Marketing Plan: How to Get Started

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  • เผยแพร่เมื่อ 5 ต.ค. 2024
  • Marketing plans can seem daunting when you don't know where to start. This video is the first in a series to help you beat writer's block and begin your marketing project or initiative.
    To download the slides and some resources mentioned in the video, visit www.sophia.org/...

ความคิดเห็น • 122

  • @sami_maula
    @sami_maula 4 ปีที่แล้ว

    I am talking to you from Sultanate of Oman, its Feb 2020 and I can say you are one of the best people I have ever enjoyed learned from TH-cam, I like the way you explain things, easy and simple. You have no idea how effective you are. I really hope that you do create new videos for new-age marketing stuff which is out there a lot but nobody can explain things as much as you can. You are just amazing Soma.

  • @MamaJen333
    @MamaJen333 11 ปีที่แล้ว +3

    As a student creating my first marketing plan, I thank you whole-heartedly for this series. It really helps me wade through all the information I've been given so I can apply it practically in my work. Thank you.

  • @420smokeyblaze
    @420smokeyblaze 10 ปีที่แล้ว +19

    Soma Jurgensen I would like to personally thank you for your time and consideration in making such an effective and detailed learning video like this. However, I hope to see more soon in terms of the " STRUCTURE OF THE MARKETING PLAN". Way to go keep it up ! i can clearly state that I'm learning and making progress atm

    • @SomaxDatta
      @SomaxDatta  10 ปีที่แล้ว +4

      smokey blaze This is a great suggestion. I'll see what I can do.
      Soma

  • @SomaxDatta
    @SomaxDatta  11 ปีที่แล้ว +2

    Lekeane, It's exciting to start a new business...and a lot of work. My best advice to you is to make full use of the small business administration government site. You can search it in your browser. There are resources for anyone starting and running a business. I'd look into SCORE as well. They are free mentors for small business owners. Good luck!

  • @yemoti
    @yemoti 11 ปีที่แล้ว

    Tell your what! You are very good at what you do and I am going to take time to watch all your lectures, as you load on TH-cam. I see passion in the way to communicate information. I want to say thank you for loading this lesson on TH-cam. You got a student here.

  • @michaelhe8262
    @michaelhe8262 6 ปีที่แล้ว

    Great video. I'm opening a new company in a foreign country. All is just started and your video gives me new way of thinking and analysis.

  • @peteraudu4554
    @peteraudu4554 4 ปีที่แล้ว

    I have watched this video more than once. Thank you for making it. It's always valuable for me.

  • @najibhasmee8230
    @najibhasmee8230 5 ปีที่แล้ว

    I was having a hard time on understanding what i want to write down for my marketing plan. thank you for the detailed information on this subject, it helped me go through my assignment

  • @odongmartinez1699
    @odongmartinez1699 6 ปีที่แล้ว +2

    Jurgensen I would like to thank you for your time and consideration in making such an effective and detailed learning video like. However, I hope to see more soon on structure of the marketing plan for print media

  • @ToxLegend
    @ToxLegend 8 ปีที่แล้ว +3

    This answered every question I had, it's the first time i've experianced that in one video, thank you and good video.

  • @rabbitpie2384
    @rabbitpie2384 8 ปีที่แล้ว +5

    Hello Soma,
    Thank you for your video. Following your guidance I now have a draft of a marketing plan for my new product and, blow me down, it reads like a product brief ready for publication. Of course I am going to send it to friends for ritual disembowelling..

    • @SomaxDatta
      @SomaxDatta  8 ปีที่แล้ว +1

      +Nigel Moore Yeah, Nigel!

  • @benvalaydon756
    @benvalaydon756 6 ปีที่แล้ว

    I never comment on TH-cam. But congratulations your my first. It's refreshing to see a useful video on how to rather than someone on stage selling you a dream for £100. I look forward to seeing more of work soon.

