Homepage Design Secrets For a Highly Converting Website
ฝัง
- เผยแพร่เมื่อ 30 พ.ค. 2024
- When it comes to your business website, you want conversions and plenty of 'em. So let's start with the homepage. I'll show you when it makes sense to include a lot of persuasive, conversion-focused content directly on your homepage, and when it might make more sense to just funnel people to other pages that might satisfy their unique interests.
I'll also walk you through the 7 elements of a highly converting homepage design, with plenty of real-world examples along the way.
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#websuccess #conversionoptimization #webdesign
Implemented what you mentioned in this video conversion rate went from 0.3% to 0.9% in one day! from $600 to $2500 in sales in one day! Thank you Thank you Thank you
That's amazing, congrats!! I love hearing that stuff :)
InstaBlaster...
Inspiring, thanks for sharing your results, inspires me into action.
Just wanted to say thank you for not doing like sooooo many others on this topic on YT, and you're successfully avoiding being douchy. You speak at a calm speed that's easy to follow but doesn't put the listener to sleep. You don't start every episode showing a pan across "your" mansion, huge pool, and sports car. You don't hard sell extra products and courses. You deliver step-by-step, detailed content in every episode with zero vagueness. My business is not a service based business, but I'm still subscribed and following your vids for all these other reasons. THANK YOU!!!!!!
Hi, Melissa! First off, thank you for being a loyal subscriber. I appreciate that you see the authenticity of my videos. I just really want to create straight to the point videos and share what I know to help business owners with their online marketing dilemma. I am glad to have you here!
100% Agree 👍
0. 01:26 Multiple vs one main product
1. 03:49 Clear visible navigation
2. 04:23 Strong 'hero' Section
3. 05:22 Benefits section
4. 06:52 Social proofs
5. 08:22 Primary Call to Action
Thanks
6. 09:22 Secondary Call to Action (Lead Capture)
that's what i want. thanks
7. Keep it visual ( for every person).
LOL Will you design my website
Your videos over the last week are the reason I finally published my first website, thank you so much for the value you put out. Loyal subscriber for life.
This was excellent. You gave a lot of good information. Thanks for the video!
ily, thank you so much for your videos. and your voice is soothing. you're the best.
I've got a lot of value from your videos. I've seen most om them now! Your're awesome. Thank you for sharing!
Thx for watching Adam, glad you're getting value out of them!
Thanks for introducing Proof to us. Also this is very streamlined flow. Great inputs. Thanks.
Fantastic stuff Wes. You definitely know your consumer psychology.
Excellent teaching in 12 mins! Love this guy ☺️
Wow, thanks Abigail! 🙌
Excellent. Love the quality.
Much appreciated Ruben!
Love this video! +1 on using Proof. We've seen most sites get a 10-15% lift with social proof notifications.
Super helpful video. It’s inspiring to see you had 4.1K subscribers 3 years ago to see where you are now! Keep up the great work. This video helped me get clarity for my site
Thanks so much!! and will surely continue doing what I do to help others. 😁
I liked the idea of having at least 1 video testimonial on the home page.
Agree! 😊
That’s awesome info man thanks a lot
🙏
Very helpful, just what I need for my mini site for my next workshop. You've given me a lot of items I need to complete. Thanks kindly.
That is great to hear David!
You are seriously so awesome. Always dropping precious gems 💎💎💎. Thanks for the helpful content.
Thx so much Hope!!
Very informative, thanks for posting!
Glad it was helpful! Thanks for watching Allan.
Thanks for the tips on homepage design! I got a lot of value from it
Thank you! I'm always happy to be of help.
Great tutorial. Loved It
This is the best video so far
Thanks Patricia! Glad it helped! 😊
Thank you! The examples helped me a lot!
You're very welcome Jessica!
Solid video. I’m always watching new videos and learning all I can. I would like to see a video based on more service business than selling things
That’s all I talk about David! All service biz all the time.
loved the video Thanks!
The proof plug-in was new for me. Im currently building my website so ill try and use some features you mentioned. Thanx for this video Wes.
You're welcome René.
your content is to the point and awesome. subscribed! thanks for your value. I've already implemented some of the tips that are applicable.
Thx Denis!
Everything you said was amazing! Thank you!
Thx Daiyah!
I really like the suggestion for use of icons and real images. Including the benefits in addition to just the services or products is a sure way of appealing to the mind.
Thanks a lot for your sharing your valuable knowledge. Wish you prosperity!
Thanks Anupamma! Thanks also for binge watching my videos! Happy Holidays! 😊
This is cool... I've always learned enough from you....
Thanks for all the tips and great examples!
