be.

  • @svenjonsson9
    @svenjonsson9 9 หลายเดือนก่อน +4

    Very informative and well researched as usual! You are my favorite channel for keeping up with what is on the cutting edge of technology.

  • @BarrettRodriguez
    @BarrettRodriguez 9 หลายเดือนก่อน

    Excellent post! You have one of the best channels available on this platform. As for the project, I highly doubt that Jobs would have embarked on it, especially at this cost. All of which begs the question, why is Cook still their CEO? Granted, he had some huge shoes to fill but Apple hasn't produced any revolutionary products since Jobs passed away and, in terms of functionality, one can argue the software has declined. One of the attributes that Jobs possessed, and what made Apple products so neat, was the simplicity of design and functionality.

  • @bendybruce
    @bendybruce 8 หลายเดือนก่อน

    When I saw the word flop superimposed over a futuristic looking car I must admit the first thing I thought of was the cyber truck.

  • @divyanshkataria6235
    @divyanshkataria6235 9 หลายเดือนก่อน +31

    No siri was harmed in this video 😂

    • @tonyduncan9852
      @tonyduncan9852 9 หลายเดือนก่อน

      There must be a magic word which sends her into infinite regression. Surely?

  • @theliamcooke
    @theliamcooke 9 หลายเดือนก่อน +16

    Charged by lightening at 20w and they didn't understand why it took so long to charge

  • @djorankeil
    @djorankeil 9 หลายเดือนก่อน +5

    A small part of my soul dies every time I hear someone incorrectly use the phrase, "Begs the question."

    • @ObiWanShinobi67
      @ObiWanShinobi67 9 หลายเดือนก่อน +2

      Take it with a grade of salt.

    • @davianoinglesias5030
      @davianoinglesias5030 8 หลายเดือนก่อน

      😅it's the curse of knowledge

    • @MzzDee
      @MzzDee 7 หลายเดือนก่อน

      FasTen your seatbelt, then

  • @ShawnStafford-1978
    @ShawnStafford-1978 9 หลายเดือนก่อน +3

    I never heard about this Apple car. Sounds like a bad idea. People always about my 89 GTA and miss owning one.

  • @mrarticle622
    @mrarticle622 9 หลายเดือนก่อน

    We should be happy this car project didn't make it because imagine telling your Siri "Stop the car" and she'd be like "Okay, starting to go faster by your request". "SIRI I SAID STOP" "Okay, playing please stop by Sirin on Apple Music"

  • @PXAbstraction
    @PXAbstraction 9 หลายเดือนก่อน +6

    $10 billion? Oh no, they'll have to sell like a week's worth of overpriced and unrepairable smartphones and laptops to make that back. :(

  • @gamereditor59ner22
    @gamereditor59ner22 9 หลายเดือนก่อน +6

    "Please tell me this is just a normal field trip"
    - Anorld from Magic School Bus

  • @ryanbigguy
    @ryanbigguy 9 หลายเดือนก่อน +10

    Lol nice Mark Dice cameo 06:48

    • @mcuthor7831
      @mcuthor7831 9 หลายเดือนก่อน

      The great Mark Dice. It’s a shame his TH-cam channel has essentially been black listed; in reality, he should have 5M subscribers or more.

  • @chrisnewman7281
    @chrisnewman7281 7 หลายเดือนก่อน

    How many cars were actually built? What was the kilometre range? And how many colours did it come in?

  • @macfin4862
    @macfin4862 9 หลายเดือนก่อน +1

    There was so much talk a decade ago about retraining truckies etc for when driving was obsolete, saying retrain in coding etc.
    Funny bow that we're in the future it feels like all that type of work is under threat, but good old fashioned labour like driving is still needed.

    • @johnyewtube2286
      @johnyewtube2286 7 หลายเดือนก่อน

      > it feels like
      Your feelings aren't reality.

    • @macfin4862
      @macfin4862 7 หลายเดือนก่อน

      Very deep & philosophical. but the video literally states it's taking coding jobs and a part of big tech lay offs. muh fEelInGs are that those jobs are more likely to be in the realm of coding than truck driving

  • @xKynOx
    @xKynOx 9 หลายเดือนก่อน +38

    As someone who avoids apple at all costs i would not even sit in it.

    • @emromw
      @emromw 9 หลายเดือนก่อน +12

      Nobody cares

    • @BuiltInBrooklyn
      @BuiltInBrooklyn 9 หลายเดือนก่อน +7

      Welp, that’s why Apple shut down the project, because you wouldn’t even sit in it!
      Please start using an iPhone before they shut that down too!

    • @Cheepchipsable
      @Cheepchipsable 9 หลายเดือนก่อน +4

      If you sit in it, Apple owns the right to your organ in case of an accident...or if you happen to fall asleep inside.
      It's written quite clearly on the door handle!

