The Resource-Based View: Resources, Capabilities, and Competitive Advantage

Professor Kuban explains how firm resources and capabilities relate to competitive advantage and above-average profits.
Slides PDF: scottkuban.com/video-lecture-...

[@user-uu3gd8eo1c]

a pleasure to listen, thank you

[@craxyp72]

Hello thank you very much for this lecture very clear and straight to the point.

[@Wonba604]

Thank you so much, doing an assignment for SCM and had no idea what is RBV. This video helped alot

[@videolectures1]

Glad it helped!

[@ellyjulie]

Thank you! Clear & precise explanation.

[@videolectures1]

Glad it was helpful!

[@meizhang8522]

Great video! Thank you!

[@muhammadfikriaimanbinariff4945]

Thanks for lecture.

[@videolectures1]

Most welcome!

[@jiapengxu7851]

ty

[@norasandouk6256]

Hello,
Thank you for your video,
So you said that: PESTEL if for global word analysis,
what about the SWOT and porter ?
Porter: inside the firm?
and the swot : inside the firm and industry environment ?
Thank you :)

[@videolectures1]

Porter's 5 Forces is for industry analysis.
Resource Based View (RBV) is for firm analysis.
PESTLE is for everything outside those two that could impact either.
SWOT is more a handy way to organize your findings from those three into categories because without the other analysis you don't know what is a strength, weakness, opportunity, or threat. E.g., A shift in consumer preferences towards metal water bottles (PESTLE) is a threat to a firm with a core competence in plastic-specific manufacturing (RBV), but a potential opportunity to a firm with a core competence in marketing new products that outsources all of its manufacturing (RBV).
(note: I have videos on each of the these except SWOT)

[@norasandouk6256]

@@videolectures1 Thank you very much for your answer!!
You wrote core competence, its about what a company does better than its competitors?
I will watch your videos,
thank you, all the best :)

[@musetefera5900]

I am MBA student in Ethiopian i like your lecture but is better your face isn't shown at all because i am sort of destructed between the graph and looking at your face. And its better not to exceed more that 8 mints.