So this kinda content usually isn't my thing. I'm a straight guy and I don't wear makeup or even care about it lol. And I work in software...so not fashion or beauty. But for some reason this was recommended to me and I clicked because I remember seeing the Rhode popup lines in Toronto and they were CRAZY LONG and I was like what's the big deal with this company?!?!! So I watched this video not expecting anything and...well, it's an amazing video, great analysis, and I love that you spoke to people within the industry... Your channel needs waaaay more subscribers. I see some straight up gossip channels on TH-cam with like millions of subs because I think people like gossip more than educational stuff like this but I really hope you grow very big
I think it got recommended to you because you also commented on my last video :) maybe you love fashion and beauty more than you think ;) thanks for watching! ❤
another outstanding piece of work done by DWD analyzing Rhode’s products innovation, marketing strategies , challenges & success. The video is very interesting and insightful, loved the presentation.👍🏼
I am a customer of Rhode and can attest to the quality of their products. I consistently get compliments on my skin and people always ask if I’ve just gotten a facial. The cleanser leaves my skin so soft without making it feel dry & tight afterwards. The glazing milk is so hydrating and so is the glazing fluid. The barrier restore cream is amazing and locking it all in while protecting my skin from the city air. The lip treatments (both the scented clear ones and the non scented lip tints) always leave my lips hydrated and full looking. (I haven’t experienced the little grains in mine that people seem to complain about online) I live in Ireland and the shipping from the Rhode U.S. warehouse is so fast (i ordered something on a Sunday evening and received it by Friday morning. I’ve ordered from stores based in Ireland where I live and they’ve taken longer to get my packages to me. Plus I don’t need to pay any customs as Rhode takes care of that for you) The blushes are so cute, the color options are great and a little goes a long way. They are great for adding a little color to your face but still maintaining that skin like finish.
Love your detailed review! I’ve got their lip tint in the shade toast and their blush toasted teddy as well. It’s damn expensive where I live and they don’t ship here. I paid waaayy extra i.e., total $76 USD :( but worth it cus I love it so much I want to order the skincare line but it’s not in my budget at all. The moisturiser alone is $55.
@@gayatriwadhwani530trust me if it's paid, people would find out. Didn't they find out Kylie lied her networth. Rhode has been around for years and even people who do constructive criticism like it
@@gayatriwadhwani530trust me if it's paid, people would find out. Didn't they find out Kylie lied her networth. Rhode has been around for years and even people who do constructive criticism like it
They invest a lot in micro influencers which is clever, they give a lot of free stuff on their pop up store hence the really long lines, they’re really heavy on the ads (even on FB) and they keep their stocks low so it’s sells out faster. I’ve only ever heard most people talk about the lip tints + the labia phone case despite them being a skincare brand? I’ve never met someone irl who uses Rhode but I’ve noticed the people online who do tend to be a certain group of teenagers and influencers, I’m a bit uncertain if it would do well outside of the US. Also I noticed their site visits skyrocketed by a lot after her pregnancy announcement, I was one of those people who forgot this brand existed until 🙋🏻♀️ I think the success of the brand depends a lot on the new image her PR team crafted for her or else it could end up like Kylie Cosmetics
I think currently brand is spending to much on PR. Even under this video you will find comments mentioning every product and praising it repeating same lines like a script.
I don't think it her image , she was getting a lot of hate before it launch but people realize the product are actually good so definitely not like Kylie. Also some people only use the skincare but don't care about the other stuff cause that what they can afford and it works. Pregnancy or not a combination of a lot of team helps the company
i’m extremely surprised fenty didn’t make it to the ranking. especially on the social media sentiment chart. could you do a dive on fenty beauty and its future?
Hailey is not comparable to J.Lo due to the age difference (J.Lo was popping back in the day) or to Addison because Addison is not a nepo baby...the closest comparison imo would be Kylie...if you compare her to Kylie, neither started any trends per se...Kylie capitalized on the soft glam look that Kim was known for and leveraged her filler transformation as a marketing opportunity...Rhode is kind of a reaction to the soft glam aesthetic...but brands like Glossier were really responsible for starting the clean girl trend...thanks for the insight into the limitations of data sets...I assumed AI or something would be able to tell the difference between a negative comment containing negative words and a positive comment which contains negative words...interesting
Also comparing jlo now who is having an emperor has no clothes moment, to Hailey who is not controversial in the least, is another reason she is so successful.