  • @ReviewswithPD
    @ReviewswithPD 4 ปีที่แล้ว +1

    It's wonderful video learned a lot from this , every one must watch & share with your friends thank you

  • @silviamacchiola968
    @silviamacchiola968 10 ปีที่แล้ว +1

    Hello, thank you so much for sharing your competences and for showing us how to develop a marketing plan. I will have to submit my marketing plan essay very soon and I hope to I can do it. I will definitely be waiting for your tips about the structure! :)

  • @TelecommunicationsNews
    @TelecommunicationsNews 7 ปีที่แล้ว

    Excellent work, well done. The fundamental marketing theories are just as relevent now, as they were in the pre internet marketing age (when I originally did my marketing degree)

  • @mcobbina21
    @mcobbina21 4 ปีที่แล้ว

    This was a great tutorial. Very clear and concise, also still very relevant in today's style of modern marketing. Thanks a lot for this!

  • @abicajegas911
    @abicajegas911 8 ปีที่แล้ว +2

    I have a marketing plan presentation on Thursday,I find it very helpful thanks!

    • @kumarrakesh702
      @kumarrakesh702 7 ปีที่แล้ว

      Please send me on rkshkumar702@gmail.com

  • @janchmielewski6174
    @janchmielewski6174 7 ปีที่แล้ว

    Thank You. This video presents marketing as process, and this is what i've been looking for.

  • @alizsramko8811
    @alizsramko8811 7 ปีที่แล้ว

    massively helped me with my upcoming uni project, THANK YOU!

  • @musical-chick-134
    @musical-chick-134 3 ปีที่แล้ว

    Thank you! About to start a marketing project, and the task seems far less daunting, now.

  • @angshumanchetia6368
    @angshumanchetia6368 7 ปีที่แล้ว

    Hi Soma Datta, thank you for the video... Now I have got a bit of confidence for marketing our tea products..... ty again...

  • @SomaxDatta
    @SomaxDatta  11 ปีที่แล้ว

    Hi, Kim. What an exciting project. My question to you is this, what are the substitutes for your product? In your competitive review and competitive advantage you would determine your position against these substitutes. How loyal are consumers to the substitute, etc. Let me know if you have any questions.

  • @idan101diana
    @idan101diana 8 ปีที่แล้ว +2

    great video, these are some really great tips. i’ve been using also Capzool to find content for my accounts and schedule them to upload whenever I don't have the time to do it myself.

    • @michaelthompson6660
      @michaelthompson6660 5 ปีที่แล้ว

      Fantastic Marketing company. I used AdMasterseo for a large project for both social media and my e-commerce website. I have never been happier with my selection. I will choose them over anyone else 100% of the time. My website has been getting more traffic to website which has improved my sales. I totally recommend their services (Advertmasterseo@yandex com)

  • @roupeglar3912
    @roupeglar3912 7 ปีที่แล้ว

    Thank you very much. Better way to describe what a tutor wants. Perfect, thank you. Now, its time to blow my markers socks off as now i feel more than ready to go ahead with my work. Cheers =)

  • @AnasSaifullah-if2tu
    @AnasSaifullah-if2tu 4 ปีที่แล้ว

    Thank you so much.... this video gonna be help in my project...

  • @mohammedazmi1810
    @mohammedazmi1810 8 ปีที่แล้ว +2

    Hi Soma ,
    Thank you for the video . It's really helpful . It makes me catch some of missing point in my report .
    Thanks again :)

    • @SomaxDatta
      @SomaxDatta  8 ปีที่แล้ว

      +Mohammed Azmi It's my pleasure, Mohammed.

  • @essamsaker4226
    @essamsaker4226 9 ปีที่แล้ว +5

    Lecture simple and Excellent

  • @fabsisters1
    @fabsisters1 7 ปีที่แล้ว

    Love the every moment of it

  • @splendorousstrokes1210
    @splendorousstrokes1210 7 ปีที่แล้ว

    Hello Soma, I loved your presentation!! I am a fashion illustrator and calligraphist. I wondered since art is not a competitive, but just depends on the need the client at the time, what an alternative for a competitive advantage?? To showcase your combination of brand and features etc...thanks Soma!

