Why Tarte Is Tone-Deaf | The brand that needs to keep apologising!
ฝัง
- เผยแพร่เมื่อ 16 ก.ค. 2024
- Hello everyone! Today we are taking a look at Tarte and the brand's questionable past and some recent mistakes they have made.
Videos featured in this video -
Nyma Tang - • Tarte Shape Tape Found...
Jackie Aina - • Black Girls React to T...
The palette used in this video ( 10% off with code ROBERT) *affiliate link - colourpop.sjv.io/daZQaM
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00:00 Intro
00:00 Tarte Cosmetics Origin Story
05:43 Tarte Cosmetics Name Controversy
09:36 The Rise Of Tarte Cosmetics
11:11 Why Tarte Cosmetics Are Tone Deaf? Controversial Tweet
16:28 Tarte Cosmetics Shape Tape Foundation Shade Controversy
24:29 Tarte Cosmetic Dubai Brand Trip Controversy
29:59 Tarte Cosmetic Miami Brand Trip Controversy
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Ok…. But I would buy a brand called “ugly bitch” 👀
Also I really dropped that Juvias place thing! More recently they approved an ad with a racial slur in. The same one features in the Instagram post in this video.
Totally, make it spooky 😌😂
tbh i was coming to comment this exact thing lmao
😂😂😂omg that's funny
So would I!
I need to throw my money at that.
as a chemistry student, i'm perpetually enraged by the "oh no i can't pronounce it so it's bad" and the "scary! chemicals are bad for you" narrative. everything is a chemical!! the air is full of chemicals! they're called nitrogen and oxygen and hydrogen! your skin is full of chemicals! aaaa maddening
Yea, to me it’s both infuriating and concerning. Imo it seems kind of xenophobia coded, like these are the same kind of people that wouldn’t tried to pronounce a name that is “too hard”
literally. i just started tretinoin and was just today told to use a natural remedy instead because “aT dOcTor’S tHeY GiVe yOu sYnThEtIcS” like come on
THIS FOR REALS. ads r always like “we’re so much better than everyone else cause we use ingredients you can find in ur freaking kitchen or whatever tf” but obv they would have to know how compounds are named and just how harmful or benign commonly used ingredients actually are. they fully know that theyre being INCREDIBLYY misleading. such clear fear mongering from companies that know better, its so irritating
also not to mention it takes away from the efforts of brands that actually care abt using sustainable, safe ingredients
EXACTLY! and also a lot of things you CAN pronounce are exponentially more dangerous for you sometimes! i know i can pronounce hydrochloric acid and im not wanting that in my bubble bath 😭🤣😂
Lol fr
I also hate that I kinda feed into this in a way when I try to explain my asthma though because I have to say I have “chemical sensitive asthma” basically so people will know that perfumes and cleaners make me immediately start to hack my lungs out & need an inhaler since it’s quicker to get my point across before someone screws my lungs with scented candle or body spray fumes lol
Having a rent controlled apartment is absolute privilege to have in NYC and she is acting like it is something she overcame.
Exactly!
I was hoping someone would post this! I fully stopped when I heard that!
The only person I've ever known to have a rent controlled apartment is Monica on Friends 🙃
I had a rent controlled apartment in NYC for 11 years, they exist but hardly anyone moves out. Typically past down generations.
@@The.Office.Alliance.and Carrie Bradshaw in sex and the city
"We're sorry we're racist. Do you like dolphins...?" is the perfect characterization of this situation.
One of the most proposterous things was when Pop Sugar tried to defend Tarte's shade range by saying it made sense for them to release those paler foundation shades first because it was a winter release and people are "paler in the winter and darker in the summer." As though millions of people aren't dark skinned all year round, and certain parts of the world weren't already in summer.
Also, south hemisphere exist 😂
they should just be honest, most of their customer base is millennial/older white women, they could just say they wanted to cater to them first... still tone deaf but at least more honest.
If you live in a place where the majority of the population have fair-very fair skin then you'd expect the majority of your profits to be generated by those people. Catering a product to an absolute minority of a minority is going to produce less money. Companies only care about your coins.
@@hairypoopoo185and thtat's fine. don't lie about it tho. just makes you look absolutely stupid. sure smoe ppl won't like the truth but in the long run it will work out and if you intend to actually cater to them later, it's just a net positive.
@@hairypoopoo185 ok but theyre an international brand in stores all over the world so ?
Hilarious how they joke about not being able to pronounce chemicals (everything is a chemical) when their own ingredient list looks like reading it aloud might just cause you to levitate
😂😂😂😂😂!!!!!!
I’m always so impressed by people who are so damn witty, coming up with these completely left field, yet SO DARN ACCURATE, words and descriptions. The way I almost spit out my drink from unexpected laughter when I read “cause you to levitate” 😂👌👏🏻 freakin brilliant
Hahahaha! 😂
😂😂😂 or explode!