@@vl1180Or maybe it's just hailey's PR and her popular husband that she is relevant? Like come on, don't tell me hailey was famous before she became ' bieber'.Please don't compare her to a self made woman like jlo
@@gayatriwadhwani530 hailey was famous she had 15 million followers at 17 18 years old but she was not world-wide famous at all plus in that age she also sold out a make up brand so she has knowledge and she use to be ballerina but than ended up quitting due to an injury and than later worked with very famous brands like tommy Hilfiger, Guci , Ysl ,Calvin Clien some others
@@vl1180 haha Hailey had tons of controversy she always parks in Handicap Parking nd ignores the ppl who tell her not to. Even when they tell her thr French president doesn't even do it. JLO DOSSNT DO THAT SHIT 5+ X. Jlo is self made not relying on stalking Sel to be relevant. She's just as tied to Diddy as Jlo, but through thr KarJenners. She stalked Sel again bc after she copied the teddy bear post she mentioned JB was her type, y would she have to mention her husband is unless she's saying publicly abusing her is her type OR she's referring to Sel' teddy bear IG post(about Benny) that she copied. She aka racist nd ignored her black fans asking her to explain her cultural appropriation of dreadlocks nd she blocked them or left their chat group. She sang the N word too Hailey PR will scream everything Hailey does it wrong but her fans abused the black girl who said hailey's foundation didn't come in her shade. Then all her fans whine when all three nastiness haiely puts out comes back to her in the firm of JBetc Hayley Haylo's vid 'This is why people hate Hailey bieber'(11:31+)
Great video! I def subscribed! I think another thing that has made Rhode so successful is their scarcity marketing. Hailey could get the capital to produce a high number of units. But by selling out it has kept ppl wanting and talking about Rhode Beauty for a while.
Another dope video...I am a veterinarian so I don't know anything about fashion and beauty but this channel is so cool xD Edit: not saying vets don't know about fashion and beauty...just to clarify :P I just specifically don't know anything haha
Obsessed with Rhode. I bought so many lip tints it’s not even funny anymore. But the lip tints are hit or miss. The grainy texture. But they make your lips look so healthy and shiny. So nice. That’s the only thing I’ve tried but it works for me so I’ll stick with it. The skincare as I have rosacea and my skin is so sensitive not to mention red. I will go with my dermatologist recommendations
Obsessed with Rhode too but haven’t had that grainy texture experience. But I’ve heard people say it online…. So weird. I wonder if maybe your products are overheating and causing it to do that??
@@Chicken-papi luckily for me I haven’t had that experience either with the grainy texture for the lip products. I just ordered some new ones so I hope that doesn’t happen to them lol. But I think for those who that has happened to I think it’s because maybe the formula isn’t right I’m not entirely sure tbh. I may be getting that wrong. But they need to do better in terms of the products themselves. Like it shouldn’t be like that. You shouldn’t have to put your lip products in warm water for it to work especially when the products themselves are $18.00 each. They really need to fix that. I know that they came up with the case because they are aware that some of the lip products are grainy so to fix that the phone heats up the case and as the lip product is in the case it helps to get rid of those grains if that makes sense lol. But it shouldn’t be like that it’s not right
I haven’t had that problem with my lip tint but I heard you can leave them in hot water for a while and the grain will disappear . Don’t know how credible it is tho
Oftentimes products can turn grainy when they go through temperature changes that change the stability of the formulation. Maybe some waxes in the lip tints might go grainy in cold weather or from being really hot then cooling again at different speeds.
Its a fad just like kylie Cosmetics was. Rhode is no different. There's so few room for celebrity makeup brands to stick. Tik tok is an echo chamber and only represents certain demographics, not real life success or sales. It being private we won't know unless a similar situation to kylie cosmetics being bought by coty hapoens. The celebrity makeup bubble seems to be popping already and now they're trying to go to perfume or hair care.
I’m also always suspicious of products popular on TicTok… no one IRL knows or uses it. I’m looking for new skin care and it’s hard to weed out the companies that buy a limited amount of product so they can “sell out” and pretend they’re bigger and better than they are.
@@abheriiWhat does that have to do with a skincare brand. Did she achieve great skin by using Rhode? 😂. On did she create this image of having 'good skin' and then launching her brand so that fools like you will believe it😂
I was going to buy the lip tint till I saw on TikTok that they sometimes get grainy so you have to melt them a bit and that has stopped me from ever purchasing Rhodes lip balms. I feel like they need to wait at least one more year before heading to a retail store.
I’ve been using Rhode in my daily skincare routine for a year now and i love it!!! It also helped with my redness and dry skin. The glazing milk and brc cream are my favorite. I tried so many products from different brands and nothing helped with my redness the way the glazing milk has. Period. I’m not that impressed with the glazing fluid though but it does give you glow if you put it under foundation as a primer. I also the lip treatments but i think only the flavored ones and the tinted ones are worth it. The caramel one is yum
Can you do rem beauty next? Ariana has SUCH a huge following and I do see her brand and ariana making an effort, but the results are very short lived. Perhaps it’s the quality of the product? Would love to hear your thoughts! I keep seeing them having discounts and i’m not sure if it’s a marketing strategy or they’re just flopping.
