Yes to making room for mature women in beauty campaigns! As someone who is nearing that “mature” designation, there are so many 40+ creators on this platform alone whom I look up to and trust for makeup tips, product recommendations, etc. And what blows my mind is that the collective buying power of women ages 35+ dwarfs the buying power of the younger set. I know they love and want makeup too, but I’d just like to see more room at the table for all ages.
Finally... some "reality" in advertising. I remember seeing a mascara ad where it was clear the model had fake lashes on. I just hope this trend continues and more brands will join them. Then influencers who use filters!
Yes. I clearly remember the colossal cat eye mascara being so ridiculous with the falsies that my friend and I had teen too many martoonies and ended up inserting a picture of my cat that we photoshopped with makeup on into the mascara add and almost peed ourselves laughing. It quickly went downhill from there when we did the same thing with pics of our husbands. We were howling and crying and got caught by said husbands who did not find it nearly as funny as we did.
Yesterday Elf posted a video on their Insta showcasing a person using their new mascara that's coming out and there was no blurring filters or touch ups. Just a real woman with real skin applying mascara without any touch ups or altering to her lashes 👏 I think we will see more of this in the future!
Honestly ads and Instagram in general really gave me massive insecurities when I was younger. And now to know that they weren’t real anyway gives me mixed feelings.
Several thoughts 1. Aerie has been doing the no retouching thing for years and I love it. It’s so refreshing to see women with stretch marks. Also they make an effort to include all types of bodies including disabled ones like people in wheelchairs or with a stoma. I feel like disabled people are often left out of the diversity discussion 2. I remember when I was first learning how to use photoshop in a digital media class and one of our lesson was on retouching faces. I was surprised by both how much you could change a face and how easy it was to do it. 3. You mentioned some brands doing this just for the marketing and I wanted to point how Dove has come under fire for this in the past few years. In western countries they say they promote all people being beautiful or whatever but their parent company owns a brand mostly seen in Asia called Fair and Lovely that sells skin-lightening products that are so ubiquitous that just the phrase has become synonymous with colorism. It’s really frustrating to see a brand co-op the idea of natural beauty for western people whereas they’re still perpetuating the idea that dark skin is ugly in eastern countries. There was one ad where a black model takes of her shirt to reveal a white person. Wtf is that? It seems like they’re trying to say their product can change your race and that being white is superior? Disgusting.
I could see Ulta doing it soon, especially since they’ve been adding more skincare and haircare than makeup to their roster over the last year. It would be a fantastic form of advertising if it do it alongside their launch in Target this fall
This issue kills me! Especially when they alter the body. Adds for clothes, swimsuits, etc the body is always tone, fit, no cellulite, scars, just perfect. I have been heavy my entire life and I can remember seeing this when I was younger and always feeling like I would never be beautiful or look like I was supposed to
I agree with not retouching when it's advertising (especially skincare and makeup). I think it's fine to play with all sorts of layering, colour manipulation etc on artistic, editorial photos. 😎✌🏽
Your earings are stunning ❤️. I also glad to see beauty brand appreciate people, not just try to sell their products. in Indonesia, indie brand such as Dear me beauty and MSGLOW already started their campaign with women AND men from all age group and body or skin type.
I wonder if to get around the promise of “no retouched photos” some of the brands will put the filter on the camera lense as they take the photo…because this happens all the time on TH-cam. 🤔
I think noting that there has been digital changes, or eliminating them is absolutely necessary! I love that the fashion industry has started using different size models, or different sized mannikins to display clothing. I know it would certainly be nice to see women over 50 represented in the beauty space. I mean let’s face it, people over 50 have a lot more disposable income, so you would think it would be lucrative.
I love this change that's happening! It's awesome. I like that you also touched on fashion too. I am 5'1" and I've got some (lol quite a few) curves and the impact that Target and Old Navy had have on me with including more body types in their models has been so, so good and healthy! I agree with you, I hope to see this continue to grow and more brands join in!
I haven't tried the brand yet, due to mixed reviews, but I like what Makeup Revolution is doing. It is wonderful to see diversity in their product promotions. Let's keep this going and stay real. For instance, older women can wear color, too.
I hated looking through teen magazines and seeing only perfect skin. Not only have I always had freckles, but battled acne and large pores. Fortunately I only get a hormonal zit here and there, but I still hate my large pores. I've learned to love my freckles and rolled my eyes when they came out with freckle pens. Now I wish fashion ads would feature women bigger than a size 2 and women closer to my age.
Great video! I think it’s so ridiculous the amount of photoshopping you see in skincare ads, especially with anti ageing products. In terms of greater appearance diversity, in addition to seeing people of different ages, I would also like to see people with disabilities and facial differences represented better. Last year I became paralysed on the right side of my face so my smile changed drastically. I felt so self conscious about my new face in large part due to never seeing anyone with a face that looked like that in social media.
