Hidden Setting Explodes Advantage+ Shopping Campaigns (Facebook Ads)
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- เผยแพร่เมื่อ 15 พ.ค. 2024
- Selling products online? Using Advantage+ Shopping Facebook Ad Campaigns? In this video, I share with you the hard-to-find setting that can make or break any Advantage Shopping Campaign!
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Great info, after I setup this, do I need to do anything on the ad level? Like add it as custom audience or just adding it on ad settings is enough?
Really appreciate your videos! 🤩
I'm wondering why they created this setting. How I understood ADV+-Technologies "telling Meta who is our existing customer" becomes obsolete when using Advantage+ technology (not just Shopping but also Advantage+ Audiences for example in a campaign with dynamic ads)? I thought here both remarketing and new targeting options in my campaign are automated by the “AI” or algorithm? Actually, the algorithm should also know about the data of converted customers and, if possible, carry out remarketing independently or if suitable address new people in a kind of LLA, or did I get something wrong here?
Thanks in advance for an answer! 🙏
Hi Ben, would you recommend this for companies like that sells mattresses where customers are not most likely to purchase again? Wasnt this for retargeting only? Thats why we were only including add to cart customers to this targeting. Would you say that adding purchased data will help meta find the lookalike audience? Wondering if there are risk of showing the add to people who have already purchased and not likely to buy again in the next few years. Thank you!!
Hi Ben, do you have a video where it's explained more in depth how facebook learning works? More specifically, does facebook learn on ad account level at all? Or just on the campaign, ad set, and ad level?
Amazing:)
Hey, Ben. Can you please make a video for how an auto insurance agent would advertise for just one state in the united states.
Does consent mode v2 also have something to do with Facebook?
Hey Ben , just a quick question..if I made a campaign on a new account, adv audience and adv placement, I got in 3 weeks 750 landings on my page but still no inquiries. Also mega is spending all the budget on Facebook. Could you please help me with an advice 🙏🙏
I made my first ad not getting any clicks or going on my lending page. And when you watch the video, it doesn't show the link. You have to go to the actual post. And when you watch the video and it go down to description. There's no learn more button when you watch the video
Thank you! It is neccessary to have “the value” column there if I import it or just the people that buy are ok?
It's not necessary but it is helpful :)
@Ben - how do you find lookalike audiences targeting these days....still worth doing an adset for them?
Hi Ben-- Are there pros and cons to deleting old campaigns and ad sets in the same Meta Ads Account to start new ones for new DCT or any new strategy? Does the account still use helpful data from the past or hurt it due to bad unsuccessful campaigns and ads?
Archive old one bro
Cool. Unless you have people who purchased anything. How to start from scratch?
You can still start, you just won’t be able to sue this feature yet :)
does facebook ad audience is often costlier? my $200 budget winner adset had $28 cpms and after using audience plus and spending $100 on that day , my cpms were $44 . why is that? now i had to turn it off and restart. maybe my mistakes were i should have "no't edited it to use Audience plus because it is a 'significant edit'? Ben i hope you read this
What if you don’t have enough data for custom/lookalike audiences - can I still do advantage plus or is it best to wait to use it when you have more data? I’ve just started FB advertising!
Oh you can still use it. You just want to make sure you set this up once you have started generating purchases
What do you if it says your custom audience is too small?
What it I don`t have any sales, only some visitors, should I write down an example target audience?
I would wait until you have generated sales :)
Isn't this the same as Audience Suggestion which currently is in the targeting segment of Advantage+ campaigns?
No with Audience suggestion, the options are far broader than the specific group you can set up here. There is some overlap of course but it's not identical.
Thanks Ben
What if i want to target women's only?
because i tried using Advantage+ audience did select women but still targeting all genders !!!
You need to use manual campaign. Advantage + is for board targeting
You need to switch to the old format of targeting and that will allow to use targeting options as hard constraints.
@@BenHeath thanks
Thanks Ben. I know you don't like dropshipping, but that's convenient before choosing a product. My question, should I exclude key words like "aliexpress" in my campaigns, or is it not relevant to do? Thanks
Sure why not
🎉
at 1:36,, it shows me an option but not allowing it,,why is that,??,it says something go manage your account.
i am unable to see the audience selection section on the ad account setting page... what should i do??
You may not have this feature yet if that’s the case. It is still in roll out
Hey Ben - CourseCareers sent you an email about a paid partnership. Let me know what you think.
What is this? Is this another lookalike thing or retargeting???
Neither, it informs all your Advantage+ Shopping campaigns.
🎉🎉 so what does it do exactly? How does this increase conversions for ASC
But isn't this the same as lookalike audiences?
There are similarities but it’s not the same. This feature is not as rigid as that.
cmon surely meta will do this anyway??? thats the whole point of getting sufficient conversion data to teach the algorithm, why force it.
Well they can't unless you create an upload your customer list and then let Meta know which customer list is the right one. They will do this based on Pixel data but that will only track for the last 6 months.