And yet no one at Tarte has ever pronounced maracujá correctly! They could have just said passion fruit and stopped annoying every portuguese speaking person around 😂
"Stay away from chemicals you can't pronounce"
Me who studied biochemistry, biology and chemistry my whole life 🤓
Yeah, we can eat or use anything once we’ve done organic chemistry and biochemistry 😊
After Fenty launched their foundations, everyone knew that having a full inclusive shade range for foundations was possible. For companies to do a release & not have inclusive darker shade ranges, its due to laziness & tone deafness, and there’s no good excuse.
The one thing I like about fenty, they didn't just give importance to making sure they have shades for black people but everyone! So many brands think if they have a good shade range for black people they are good, but I am indian and a lot of brands still are very bad with making makeup for brown people, so bravo to fenty to catering to everyone! they deserve the popularity they have.
@@Jessie12N my skin tone runs a close competition with milk for whiteness. Lol it’s hard for me to find a foundation that isn’t too yellow, too orange, or too pink on me. I found a matching shade with Fenty’s foundation as well! So… yep!! They definitely did their homework on making inclusive skin tone shades that could appeal to many, many different people across all shade ranges.
@@that1chicbecca8same, in high school i had to mix my foundation with white eyeliner to match my skin as brands just didn’t advertise nor really make shades for really pale people
@@rainHellsing I remember mixing baby powder into my loose powder because the colors available were not light enough for me
@@Jessie12N tbh, even as a white girl I've always struggled to find a foundation shade that wasn't too yellow. They are always yellow-tinted, at least to my eyes, and I have a lot of pink undertones (the ruder way of putting it is I have a ruddy complexion.) I found a concealer from NYX that is my skin tone exactly!.....when I'm a bit tanner 😭. It still looks so much like my undertones, but it's just sliiiiiiiightly off if I don't pull it all the way down my neck and ears.
Robert, can I just say I appreciate you showing empathy over the tragic loss of the founder's husband rather than cynically dismissing it outright. we can be critical while being compassionate at the same time. This has been one of the main reasons why I subscribe to you, and I appreciate how consistent you've been in this regard.
I feel that! He is the Deep Dive Prince 👑 with the humility of the rest of us. ❤ He’s is such a breath of fresh air. We can tell the truth and be a good person at the same time..Like walking and chewing gum. Although many fall short of this. But Robert has never wavered in human kindness and compassion. And I so Love that about him. ❤
I'm at the point where I don't buy stuff if it's overly marketed as clean. To me, a "clean" brand also cares about the environment and doesn't fly influencers around the world multiple times a year.
Genuinely.
also like…you’re putting something other than water on your face-you’re putting chemicals, because literally everything is chemicals-on your skin. it’s fine, but if you’re so obsessed with being “clean” don’t wear makeup at all. like we don’t want to be smearing arsenic on our faces, but obviously there are always going to be drawbacks to wearing makeup. the idea that the only good makeup is makeup with “natural” ingredients is silly. if we didn’t have man-made chemicals in our makeup how are we going to keep products stable. also, i wrote most of this comment before robert started explaining why “clean, ingredients you can pronounce” makeup is sort of silly so i was very pleased to hear how aligned our thoughts are lmao
@malavery5017 Oh I totally agree! My sunscreen will never be "clean" because I want it to work, and coconut oil does not 😂
This. Too often as well I see these "clean" brands with questionable green credentials. Like, if you're not cruelty-free you're just greenwashing. Also vegan doesn't neccesarily mean good for the environment. A lot of these brands their environmental talk ends at veganism, and that just doesn't fly with me.
@@malavery5017 Water is also a chemical :D
What’s really wild about the swatches is Tarte using an arm model that their shade range doesn’t even have a foundation to match
Literally! How does that not set off the alarm bells for them
That was their idea of being inclusive lmao
That was my first thought lol
“Ah yes, I love my ingredients I can pronounce” I say as I slather on an ointment made of giant hog weed and manchineel sap, “you know it’s safe when you can pronounce it” I insist drinking my tea made of tomato leaves and Lily of the Valley blossoms, “it must’ve been the dihydrogen monoxide” I say to the EMT as I’m rushed to the hospital to be treated for severe chemical burns and acute poisoning.
I love the botanical knowledge here. I'm here for it. Also the specificity about giant hogweed vs common hogweed, nice.
Most underrated comment on the internet, I’m calling it. 🏆
Also, just reading the word manchineel made me terrified it might somehow touch me through the screen.
This reminds me of an old tumblr text post lol
Thanks for the trip down memory lane
What's wild to me is that tarte focuses on these lighter shades for every single product they launch, and yet they don't even go light enough for me to have a shade match in any of their products. So not only are they completely failing millions of people by not even trying to make darker shades, they aren't even doing the one thing they focus on well enough to match everyone...embarrassing lmaoo
Hello fellow pale person! This is extra ridiculous isn’t it?! Also, I don’t know about you, but as someone at one end of the spectrum of skin tones, I really judge a brand that doesn’t offer decent deeper shades too. It just makes them seem like they can’t be trusted!
