Death of Cookies & What It Means For Facebook Ads

Third-party cookies are being retired in Chrome.
This is a big change by Google and it is going to affect online tracking and advertising.
In this video I describe what this is likely to mean for Facebook ads and what Facebook advertisers need to do about it.
Fortunately there is a setting that allows you to mitigate any data or tracking issues and I show you how to use it here.
#facebookads #metaads
WATCH NEXT:
How To Install The Conversions API for Facebook Ads
• How To Install The Con...
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[@ValentinRosas-pz9ju]

I realy appreciate your insights, keeps me well informed on the industry. If you dont mind me asking where do you get this information?

[@pedromorfin4692]

Greay video!¡ As always

[@Abobakr_ras]

Hi Ben I'm a big fan to you ❤ and I'm starting out content creation but I really love your content soo I was wondering 1-how do you create content ideas? (Especially in Facebook field because I think Facebook content ideas has an end) 2- how can your content stand out between many content creators 🔥👏

[@user-kq7fx7vv5n]

Hey, thanks for all the knowledge you are sharing it's just great! I have a question on FB ads. I am selling oversized tees and they are priced at 18$ .If i am running a sales campaign and have a budget of 10$ and i have kept broad targeting in one ad set and have 2 image ads and 1 video ad in that and than i am creating 1 interest based ad set and have 2 image ads and 1 video ad in that too. So, is the budget enough or should i increase or if the budget is low than should i test every creative differently.
IMP QUSETION! When should i shut down an ad set? in how many days? Please help me with this

[@nye563]

Hi Ben, do you think £500-600 for ad spend in a month is enough to get by? I know its small not much room for error or testing but can you get started with that for a home improvement services direct offer? with an expected cost per lead of £15-30? If not what would you say is the absolute daily/monthly minimum ad budget for an expected cpl of £15-30 and home improvement industry (kitchen/bath remodeling, roofing etc)

[@proimpressionsmarketing]

Great content. Really good insights!

[@leadgenjay]

Great breakdown on the impact of third-party cookie retirement on Facebook ads. For entrepreneurs relying on ads, it's key to diversify your tracking methods. Consider leveraging first-party data collection strategies like email sign-ups or loyalty programs to maintain insights into your audience's behavior.

[@Releasly]

Does retargeting still work with "first party cookies"?

[@pappa-qb5uq]

Do u have any fb ads course sir?

[@DannyJamezz]

I’m not understanding something, I’m getting a lot of leads (Life Insurance) but ALL the phone numbers are FAKE or Are disconnected?? Anyway to prevent this😥 I’m spending tons of money for my clients and not getting any real numbers,

[@HeroAdventures]

what does this mean for google ads?

[@Nick_Dara_Alex_Barry_uglyAds]

This wont affect mobile devices at all because when people click a link on fb or IG they land on in-app browser not in chrome. this may affect only desktop, but with pixel being installed there is no issue at all

[@ProducedByMiles]

Yes good point

[@ajontebush6629]

What are the implications to the conversions api with all of this? I thought you'd lose event tracking without capi setup

[@Nick_Dara_Alex_Barry_uglyAds]

@@ajontebush6629 CAPI is important. we all know this

[@ICOYBeats]

My ad account was randomly deactivated for "inactivity" when I wanted to try some FB ads. Tried every contact support method there is. Do you have a service that provides ad accounts or something? Don't trust many other people out there that sell "aged ad accounts" 😅

[@ajontebush6629]

What are the cons for not having conversions api setup?

[@BenHeath]

There aren't any other than you saved a bit of time not setting it up.

[@nikhilgoel]

Please remove background music from your videos while you are speaking like in this video, because it makes it much easier to hear you

[@AntonioGallo73]

It seems we have to go back to long term SEO and paid keyword 😞

[@arminfarah1671]

Did you even watch the video?

[@AntonioGallo73]

@@arminfarah1671 yes, but a new crap EU LAW is in discussion and will be soon be approved 😞

[@BenHeath]

I don't think that's the case.

[@ZachLwry]

I have some bad news about SEO...

[@peterkim9696]

What is it? ​@@ZachLwry