My mom and I buy our underwear from the brand Knix and when she first talked about the brand using models with real bodies, she almost cried. I’ve seen her struggle with her body over the years, so it was a beautiful moment seeing her realize that other people look like this too and can be models❤️
I remember for my senior photos I was so mad because the photographer blurred my skin so much in photoshop that I looked like I was made of plastic. My skin looked just fine the way it was!
I think one thing we can definitely do is stop calling "imperfection" anything and everything in our face and bodies. Pores is pores, lines and wrinkles are still called lines and wrinkles. "Imperfection" always gives me a sense that, somewhere there is "perfection" to be achieved.
Advertising standards internationally differ a lot between countries. In Canada we have strict advertising laws and even though we may see the same campaign images as our American neighbours, they will ALWAYS have a disclaimer if it’s retouched because it’s the law.
you look very pretty today. i loveeee your earrings. these types of videos are awesome and i love that you’ve been doing these amazing deep dives. i hope more brands/companies begin to do this.
Rare beauty shares very realistic content. Also Charlotte Tilbury; she uses gorgeous models but also shows regular people, people with acne, scars and texture, and older models too. They show it in their ads as “beautiful before, beautiful after”.
I love these!!! I also appreciate a lot more you tubers who doesn’t use filters on the video and pictures so I can see what it really suppose to look like. ❤️ Grew up in the 90-00 , it was sooooo hard Bc I always thought I was flawed 🥲
It IS important! Women are often criticized for being themselves. Case in point: a darling recent photo of the beautiful Andi MacDowell and her daughter was posted; one GUY said he didn’t like her grey hair. Why is it ok for George Clooney but not Andi? I was so pleased to see Pam Dawber on NCIS recently with hair in obvious transition from artificial color. I used the COVID lockdown as an opportunity to do the same myself. I had a great colorist, but now that I’ve gone natural, I’m surprised how much better my skin looks. In my pre-transition pictures, my artificial color looks harsh now that I’ve gotten used to seeing myself. Help change the standards, ladies. If you’re lucky, you too will someday be my age. 62 and grateful.
Yes love this video, I’m so happy this is being talked about!! Something I’ve learned in art school is that something can still be edited and not marked as “retouched” if they don’t like use the retouch tool or specific techniques; there’s so much wiggle room sadly. But it’s definitely a great starting point!!
Loving these deep-dive videos!!! This one is extremely close to my heart. As a 58 year old women who loves makeup, I would really appreciate more representation for mature people! Great video, Kelly!!!
Up until a few months ago I worked at Ulta and I saw both Benefit and Tarte using unretouched photos in their store graphic and it was disclosed on the ad itself. Benefit’s was for their They’re Real Magnet mascara and it included an older model and a male-presenting model! I know they’re not cruelty free but it was still nice to see!
I would love to hear you discuss youtubers and tiktokers that use video editing filters while showcasing products. I have noticed so many youtubers lately that are using beauty filters on their videos. Ive always known this was a thing but its become a lot more obvious to me now.
I’ve been loving this series, you’re doing such a great job with the topics of each video and your research is also on point! Congratulations for the good work!! 👏🏼👏🏼👏🏼
thank you for mentioning the role lighting and professional photography methods play in achieving the look of perfection. it's not just about digital retouching or its predecessor, airbrushing. when there's a need for a perfect photo, technology finds a way to make it happen, and then we get used to that perfection and want more of it. i find the idea of technology altering how we perceive ourselves really fascinating, as well as our need to see perfection in the first place. humans love fantasy and have a hard time dealing with reality.
Thank you for bringing up the mention of what lighting can do. I've seen a TH-camr or two (the one that immediately comes to mind is Wayne Goss) demonstrate this on camera before and it really surprised me. I think James Welsh has done it as well. Allie Glines also routinely does her 'first check in' for wear tests just after she finishes filming in studio by filming herself in natural light for this same reason.
Call me cynical, but Dove saying they won’t use “digital retouching” immediately made me wonder if they’ll go back to manual retouching like was done in the pre-digital age. “Hey look! No *digital* distortion!” (Just old-school airbrushing).
It's about time that brands stop altering beuty images. I feel like retouching is the same as false advertising. Just give us the real results so we dont feel like something is wrong with US when the product doesnt perform the same as in the ad!
I realized this early on and one of the reasons I was drawn to TH-cam in the early 2010s before filters and ring lights that washout imperfections. I don't trust beauty campaigns because not even the models and actresses look that good in real life.