@@thedevilwearsdatathank you! I find it fascinating as I can sense that it’s leaning more on having the drag community? I think having ariana as a judge also helped a little, but i still don’t understand how it didn’t hit as i think the brand thought it would be. I don’t hear many people using rem or recommend it, despite the new good products (foundation). I sometimes wonder what’s missing. Thank you and I’m excited to see it if ever! ❤
Please make a video about the decline in Kylie Cosmetics in comparison to the rise in Rhode Beauty! Both are celebrity influencers but why is one tanking compared to the other?
@@zaima1761 Absolutely not, I compare her to the other nepo babies she used to hang out with, and her career was never really successful. Even the media said it, that's why many say she's only famous because of her marriage to Justin
Nah seen her in reality. She looks so ordinary. Like a walking stick. No curves , charisma or any kind of aura...As someone who is in the business of looking good her looks don't even surpass basic standards. The media photos we see of her anywhere in public are taken at a certain angle and then approved and edited by her PR team. That's why most photos you see of her are from side angles and not the front.
Hey, just wanted to say, I love your channel. The intersection of data analytics and fashion/beauty is very interesting to me. As someone who wants to further look into data analytics, I was wondering if I could work with you as an assistant or even a job shadow of sorts. I would love to be able to contribute and aid in the process of content you produce across different platforms. Could we talk more if this is a possibility?
This is such a nice comment, thank you!! I do this part time and sporadically so I wouldn’t be a good person to shadow right now but if I ever do need help, I can certainly comment back and let you know.
wow this was such a creative insightful video your marketing analysis is really educational and well explained 👌 I have luved Hailey for years now I am so Glad her company is doing so well i hope it continues to be sucessful for a long time and brings unique trends along the way because her products are pretty good i have lip treatment and the glazing milk and peptide glazing fluid my dry skin loves it I remember the time when young hailey who had 15 million followers at 17 18 years old sold out a makeup brand in nov 2016 so i guess she did have a selling point and was knowledgable I see that in the comments people are saying she was not famous at all that was nothing with out marryingJB thats not true many do know her but i would agree she was not world-wide famous at all plus she use to be ballerina but than ended up quitting due to an injury and than later worked with very famous brands like tommy Hilfiger, Guci , Ysl ,Calvin Clien some others brands so she has been an it gurl for a long time actually
I can’t buy rhode because it’s not available in my country, but if I had the opportunity I’d definitely do it. I’ve loved all of their campaigns so far
@@thedevilwearsdata I’m from Argentina! 🇦🇷 I have to point out that there are resellers here who sell the brand but the products are extremely overpriced so that’s why I haven’t gotten my hands on rhode yet
You say: "she is a model and she hapens to be marry to one of the biggest pop stars"? like it is just a minor factor. Let's be honest, she was nobody before her prominent marriage, her success is only due her connection with Biber, She could put shit in pots and people would buy it. Unfortunatley for many girls and youg women she is a role model to look up to as she have no talent or charisma but she made herself great success by marrying the right guy, Like we are back in 1950s.
Idk I’d give her more credit than that. Lots of women marry prominent athletes or singers and don’t see the same success as Bieber. She def has an It girl factor and the products are actually pretty nice. Plus the marketing discussed in the video is top notch. It’s not all JUST because she married a pop star
@@Chicken-papi You are right. It like Paris Hilton becoming influential socialite not just because of her heritage. There are many daughters of prominent entepreneurial parents but not all have charisma to become iconic. My problem with Hailey is that I just don´t find her style and make up cool enough or special to vbe covered so much in media. It is all super basic, no character or special edge. I did not have chance to tr her cosmetics, I do not like her persona so I am not up for spending on it. :) There is plethora of other brands that are more relatable for me. :)
Your comment sounds very hateful. She's also a model and she's from an affluent family, and she has very good skin which is why people buy her products. You're the one reducing her to being a popstar's wife
no talent is crazy. proves that you have no idea what youre talking abt. Hailey wanted to pursue ballet, and she was great at it, but had an injury. Aside from that shes a big influence on fashion and skincare/makeup. Just from your comment i can tell you have no interest in these or are like OLD. Shes from an influential family and you cant just 'marry the right guy', its justin bieber were talking about here.
If rhode of Hailey Bieber go to Ulta Beauty where REM beauty of Ariana Grande brand is or If rhode of Hailey Bieber go to Sephora where Rare beauty of Selena Gomez brand is that’s a big competitions between rhode and rem beauty on Ulta Beauty or that’s a big competitions between rhode and rare beauty on Sephora so not sure what store would be the best place for rhode of hailey bieber brand will go to.