My pleasure Mary Anne!
Nicely done 👌, loaded with relevant information.
Thx George!
Thank you Wes, you rock brother and have earned my sub, noti on and look forward to polishing up my next website with your tips
Awesome, thank you for the sub! I hope you'll learn from all of my videos!
This video was pretty helpful for a layout and gave me some great ideas, thank you! I'm still struggling with a CTA for my homepage outside of a generic newsletter, but this got me a little closer to a working starting point.
You're welcome Jennifer! Good luck! 😊😊
Fantastic video with quality content. Going to use this outline on a current project, hoping to see improvements in conversions!
Let me know how it works out!
Love your work.. Again and always.
Hey, Natalie! Thank you so much. Truly appreciate it.
Great content !. This helped me out so much. Thanks !!
Glad to hear it! You're welcome.
Awesome channel.... You explain everything so clear thank you.
Aw! Glad it was helpful! Thanks for the support Kenneth!🙂
This is Awesome information! Thank you for creating it
Anytime Sonia!
Really great tutorial, thank you so much! x
You are so welcome Caron!👏 Btw - here is my updated version with more info: th-cam.com/video/WgXU7XAZYmQ/w-d-xo.htmlsi=PUrPcueBajaNFvNa
thanks for the info Mister
My home page is looking soooo freaking good now. Thanks, Ive liked and subscribed :D Next stop sales page
Awesome to hear that!
Joshuma Cavanagh could you send me your link to the page?
Isn't your home page also your sales page? Or are you reffering to a pitch page?
@Darrin Holtz , yup it kinda confuses me as well. Good points on the video. It could have even been better if all points were given visual examplea like comparing it from website to website.
@@androkiboi sales page is basically the product page where they can see all your products at once I believe
Great content. Liked and subscribed. Thank you !!
Awesome, thank you Alisa! 😊
Great content, succinct and has me working on my website today. When I get done I will sign up for a strategy session. Thanks so much for the practical and timely advice.
Great to hear Linda! I look forward to going over it with you when its ready :)
Wow ! Thanks so much, it gave me clarity in what needs to be done .😍
You’re welcome 😊! Glad it was helpful!
I hired someone to help me with my website! I l needed to know what to expect!! Anyway I’m in Australia so I couldn’t afford your services x
Thanks for taking the time to give out this info, I needed it bad
Hi! I'm always happy to be of help. More videos coming your way 😀
Thank you! This was super helpful!
You're so welcome Ann!
This is really good content! Lots of value.
Thx Erick!
Amazing! Thank you so very much!!!
Thx! I'm glad to know that I helped you one way or another. Watch out for more videos dropping soon!
thank you for all the info and great tips
My pleasure! Thanks too!
Really great info! Thanks!
Thx Elizabeth!
Great video! I love your concise approach, I hate it when people ramble like those Clickfunnels guys. I am in the process of creating my site, and since I don't have any $, I am using Google sites, for now. It's not bad, and has many features I find useful, and you can see how your site will look on major devices before publishing. So after watching this, I am redoing my homepage to match what you presented. Thanks for the information.
Great stuff. Thanks!
My pleasure Amy! Appreciate it! 😊
Awesome content thank you so much
Thanks fr this bro...now I can easily do my web site home page....it really helped me out😁
Awesome!
Thanks Wes some good tips cheers
Thanks Steve! Any time!
Thank you sir, that was very helpful
Very welcome! Glad it was helpful! 😊
Very usefull video thanks 👍
Thx Dom!
Excellent channel
this is one excellent video.
Thank u. Really good tips
My pleasure 😊!
You the man brah. Thanks
Thx, Mark!
@@WesMcDowellInc Hey Man, one question though: If we do an immediate redirect to our various services from the home page, should anything else be on the home page?
Awesome video!
Glad you enjoyed it! Thanks for watching! :)
Great, informative video!
Thank you!
Great tips, thanks!
Np Adolfo!
Succint, fantastic, to the point A+ tips.
Incredible content!
Thx Wayne!
help a lots man thanks
No problem!
Great content, more like this!!!
Thank you, Johnny! More coming your way.
Great video, love it. Would you consider doing a video like this speaking more towards mobile interfaces? I’m curious your thoughts, as I see my sites overwhelmingly become more mobile visitors only.
Keep up the great work!
I'll definitely address that soon!
@@WesMcDowellInc when
Love your channel man! How do you get those dynamic icons moving?
Remarkable! Thanks :)
Glad you liked it! Thank you for watching! :)
@@WesMcDowellInc I also subscribed :) You are a very special guy, not pushy, you have a great content and pleasure is watching you. Thank you, for being YOU :)
We are working on revamping our website and are looking forward to implementing these tips and the structure.