As a POC you just read my mind like the arm model didn't even have a match frfr how lmao 😂
thisss I remember I got a sample of a super cute lipstick from tarte ages ago I think like 2016? It was called beach bum, sooo cute on me and they stopped selling it. Anyway...I liked the lipstick so I thought maybe I'll try their other stuff. I literally couldn't find a shade light enough for my pale ass that didn't look super yellow or red. I ended up buying a highlighter that was pretty nice -- but now I just use sephora brand highlighter and contour lol
Same! I have such a hard time finding a foundation light enough!
Their palest shades are sooo yellow on me! She’s a redhead herself but can’t make products that work on ginger skin tones 😢
"I can't pronounce it so it must be bad!' was a debate I had with someone recently. I asked them if they avoided tocopheryl acetate and they said 'yeah!' while rubbing a Vitamin E lotion into their hands. I pointed out that some ingredients are perfectly natural but for the sake of formulation or sourcing, they're called their scientific name.
The person still tried to argue that 'if it's natural, they should just call it that!' and I had to point out that regional names for the same ingredient can differ wildly so it's better to be safe than risk a mistranslation that could put an irritant into a batch of something.
The true counter to the problem of actually toxic compounds ending up where they do not belong was wider education on chemistry. Instead we got a cultural phobia movement. If you don't even understand what you're afraid of, you won't know enough to actually successfully identify and avoid it. (I'm talking about actually harmful chemicals like PFAs, to be extra clear)
You are the hero we need 🫶
Literally bit my tongue when a woman from whom I bought "beard balm" blithered on about "it has all NATURAL oils and no chemicals". I was dying to introduce her to that internet page about "dihydrogen monoxide".
@@semi-san1736XD That Penn & Teller BS skit was hilarious. Saddening but hilarious.
dude i’m a pharmacy tech and someone just wanted “all natural vitamins. i need to be able to pronounce it. if i can’t that must mean it’s bad”
and i was like “well you have ergocalciferol in your cart” and she was like “oh! what’s that? i don’t want that” and i was just like hon it’s vitamin D2. it’s just our scientific name, if you can’t pronounce it that’s fine. it doesnt mean it’s bad
i try to gentle educate people and i understand wanting vitamins and supplements. but boy is it tiring 😭
When people in my parenting groups would start being judgy about not using "all natural" xyz I used to give the example "poison ivy is completely natural. Its grown outdoors and comes right from the earth. Toilet paper isnt. Which one would you rather wipe your butt with?" 😂
I’m stealing that!
@@bluecobaltsteph2689 ❤️
Wait that's actually such a good example
Beautiful. Flawless. Efficient. You have a way with words.
I love it😂
Robert "I know your listening while cleaning, come to the screen"
Me mopping the floor with headphones on. "Okay okay I'll come look"
If you launch a limited shade range, that shade range needs the PALEST TONE and the DARKEST TONE and a reasonable mid tone. But you need the extremes. That way, even if the foundation doesnt match everyone, people can mix it.
“beauty that’s never boring” has she… has she ever observed the state of her brand?
This woman has deluded herself that ‘colourful’ packaging somehow prevents the products from being boring 😂
If a brand says they're clean, it automatically turns me off of them.
Exactly!
It makes me think, oh they’re liars!
100%, I agree. I think most companies are using 'clean' now because it's almost become a trend to say that these days.
It also means they do not use enough preservatives and the product will spoil within six months. No way you will use it up, even if it is the only product in a category that you own.
same!!
Love when people say the limited shade range was due to costs. Enough money to bring x amount of people on a brand trip flying business but not enough money to bring out an actual shade range, alright luvvvvv..!
If Fenty can do it, anyone can, you just have to give a crap 🤦🤦
Also, they had like a billion of basically the same pale shade. They had the money, they just didn't care.
As an ecologist & horticulturist, trust me, even half of my peers can't pronounce half the botanical & latin names in that list 😂
As someone who has been an intern twice, interns aren't typically given that kind of power. You don't just hand off a social media account for the entire brand to someone who's worked there without pay for a week. Things that do get posted to social media typically have at least three pairs of eyes that have seen it before it goes up
Exactly!! I was about to comment this exact thing. And it would a huge red flag for a company to give an intern that kind of power.
"We'll blame the person we don't pay to schedule the upload of what we already approved"
It is not unheard of for mid-level employees to be banned from commenting about their employer on social media. I cannot imagine a newbie being given more privilege than those several tiers higher.
My favorite exception to this is the official Rainbow Fish Twitter. Back when Twitter verifications meant something, the person running the account made it lose its verification by calling kids’ drawings of Rainbow Fish “shit”. The account is hilarious but extremely NSFW.
As someone who’s made social media content for a brand as an intern, any output I’ve had was checked by supervisor. So lmao to Tarte for blaming the intern (if there even was an intern 👀)
I work for Sephora and we have a whole clean at sephora thing and tarte doesn’t even make the mark to be clean at sephora lmao I didn’t know they were ‘clean’
Oh really!!!???? That’s crazy!