Great video. I would love to know more about beauty brands that have achieved transformational or disruptive innovation. What would be an example of transformational or disruptive innovation in a beauty brand?
@@mangosteen80 this is a great question. I hesitated to put an example of a disruptive innovator for beauty because there’s so much variability in the definition. The closest you can come to it though is Fenty’s shade range. Prior to that, you had to be a really rich person of color to get specialized makeup for yourself. Fenty came in and changed the game, offering a range of shades at a low cost to everyone. It also changed the way other brands view shade ranges, and forever changed the standard that people hold beauty brands to.
@@thedevilwearsdata That's the example that came to mind as well. But if you find other examples, please make a video of them. I love this kind of content, especially innovation-related and branding content.
nobody gives a shit about this brand in Europe. and the concept of 'glazed donut' is a rip off of 'glass skin' concept from Korea, which has been around for years and years
If Hailey heavily followed or is inspired by Selena, then how do we know hailey isnt using the same lab Sel is? Or formula? Given Hailey has used Sels hair stylist , nail tech, etc
I think her relevancy largely comes from selena. People say selena is the victim player but I think that the person who has gained the most from this whole sel-justin fiasco is hailey. Coz she came into limelight overnight.
@@gayatriwadhwani530 exactly and ppl only pity JB regarding Diddy BECAUSE OF Hailey, those small small ppl never never Iiked jb's music. Now they're screaming at everyone to shut up abt Diddy bc Justin has a wife stop what you're doing and worship that backwards sht
@@gayatriwadhwani530 she copied sweat Sel did again nd mentioned JB is her type, which means she's nodding to Sel's IG post about Benny; after copying it. She's twisted she relies on drama from stalling Sel or gaining pity by mentioning her husband child w/e- to increase relevancy nd skincare sales. The paparazzindont even pay her thwt much attention nd her latest stalking of Sel was ignored this time she wasn't given attention. If she nd her fans claim the Jb is my type thing Hailey did wasn't a nod at Sel's bear post for Benny, then why did haikwy feel thr need to state thr obvious? Is Hailey saying her type is JB being verbally abusive to her? What kind of role model is she?
Social media likes and follows don't translate into sales. On the other hand, a lot of brands with high sales don't even have that much active presence on social... consumers are getting a lot smarter and demanding, specially when they are expected to pay premium and luxury prices. How do I know? I started a brand a couple years ago...
So this kinda content usually isn't my thing. I'm a straight guy and I don't wear makeup or even care about it lol. And I work in software...so not fashion or beauty. But for some reason this was recommended to me and I clicked because I remember seeing the Rhode popup lines in Toronto and they were CRAZY LONG and I was like what's the big deal with this company?!?!! So I watched this video not expecting anything and...well, it's an amazing video, great analysis, and I love that you spoke to people within the industry... Your channel needs waaaay more subscribers. I see some straight up gossip channels on TH-cam with like millions of subs because I think people like gossip more than educational stuff like this but I really hope you grow very big
I think it got recommended to you because you also commented on my last video :) maybe you love fashion and beauty more than you think ;) thanks for watching! ❤
The whole channel does a lot of marketing analysis and is really educational with creative insights. This small channel rocks
@@helenaap2042 Thank you :')
Same thing happened with other influencer brands which ended up flopping
There are straight men who enjoy makeup
another outstanding piece of work done by DWD analyzing Rhode’s products innovation, marketing strategies , challenges & success. The video is very interesting and insightful, loved the presentation.👍🏼
I am a customer of Rhode and can attest to the quality of their products. I consistently get compliments on my skin and people always ask if I’ve just gotten a facial.
The cleanser leaves my skin so soft without making it feel dry & tight afterwards.
The glazing milk is so hydrating and so is the glazing fluid.
The barrier restore cream is amazing and locking it all in while protecting my skin from the city air.
The lip treatments (both the scented clear ones and the non scented lip tints) always leave my lips hydrated and full looking. (I haven’t experienced the little grains in mine that people seem to complain about online)
I live in Ireland and the shipping from the Rhode U.S. warehouse is so fast (i ordered something on a Sunday evening and received it by Friday morning. I’ve ordered from stores based in Ireland where I live and they’ve taken longer to get my packages to me. Plus I don’t need to pay any customs as Rhode takes care of that for you)
The blushes are so cute, the color options are great and a little goes a long way. They are great for adding a little color to your face but still maintaining that skin like finish.
Rhode really spends to much on PR and has a constant watch on every TH-cam video on rhode. I won't be surprised if this is paid PR too..