Dove had been open about this for a while, I remember doing a project in high school 12 years ago about their campaign that showed the editing that went into their ads, I feel being open about it is equally valuable to not editing
Cindy Crawford on retouched magazine photos of herself in the 80's: "I wished I looked like Cindy Crawford" I'm not old enough to have seen this but yeah. This problem has persisted for far too long. Thank goodness for social platforms enabling us to discuss it
This is such important work, Kelly. Thank you for advocating for young women out there. Yes, I feel the advocacy for us older girls, too. But the media can be so cruel to girls growing into young women.
It is so refreshing hearing a young woman talk this way!!!….I am older, but, thanks, on behalf of the younger generation!… forget Sephora, Ulta, ….they will never go that way, they have too much to lose!!!
You have pretty face, and beautiful mind. You are the beauty guru I like to listen to. Thank you Kelly for doing this!! This is really worrying for the next generations.. 🙏
I really enjoy these "deep dive" videos! Of note, Wayne Goss features mature women in his campaigns, and bravo to him. Being 70, I would like to see more women my age represented in beauty ads. I wear a full face of makeup every day, and have to admit that there have been times when I've tried a product and been disappointed looking in the mirror, because it doesn't look the same.
What a fantastic video that I hope many people watch! The photoshopping to the extreme is a part of the reason why I no longer buy from colourpop and abh. Especially colourpop the people they post all have 1 pore, not a single crease under their eyes or a hair out of place. I have acne and some texture and I feel like none of their products are for me. I’m hoping, like you, to see more unaltered photos in the beauty and fashion space. I noticed it as well trying to buy clothes as a plus sized gal all of the models are size 2, I’d love to see plus size models modelling plus size clothing! We’re real people too!
I absolutely LOVE your deep dive series!! I especially love the videos with beauty news. I am so interested in what’s happening in the beauty world but I don’t always have time to keep up with it so it would be awesome if that became a weekly (or bi weekly) video from you! ❤️❤️
Jennifer Aniston looks flawless in her commercials and ads but I saw her on Howard Stern and she looked significantly different. She’s still a beautiful woman but it would be nice to see less photoshops.
I dont get the fuss over unrealistic perfum ads who border on taking plane in a dream world.. Sure skincare that promises to do things it cant is shitty and should be illegal but i fail to understand why im supposed to get angry about a celebritity getting so retouched they could be aswell an animation? Its like saying art should be banned because it damages my self esteem..
It's great that Instagram points out what filter someone is using in their stories, but I know there have been some influencers who just take a screenshot of a picture and share it so that it seems like they didn't use a filter. Ugh. I really hope more people and brands stop editing the heck out of everything they post.
OMG, I'm waiting through the ads and don't even know what you're going to say! But, as a society, we're trying to embrace everyone where we are. Aging seems to be an exception - one thing to age as well as we can, but we literally never see 50s, 60s, 70s as they really are. Personally, I'm shocked anytime we FaceTime our granddaughter, wondering who that old hag is sitting next to my husband. There's a reason for presbyopia. . .so we can't see what we're really looking like, LOL! Amen, Kelly!!
I think the influencers on IG have some way of recording a video with a filter, then posting it to stories so the filter doesn’t show up. I’m almost sure of it.
You can just download the video on IG once you record it, delete that footage and reupload the footage you saved to your phone. That way it doesn’t say you used the filter.
I may be in the minority here but I am a “older” and I don’t wear makeup to look better. It is a hobby for me. I paint my face to play with pretty colors. I almost never wear foundation concealer or neutral/natural looking anything. I’m playing dress up. Give me ginormous ridiculous fantasy eyelashes crazy weird bright or sparkly eye colors glitters, metallic blue green and purple highlighter yellow blush green lipstick neon purple eyeliner etc. I’m having fun playing with my toys not trying to look natural and quality and ethics matter to me more than cost. I’m not young and struggling like I was anymore so I can afford to have an expensive hobby.
I also don’t give a flying fig about seeing what the model in the retouched photo looks like. Show me a review with a typical or average human using it and let me see what it really looks like
With the IG filters, you can easily get around that by just downloading the story after you record it and then upload it to your stories and the filter name is no longer there. A lot of people are doing this. :/
I think the mature models are necessary. People all ages use makeup. Also it’s so annoying when you see an ad for a mascara but in small print it says “model is wearing insert lashes” so the lashes that you see in the ad is not the result of the mascara you are promoting ???🙄 love your videos Kelly ❤️
You were right to mention the lighting setup that can change a person’s complexion a lot. That is another trick to make it look like skin it’s flawless.
Yes ! BRING IT ON BEAUTY AND FASION INDUSTRY ! Well done CVS Olay and Dove and all others that will be or have made this needed change in marketing ! 🎊🥳🎉 now keep it going
Dove released a video mini-documentary in the mid 2000s all about photo shop and unrealistic breakout standards. I remember it vividly to this day - it was called evolution of beauty. Edit: found it. It has a wiki entry and was part of the 'campaign for real beauty'. Definitely worth a look
This reminds me of the joy I felt when Aerie began using models with bodies that looked like the women I knew for their bras and swimsuits. I almost exclusively buy my swimsuits and bras/underwear from them now because they are advancing what I think of as a healthy image of how one can look in a bikini or a bralette when bending over/sitting down/moving and not standing stock still like a VS angel, lol.