Lol “clean” is able to be defined so many different ways. I also work at Sephora and it’s so annoying when customers come in and ask me about it or try to argue about clean brands. One lady tried to do that with me and Tarte the other day, not even realizing I DO NOT CARE! 😂
Oooh, which brands do make the cut? We don't have Sephora in my country.
Clean at Sephora is defined as: Brands formulated without phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, and more.
I know some form of spf don’t hit their mark and iirc Kiehl’s literally had one product they had to reformulate to get their clean at Sephora sticker.
@@BabyDuckNinjasit's really goofy, as a Sephora employee because of how the label only tells you limited information. Some of these clean brands definitely need parabens because of how quickly things expire/be a petri dish for mold growth.
I’d rather see a brand connect with a social cause or charity or donate a percentage of proceeds than pay for people to go on lavish trips in which privilege is further stratified.
This is such a helpful video, as I did not know much about these specific narratives but want to be aware of brand messaging. In what reality do I need to see more privileged people getting treated to free stuff while so many can barely afford rent and basic necessities?
Ja, a lot of gen Z are more environemntally aware nowadays and I'm here for it. I was always deemed the weird one for not likeling this dumb MTV celebrity culture, I'm kinda glad that's dying a death. I'm surprised more makeup brands that market towards women aren't supporting charities that research things like breast cancer etc. Would be a good cause and would also strike a chord for their majority-female audiance.
You might feel that way, but seeing how popular “lavish lifestyle” influencers are…. It appears most people disagree with you.
"We moved forward before all the shades were ready" translates too
"We didnt care enough to wait for the darker shades to be finished"
I'm a black woman. I remember watching Jackie and Alyssa's roast of Tarte but Nyma Tang's response broke my heart. 😢 Tarte was trying to use backlash in my opinion because "bad press" is good press.
I remember that also. That’s when I stopped using that this pathetic brand
I believe it
Ok, but it’s the exact same thing as race swapping by using Black people in tokenized roles. The community jumps EVERY. SINGLE. TIME. to defend these table scraps. Tokenization isn’t rep, companies use outrage marketing using Black bodies CONSTANTLY but don’t actually put the work in. The movies/shows are always trash, then the company turns around and further uses PoC, often BW to accuse accuse people launching valid criticism of how bad the show or movie is as “racists” which generates further resentment. All of which the PoC put into these tokenized roles have to deal with as they get bullied wildly. The companies know this will happen, they just treat PoC as disposable rage bait.
All the while, zero accountability for how little rep for non-Eurocentric stories/cultures/histories/folklore there is not only in the media itself, but behind the camera. If the media wasn’t Eurocentric, then every role behind the camera wouldn’t be yt and that’s the purpose of tokenization. Maintaining the status quo. Like Charlemagne said, just bc racists hate it, don’t make it good.
Makeup companies do this on purpose FOR the reaction to generate more views for less ad money. People get FOMO because most ppl are the medium range, then rush out to try it. If the community just didn’t fuck with any brands that have deliberate launches like this, just looked at it, said “not for me, ok, I’ll spend my money elsewhere” this type of rage/FOMO marketing would end.
Instead, people jump everytime the crony capitalists say so.
I'm millennial and I NEVER understood those insane brand trips.
Same! 😂😂😂
I'm Gen X and still don't get how those things are meant to make them look good!
I don't remember watching them as a teen? just heard of them when drama happend (like a dancing NikkieTutorials on the table or something)
didn't make sense to me.
Same. It actually made me more disinterested in the brands because you can put all this money into trying to get social media advertising but you can’t put money towards decent colors, shade ranges, better formula, or packaging that feels more like the price point? You want $45 for some eyeshadow that works just as well as my $3 wet n wild, give me something for the additional $42 I’m paying.
Same! 😅
I stopped being a Tarte fan after that shape tape foundation fiasco happened. This brand made me feel like my skin tone wasn’t worth the time. Watching Nyma’s video really broke me at the time…
Lmfao that April Fools joke was so funny. Tarte was all “oh Jk That palette just a joke, we would NEVER” meanwhile literally everyone wanted. The palette they did release was a HUGE flop, people were saying “No we want the blue palette!!!” So then ColourPop released Blue Moon palette while Tarte flopped HARD. Then the next year Tarte was all “Ok we heard you, we are releasing the blue palette but jokes on them, we already got it from ColourPop & didn’t want the one Tarte released bc it took them so long & treated it as a joke.
Also, WTF is it with these gen z brands and their hatred of colour? beige is so ew.
"We're sorry we were racist. But do you like dolphins?" 💀😂
One of my favorite of your videos..so quotable!
😂😂😂
The "natural is better" fallacy is one of my biggest pet peeves. 9 of the 10 most toxic substances known to mankind are natural. Natural ingredients are much more likely to give you an allergic reaction. That's why I, as a person with multiple allergies, haven't found an organic or "clean" skincare brand yet that I can use. And don't get me started on the "chemical" fearmongering. Maybe I have horrible prejudices myself, but after the "ingredients you can pronounce" bs I wasn't surprised by the sad cat apology and the 50 Shades of White shade range.
Mold and arsenic are natural. So is puffer fish!
