How To Easily Write A Restaurant Business Plan [Step-by-step] | open a restaurant 2022
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- เผยแพร่เมื่อ 19 มิ.ย. 2024
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👀 ABOUT THIS VIDEO
If you're starting a small business, startup, or joining the food and beverage industry (cafe bar ice cream shop pizza shop CPG etc), the first thing people will tell is to write a business plan. But what is so important about a business plan? There are several reason: to help you have a clear picture of your business, set key milestones and goals, a plan you can refer back to, and more. Having a business plan is essential to starting a business. Many people make the mistake of skipping this important step and just winging it. In most cases, it doesn't go well if you do that and you set yourself up for a lot of misalignment.
So if you're looking to learn how to write a business plan for your small business, or you're an upcoming restaurant owner looking to learn how to write a restaurant business plan, or on the move to open up a restaurant, keep watching!
Chapters:
0:00 Intro
0:22 Why A Restaurant Business Plan Is Essential
0:30 Reason 1: Raise Funds
1:00 Reason 2: Find A Restaurant Business Partner
1:37 Reason 3: Be Clear How To Build Your Restaurant
2:15 Disclaimer on how to write a restaurant business plan
2:43 Element 1: Your Restaurant Concept
5:25 Element 2: Your Sample Menu
7:15 Element 3: Your Management Team
9:15 Element 4: Your Restaurant Design
11:36 Element 5: Your Target Market
14:38 Element 6: Your Restaurant Location
17:08 Element 7: Your SWOT Analysis
20:03 Element 8: Your Restaurant Marketing Plan
22:08 Element 9: Your Restaurant Financials
26:54 Secret To Building A Profitable Restaurant Business
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[EQUIPMENT] Tools & software I recommend using -
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[MARKETING] Learn marketing tricks that McDonalds & Starbucks use - gumroad.com/a/691410035?...
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👤 ABOUT WILSON:
I’m Wilson, your new food business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success.
I have got nothing to sell you as I’ve left the food industry as of 2022.
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through.
If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them.
All that I ask is if you find the content valuable, please smash the LIKE button and consider Subscribing. Share with a friend who can benefit from this so we can continue to spread more positivity around the world.
I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member.
Find more great resources, check out www.wilsonklee.com/
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Here is the list:
1. Concept
2. Sample Menu
3. Management Team
4. Design
5. Target Team
6. Location
7. Swot Analysis
8. Marketing
9. Financials
It's impressive how you sharply explained those in less than 30 minutes! This content is noteworthy indeed. ✍ Thank you for sharing, Wilson. 🙏
if your leasing sometimes you have find a location you believe will fit your clientele. (parking menu kitchen and decor ) then build your business plan around what equipment is already there what can be changed and what you need . hopefully changing very little to save costs but having room to grow in the proper direction . restaurants are so risky because you can have all the best equipment decor and menu, but the wrong location.
Amazing info!!
This was super helpful.. I started a restaurant b/s in 2018 and it failed within the 1st year I gave up and closed down am learning soo much that I did wrong planning to start one some day I hope and trust that it will work am investing alot of time learning about how to run a successful restaurant business
Good luck Esther. Sometimes learning what "not" to do is a more important lesson than what you should do.
Can you make a video about equipment one needs for a restaurant kitchen
Aside from the equipment you need to create your food item. The 2 most overlooked, expensive kitchen expense is a kitchen hood and a grease trap. If the retail location you are looking at already doesn't have them, you'll end up paying a hefty price to install them.
You have to do your research in dept about what is needed for the kitchen area. Keep in mind the details cause they will drain your money away like silverware, you have to figure out ways not to keep losing then sometimes in the garbage.Also the breakage of plates.
I need this type of video!!
You need to identify what your theme of the restaurant and what you'll be serving to answer that question. But most staples for a kitchen is a double fryer, flat top, multiple stoves and ovens, grill, mixing equipment, prep tables, ladder racks, fridge and freezers, steam wells for stainless pans, dishwashing equipment, etc......