Curious to see how Victoria's Secret evolve now they abolish the Angels. Will they continue to be successful without the supermodel hype? or in the end people say one thing to be pc but do something different when they purchase stuff?
I must be a weird kid because everytime i saw these heavily photoshopped pictures i never think the models dont have pores 😂 i always thought their poor camera is unable to capture picture in the best form 😂😂😂 because theres no way people have poreless skin in my mind I do hope this trend grow bigger, we shouldn't have heavily retouched photos in the first place !
Not just this, but people(influencers) using filters in their videos(specifically tutorials). If you know what to look for you’re like, Kim has a filter on her face during this tutorial. Young people don’t see that, they don’t know that and it’s sad.
I believe Dove had commercials years ago with young girls promising to always see themselves as beautiful, so it wouldn't be surprised if their thing here is more than just jumping on the bandwagon and trying to make money off of it.
I personally think that the new kind of photoshop (could look like no photoshop) is worse than the heavy photoshop from years ago. Back then, you saw that this was porcelain and there was no poiny comparing to your own face. Now, it is made to look kinda realistic, but in reality is still unrealistic, so there is more room for comparison..
I would love to see older women represented in beauty campaigns. Why are we showing 20 year olds using eye cream and anti-aging moisturizer? I definitely think brands should do more advertising towards the market they are trying to target.
What they will do is use only women without skin issues so that it isn’t a poor reflection on their products! I think that may be worse in the long run just like using only super slim women was such a problem when I was young ! That had a super negative impact on me as a teen! Only super slim were actresses as well in the 70s and 80s ! You had to be tall and have a very slim build to be considered pretty! Remember the Charlie’s Angels days! They didn’t just exclude women with skin issues they also excluded women who were very pale skinned or very dark skinned! We need to see all kinds of women and men for that matter ! It is wrong to use just one typed person for the ideal of beauty! Beauty is as varied as there are people in the world and isn’t that what the camera is suppose to be finding?
I embrace getting old naturally. Nothing wrong with aging. Wrinkles are not ugly. I say no To botox and i assume myself. Assuming is appealing 😉💕. Everybody is beautiful in their own way💪💕
Sure such extreme retouching affects young consumers, but even for older consumer; I.e., myself, it can also be disheartening to see such huge promises made by skincare companies to “improve” skin texture, wrinkles, etc., have a model such Julia Roberts who is older, promote their skincare lines as if to say, if you use our product your skin can look like this, then have all imperfections retouched. That is deceptive, false advertising and must stop.
Yes to making room for mature women in beauty campaigns! As someone who is nearing that “mature” designation, there are so many 40+ creators on this platform alone whom I look up to and trust for makeup tips, product recommendations, etc. And what blows my mind is that the collective buying power of women ages 35+ dwarfs the buying power of the younger set. I know they love and want makeup too, but I’d just like to see more room at the table for all ages.
Finally... some "reality" in advertising. I remember seeing a mascara ad where it was clear the model had fake lashes on. I just hope this trend continues and more brands will join them. Then influencers who use filters!
Yes. I clearly remember the colossal cat eye mascara being so ridiculous with the falsies that my friend and I had teen too many martoonies and ended up inserting a picture of my cat that we photoshopped with makeup on into the mascara add and almost peed ourselves laughing. It quickly went downhill from there when we did the same thing with pics of our husbands. We were howling and crying and got caught by said husbands who did not find it nearly as funny as we did.
@@ccl6192 😂😂😂😂😂😂
Yesterday Elf posted a video on their Insta showcasing a person using their new mascara that's coming out and there was no blurring filters or touch ups. Just a real woman with real skin applying mascara without any touch ups or altering to her lashes 👏 I think we will see more of this in the future!
Honestly ads and Instagram in general really gave me massive insecurities when I was younger. And now to know that they weren’t real anyway gives me mixed feelings.
Yes to showing older women in beauty and fashion campaigns! This subject is not talked about enough
Several thoughts
1. Aerie has been doing the no retouching thing for years and I love it. It’s so refreshing to see women with stretch marks. Also they make an effort to include all types of bodies including disabled ones like people in wheelchairs or with a stoma. I feel like disabled people are often left out of the diversity discussion
2. I remember when I was first learning how to use photoshop in a digital media class and one of our lesson was on retouching faces. I was surprised by both how much you could change a face and how easy it was to do it.