This. Hello Bello bug spray (for kids) gave me the CRAZIEST welt… my skin swelled up and once I showered and slathered on Benadryl gel, it went away. My skin isn’t even that sensitive 🫠
From a chemistry perspective, you would think “clean” ought to refer to lab synthesised lol. Little to no impurities, rigorously tested and quality-controlled. Natural substances are “dirty” as hell, there’s always a bunch of impurities in them unless you refine the ever loving fuck out of them and the amount of each active ingredient you get is different every time depending on the source, because of inherent variation in biology.
Robert my darling, I adored you for so many years, but…. I think, you have soooo much hair than ever. It scares me ❤️
For real! I got a severe and permanently scarring chemical burn from a “natural” brand of lidocaine cream for muscle pain, that left me in the ER in agony, but I can use the synthesized Icy Hot with no issues.
You're the person who finally convinced me to use eye shadow primer instead of concealer. I feel like a moron for waiting so long, but thank you so much for all of your wisdom.
😮
I TRULY appreciate you addressing chemiphobia and greenwashing! Someone I really love is thelabmuffin - she is a cosmetic chemist who addresses a lot of this anti-science rhetoric in the beauty world 💜
Everything is made of chemicals! Love to hear you calling out brands on fearmongering
Thank you! 🖤
The way I choked when he revealed the chemicals he just mentioned made up a banana 😂
Even the interns are made of chemicals
I'm just here to comment on Nyma Tang. Every time I see her in something, my jaw just drops. Her skin is pure perfection. She's so damn gorgeous.
Same thoughts, I don't follow her but every time she pops out in my insta feed or on a yt video I just can stare in awe. She's so beautiful.
She also seems so beyond kind!!!!
Right?? She's always glowing! I envy her complexion
She is truly so stunning! I literally had a similar thought when she popped up on the screen, she’s so breathtaking!
Literally the exact same thing I think to myself as well!! Someone lucked out MAJORLY on the genetics lottery and def wasn’t me 😂
I love the way you’re not afraid of being honest! You do your homework, you explain your points, you show the facts. You’re so professional in everything you do, it’s amazing! Keep it up ❤
I don't have the time or energy to deal with most social media and mainly stick to YT, so I'm really appreciative of creators like you who spread awareness and provide context of shady brand dealings that are mainly occurring on other social media platforms. I was planning to purchase another tartelette in bloom palette since I'm hitting pan and really love it, but not as much as I love integrity. Purchase canceled.
When i worked at Lush, they released a bubble bar called "two timing tart" and we got a fair amount of complaints about it 😂
One woman was outraged and shouting at me lol, like the minimum wage employee has any control over naming products.
I had to give her the head office email as fast as i could cos i was holding back laughter the entire time
former lush employee solidarity,,, they had to change ‘shaved ice’ to ‘cool ice’ last year because people complained that it sounded too much like ‘shaved ass’
@@kgbkeyboard7697 what?!? that's ridiculous 😂😂
@@delusion5867 The Asian slur thing was ridiculous as was the tart thing. Tarts are also little tiny pies. When I make bread I retard yeast production in the dough, so I can delay baking. I love midget pickles. When I drop a lot of money on something I might say "cha-ching." Do we really need to make sure that a word has ever never been used in an offense way, before we can use it in a completely innocent way? Before we know it we won't have any word left.
@@pippadawg7037the difference with cha-ching is that is onomatopoeic, not a racial slur. The food terms you used are not offensive in the context of how you used them. I don't understand your argument.
@@kgbkeyboard7697 For some reason I kept reading that as "shaved lice" which I think is worse.
The intern excuse was always so weird to me, especially now that we live in an age where social media is so ubiquitous. Every job that I have ever had, when they run a background check on me, they check my socials. If your intern is actually a racist/homophone/ableist/etc, you should see it on their social media. Also, don’t SM interns have to run their posts by a supervisor before their post them?
Yea! That’s what I thought !!!! It makes no sense
So many companies have blamed "the intern" its starting to sound like some supernatural being 😂 Like its a bogeyman in corporate attire going from company to company to take over their SM to write horrible tweets. It wasn't us, it was The Intern!
It also doesn't make sense to have an intern running one of the most pivotal areas of your business. Social media is one of the major points of contact to your customers and potential customers. It shouldn't be an after thought handed off to someone working for little to no money. It should be a marketing professional in charge of it. At the very least, they should be managing the intern or entry-level marketing person.
I highly doubt the person who posted it is a whole RACIST lol, they probably simply didn’t know that was a slur. You act like their whole account would probably be klan meetings and swastikas
@@The.Office.Alliance. I’m DYING 😂. Someone call Hollywood, I’d watch the hell out of this movie
I always watch your videos while getting ready and whenever you tell us to look at the screen I do it immediately and I find my self always nodding with my head when you point out some facts. Thank you for your content and for keeping it real here.
