Introduction to B2B Programmatic Ads - What are Programmatic Ads and Top Programmatic Strategy

What are Programmatic ads and how can you leverage them in B2B Marketing? Impactable (world's largest Linkedin Ads Agency) has been rolling out programmatic to it's clients and beyond and they have been a great addition to the marketing ecosystem.
🔴 Subscribe for more tips: bit.ly/ImpactableSubscribe
✅Watch our most recent videos: / jrowe21am
------------ Social -------------
Additional Resources/Guides/Courses - justinrowe.gumroad.com/
Personal LinkedIn - / justin-rowe-4043339b
Website - impactable.com/

[@JohnHughes-du8zj]

Great tips! I've successfully used Google Display Network in the past for remarketing but not programmatic. What platform or platforms would you recommend to use for running programmatic display campaigns? Also, I heard you mention only spending about 2k/month. What percentage of the total advertising budget do you suggest as a guide for adding in programmatic? Thanks in advance for any insights you might have!

[@jrowe21am]

I'd say 5% works much of the time to invest into programmatic 5-10%

[@JohnHughes-du8zj]

Thanks!!