    • @SomaxDatta
      @SomaxDatta  7 ปีที่แล้ว

      Hi, Splendorous. Think about what someone would buy if they did not buy art at all? Posters? Crafts? A new couch? Does that help?

    • @splendorousstrokes1210
      @splendorousstrokes1210 7 ปีที่แล้ว

      Hi Soma! Thanks so much for the reply. I wasn't too sure what you meant if they didn't buy art at all, but I think what your saying is that I need to consider what objects people buy that are related to art, but maybe not the art itself....I hope I'm understanding you right?? Thanks Soma

  • @nicho4782
    @nicho4782 6 ปีที่แล้ว

    Great example and explanation.

  • @etornamatupra9348
    @etornamatupra9348 5 ปีที่แล้ว

    STILL USEFUL TO ME TILL THIS DAY

  • @lesliedavidson2127
    @lesliedavidson2127 8 ปีที่แล้ว

    This was so helpful. Thank you so much.

  • @monychannel3539
    @monychannel3539 7 ปีที่แล้ว

    thank you so much for presentation you explain clearly

  • @adrianboysel
    @adrianboysel 5 ปีที่แล้ว

    Great video presentation

  • @MarkAlex
    @MarkAlex 8 ปีที่แล้ว +7

    Great presentation Soma, can I apply this for consulting business?

    • @SomaxDatta
      @SomaxDatta  8 ปีที่แล้ว +2

      Absolutely, Mark. The process is the same.

  • @1710sw
    @1710sw 8 ปีที่แล้ว

    Great video very informative. gave me some ideas

  • @foreverlivingbusinessowner1637
    @foreverlivingbusinessowner1637 9 ปีที่แล้ว

    VERI NICE, WILL HELP US AND OUR DISTRIBUTER TO UNDERSTAND BETTER./

  • @Arafiey
    @Arafiey 9 ปีที่แล้ว

    Just a question, all I conclude from this video is that we should shape the market needs around our products and/or services. What if we are introducing a new service idea that already has primary data gathered, at the same time, we want to introduce this new thing into the market, .. well, here's the question, how do you make those customers take something they have never ever experienced?

    • @SomaxDatta
      @SomaxDatta  9 ปีที่แล้ว +1

      Ahmed Rafiey Great question. My first answer is that you don't "make" them do anything. If you know the market, and the need, SHOW them how your new product or service meets their needs. The primary research you've done shows they need your new offering, yes?

    • @Arafiey
      @Arafiey 9 ปีที่แล้ว

      clear.. no, crystal. Thanks =)

  • @sadrose5440
    @sadrose5440 หลายเดือนก่อน

    Thanks alot for this informative video. Is value proposition the competitive advantage of the product/service?

    • @somadatta3200
      @somadatta3200 หลายเดือนก่อน

      Hello! Yes, the value proposition is the external expression of the competitive advantage.

  • @rapbillionaire8143
    @rapbillionaire8143 10 ปีที่แล้ว

    Very good info here. very useful

  • @PGohi
    @PGohi 7 ปีที่แล้ว

    great detailed presentation! keep it up

  • @riyusyugaming1533
    @riyusyugaming1533 2 ปีที่แล้ว

    Start with an introduction
    Focus each paragraph on one idea at a time
    Transition between paragraphs
    End with a conclusion

  • @phines3766
    @phines3766 8 ปีที่แล้ว

    Thank you Soma for this very informative video :) Take care!

  • @G22DDDimi
    @G22DDDimi 8 ปีที่แล้ว

    thank you very much for the great video your post

  • @charlesodongo7608
    @charlesodongo7608 8 ปีที่แล้ว

    Hi,David brownlee its been a good business info-kudos

    • @SomaxDatta
      @SomaxDatta  8 ปีที่แล้ว

      +Charles Odongo I'm glad you found it informative.

