Measuring Sponsorship - Sponsorship in Marketing Cornwell
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- เผยแพร่เมื่อ 29 ม.ค. 2020
- Sponsorship ROI, ROO, ROE - return on investment, return on objectives, and return on engagement- are considered. Who measures the sponsorship and how they measure are important to understanding sponsoring success.
T. Bettina Cornwell
I love this! Than you for sharing!
Good evening
I wrote my masters dissertation on corporate sports sponsorship at Birkbeck college in London, it was basically based on your literature only. I am pleased to link your papers to your face and voice!
Nice! Delighted you found the channel. Let me know if there are topics of interest for a TH-cam post. I am working on something on athletes as Influencers but open to audience interests. Are you working in sponsorship?
T Bettina Cornwell thanks for your reply. I do work in Sponsorships in the corporate setting. Would be nice to go a little bit deeper in sponsorships measurements such as Q media value and how this is calculated?