I have never understood why brands are so awful with diverse shade ranges- surely it would be best to pick one of the lightest shades you can, one of the darkest shades you can and 3 midtones, spaced evenly apart? Then for each of those shades have a warm, cool and neutral version. That way even if you dont have a perfect match, you have what you need to mix one! I may be wrong (I'm no expert) but that seems like a decent way of including as many people as you can with a limited range.
My mother in law a few years ago tried to get everyone to use her made at home sunscreen (which obvs had essential oils from her mlm in it) because it didn't have "chemicals" like the nasty store bought versions. She got BIG mad when her daughter dared to inform her that everything is made of chemicals lol
that sounds potentially dangerous 😵💫 there are multiple essential oils that can make you photosensitive and when not properly diluted (or used at all) can give you a gnarly sunburn. god i hate the fearmongering and pseudoscience that goes around in mlm circles
she will lose her mind knowing water is H2O
I once made a yogurt face mask with two drops of orange essential oil...I almost burnt my face off because my skin is sensitive and the oil is so strong.
Just cause it smells nice and is "natural" doesn't mean it's harmless.
I like what Robert said about using chemicals in balance and in ratio. These are beauty chemists whole jobs! Why am I trying to figure out pH levels in a kitchen sink with my unskilled methods lol.
"Clean aka greenwashed" brands need to stop.
Not the MLM essential oils 😭
Tbh a brand called "ugly b!tch" would be iconic and I would buy it...
Facts! Me too!
Self depricating humor rocks, I'd buy from a brand called "Ugly B!tch" 😂
I will listen to this man talk about anything, his voice is so honey-smooth 💜
I'm Bulgarian. There's a French skincare line called Laino which literally means 💩 in Bulgarian. There's another Korean brand called O HUI which in Bulgarian would mean oh, d*ck. 🍆 😂 Also in Russian I believe. There's a Schwarzkopf haircare brand called Gliss Kur. They rebranded here because the 2nd word of their name is yet another name for 🍆 in Bulgarian. It's fascinating how much research you need to do before you decide on a name for your brand.
Oh no, o hui is pretty bad
Oh 🍆 kind of snaps as a name tbh 😂
A French perfume called Poupeé means doll in French, but is slang for 💩 in English. It's a gorgeous floral. 😂
The only good thing Tarte did was open my eyes to how hard it can be for black individuals to find a foundation that matches them and how brands refuse to create shades for them. I’m paraphrasing Jackie Aina but she said something like, “They won’t create shades for us because we aren’t their typical consumer, but we can’t consume it if they don’t have it.”
I think people got sick of brand trips because they realize that these influencers get free products and paid sponsorships already while the customers are paying more for products so they can take people on trips.
Glad you included Nyma Tang, I love watching her videos where she tries the darkest shades of foundation.
It’s insane that they ever thought it would be okay to be so exclusive when it comes to shades.
As a marketing person with professional experience myself, I don’t understand how these multimillion dollar brands with huge teams of “professionals” do things like this. I’ve done social media for companies-at least for a decent company, all posts have to go through several people to get approval. Who are they hiring to do their social media posts?! They can’t keep throwing interns under the bus, at some point the problems are coming from within.
Brands that pull the "scary unpronounceable chemicals" schtick always anger me because not only are you being disingenuous with your marketing but it shows how ignorant the brand is and that they're assuming consumers are just as uneducated as them.
Same here. Most people can’t pronounce the life saving medications they are on. Long scientific nomenclature is also used to describe natural chemicals too.
It is like brands do not realize that lye, lead, mercury, cyanide, arsenic, ricin, and anthrax are all naturally occurring and ALL OF THEM CAN KILL YOU.
i always eyeroll, "sound it out"...
Skill issue.
Their eyeshadow formulas are so good imo but I just can’t give them money after the sad foundation range they came out with a while back. I was like oh they don’t want MY money.
That’s exactly it. They made it visually clear who their “preferred customers” were
Rob you make me feel so...safe. like im sitting with a friend, sipping tea and having a chat. Love your work ❤
I think these videos are so interesting and I love watching them when I’m doing my makeup with you!
Petition to get Robert on QVC as soon as possible.
With daily vlogs
Love your laugh (giggle). You're such a treat to listen to whilst you apply makeup.
The simple come-back for people complaining about not being able to pronounce ingredients is... learn to pronounce them, learn what they are. It's not actually as scary as it seems. You can google most ingredients to get a basic summary of what it's function is in makeup. There are loads of safety data sheets online and stuff, also lots of handy audio clips and videos to teach you how to pronounce things. Not being able to pronounce something is a fixable problem.
I appreciate you starting off not wearing makeup in this video. It's a nice reminder we all have normal skin texture and skin tone unevenness.
Yessss!!! Exactly! 🖤
I'm seeing some adorable nose freckles.
