Episode 1: Exploring “The Messy Middle”
ฝัง
- เผยแพร่เมื่อ 4 ส.ค. 2020
- When it comes to making everyday decisions, we’re a lot less rational than we think. The good news for marketers? There are universal behavioural principles that can help us understand how biases influence the purchases people make. In the first episode of our new series, we share an overview of one of our biggest studies on consumer behaviour and learn why it's important for brands to show up in “The Messy Middle.”
So amazing lesson! we have to learn more about our Dino mind and Astro mind!
This is the coooolest learning lesson i have ever got.
Fabulous discussion 🙏🙏🙏
When was this interview date? and another question. Could you tell me where to find the 300 elements of consumer behavior? Thank you
Hi can I have access to all the graphs and tables? I have seem some very cool in the document, but I'd like to see them alll
Really great content, very engaging and insightful, but really struggled with the obvious reading from the script.
Nice content!
Great Video. Great Content. Dan, You are the most look alike person of Kobe i have ever seen, though you are white!
Kristen, your decision to go with the non-Hyatt is a "rational" one, not an emotional one. Cos you do get a free breakfast and its nearer to the tennis ground. If you go with Hyatt, you are being emotionally attached to it (loyalty), given it is further away from the tennis court and does not offer u free breakfast.( not rational). And on hindsight, just, because u did not take the breakfast, does not mean that your decision was not rational. My point is u did made a rational decision by choosing a non-hyatt, by making an "astro" decision because Hyatt is more expensive.
I don't think her decision was a rational one in her case because she needed to accumulate loyalty points, which might also provide her with benefits in the future. However, she ended up making an impulsive decision after noticing that the non-Hyatt option included breakfast. She didn't consider her situation, even though she had planned to play tennis in the morning. I also believe that rational decisions can vary depending on various factors and circumstances, not just a matter of price. I might be wrong since I'm still a student, and I also respect your opinion, even if it was made 3 years ago Haha
how can I watch it in spanish???
Seems like intellect over emotions. Mind over matter.
1:44
8:15 8:41 10:04 10:49 11:20
my Astro brain says dinosaur will jump into the water but Dino's brain says we should put a wall between water and dinosaur.
No reference to any of the work that you're basically stealing here by Daniel Kahneman
Good content but the script was brutal