Leveraging and Activation - Sponsorship in Marketing Cornwell

Leveraging is discussed as the overall spending in addition to a sponsorship deal. Activation is that part of leveraging that is engaging, involving and oriented to participation. A contrast is made between one-way and two-way communication.
T. Bettina Cornwell

[@bokang8540]

Amazing stuff

[@aadhi1314]

Very useful, short and straight to the point

[@yizhou810425]

Great lectures! Do you have a plan to share more videos like these?

[@tbettinacornwell3475]

Hello Yi Zhou, I am working on additional topics in Sport Marketing and Influencer Marketing.

[@yizhou810425]

@@tbettinacornwell3475 Fantastic! Could these topics be shared in TH-cam or anywhere else? All the best to you and your amazing lectures!