You need to indentify the concept first, the customers you gonna deal with. In another way the video maker needs to know you plan first to help you.
I really appreciate you for taking your time to explain and educate us on this basic elements.
It really helped.
I am a student from university of Ghana. I want to have my own restaurant and I have been browsing to learn on how to go about things.
Hopefully with time and God I will accomplish this big dream 🎉❤. Love to everyone reading this ❤
Had a meeting today with my mentors and your video was a much better explanation regarding "the why and how" to projections. TY much!
Hey Wilson great and helpful video. Keep up the great work and thank you!
Thank you for showing this.. Helped me a lot on getting started on my restaurant idea.
Thank you, Wilson! I have an assignment due tomorrow for a program I was fortunate enough to be accepted into. We have to present what we think a business plan for a food business should be. This helps me a lot!
glad to hear it helped!
great videos. very informative. i have been watching all your videos repeatedly because they inspired me a lot.
This video was awesome! Thank you for such detail. ALSO I LOVED that you put up the text pop ups which allowed me to pause the video to think and write down!
Glad it was helpful! :)
Instablaster...
Super helpful …thank you so much !
🙏🏻🙏🏻🙏🏻
Great video Wilson. That last part is easily the most important. Having good solid well-built realistic financial projections is very important to benchmark your progress when you first start out. You need to know what to remove and what to add in from your menu and from your overall restaurant, and it all goes back to the numbers.
Thank you very much for creating this video. I was a bit skeptical with our plans in putting up our first restaurant business. It truly is important to write a business plan when starting to create a clearer vision and to be able to discuss it effectively with with whole team. This has been very helpful!
Hello how is your business growing now
Your video is really helpful, easy to understand and inspiring specially for new /aspiring entrepreneur like me. Very well explained. I stumbled on your video trying to search for a business coach for our milk tea business plan here in Italy. Looking forward to hear more ideas and strategies. Thanks so much and more power to your channel.
Thank you for this wonderfull presentation, it is usefull and iformative mr. Wilson
This helps so much . Thanks Wilson! all the best;)
The longest video i watched from start to finish. Made me learn a lot 🤙🏻
Great to hear you learned a lot from this Wayne! Make sure to sign up for my masterclass where I share more gems :P
Thanks brother your channel has some great playlist!
Appreciate it! Happy to hear you're getting value from them!
Great content very helpful as always. thank you
I love your videos man very helpful bro
This is super helpful! I am from Kenya and I find this useful
Thank you so much, been following you just yesterday but I learned a lot, Binge watching your videos. Thank you so much!
Awesome! Thank you!
Hey Mr. Lee! Thank you so much for making this video! very helpful! Bless!
You are very welcome! Make sure to join our FB group for more tips and strats!
Thank you for the suggestion of upwork!! I posted a job for my hip, upscale tea &ice cream shop idea and have some of the most exciting offers to make my ideas come to life. I’m so grateful to you and for this channel! ❤️❤️ I’ll let you know how it goes but already it’s so exciting to know all these ideas won’t just stay in my brain!
thank you!!!
you helped me a lot with a lot of ideas ,keep the videos coming .
Thanks, will do!
I keep watching all your videos. Soon we will start our business. I keep on watching videos that can help me to start a business, then I accidentally cross in this channel of yours Wilson K Lee - How To Open A Restaurant / F&B Shop which is very helpful. Thank you!
You got this! Best of luck! Make sure to hop by our FB group community to join other aspiring restaurant owners!
Your videos are extreamly helpful I'm currently working on a business plan now for a steak restaurant and Im using your videos to make my business plan
Glad you found this useful Joey! Where abouts are you planning to open your steak restaurant?
I’m planning on Making a Cafe and your videos are very helpful thankfully I’ll save them for the future and do my business plan first
totally! keep at it and don't let anything knock you down! :)
bro u did a great job on explaining the business plan,You made it easy than i thought great job, keep on the good work, keep more videos coming
I appreciate that!
