Sponsorship Defined - Sponsorship in Marketing Cornwell
ฝัง
- เผยแพร่เมื่อ 16 ต.ค. 2024
- Sponsorship is defined, as are terms such as leverage, activation, and leveraging ratio. Also discussed is the idea of sponsorship-linked marketing as the orchestration of the deal, leveraging and activation over time. If unfamiliar with sponsoring as a marketing and engagement platform this would be a starting point.
T. Bettina Cornwell