    • @philv2529
      @philv2529 9 หลายเดือนก่อน +3

      Apple products are designed for people that want a product that does the same thing as the competition, but want to pay twice as much for it.

    • @waterbuffalowings
      @waterbuffalowings 9 หลายเดือนก่อน +1

      What if you really had to poop?

  • @ashtentheplatypus
    @ashtentheplatypus 9 หลายเดือนก่อน +5

    > "Morgan Stanley analysts surmised advances in self-driving could free up trillions of hours per year that Apple could address with new services and products -- a potentially enormous market."
    Public transit sounds like a much better bet, imo. The tech already exists, and it can free up trillions of hours per year. We just need to improve how nice the service is, its reliability, and make it safer.

    • @piranhaofserengheti4878
      @piranhaofserengheti4878 9 หลายเดือนก่อน +1

      Self-driving cars exist from the beginning of the car era, they're called taxis.

  • @NavigatorBR
    @NavigatorBR 9 หลายเดือนก่อน +9

    I'd love to imagine the employee pretending to be Siri just sat next to the car on her phone looking up some restaurant on her phone.

    • @NormAppleton
      @NormAppleton 9 หลายเดือนก่อน +2

      She probably had an intern doing it for her.

    • @The_Penguin_City
      @The_Penguin_City 9 หลายเดือนก่อน +1

      She uses an android phone.

  • @glanyan5462
    @glanyan5462 7 หลายเดือนก่อน

    Steve Jobs talks to someone about a car and we get "20 years ago Apple was thinking about making a car.". Dang, when I was 7 years old in the 1970s I thought about making a car, a spaceship, a time machine, a robot, etc... I guess I was ahead of them all.)

  • @blackula911
    @blackula911 6 หลายเดือนก่อน

    What adavncments and innovations??

  • @NERGYStudios
    @NERGYStudios 9 หลายเดือนก่อน +6

    Cannot be happier. The last thing we needed was a car that cannot be repaired.

    • @leeyu1692
      @leeyu1692 8 หลายเดือนก่อน +1

      We should be getting a new car model every year. Save the repair money for the new one.

  • @WilliamHaisch
    @WilliamHaisch 9 หลายเดือนก่อน +9

    8:08 Considering Apple employees about *164,000* people (full time), *5,000* employees is only *3%* of their workforce. 😮

    • @mboiko
      @mboiko 9 หลายเดือนก่อน +4

      So on average, that's only $2M per employee (3% of their workforce).
      For Apple...totally normal.

  • @The_Penguin_City
    @The_Penguin_City 9 หลายเดือนก่อน +11

    Now in frustration, they sell a pair of failed glases in 30,000 dollars. (Charger not included).

  • @axcelleria
    @axcelleria 9 หลายเดือนก่อน +1

    Tires: explode
    Apple: that will be 10 grand

  • @Calvinbrooks2019
    @Calvinbrooks2019 6 หลายเดือนก่อน

    Hi Dugogo, How are you bro.. your videos are educational and engaging....

  • @ausreflectindustries6107
    @ausreflectindustries6107 9 หลายเดือนก่อน +5

    Hi From Cairns Dagogo - Love ya

    • @ColdFusion
      @ColdFusion  9 หลายเดือนก่อน +3

      Hey and appreciate it the love!

  • @EverydayDean
    @EverydayDean 9 หลายเดือนก่อน +5

    Pay for no ads but get ads. deplorable.

    • @eastlondonhustler
      @eastlondonhustler 9 หลายเดือนก่อน +1

      Computer: ublock origin
      Smartphone: Re-Vanced
      You're welcome.

    • @DrSpaceman42
      @DrSpaceman42 9 หลายเดือนก่อน

      @@eastlondonhustler 🐐

  • @markm0000
    @markm0000 9 หลายเดือนก่อน +7

    When corporations grow a set and decide shareholders have enough money so they make up projects they know won’t work. That money ended up in the pockets of executives and their friends. Apple is heading downhill even though they look good on paper. They haven’t innovated for a very long time.

    • @garystinten9339
      @garystinten9339 9 หลายเดือนก่อน

      If they actually made a cheaper "vision" series heaf unit.. and had the appstore immediately available.. it would do well

  • @StoneCoolds
    @StoneCoolds 9 หลายเดือนก่อน

    100k only? No way, i was expecting a car that cost 750k + extras, no charging cable, had half the HP of cars in the same price range, and will look exactly the same for 15 years but cost 1.5 million

  • @macioluko9484
    @macioluko9484 9 หลายเดือนก่อน +2

    Plans are easy…
    Production is hard…