Love your detailed review! I’ve got their lip tint in the shade toast and their blush toasted teddy as well. It’s damn expensive where I live and they don’t ship here. I paid waaayy extra i.e., total $76 USD :( but worth it cus I love it so much
I want to order the skincare line but it’s not in my budget at all. The moisturiser alone is $55.
Lucky you, I hope I can use it one day
@@gayatriwadhwani530trust me if it's paid, people would find out. Didn't they find out Kylie lied her networth. Rhode has been around for years and even people who do constructive criticism like it
@@gayatriwadhwani530trust me if it's paid, people would find out. Didn't they find out Kylie lied her networth. Rhode has been around for years and even people who do constructive criticism like it
It’s fascinating to see the different techniques rhode uses to stay relevant
Agreed
Popular imo, they're alr quite relevant, hailey is the it girl after all
@@abheriiThat's also a part of PR...
@@abheriiRhode spends to much on PR to make hailey look like it girl. Like for magazines, social media influencers and all...
They invest a lot in micro influencers which is clever, they give a lot of free stuff on their pop up store hence the really long lines, they’re really heavy on the ads (even on FB) and they keep their stocks low so it’s sells out faster. I’ve only ever heard most people talk about the lip tints + the labia phone case despite them being a skincare brand? I’ve never met someone irl who uses Rhode but I’ve noticed the people online who do tend to be a certain group of teenagers and influencers, I’m a bit uncertain if it would do well outside of the US. Also I noticed their site visits skyrocketed by a lot after her pregnancy announcement, I was one of those people who forgot this brand existed until 🙋🏻♀️ I think the success of the brand depends a lot on the new image her PR team crafted for her or else it could end up like Kylie Cosmetics
it wont bc i feel only her fans will buy it
I think currently brand is spending to much on PR. Even under this video you will find comments mentioning every product and praising it repeating same lines like a script.
I don't think it her image , she was getting a lot of hate before it launch but people realize the product are actually good so definitely not like Kylie. Also some people only use the skincare but don't care about the other stuff cause that what they can afford and it works. Pregnancy or not a combination of a lot of team helps the company
@@florencembah2626 they definitely have you on their payroll. you couldn't be more obvious if you tried
i’m extremely surprised fenty didn’t make it to the ranking. especially on the social media sentiment chart. could you do a dive on fenty beauty and its future?
We need rare beauty next
Do rare pls
Hailey is not comparable to J.Lo due to the age difference (J.Lo was popping back in the day) or to Addison because Addison is not a nepo baby...the closest comparison imo would be Kylie...if you compare her to Kylie, neither started any trends per se...Kylie capitalized on the soft glam look that Kim was known for and leveraged her filler transformation as a marketing opportunity...Rhode is kind of a reaction to the soft glam aesthetic...but brands like Glossier were really responsible for starting the clean girl trend...thanks for the insight into the limitations of data sets...I assumed AI or something would be able to tell the difference between a negative comment containing negative words and a positive comment which contains negative words...interesting
Also comparing jlo now who is having an emperor has no clothes moment, to Hailey who is not controversial in the least, is another reason she is so successful.
@@vl1180Or maybe it's just hailey's PR and her popular husband that she is relevant? Like come on, don't tell me hailey was famous before she became ' bieber'.Please don't compare her to a self made woman like jlo
@@gayatriwadhwani530 hailey was famous she had 15 million followers at 17 18 years old but she was not world-wide famous at all plus in that age she also sold out a make up brand so she has knowledge and she use to be ballerina but than ended up quitting due to an injury and than later worked with very famous brands like tommy Hilfiger, Guci , Ysl ,Calvin Clien some others
@@vl1180 haha Hailey had tons of controversy she always parks in Handicap Parking nd ignores the ppl who tell her not to. Even when they tell her thr French president doesn't even do it. JLO DOSSNT DO THAT SHIT 5+ X. Jlo is self made not relying on stalking Sel to be relevant.
She's just as tied to Diddy as Jlo, but through thr KarJenners. She stalked Sel again bc after she copied the teddy bear post she mentioned JB was her type, y would she have to mention her husband is unless she's saying publicly abusing her is her type OR she's referring to Sel' teddy bear IG post(about Benny) that she copied.
She aka racist nd ignored her black fans asking her to explain her cultural appropriation of dreadlocks nd she blocked them or left their chat group. She sang the N word too
Hailey PR will scream everything Hailey does it wrong but her fans abused the black girl who said hailey's foundation didn't come in her shade.
