Smith.ai Masters: How to Build a Lead Capture Funnel That Works

Leads are like icebergs. There’s a lot more to them than you think.
Law firms invest an incredible amount of time, dollars, and resources into lead generation. And to think - that’s just top-of-funnel. What about call answering, lead screening, and appointment booking? Managing leads through the funnel can be a complex and costly process.
Eric Giroux, VP of Strategy at Civille, and Chelsea Lambert, VP of Partnerships at Smokeball, joined Tom Armitage, Senior Marketing Manager at Smith.ai, for a discussion on how to build a law firm funnel that’s both straightforward and cost-effective.
We covered:
The best lead generation tactics for law firms
The role responsiveness plays in conversion rates
How to build a funnel for ongoing client acquisition
Where tech and automation make the biggest difference
To learn more about Smith.ai and sign up for 24/7 receptionist service for your business, visit smith.ai.
To learn more about Smokeball, visit www.smokeball.....
To learn more about Civille, visit getciville.com/.