3. You mentioned some brands doing this just for the marketing and I wanted to point how Dove has come under fire for this in the past few years. In western countries they say they promote all people being beautiful or whatever but their parent company owns a brand mostly seen in Asia called Fair and Lovely that sells skin-lightening products that are so ubiquitous that just the phrase has become synonymous with colorism. It’s really frustrating to see a brand co-op the idea of natural beauty for western people whereas they’re still perpetuating the idea that dark skin is ugly in eastern countries. There was one ad where a black model takes of her shirt to reveal a white person. Wtf is that? It seems like they’re trying to say their product can change your race and that being white is superior? Disgusting.
This is a good point.
I could see Ulta doing it soon, especially since they’ve been adding more skincare and haircare than makeup to their roster over the last year. It would be a fantastic form of advertising if it do it alongside their launch in Target this fall
I sure hope so!
This issue kills me! Especially when they alter the body. Adds for clothes, swimsuits, etc the body is always tone, fit, no cellulite, scars, just perfect. I have been heavy my entire life and I can remember seeing this when I was younger and always feeling like I would never be beautiful or look like I was supposed to
I agree with not retouching when it's advertising (especially skincare and makeup). I think it's fine to play with all sorts of layering, colour manipulation etc on artistic, editorial photos. 😎✌🏽
Your earings are stunning ❤️. I also glad to see beauty brand appreciate people, not just try to sell their products. in Indonesia, indie brand such as Dear me beauty and MSGLOW already started their campaign with women AND men from all age group and body or skin type.
I wonder if to get around the promise of “no retouched photos” some of the brands will put the filter on the camera lense as they take the photo…because this happens all the time on TH-cam. 🤔
this needs to be more talked about everywhere. you look so stunning in this video, kelly! ☺️
I think noting that there has been digital changes, or eliminating them is absolutely necessary!
I love that the fashion industry has started using different size models, or different sized mannikins to display clothing.
I know it would certainly be nice to see women over 50 represented in the beauty space. I mean let’s face it, people over 50 have a lot more disposable income, so you would think it would be lucrative.
I love this change that's happening! It's awesome. I like that you also touched on fashion too. I am 5'1" and I've got some (lol quite a few) curves and the impact that Target and Old Navy had have on me with including more body types in their models has been so, so good and healthy! I agree with you, I hope to see this continue to grow and more brands join in!
I haven't tried the brand yet, due to mixed reviews, but I like what Makeup Revolution is doing. It is wonderful to see diversity in their product promotions. Let's keep this going and stay real. For instance, older women can wear color, too.
I’ve been enjoying their recent campaigns as well!
I hated looking through teen magazines and seeing only perfect skin. Not only have I always had freckles, but battled acne and large pores. Fortunately I only get a hormonal zit here and there, but I still hate my large pores. I've learned to love my freckles and rolled my eyes when they came out with freckle pens. Now I wish fashion ads would feature women bigger than a size 2 and women closer to my age.
I agree especially about age diversity... I'm 39 basically dead for fashion advertising.... just OK for antiage creme... it's quite sad.
And that cream would be anyway advertised by 15, maybe 20 y old photoshopped model.
@@annapetryk you’re so right. If it wasn’t true that would be funny but for now it’s just depressing.
I would love to see this trend continue but I have a feeling it will take legislation to force companies to disclose if they photoshopped or not.
You might be right! France passed similar legislation a few years ago.
Great video! I think it’s so ridiculous the amount of photoshopping you see in skincare ads, especially with anti ageing products. In terms of greater appearance diversity, in addition to seeing people of different ages, I would also like to see people with disabilities and facial differences represented better. Last year I became paralysed on the right side of my face so my smile changed drastically. I felt so self conscious about my new face in large part due to never seeing anyone with a face that looked like that in social media.
My mom and I buy our underwear from the brand Knix and when she first talked about the brand using models with real bodies, she almost cried. I’ve seen her struggle with her body over the years, so it was a beautiful moment seeing her realize that other people look like this too and can be models❤️
I remember for my senior photos I was so mad because the photographer blurred my skin so much in photoshop that I looked like I was made of plastic. My skin looked just fine the way it was!
I think one thing we can definitely do is stop calling "imperfection" anything and everything in our face and bodies. Pores is pores, lines and wrinkles are still called lines and wrinkles. "Imperfection" always gives me a sense that, somewhere there is "perfection" to be achieved.
Yes! I like your take
Yes I love your take on it too.
Advertising standards internationally differ a lot between countries. In Canada we have strict advertising laws and even though we may see the same campaign images as our American neighbours, they will ALWAYS have a disclaimer if it’s retouched because it’s the law.
you look very pretty today. i loveeee your earrings. these types of videos are awesome and i love that you’ve been doing these amazing deep dives. i hope more brands/companies begin to do this.