Then all her fans whine when all three nastiness haiely puts out comes back to her in the firm of JBetc
Hayley Haylo's vid 'This is why people hate Hailey bieber'(11:31+)
Great video! I def subscribed! I think another thing that has made Rhode so successful is their scarcity marketing. Hailey could get the capital to produce a high number of units. But by selling out it has kept ppl wanting and talking about Rhode Beauty for a while.
Another dope video...I am a veterinarian so I don't know anything about fashion and beauty but this channel is so cool xD
Edit: not saying vets don't know about fashion and beauty...just to clarify :P I just specifically don't know anything haha
Obsessed with Rhode. I bought so many lip tints it’s not even funny anymore. But the lip tints are hit or miss. The grainy texture. But they make your lips look so healthy and shiny. So nice. That’s the only thing I’ve tried but it works for me so I’ll stick with it. The skincare as I have rosacea and my skin is so sensitive not to mention red. I will go with my dermatologist recommendations
Obsessed with Rhode too but haven’t had that grainy texture experience. But I’ve heard people say it online…. So weird. I wonder if maybe your products are overheating and causing it to do that??
@@Chicken-papi luckily for me I haven’t had that experience either with the grainy texture for the lip products. I just ordered some new ones so I hope that doesn’t happen to them lol. But I think for those who that has happened to I think it’s because maybe the formula isn’t right I’m not entirely sure tbh. I may be getting that wrong. But they need to do better in terms of the products themselves. Like it shouldn’t be like that. You shouldn’t have to put your lip products in warm water for it to work especially when the products themselves are $18.00 each. They really need to fix that. I know that they came up with the case because they are aware that some of the lip products are grainy so to fix that the phone heats up the case and as the lip product is in the case it helps to get rid of those grains if that makes sense lol. But it shouldn’t be like that it’s not right
I haven’t had that problem with my lip tint but I heard you can leave them in hot water for a while and the grain will disappear . Don’t know how credible it is tho
Oftentimes products can turn grainy when they go through temperature changes that change the stability of the formulation. Maybe some waxes in the lip tints might go grainy in cold weather or from being really hot then cooling again at different speeds.
As someone with oily skin I’m my own glazed donut. I do not want anything that’s going to add to it. lol
Its a fad just like kylie Cosmetics was. Rhode is no different. There's so few room for celebrity makeup brands to stick. Tik tok is an echo chamber and only represents certain demographics, not real life success or sales. It being private we won't know unless a similar situation to kylie cosmetics being bought by coty hapoens. The celebrity makeup bubble seems to be popping already and now they're trying to go to perfume or hair care.
I’m also always suspicious of products popular on TicTok… no one IRL knows or uses it. I’m looking for new skin care and it’s hard to weed out the companies that buy a limited amount of product so they can “sell out” and pretend they’re bigger and better than they are.
rhode is more of skincare than makeup which is good cuz unlike kylies lip fillers, hailey actually has great skin
You’re a hater lol.
@@abheriiWhat does that have to do with a skincare brand. Did she achieve great skin by using Rhode? 😂. On did she create this image of having 'good skin' and then launching her brand so that fools like you will believe it😂
@@gayatriwadhwani530you are a hater period!
I was going to buy the lip tint till I saw on TikTok that they sometimes get grainy so you have to melt them a bit and that has stopped me from ever purchasing Rhodes lip balms. I feel like they need to wait at least one more year before heading to a retail store.
Invested in e.l.f. thanks in part to you, keep up the great work!
Thanks for watching!! 💕
Invested in the company or bought products
@@blueblack3591 company; revenue growth is insane, taking share from all the major brands. High valuation but worth a flier.
I’ve been using Rhode in my daily skincare routine for a year now and i love it!!! It also helped with my redness and dry skin. The glazing milk and brc cream are my favorite. I tried so many products from different brands and nothing helped with my redness the way the glazing milk has. Period.
I’m not that impressed with the glazing fluid though but it does give you glow if you put it under foundation as a primer. I also the lip treatments but i think only the flavored ones and the tinted ones are worth it. The caramel one is yum
Rhode really spends to much on PR and has a constant watch on every TH-cam video on rhode. I won't be surprised if this is paid PR too..
I actually haven’t heard of this brand! But love data and find the beauty industry fascinating so love this vid!
Oh interesting! Where are you based? The hype has likely only been in North America so far
@@thedevilwearsdata lol New York 😆 But my circles are more STEM circled so I only hear about makeup/fashion things online. Love your work!
@@JenjigPurple LOL gotcha. Thank you for watching!! I appreciate it.
Paid for by Justin Bieber
I just want to say i love the name of the channel it's clever ❤
Can you do rem beauty next? Ariana has SUCH a huge following and I do see her brand and ariana making an effort, but the results are very short lived. Perhaps it’s the quality of the product? Would love to hear your thoughts! I keep seeing them having discounts and i’m not sure if it’s a marketing strategy or they’re just flopping.