@@Neenerella333💀 ik this is meant to be nice but all I can think of is that one twin channel vid where Robert sprayed that self tanner or whatever on his face and thought it was cute and James thinking it looked like sun damage 💀
This comment kinda is low key shady though u literally saying something looks off with his skin and it’s uneven 😂 should try to reword it better I understand what u thought 💭u was saying but the way it’s worded just seems shady asf
@@user-tn6tc1nm2jnot everything is a personal attack. Commenting on people's normalness being refreshing on a platform where the majority are fake seems kind imo
I Remember the whole foundation controversy and that was the Moment in which i started to understand what black make-up artists and black make-up influencers push so hard against brands that do this kind things
Yeah what's crazy is their shades still didn't work for me even though I'm fair af. Now I only use products supported by black influencers because why support a product that can't work for everyone? I love using products by black owned companies like sunscreen, I get a weird grey shade too even though I'm pale, but it's because I'm a very warm undertone person, so I use products that don't have that issue.
@@abigailpena5950 exactly. I learned that some brands Simply don't care, DAMN a black italian influencer i follow said that even Fenty beauty, that caters a lot towards black women, should add more shades for dark skinned black women
@@abigailpena5950 this is where I'm at. makeup is so pricey already. I'd rather buy something from a brand that anyone can buy from. It makes me sad that people with darker skin don't have the same access to makeup, so I want to support the brands making an effort and keep them going.
i love these more commentary style videos you’re doing! i’m glad you spoke up about tarte :)
Loving this new format 😊
2:33 They actually had another half-apology before this one! They claimed that the first launch was their “winter” range because “everyone gets darker in the summer”. The BS meters were off the charts 😂😂😂
This^ I remember this!!! I remember seeing it and thinking WOW you really just grabbed the shovel to dig your own grave 💀
I never understood "limited launches" being all the shades the market is already flooded with. If you can't release a full shade range, start on the ends and work your way to the middle. Make the shades people can't find literally everywhere.
That’s such a great idea!
Loving the new hair!❤❤❤
I’m so over brands releasing like 6 shades of foundation in 2023. When I was a teenager, I could it was really difficult to find my exact shade because I’m pale but with a yellow undertone and everything came up so pink on me, and now every brand has my exact shade! So if they can do it for white people, they can definitely do it for deeper skin tones!
I am so very tired of the 'chemicals BAD' narrative. It is so uneducated and unnecessary. And so often it used as a sales tactic. Looking at you, Gwyneth Paltrow.
Please do a deep dive on Goop, Robert! So sketchy.
Love this series.
Oh my God yes! Goop is sus!
I just started and I'm sure you'll be talking about it, but I remember when they brought out a foundation a couple years ago and it was basically 50 shades of beige and 3 medium to deep tones. And then they had the audacity to send the PR packages to black creators like Jackie Aina, Alissa Ashley and Nyma Tang. I never bought from them at that point and they only cemented themselves on my future no-buy list with that action. I'm going where I'm invited from the start and not an afterthought.
Yesssss it’s in this video!! Nymas video was actually heart breaking I teared up watching it!
Love this style of video! Great content. Love your work ❤
You look gorgeous with that makeup. I love how you use it, I live for this.
I hate how brands fearmonger when cosmetics regulation is a real concern, but they use this anti-science bs to make their marketing angle.
💯
Cosmetics in the US at least have to meet FDA standards
I actually had a biology professor in college who saw the way that the cosmetic industry was headed with their "clean" BS and told our class, so because snake venom and poison ivy are natural, would you like some? I remember this every time someone makes fear mongering claims. I haven't used Tarte in years. In part because of their laughable lack of accountability and representation in the beauty space and the fact that their products can easily be beat by drugstore products. 💁♀️
👏👏👏 EASILY!
Comment for the algorithm! Love listening to you chat about pretty much anything
Thank you for the heads-up to look at the screen!! I was listening while sewing 😊
My Italian Nonna used to say it when she thought I had on too much makeup or was dressed "riské" according to her. She would say "Where are you going all *tarted* up?" 😂
Robert is serving some Wednesday Addams Butch Queen realness🙌🏾🙌🏾🙌🏾💜
😂😂😂😩
Thank you for educating us yet again, Robert! Love and appreciation from the US 🙌💝
I love the white on your scar!!! So cool and great way to be editorial
Thank you for the great takedown of the "If you can't pronounce it, it must be BAD" bullsh*t! And that eye look slays.
Her origin story reminds me of an MLM top leader: "I was living in my mother's basement but i had a dream, baby!"
Thank you! 🖤
Lol, I knew her pitch sounded familiar, also just sets the vibe of the brand
There are so many more problematic things that Tarte has done. Faked reviews, Maureen’s “apology” that she flippantly filmed while blow drying her hair (which she also had to apologize for), and constantly being stone deaf to their customers. And there’s more, I’m sure, that I’m forgetting at the moment. I was a devoted user until I removed the blinders.
Omgosh! I would LOVE to see you on QVC. My mom and I are always ordering makeup from there.
I hope one day you'll be able to present your own brand to QVC ❤
I love these deep dives Robert! Also love your curly hair styling 😍
It was so sweet that Robert had to take a moment to compose himself because of his empathy to another persons terrible loss. That’s a goal 🥹
Honestly, I was having a very emotionally tiring day, was completely ready to get in my bed and just cry, but hearing Robert say “Girl power ✌🏼😃” with the monotone voice he has was both so unexpectedly funny yet on brand for him that I immediately felt better 🥹💜. Nothing is more girl power ✌🏽 than making people feel better, thanks you a lot Robert.