Nice! Go for it! :)
Thank you so much for this. When you mention the benefits section and feature section, if I have three services of equal value, should I include a benefits and feature section for each service?
Wow..great..thanks! Done subs
Hi Wes, great video - you mention 9:45 that you just made a video for a lead magnet (you point to the top right of screen) but it isn't showing there. Is this up anywhere to see? Thanks Wes!
Hi, I want to thank your for this beautiful video that helped me with my awesome ideas. I am a new comer in the affiliate marketing business, that generally want to help my audience as much as I can. I have seen so much videos about how to go about my business, but I really love your ideals because it's just like mines. I am in the process of creating my website in the fashion niche, and this video really helps me. I had just subscribed and liked your channel.
Glad it was helpful Khemraj! Best of luck with your new business!
Great thank you
My pleasure!
Have been watching your content over the last couple of days and have enjoyed it. On this video, the one thing I would disagree with, personally is the proof block. Whenever I see those I completely ignore them as I simply don’t trust the data.
Fair enough - but thanks for watching 👍
How do you make the 3 Column layout displayed at 6:00? Where can I acquire unique logos relative to my specific product benefits?
Thank you
Would it be best for the home page to have a static picture and text or a video and a start now button (or maybe video text and button)
Wes, I like your content and approach. As someone who does not know how to make a website (even though I have strong opinions about what I like and do not like), I feel your delivery and content are presented in a logical, clear and friendly manner. So this helps me to communicate with my future web designer. Do you do web design for others? (Assuming you do) I'm creating a service based business for renewable energy and will need a good website to support these efforts.
I appreciate that Will! I actually no longer provide web design/strategy as a service, I'm now focusing 100% on the education side of the business, as well as some hourly coaching/consulting. If you'd ever want something like that, you can book a time with me at wesmcdowell.com/kickstart. Cheers!
This is gold
Thx Didami! See you in my other videos
Greetings Dear sir . I used SiteBuilder , can I accomplish things you’re talking about to upgrade my visibility on site builder or is there other sites are more user-friendly?
🤔 I finally get it 👏👏👏👏👏
Good job! 👏👏👏👏
Thanks.
Thanks for watching!
very informative
Glad you think so Nathan!
So what is the rule or the current way SEO works for indexing content on sites is more better or less or does it make any difference?
to points; if you are going to make it all about you, then a blog page is the obvious
secondly, I perceive entry and exit pop ups as intrusive; but I can tolerate a delay in these pop ups; but still, i hate pop ups, because I no longer feel in control of my sujrfing experience.
So what alternative top pop ups could you recommend?
Great information as always. What camera do you use for recording and what tool do you use to add your text layers? Your videos are the best.
Thx Sarah! I have the Canon m50... I have a video editor, I think she uses Aftereffects, but that's about all I know!
@@WesMcDowellInc Thanks Wes. Keep the good videos coming!
Brilliant
Thank you! 😊
isn't a lead magnet meant to be on a squeeze page? or are we just talking a section that has a button that leads them to the lead mag page?
Great video, thank you , will you help me improve my homepage only?
Should I use Wix or Word Press. If I'm not worried about SEO can I use wix?
How about color, what colors should I use to build trust?
Just curious as how to separate the primary CTA from the secondary CTA? What section or content should be in between as I assume you don't want the secondary right after the primary. Thanks for the great info 👍
I think 1) Benefits, 2) Features, 3) Testimonial/Review would be great.
What are the different questions that we can ask the customer during home page improvement
Do you think structure applies to photographers as well??
Hey man, I just discovered your channel and I'm loving your content! Since you haven't talked about this on your video, I was wondering what's your input about Donald Milller's (from storybrand) advice to include an element of failure right after the Hero section in the homepage. He says that the only reason someone is buying from you (product o service) is because they have a problem they want to solve. He calls it the cost of failure section, and says that it acts like a hook for the user to get engaged and start imagining that problem being solved by you. Would you recommend puting that section on the homepage?
Hey Toni, I like a lot of the SB framework, and yes, you definitely want to paint a picture of the potential for failure, and immediately follow it up with how they can avoid that. On the homepage for sure. Hope that helps!
Thank YOU! I am so happy to found your channel. You have listed out all the steps clearly. And you are very genuine. My website is not of service but more on selling products. Can you point me to your playlist which are regarding product page? ... I will still go deep into the rabbits hole and finish watching all your videos.😊 Thank you so much for the helpful steps.
That's what I'm hoping to find, too: tips for a product website. Into the rabbit hole, too!