@@tinydreamerrr this is a great idea! I’ll see if I can find enough info to make a video out of it
@@thedevilwearsdatathank you! I find it fascinating as I can sense that it’s leaning more on having the drag community? I think having ariana as a judge also helped a little, but i still don’t understand how it didn’t hit as i think the brand thought it would be. I don’t hear many people using rem or recommend it, despite the new good products (foundation). I sometimes wonder what’s missing. Thank you and I’m excited to see it if ever! ❤
Please make a video about the decline in Kylie Cosmetics in comparison to the rise in Rhode Beauty! Both are celebrity influencers but why is one tanking compared to the other?
I'm actually doing something related to this for a future video. This is a great question though, thank you!
I love this skincare ❤ i did not expect much and now is my daily skincare 🎉
Rhode really spends to much on PR and has a constant watch on every TH-cam video on rhode. I won't be surprised if this is paid PR too..
Hailey doesn’t really have another job… that’s why she’s so involved. Unlike other celebs who are acting / singing etc etc.
She literally a model, what do you mean
@@Iamanicajean She's not, her model career never really rise like her friends Kendall or the Hadid sisters
You only know kendell gigi's name. But the modelling industry is more than that.
@@zaima1761 Absolutely not, I compare her to the other nepo babies she used to hang out with, and her career was never really successful. Even the media said it, that's why many say she's only famous because of her marriage to Justin
@@Iamanicajean She litteraly doesn't do any shows or shoot for any fashion brands. She has stopped her mediocre modeling job for years.
Donuts are unhealthy. Why would i want to look like a donut?
But why can't Rhode just have their OWN store?
I wouldn't claim Hailey's the one that made glazed donut 'cool' but she def has the look for it.
Nah seen her in reality. She looks so ordinary. Like a walking stick. No curves , charisma or any kind of aura...As someone who is in the business of looking good her looks don't even surpass basic standards. The media photos we see of her anywhere in public are taken at a certain angle and then approved and edited by her PR team. That's why most photos you see of her are from side angles and not the front.
I saw alot of bad reviews even video reviews but those mysteriously disappeared hmm lol
OMG I LOVE ROHIT!!!!
i love this series!
all I want is for rhode to choose a retailer so I can get my hands on some 😭
Hey, just wanted to say, I love your channel. The intersection of data analytics and fashion/beauty is very interesting to me. As someone who wants to further look into data analytics, I was wondering if I could work with you as an assistant or even a job shadow of sorts. I would love to be able to contribute and aid in the process of content you produce across different platforms. Could we talk more if this is a possibility?
This is such a nice comment, thank you!! I do this part time and sporadically so I wouldn’t be a good person to shadow right now but if I ever do need help, I can certainly comment back and let you know.
More videos please I loveeeeeeee this channel
@@GaleWensl thank you so much! I have another video coming out next week :)
I love DATA!
wow this was such a creative insightful video your marketing analysis is really educational and well explained 👌 I have luved Hailey for years now I am so Glad her company is doing so well i hope it continues to be sucessful for a long time and brings unique trends along the way because her products are pretty good i have lip treatment and the glazing milk and peptide glazing fluid my dry skin loves it
I remember the time when young hailey who had 15 million followers at 17 18 years old sold out a makeup brand in nov 2016 so i guess she did have a selling point and was knowledgable I see that in the comments people are saying she was not famous at all that was nothing with out marryingJB thats not true many do know her but i would agree she was not world-wide famous at all plus
she use to be ballerina but than ended up quitting due to an injury and than later worked with very famous brands like tommy Hilfiger, Guci , Ysl ,Calvin Clien some others brands so she has been an it gurl for a long time actually
Not for me
Me neither. I like cheaper brands
U havent even tried it lol
I can’t buy rhode because it’s not available in my country, but if I had the opportunity I’d definitely do it. I’ve loved all of their campaigns so far
@@panquequescondulcedeleche what country??
@@thedevilwearsdata I’m from Argentina! 🇦🇷 I have to point out that there are resellers here who sell the brand but the products are extremely overpriced so that’s why I haven’t gotten my hands on rhode yet
@@panquequescondulcedeleche ohh gotcha- and wow so cool someone from Argentina is watching! 🥲🥲🥰
You say: "she is a model and she hapens to be marry to one of the biggest pop stars"? like it is just a minor factor. Let's be honest, she was nobody before her prominent marriage, her success is only due her connection with Biber, She could put shit in pots and people would buy it. Unfortunatley for many girls and youg women she is a role model to look up to as she have no talent or charisma but she made herself great success by marrying the right guy, Like we are back in 1950s.