This was the most sunshiney moment of my day too 🥺💜. Robert is such an icon, I mean this man has RANGE. From bubbly schoolgirl giggles when a product gets him so excited, to take-no-shit king when calling out BS. So many sides to this man and I love all of them 🙌🏽
Anyhoo, I hope you’ll sleep well and tomorrow will be a better, brighter day for you! 🥰🫶 Sending all the good vibes!
I hope you’re morning brings a better light for you my friend *internet hug*
*internet hug* !!!!!!
@@ZombieQueeenI'm borrowing without the intent to return (aka stealing) "*internet hug*" from you! That is the cutest thing I've ever seen! 😂❤
A great video ax always! Thanks for all your hard work! I'm always happy when I see a new video from you! 💜
“I would sell Christmas lights in July!” That whole sequence was hysterical, but your delivery on this line in particular made me shriek. You are a delight 💖
Here's the thing with Tarte colour range- they do light-tan/medium. They don't do fair or dark. Their lightest shade I can find in Sephora is too dark (and too yellow) for me, I can't wear them. They take care of the mid shades and nobody on the ends
I am so happy I found your channel, I’m new to make up and find it all overwhelming and I see you have some educational videos I can watch
i always assued Tarte WAS named after the "floozy" meaning not the sweets, but that's probably because I didn't hear about them until their shape tape was already everywhere and it felt like so many brands were going for "shock value" naming
Robert out here giving Glam Wednesday Addams and I love it!
Thank you! 🖤🖤🖤🖤
I love your videos. They are very informative and I actually learn something new every time. ❤
I appreciate these videos so much because I'm so out of the loop on all of the brand drama. That being said I feel like I need a video of (currently) unproblematic brands so I don't unknowingly give my money to assholes!
The way they did the Miami trip feels like a couple inviting a bunch of people to their wedding ceremony but not the reception and still expecting them to bring gifts
Ive noticed a huge number of white, progressive influencers who will call out a brand for poor shade range but will not stop buying & promoting that brand. Tarte is absolutely trying to push away BIPOC customers, and we should all be boycotting them. It's insane that in 2023 the beauty community cannot stand up & resolve this issue - brands are flat out lying & we keep allowing it. It's disgusting how so many customers & influencers are loyal to brands and personas, and derive identity from them, and just give lip service to ethics.
They also treat nations outside of the US poorly (as many brands do). I wouldn't use MUFE they're not cf but they don't bother to get fair shades in. They have a sole N00, a R102 and then it jumps up to maybe 1 x 06 (forget undertone! Soz) and then wall to wall medium. We don't get the products you do, we don't get minis generally and they block us from ordering them in from sites like Cult Beauty. Tarte's mini-shape tape comes in 2 shades in Australia - that's it. Both medium. Covergirl with their 40 shade range? They sell 6 in Australia. Six. Lightest is L3. I think they have a tan shade. That's it. Tired of it.
(obviously its worse for darker tones in Australia. Like, it's 2023. Be better).
I also just found out that Anissa Beauty, a popular brush brand at the moment with the purple handles, tried to charge me $USD68 for shipping 2 brushes. That's nearly $AU100. They gave no other option. $100 or bust. Never seen it that bad. Disgraceful. The people I've told this won't stop using them.
The new Hourglass holiday palettes sold out within hours (except Snake), they don't bother to give us stock either, apparently.
Ireland has a population of mostly translucent white people. The bloody Irish brands make orange foundation. Fuck anyone who doesn’t use fake tan or are darker than that. No true neutrals and only the odd cool toned eyeshadow. What about blushes? I want cool toned blushes
Thank you for sharing this! I'm not much of a makeup enthusiast so I don't know much about a lot of companies. I recently started using their tartlette mascara because it worked so well, but now I won't be continuing to support them. I'll go back to my rare beauty mascara :)
I love watching these videos, so well investigated and researched
They’ve been called out multiple times over the years and they clearly don’t give af. Instead of begging these companies to cater to us we should support and spend $ with the ones that already want our business. This is regardless if you can find your shade or not, we have to put our money where our morals are. Kudos to you for continuing to shine a light!
I used to be on QVC selling waterflossers 😂 It really is as fun as it looks. I'm sure they'd love to have you Robert! ❤
Omg I would sell that! One day!
My mom loves her waterflosser, it saved her teeth and gums lol
@@RobertWelsh sell your world's best eye primer! Maybe they'll help you get it out there. Been known to happen!
@RobertWelsh sell Skin Up on QVC! 😂
Nicely structured video! ❤
Loving your videos about brands! 💜
I don't have the money to afford tarte but once i do, i still won't buy from them.
I think it's highly commendable for Robert to touch on brands like this. We as consumers aren't necessarily in the loop when it comes to certain topics.
Thank you, Robert, for taking the time to talk openly about problematic brands❤