I like it ...I will try to watch this again to learn more
This is really fantastic! When my chocolate shop is a success because of the foundation you just helped me lay down, you get free chocolate :)
thank you its very usefull
This is exactly what I was looking for ! Thanks a lot Wilson!! Great timing! I was literally looking for a video like this! Your way of explaining things is really nice and I loved how detailed this video was. Thanks a lot for sharing your knowledge. You're a great help :)
you are veryyyy welcome! :) btw, do you mind sharing whats the purpose of the proposal? funding? partners? clarity?
I used quite a bit of Wilson’s knowledge from his Restaurant Academy course and submitted my business loan application last week. Letsss go!!
Hello have you started up a business though
Wilson K Lee - How, you awesome... I'm so relieved now for gaining the needed information. Appreciate your input. I was oblivion before, right now I'm on par. 👏👏👏
You are so welcome
Your videos are super helpful! Thanks! We are in the recovery stage from the pandemic and are struggling a bit but we will get through. What are your thoughts on combined restaurants similar to KFC/Taco Bell, 31-Flavors/Dunkin Donuts?
Thank you young guy for the tips!
Thanks Wilson🌎 Greetings from Colombia. The Venezuelan Immigrant writer 🇻🇪
Fabulous info!!
Thanks Wilson, I'm in. I'm in the build out stage for a drive thru coffee/beverage biz, will learn as I follow your posts, thank you..
Thanks for stopping by! Best of luck with your business. Join our FB group if ya got any more questions
Best of luck Wilson is amazing! Lots of great content to learn from here! Let me know if I can help! I worked at Starbucks for over 10 years and now have my own consultancy! Morgan@hospitalityconsulting.co
How’s biz going now?
I have an idea :
it's a new type of restaurants : eating-spots,
in an eating-spot, food keeps changing, chefs also rotate,
thanks to this rotation of food and chefs, eating-spots are way more powerful than restaurants,
along with that, there is an app,
people vote for the food that will be cooked in the next days,
menu is influenced by the live input of the customers via a mobile app
Zo Wo that’s a great idea, but you need a big customer baseball time and and to handle them you gonna need big area (big area=more land)
Wilson lee i Have been following Your program i absolutely love it and i Love you too Thanks From My Heartbeat
Thanks for the kind words and for tuning in!
Great information!
Folks, I've been on YT for some time now and this is hands down some of the best information found to date.
Appreciate the kind words Santa :)
Yup. This is a solid concept. Regional comps are SO IMPORTANT. What's your max on selling locally?
Amazing video I learned quite a bit. Brief but VERY useful
Glad it was helpful! I didn't want to make it an hour long video haha
I love your work! Thank you😘
Thank you! 😊
Wilson, your video is brilliant! You have an easy to understand style and everything presented is succinct and informative. I am envious and impressed with what you have accomplished in your life so far at such a young age. I am 31 and am in the early stages of planning a beer and restaurant business with 2 close friends in Brisbane, Australia. I am tired of working for the man and want to start the journey of working for me. Your videos are definitely going to be an integral part of this process and my education. PS: when's your ice cream hitting Aussie shores?
Cheers! James L.
Appreciate the kind words James! Best of luck with the new business! Drop by the FB group if you got any questions.
What's the ice cream scene in Australia like ;)?
@@WilsonKLee well it's warm all year round here. The only really good ice cream/gelato business and brand I can think of here is called Gelato Messina which has locations dotted over Australia. Could be a good opportunity post COVID-19. Cheers.
Thanks again Wilson. Love your videos, and all your great tips. I’m planning on opening a small restaurant in the spring of 23.
Do you have any recommendations on where I can get a grant?? I did some research of some but got a lot of mixed reviews😳
Thank you for this great video !
Glad you liked it!
Tq so much u sharing the way😊
Thanks Wilson for this informative video. How I wish that I could start my own small business because life working abroad is to hard when your children's growing without your presence
dude - you can do it! keep up the spirits!