Idk I’d give her more credit than that. Lots of women marry prominent athletes or singers and don’t see the same success as Bieber. She def has an It girl factor and the products are actually pretty nice. Plus the marketing discussed in the video is top notch. It’s not all JUST because she married a pop star
@@Chicken-papi You are right. It like Paris Hilton becoming influential socialite not just because of her heritage. There are many daughters of prominent entepreneurial parents but not all have charisma to become iconic. My problem with Hailey is that I just don´t find her style and make up cool enough or special to vbe covered so much in media. It is all super basic, no character or special edge. I did not have chance to tr her cosmetics, I do not like her persona so I am not up for spending on it. :) There is plethora of other brands that are more relatable for me. :)
Your comment sounds very hateful. She's also a model and she's from an affluent family, and she has very good skin which is why people buy her products. You're the one reducing her to being a popstar's wife
no talent is crazy. proves that you have no idea what youre talking abt. Hailey wanted to pursue ballet, and she was great at it, but had an injury. Aside from that shes a big influence on fashion and skincare/makeup. Just from your comment i can tell you have no interest in these or are like OLD. Shes from an influential family and you cant just 'marry the right guy', its justin bieber were talking about here.
Jelousy Hits hard
If rhode of Hailey Bieber go to Ulta Beauty where REM beauty of Ariana Grande brand is or If rhode of Hailey Bieber go to Sephora where Rare beauty of Selena Gomez brand is that’s a big competitions between rhode and rem beauty on Ulta Beauty or that’s a big competitions between rhode and rare beauty on Sephora so not sure what store would be the best place for rhode of hailey bieber brand will go to.
Love it! ❤
who buy her stuff ?
Great video. I would love to know more about beauty brands that have achieved transformational or disruptive innovation. What would be an example of transformational or disruptive innovation in a beauty brand?
@@mangosteen80 this is a great question. I hesitated to put an example of a disruptive innovator for beauty because there’s so much variability in the definition. The closest you can come to it though is Fenty’s shade range. Prior to that, you had to be a really rich person of color to get specialized makeup for yourself. Fenty came in and changed the game, offering a range of shades at a low cost to everyone. It also changed the way other brands view shade ranges, and forever changed the standard that people hold beauty brands to.
@@thedevilwearsdata That's the example that came to mind as well. But if you find other examples, please make a video of them. I love this kind of content, especially innovation-related and branding content.
Subscribing as a fellow fashion data girlie
@@oliviacalton8477 awesome - welcome! 😁
please post more🥹
nobody gives a shit about this brand in Europe. and the concept of 'glazed donut' is a rip off of 'glass skin' concept from Korea, which has been around for years and years
Haha no one besides her fans nd paid pr in the US doeither
If Hailey heavily followed or is inspired by Selena, then how do we know hailey isnt using the same lab Sel is? Or formula? Given Hailey has used Sels hair stylist , nail tech, etc
I think her relevancy largely comes from selena. People say selena is the victim player but I think that the person who has gained the most from this whole sel-justin fiasco is hailey. Coz she came into limelight overnight.
@@gayatriwadhwani530 exactly and ppl only pity JB regarding Diddy BECAUSE OF Hailey, those small small ppl never never Iiked jb's music. Now they're screaming at everyone to shut up abt Diddy bc Justin has a wife stop what you're doing and worship that backwards sht
@@gayatriwadhwani530 she copied sweat Sel did again nd mentioned JB is her type, which means she's nodding to Sel's IG post about Benny; after copying it. She's twisted she relies on drama from stalling Sel or gaining pity by mentioning her husband child w/e- to increase relevancy nd skincare sales. The paparazzindont even pay her thwt much attention nd her latest stalking of Sel was ignored this time she wasn't given attention. If she nd her fans claim the Jb is my type thing Hailey did wasn't a nod at Sel's bear post for Benny, then why did haikwy feel thr need to state thr obvious? Is Hailey saying her type is JB being verbally abusive to her? What kind of role model is she?
Social media likes and follows don't translate into sales. On the other hand, a lot of brands with high sales don't even have that much active presence on social... consumers are getting a lot smarter and demanding, specially when they are expected to pay premium and luxury prices. How do I know? I started a brand a couple years ago...
Curious to know which brands with high sales don't have a social media presence, would love to look into them
Ever since Selena got with Benny, everyone is more for Hailey and Justin 😅
I wonder why?
not really. selena will always be more well-liked than them just look at her followers compared to the biebers
She didnt invent it. K beauty has been chasing rhe glazed donut look for over a decade!
I’m a Hailey Fan! I don’t know one person who buy Rare ! Fenty is much more popular