Thank you :)
@@KellyGooch you’re welcome, babygirl. 💚
Rare beauty shares very realistic content. Also Charlotte Tilbury; she uses gorgeous models but also shows regular people, people with acne, scars and texture, and older models too. They show it in their ads as “beautiful before, beautiful after”.
I love these!!! I also appreciate a lot more you tubers who doesn’t use filters on the video and pictures so I can see what it really suppose to look like. ❤️
Grew up in the 90-00 , it was sooooo hard Bc I always thought I was flawed 🥲
It IS important! Women are often criticized for being themselves. Case in point: a darling recent photo of the beautiful Andi MacDowell and her daughter was posted; one GUY said he didn’t like her grey hair. Why is it ok for George Clooney but not Andi? I was so pleased to see Pam Dawber on NCIS recently with hair in obvious transition from artificial color. I used the COVID lockdown as an opportunity to do the same myself. I had a great colorist, but now that I’ve gone natural, I’m surprised how much better my skin looks. In my pre-transition pictures, my artificial color looks harsh now that I’ve gotten used to seeing myself. Help change the standards, ladies. If you’re lucky, you too will someday be my age. 62 and grateful.
Yes love this video, I’m so happy this is being talked about!! Something I’ve learned in art school is that something can still be edited and not marked as “retouched” if they don’t like use the retouch tool or specific techniques; there’s so much wiggle room sadly. But it’s definitely a great starting point!!
Loving these deep-dive videos!!! This one is extremely close to my heart. As a 58 year old women who loves makeup, I would really appreciate more representation for mature people!
Great video, Kelly!!!
Up until a few months ago I worked at Ulta and I saw both Benefit and Tarte using unretouched photos in their store graphic and it was disclosed on the ad itself. Benefit’s was for their They’re Real Magnet mascara and it included an older model and a male-presenting model! I know they’re not cruelty free but it was still nice to see!
I would love to hear you discuss youtubers and tiktokers that use video editing filters while showcasing products. I have noticed so many youtubers lately that are using beauty filters on their videos. Ive always known this was a thing but its become a lot more obvious to me now.
I so agree with the whole “normal” skin verbiage like ok since I have dry skin I’m no longer normal 🙄
Those earrings are super cute!
Thank you :)
I’ve been loving this series, you’re doing such a great job with the topics of each video and your research is also on point! Congratulations for the good work!! 👏🏼👏🏼👏🏼
I'm tired of hearing 'flawless' and 'perfection' and 'poreless' etc. it's all bs and unrealistic mind control in my opinion.
would definitely watch a deep dive into IG beauty standards!
thank you for mentioning the role lighting and professional photography methods play in achieving the look of perfection. it's not just about digital retouching or its predecessor, airbrushing. when there's a need for a perfect photo, technology finds a way to make it happen, and then we get used to that perfection and want more of it. i find the idea of technology altering how we perceive ourselves really fascinating, as well as our need to see perfection in the first place. humans love fantasy and have a hard time dealing with reality.
Thank you for bringing up the mention of what lighting can do. I've seen a TH-camr or two (the one that immediately comes to mind is Wayne Goss) demonstrate this on camera before and it really surprised me. I think James Welsh has done it as well. Allie Glines also routinely does her 'first check in' for wear tests just after she finishes filming in studio by filming herself in natural light for this same reason.
Call me cynical, but Dove saying they won’t use “digital retouching” immediately made me wonder if they’ll go back to manual retouching like was done in the pre-digital age. “Hey look! No *digital* distortion!” (Just old-school airbrushing).
It's about time that brands stop altering beuty images. I feel like retouching is the same as false advertising. Just give us the real results so we dont feel like something is wrong with US when the product doesnt perform the same as in the ad!
I realized this early on and one of the reasons I was drawn to TH-cam in the early 2010s before filters and ring lights that washout imperfections. I don't trust beauty campaigns because not even the models and actresses look that good in real life.
YES!!!! This needs to be shouted from the rooftops! A step in the right direction. Thanks Kelly. Another amazing video.
Good morning Kelly! What an interesting topic. Great series! Thank you for such amazing content 💕 Hope you have a great week 😊
Dove had been open about this for a while, I remember doing a project in high school 12 years ago about their campaign that showed the editing that went into their ads, I feel being open about it is equally valuable to not editing
Cindy Crawford on retouched magazine photos of herself in the 80's: "I wished I looked like Cindy Crawford"
I'm not old enough to have seen this but yeah. This problem has persisted for far too long. Thank goodness for social platforms enabling us to discuss it
I would love a deep dive on filters on social media because they are so extremely toxic and widely used!! Some of them are so insanely realistic
This is such important work, Kelly. Thank you for advocating for young women out there. Yes, I feel the advocacy for us older girls, too. But the media can be so cruel to girls growing into young women.
Hopefully we will see a change in the future!
You are definitely doing your part!