  • @ranjanpinwattage7935
    @ranjanpinwattage7935 7 ปีที่แล้ว

    great presentation

  • @cansah77
    @cansah77 8 ปีที่แล้ว +2

    Very helpful

  • @brandoncarter360
    @brandoncarter360 4 ปีที่แล้ว

    This is amazing!!

  • @joanfelix-auguste6248
    @joanfelix-auguste6248 10 ปีที่แล้ว

    Great information thank

  • @mohanpathmaperuma772
    @mohanpathmaperuma772 11 ปีที่แล้ว

    your presentation skill excellent madam go head

  • @DanielMentz_
    @DanielMentz_ 9 ปีที่แล้ว

    Dear Soma Thank you for your videos their really inspiring, are you planning to record any new videos soon?

    • @SomaxDatta
      @SomaxDatta  9 ปีที่แล้ว +1

      Daniel Mentz Hi, Daniel. I have recorded some new videos but in a few different areas outside of marketing. I have two new videos planned to launch this summer. Stay tuned!

    • @SomaxDatta
      @SomaxDatta  8 ปีที่แล้ว +1

      +Daniel Mentz I just posted one of several marketing videos planned for the upcoming weeks/months. Please enjoy!

  • @SharonBhara
    @SharonBhara 10 ปีที่แล้ว

    Thankyou very muchm this has happened me a great deal. Xx

  • @haxuanshah2613
    @haxuanshah2613 6 ปีที่แล้ว +1

    this is very unique

  • @tyreddjefferson7425
    @tyreddjefferson7425 7 ปีที่แล้ว

    2:57 , what specifically does "for whom" mean? Is this in reference to the customer or who the service/product is meant to support?

  • @andersdakin1610
    @andersdakin1610 8 ปีที่แล้ว

    Great video thanks for creating it :)

  • @mierbaybay2166
    @mierbaybay2166 6 ปีที่แล้ว

    Hi there, I just really love how you explained everything in here. Would there be a chance that I can get a copy of your lectures sent to my mail? Thank you.

  • @norzalininini298
    @norzalininini298 8 ปีที่แล้ว +1

    hi, i like this video.
    thank you for sharing :)

  • @thethird1967
    @thethird1967 7 ปีที่แล้ว

    Thank you!

  • @3089280288
    @3089280288 10 ปีที่แล้ว

    what if you decide on direct marketing?

  • @diellza5552
    @diellza5552 8 ปีที่แล้ว

    I want to study Marketing next year but Im not really sure

  • @bextiyarmirze1414
    @bextiyarmirze1414 7 ปีที่แล้ว

    great! can i use it for fahshion business?thnx

  • @riadhbenomran1737
    @riadhbenomran1737 9 ปีที่แล้ว

    amazing marketing

    • @michaelthompson6660
      @michaelthompson6660 5 ปีที่แล้ว

      Fantastic Marketing company. I used AdMasterseo for a large project for both social media and my e-commerce website. I have never been happier with my selection. I will choose them over anyone else 100% of the time. My website has been getting more traffic to website which has improved my sales. I totally recommend their services (Advertmasterseo@yandex com)

  • @massimosalerno3075
    @massimosalerno3075 8 ปีที่แล้ว +1

    Hi I'm so sosrry if I'm going to correct you. is it busiest right instead busyest??

    • @SomaxDatta
      @SomaxDatta  8 ปีที่แล้ว

      +Massimo Salerno Yes, good catch. It's a typo.

    • @massimosalerno3075
      @massimosalerno3075 8 ปีที่แล้ว +1

      +Soma Jurgensen it"s a pleassure...your video is very helpful

  • @105creative5
    @105creative5 10 ปีที่แล้ว

    cheers great videos

  • @codymelcher5134
    @codymelcher5134 8 ปีที่แล้ว

    How long will it take to learn?

