Safely Soaring Above NYC: Experience 'The Beam' at 30 Rockefeller Plaza

“The Beam” at 30 Rockefeller Plaza is a new immersive attraction that brings the iconic “Lunch atop a Skyscraper” photograph to life. Riders are securely fastened atop a replica construction beam before being lifted 10+ feet above the Observation Deck. They are then turned 180 degrees to take in unparalleled views of NYC before being rotated back for a photo opportunity and lowered down.
Working closely with the owner, operators, designers, and fabricators throughout the process, our Entertainment team provided support for ‘The Beam’ from concept to completion ensuring the experience brings riders a safe thrill inspired by the 1932 photo. Learn more: www.mgmclaren....