It is so refreshing hearing a young woman talk this way!!!….I am older, but, thanks, on behalf of the younger generation!… forget Sephora, Ulta, ….they will never go that way, they have too much to lose!!!
I always appreciate hearing your insightful and thoughtful take on things! This video idea was very interesting!
You have pretty face, and beautiful mind. You are the beauty guru I like to listen to. Thank you Kelly for doing this!! This is really worrying for the next generations.. 🙏
I really enjoy these "deep dive" videos! Of note, Wayne Goss features mature women in his campaigns, and bravo to him. Being 70, I would like to see more women my age represented in beauty ads. I wear a full face of makeup every day, and have to admit that there have been times when I've tried a product and been disappointed looking in the mirror, because it doesn't look the same.
What a fantastic video that I hope many people watch! The photoshopping to the extreme is a part of the reason why I no longer buy from colourpop and abh. Especially colourpop the people they post all have 1 pore, not a single crease under their eyes or a hair out of place. I have acne and some texture and I feel like none of their products are for me. I’m hoping, like you, to see more unaltered photos in the beauty and fashion space. I noticed it as well trying to buy clothes as a plus sized gal all of the models are size 2, I’d love to see plus size models modelling plus size clothing! We’re real people too!
I absolutely LOVE your deep dive series!! I especially love the videos with beauty news. I am so interested in what’s happening in the beauty world but I don’t always have time to keep up with it so it would be awesome if that became a weekly (or bi weekly) video from you! ❤️❤️
Jennifer Aniston looks flawless in her commercials and ads but I saw her on Howard Stern and she looked significantly different. She’s still a beautiful woman but it would be nice to see less photoshops.
Agree. She’s a beautiful woman. But also part of unrealistic beauty standards are unrealistic aging standards.
Love your eyebrow today! So fluffy! 😍
Oh my god! I remember that lacome ad with Julia Roberts. I hated Julia and myself since I didnt look as perfect as her. Little did I know..
She didn’t even look like that herself :/
I dont get the fuss over unrealistic perfum ads who border on taking plane in a dream world..
Sure skincare that promises to do things it cant is shitty and should be illegal but i fail to understand why im supposed to get angry about a celebritity getting so retouched they could be aswell an animation?
Its like saying art should be banned because it damages my self esteem..
@@suides4810 incredulously enough, there are people who wish art would be banned for that very reason!
It's great that Instagram points out what filter someone is using in their stories, but I know there have been some influencers who just take a screenshot of a picture and share it so that it seems like they didn't use a filter. Ugh. I really hope more people and brands stop editing the heck out of everything they post.
Have you heard about a new law in Norway that makes it mandatory for influencers and brands to mention on Instagram if their photos are retouched?
I haven’t. I’ll look into that. Thank you!
Your deep drives are my favorite!!
Hi Kelly 👋
I really enjoy this series 😊 So excited for this video!
Great video Kelly! Please keep this series coming.
OMG, I'm waiting through the ads and don't even know what you're going to say! But, as a society, we're trying to embrace everyone where we are. Aging seems to be an exception - one thing to age as well as we can, but we literally never see 50s, 60s, 70s as they really are. Personally, I'm shocked anytime we FaceTime our granddaughter, wondering who that old hag is sitting next to my husband. There's a reason for presbyopia. . .so we can't see what we're really looking like, LOL!
Amen, Kelly!!
I think the influencers on IG have some way of recording a video with a filter, then posting it to stories so the filter doesn’t show up. I’m almost sure of it.
You can just download the video on IG once you record it, delete that footage and reupload the footage you saved to your phone. That way it doesn’t say you used the filter.
@@iJustMarisa Ugh I didn't even think of this, you're so right. Why go to those lengths just to be deceiving...🙄
I may be in the minority here but I am a “older” and I don’t wear makeup to look better. It is a hobby for me. I paint my face to play with pretty colors. I almost never wear foundation concealer or neutral/natural looking anything. I’m playing dress up. Give me ginormous ridiculous fantasy eyelashes crazy weird bright or sparkly eye colors glitters, metallic blue green and purple highlighter yellow blush green lipstick neon purple eyeliner etc. I’m having fun playing with my toys not trying to look natural and quality and ethics matter to me more than cost. I’m not young and struggling like I was anymore so I can afford to have an expensive hobby.
I also don’t give a flying fig about seeing what the model in the retouched photo looks like. Show me a review with a typical or average human using it and let me see what it really looks like
THOSE EARRINGS!! I love! I wish I could find a brand like Ana Luisa that creates earrings with platinum bc I’m allergic to everything else.
With the IG filters, you can easily get around that by just downloading the story after you record it and then upload it to your stories and the filter name is no longer there. A lot of people are doing this. :/
Good to know! Thanks!