Awesome video wilson.Great job you are doing.This is really perfect, timely and full of practical insights.Could you help with the template for the Financial Projections? Many thanks once again
thank you so much for the insightful content.
Glad it was helpful Vikram! Are you running a restaurant or starting one soon?
Hey thanks for all these videos! It’s amazingly helpful 🥰 maybe you can also help me to understand which course I should be in coz I’m really into pursuing my college degree. ☺️ I, though own a super small coffee shop now but still struggling with a lot of things. Thanks for your help!
Awesome overall restaurant business marketing explanation. Ill go try your sweets tomorrow.
Glad you liked the video!
I really like This Program, Wilson You Are grt
Thanks for watching!
such a great video
Very good video!👍
The special sound effects whenever the tex pop up gives ne a headache.
We made the switch in our newer videos :)
Facts. Super annoying.
That's why I'm here...to leave an comment about the noise...I'm developing an headache... like I thought he was BANGING ON THE TABLE ...
Exactly the kind of effect you need to avoid if you wish attack investors, reverse psychology.
Showing us what not to do.
Could not finish the video
I agree😂😂
Thanks this helps alot! Do you got a video how to write a good concept? Cant find it atm. Thanks:)
Thank you dear. God bless you
it is very helpful to me thanks
appreciate thank you very much ❤❤❤
excted to start my own food business bcos of this video!
Nice! What type of food business are you thinking of?
SWOT analysis is crucial 👌🏾💪🏿
Finally found the great mentor on youtube for starting own business. Thank's a lot mate for sharing this!
My pleasure!
LOVE Your stuff!! ;-)
love you! :)
Concept.... I have it clearly🌎 Thanks.
Great!
Hey Im chef but I'm done working as chef. I want to have my own place. I'm new to your channel but I'm glad u sharing so much info I'm missing
well one of the most effective ways to engage,and boost your sales is creating website and an app to brand your business and am an expert I can help you with this services
Superb. Thank you!!!
Glad you liked it!
thank you for this, brother. i am currently branching away from the family biz and going solo in the field soon. food for life.
You got this!
@@WilsonKLee thanks my friend. With Enough hard work and coffee anything is possible
Thanks for the video dude. This is great stuff! I really like the detail on planning. You should make some ketogenic sweets for your shop! ;)
Thanks for watching Shane!
Thank you thank you thank you very useful information
Glad it was helpful!
this is a hell of an elaborate hustle to attract your "target demographic" i see what your doin.
I am very grateful that you made this video. I’ve been having ideas for a 10 year plan on opening my first restaurant. I got a new job as an assistant general manager recently of a quick service ice cream place and realized that I’m taking the steps necessary to make my dream real. I’ve taken all the appropriate notes from this video and it has given me a great starting place. However, I was wondering what the appropriate timeline should be. I chose 10 years because I wanted to pay off some debts and raise my credit. Also after being in this industry for my entire adult life I realized that I needed more experience and reputation. How long would you recommend I plan out before making any big moves? I’m already like 2 years into my 10 year plan.
It is good that you're adding some management experience to your belt. I would keep at it and dig deeper to understand upper management workings + operations. But understand that no one is ever "ready" to make the big move. It is whether you kick your own butt to make it happen. There will ALWAYS be something you won't have any idea about in business...that is scary and filled with landmines in your path. But it is up to you to fight your fear and SELF that you won't have all the exp and reputation to go through the jungle unscatched. I didn't have any exp. with ice cream when I started. ZERO. My bread & butter was running a tutoring & event business at that time. And even now with 10 years of business exp. I am constantly learning new things that pop up. Things always change. For some, the uncertainty is part of the thrill.
Timeline wise....no idea. It's about when are you going to scratch that itch and start is the question you need to ask yourself.
Thank you for all of this information! Also, what is the name of the instrumental playing?
I am definitely gonna make a business plan from this video
Great! Let me know how it goes!
This is so interesting
I love the sound effects. They catch my attention, which I’m sure you intended.🕵🏻♂️
Haha you're one of the few that likes it! Thank you for tuning in Sienna!