  • @abdallahshawat3423
    @abdallahshawat3423 4 ปีที่แล้ว

    so much thanks

  • @BluelusterR
    @BluelusterR 10 ปีที่แล้ว

    hmm hi it's a really nice video , i would like to ask you about something how to make a really good project about robots :) i did understand a lot of things in that video but i still didn't get what i really need to do to talk about robots :( like how i do start my presentation about robots ,it will be really nice from you if u help me for more details in inbox or anything that we can talk on it ,have a nice day :)

  • @arielbauer1876
    @arielbauer1876 6 ปีที่แล้ว

    Nice!

  • @marilynvaka5755
    @marilynvaka5755 5 ปีที่แล้ว

    Thanx u

  • @robjohnsonspage512
    @robjohnsonspage512 8 ปีที่แล้ว +2

    #Mezba Moon +Nigel Moore Yeah, Nigel! @Mark Alex

  • @sanaullahkhan2753
    @sanaullahkhan2753 8 ปีที่แล้ว

    helo plz someone tell me about project how i make and on which product in marketing.

  • @manueljavier1988
    @manueljavier1988 9 ปีที่แล้ว

    very inspring

  • @DigitalProReview
    @DigitalProReview 7 ปีที่แล้ว +1

    busiest....not busyest

  • @virgo_vijayvijay3055
    @virgo_vijayvijay3055 4 ปีที่แล้ว

    NICE

  • @mumamun8336
    @mumamun8336 8 ปีที่แล้ว

    hi, how can I say's to u thank you but just thank you

  • @robjohnsonspage512
    @robjohnsonspage512 8 ปีที่แล้ว

    #Soma Jurgensen Thank you Soma for this very informative video :) Take care! @Nigel Moore

  • @carmencitafetalino6318
    @carmencitafetalino6318 ปีที่แล้ว

    Great m

  • @ashikmkaleekal
    @ashikmkaleekal 9 ปีที่แล้ว

    am I the only one who tried to scroll down the page to go to the next slide??

  • @prakashjoshi8761
    @prakashjoshi8761 7 ปีที่แล้ว

    Great Presentation. Thank u #soma

  • @mohammedbinkamal9314
    @mohammedbinkamal9314 11 ปีที่แล้ว

    excellect

  • @kylebailey4574
    @kylebailey4574 4 ปีที่แล้ว

    2020 marketing plan: have you thought about the questions you should be asking to build your market plan for 2020? I wrote a piece on it: frontburnermarketing.net/21-questions-plan-marketing-year/. I'd love to know your thoughts!

  • @themaskman7127
    @themaskman7127 8 ปีที่แล้ว

    what is mening of ibrd

    • @SomaxDatta
      @SomaxDatta  8 ปีที่แล้ว

      +Milind Zanjurne Would you identify the slide you're asking about?

  • @irwinwilson
    @irwinwilson 8 ปีที่แล้ว

    good

  • @vutheaven6077
    @vutheaven6077 9 ปีที่แล้ว

    hi

  • @hamzatahir4004
    @hamzatahir4004 8 ปีที่แล้ว

    spelling of busyest is wrong the correct spelling is busiest check the powerpoint of the tutor.

    • @SomaxDatta
      @SomaxDatta  8 ปีที่แล้ว

      +HAMZA TAHIR You are right, it's a typo. Thanks for the catch.

  • @notinuseanymorelol731
    @notinuseanymorelol731 8 ปีที่แล้ว

    Busiest

  • @moondust5967
    @moondust5967 4 ปีที่แล้ว

    I am just falling in love with you

  • @adrianxxxx36
    @adrianxxxx36 7 ปีที่แล้ว

    This days we are talking far too much about marketing. Finally it is not so important as almost all think. Marketing helps hide incompetency and drain budget of company. Be careful when you apply in your bussiness because you can be known as the worst company with the worst produkt on the market. Good produkt doesnt need a lot marketing maybe a lot advertisement but this is another lesson to learn, bad produkt with good marketing lead you to disaster. I love watch this marketing bull...... unfortunately real business doesent work like they think.

  • @TheWorld4all
    @TheWorld4all 5 ปีที่แล้ว

    Don't even know how to spell "busiest"..... hahahaha