I think the mature models are necessary. People all ages use makeup. Also it’s so annoying when you see an ad for a mascara but in small print it says “model is wearing insert lashes” so the lashes that you see in the ad is not the result of the mascara you are promoting ???🙄 love your videos Kelly ❤️
You were right to mention the lighting setup that can change a person’s complexion a lot.
That is another trick to make it look like skin it’s flawless.
Yes ! BRING IT ON BEAUTY AND FASION INDUSTRY ! Well done CVS Olay and Dove and all others that will be or have made this needed change in marketing ! 🎊🥳🎉 now keep it going
What is unaltered? Not even contrast or brightness or background? I think this needs to be clearer.
You know how many mascara ads say on the bottom- lash inserts were used, well then the advertisement is deemed irrelevant to me
Hey gorgeous!!! Love your channel! Greetings from Argentina 🇦🇷🇦🇷🇦🇷 😘😘😘😘
Thank you!
Dove released a video mini-documentary in the mid 2000s all about photo shop and unrealistic breakout standards. I remember it vividly to this day - it was called evolution of beauty. Edit: found it. It has a wiki entry and was part of the 'campaign for real beauty'. Definitely worth a look
I think the lighting used in beauty TH-cam videos can also be deceiving.
Completely agree! The brightness is turned up on cameras and ring lights sometimes make it really difficult. Then there are video filters as well.
This reminds me of the joy I felt when Aerie began using models with bodies that looked like the women I knew for their bras and swimsuits. I almost exclusively buy my swimsuits and bras/underwear from them now because they are advancing what I think of as a healthy image of how one can look in a bikini or a bralette when bending over/sitting down/moving and not standing stock still like a VS angel, lol.
Love this video!!
Curious to see how Victoria's Secret evolve now they abolish the Angels. Will they continue to be successful without the supermodel hype? or in the end people say one thing to be pc but do something different when they purchase stuff?
That will be very interesting because VS promotes "aspirational" and that's what inspires a lot of people to buy.
I must be a weird kid because everytime i saw these heavily photoshopped pictures i never think the models dont have pores 😂 i always thought their poor camera is unable to capture picture in the best form 😂😂😂 because theres no way people have poreless skin in my mind
I do hope this trend grow bigger, we shouldn't have heavily retouched photos in the first place !
Although it is a Clothing brand, I love the verity of ModCloth
Not just this, but people(influencers) using filters in their videos(specifically tutorials). If you know what to look for you’re like, Kim has a filter on her face during this tutorial. Young people don’t see that, they don’t know that and it’s sad.
I believe Dove had commercials years ago with young girls promising to always see themselves as beautiful, so it wouldn't be surprised if their thing here is more than just jumping on the bandwagon and trying to make money off of it.
Us British folk were like: Wait WHO is that? What? JULIA? That doesn't even look like her, no absolutely NOT
I personally think that the new kind of photoshop (could look like no photoshop) is worse than the heavy photoshop from years ago. Back then, you saw that this was porcelain and there was no poiny comparing to your own face. Now, it is made to look kinda realistic, but in reality is still unrealistic, so there is more room for comparison..
I dont know where i stand on this conversation because the mere use of models is a deception to trick you. Yes, all models.
Yesss!!!!
I would love to see older women represented in beauty campaigns. Why are we showing 20 year olds using eye cream and anti-aging moisturizer? I definitely think brands should do more advertising towards the market they are trying to target.
I wonder if suddenly models with acne/scarring and facial imperfections don’t get hired anymore?
What they will do is use only women without skin issues so that it isn’t a poor reflection on their products! I think that may be worse in the long run just like using only super slim women was such a problem when I was young ! That had a super negative impact on me as a teen! Only super slim were actresses as well in the 70s and 80s ! You had to be tall and have a very slim build to be considered pretty! Remember the Charlie’s Angels days! They didn’t just exclude women with skin issues they also excluded women who were very pale skinned or very dark skinned! We need to see all kinds of women and men for that matter ! It is wrong to use just one typed person for the ideal of beauty! Beauty is as varied as there are people in the world and isn’t that what the camera is suppose to be finding?
Anybody else get an ad for photoshop on this video 😂
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👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼
can you make your outro a bit longer? I need more time to press pause and choose the next video...
I embrace getting old naturally. Nothing wrong with aging. Wrinkles are not ugly. I say no To botox and i assume myself. Assuming is appealing 😉💕. Everybody is beautiful in their own way💪💕
Love that :)
Sure such extreme retouching affects young consumers, but even for older consumer; I.e., myself, it can also be disheartening to see such huge promises made by skincare companies to “improve” skin texture, wrinkles, etc., have a model such Julia Roberts who is older, promote their skincare lines as if to say, if you use our product your skin can look like this, then have all imperfections retouched. That is deceptive, false advertising and must stop.
Are you married?????