Thanks for the video. I think the user survey is only relevant if you want to primarily serve the people of the neighbourhood. If you aim higher, people will travel to your shop and your aim should be an accessible location and a place worth visiting beyond your offering.
Make sense. I see the flaws in my business plan, I can make it more effective. THANKS 👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼
Glad it was helpful!
Wilson K Lee - How To Open A Restaurant / F&B Shop Again, thanks. I was planning (before pandemic) to launch a bubble tea & ramen shop; but, I’d modified the menu to do gyoza before adding ramen to the menu (still need to to research to see if my ideas are sound).
Also, I was thinking about a Delivery Only option & just watched your Cloud Kitchen video. 👍🏼👍🏼👍🏼
If I do launch in late summer as planned, I’ll send an invite, were in northern Ohio
Great information!!!!!!!!!!!!!!!!!!!
thanks for tuning in James!
Great content. Where do you have the Business plan template?
Thank u for this
:)
Super cool plan👏👏👏
Glad you think so!
I've been making moves towards opening up a my own Sandwich Deli business. This video clip has been very insightful. I've recorded everything you have said. Thank you I needed this video.
Glad it was helpful! Best of luck with the deli shop!
Thank you so much for this. Planning to open a restaurant next 2years. Am going to build my own restaurant already got a land. Appreciate you God bless
Nice! What kind of restaurant is it?
It's doubtful they will copy you because your food will be dictated by the location . even If people do copy you food is about the experience you offer in comparison to their budget.
Hi great videos Wilson... simple but clear. Im from belgium and about to take over a successful and famous thai restaurant with my thai girlfriend, since they are retiring early next year. My girlfriend already works in the kitchen there for almost a year, and the takeaway is booming now during corona, which is positive if i may say. Im thinking of implementing delivery if this situation lasts for months... any tips or advice most welcome! TIA! Thomas
The first time someone in my life fascinated me. So what I am going to say is that: "i love everything about you" your style, the way you talk, the way you are and your videos graphics. All of it very very fabulous.
And thanks for that.
Wow, thank you!
To good knowledgeable bro hatoff thankyou
Appreciate it Satish!
Awesome video. Is there a downloadable template somewhere?
time to identify a business plan 💡
Thank you
Hi Wilson. Just bumped into your vids and watched two lengthy ones without skipping an ad because i think I just have no right to. This is a FREE master class right here!
Just got one question, as somebody who is just starting her small business.. what's better? Create a plan, then save the money I need to realize it, or create a plan and look for potential investors? To which I still don't have any idea how "share" works?
Thanks!
Appreciate the kind words Ammarah!! There's no right or better option. That's because everyone has their own style of doing things. Some like to do it all themselves - which is totally commendable! Others prefer to seek help from others (ie. getting a partner or get funding from banks, investors, etc.) and get started quicker in exchange for giving away equity or having the pressure to return the money. That is totally fine and common too.
You need to reflect on what suits you best. It is going to be hard either way :)
And I bet you dind't know a lot of stuff before starting. Learning how share structure works will just be another thing to get an idea of. No - you won't be a master at all the complex structures, but you just need a general jist of it. Best of luck!
Thanks for this helpful video, i am planning to open restaurant cafe, and i need some sample business plan. Thank you
Glad it was helpful for you Haram!
great video. what if you dont want to raise funds or partner up? i just want to start a small breakfast and lunch spot. I want to target the early commuters to work and offer a small seating area for the locals to sit and eat.
What about the template you mentioned in the beginning?
thank you , i really enjoy your videos.. I will start a food truck buisness in the next 3 months. should I apply the same concepts from your videos or its a little different for food trucks?
The general ideas are applicable but you'll want to consider the differences and make the relevant adjustments. For instance you'll be in a truck vs. a brick & mortar space; you are limited with inventory space + equipment, which would affect your financials and offering.
Hi! If you're trying to buy a business, how will you come up with P&L?
Very informative and detailed guide for a business proposal 👍
thanks for the support! :)