the deinfluencing trend is missing the point
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- เผยแพร่เมื่อ 23 ก.พ. 2023
- Tiktok absolutely has a problem with promoting overconsumption and impulse spending to keep up with trends. The deinfluencing trend is an important move in helping people make better choices and not impulse buy, but some people are using it to promote other products. Let's talk about how history repeats itself, how lash gate fueled distrust in creators, missing the point, and more.
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#deinfluencing #overspending #swellentertainment - บันเทิง
If you didn't realize you needed it by yourself, you PROBABLY don't need it.
What about sleep? 🤔
But what If I'm incredibly dumb
Some off my favorite books were reccomended to me haha 🤣 for the most part I agree
@@Mycozymnbooks I don't think books/movies count!! But if someone wasn't already like "wow I wish I had a cup to fit in my cup holder with a handle and a straw" they probs don't need the Stanley one lol
Sometimes you don't know there are solutions to problems you have but didn't even know you had. Like when someone told me eye baths exist for when I get sunscreen in my eyes or when I found out compression socks actually work for recovery during/after long runs.
the ppl who are happy to see jeffree star back 'because' of lashgate: i can excuse racism, but i draw the line at lying about beauty products!
normal people: you can excuse racism?!
Uh, isn't js a ped0? I am sure he was cancelling for messaging minors
the thing is he was always planning to come back. Swoop in when some drama happened and become the savior, in this case because of lashgate but if lashgate hadn't happened he'd have waited until some other drama came up and do the same thing. It was incredibly calculated and inevitable. Canceling doesn't work because a lot of people will forget and excuse racism, sexism and whatever else because their favorite cc is coming back after they lay low for a few years. Shane Dawson is doing the same thing, showing up on Ryland's videos and now making some on his channel. seems like nostalgia comes into it too, people want to see new content from the youtubers they watched as kids so when they come back they're so happy because new content is what matters.
TLDR: Too many people forget and it's what allows people who got canceled to come back with little to no reprecussions
THANK YOU
That ghoul needs to go away for good
He's going to f*ck up again, leave, then return when some other drama happens.
It's been his routine for the last 7 years or so...
Okay but I genuinely don't understand how so many people have the disposable income to buy into all of these trends so quickly? It takes me a few paychecks to buy anything new, whether that's makeup or clothes or hair tools or decor. I have an office job that isn't considered low income but all of my money goes on living expenses, how is everyone able to overconsume like this?
credit card debt
the average American is in $6k in CC debt lol
It’s credit cards, I have the same job and income as some folks who buy things and trips on a whim and they’re definitely in debt
affirm, klarna-buy now pay later services
i think i read an article where some of these bnpl companies actually sponsor influencers online 😬
The new pay plans too where you can pay the thing over a few months (i say new because it's new to the internet shopping experience)
I like the deinfluencing videos that are like, "Don't buy this thing, here's an easy way to DIY it instead". Like saying, "don't buy the dyson airwrap, here's how to do it with a brush and hairdryer" or "don't buy the color changing dress, here's how to use dye to make an old dress into one"
Also, what a lot of people often don't consider is that DIY can be even more expensive than just buying it. Which is a systematic and very complex problem that shouldn't exist like that.
@@ririzap4555do you have any articles about this issue? Im very interested
@@ririzap4555 THIS. I think it would be so cool to be able to make my own version of expensive clothes, but for that I would need to purchase a sewing machine, all the materials that go along with that, fabric which isn’t cheap, zippers, buttons, etc, patterns which to my surprise are almost never free, a mannequin thing to make the clothes on, there’s probably more but I’ve never looked too deep into it because I’ve never used a sewing machine and can only sew by hand. Any DIY hobby is so expensive to start so you have to have the money to make the investment then eventually it’ll pay off
@Ella Biddy I completely understand if you don't want to spend the time or money to diy stuff, but if you ever do feel like it a lot more things can be hand sewn than youd think, it just takes a bit more time. Also you can usually get boxes of buttons and big sheets at thrift stores
@@ellabiddy4741 I totally get what you’re saying and it’s true if you want to make very tailored or professional clothing. However, you can find tons of sewing notions and fabric for cheap at garage and estate sales, and you can rip buttons and zippers off of thrift store clothing or even your own clothes that have become too worn to continue wearing. I love sewing and I want it to be accessible to everyone because it’s really an amazing life skill, even if you only use it to mend or alter clothing.
As someone who grew up not exactly in poverty but in tight financial situations, I'm kind of surprised by all the people who are easily tricked into buying an $800 airwrap or a thousand dollar face cream just because a random stranger on the internet recommended it. Not blaming anyone for falling for it because parasocial relationships and all that, but now I laugh remembering all the times I was embarassed at my mom comparing and researching new stuff before buying. I'm glad she passed this down to me because as a broke college student, it's helped me a lot lol
As soon as something costs more than $100 I think twice and do research. Is this brand good? What're the reviews like? It's completely baffling that people drop so much money on basically nothing, it's wild
I saw this all the time in the 3D printing crowd and with $250+ machines. Someone watches ONE video and that determined to buy or not buy and if it did not live up to expectations, cue the meltdown in the comments section. What happened to checking a few sources before you bought a big-ticket item?
I didn't even grow up in a situation where finances were tight, yet I still do this: I research, find the best quality for money options if there's an item I want. If its a video game, can I get it second hand for cheaper? If its merch for a series I like, do I still want it after not looking at it for a week. If it'd clothing, do I already have something similar and if not, do the charity and second hand stores have it cheaper. If its tat, will it make my living space feel more welcoming to me or will it just be clutter, and do actually want it. Its saved me a tonne of money over the years that I could spend on stuff I actually like having instead.
@SinTanity I tend to do that at about £30. Or in some cases, £20. Depends on the product.if I saw a hardback book costing more than £15, sometimes, I'll look into it. But then again, I tend to steer away from technology and makeup
@@bethanybrookes8479 That's totally valid and a great rule of thumb!! Honestly thinking twice about any purchase is better than just blindly accepting what a stranger is telling you as fact 💀
something i frequently see on “don’t buy this shampoo or other hair product” is people in the comments being like aw i shouldn’t use this but it works fine for my hair :(((
THEN PLEASE STILL USE IT! your hair is different and i wish people got that
YES. my hair is so finicky and people have a lot of opinions on hair care, especially when not everyone's hair is the same.
I think a lot of people tend to miss the tone as well. Like for the whole “don’t buy olaplex” thing. Don’t buy it if you don’t fall into the demographic- don’t buy it if you don’t NEED IT/wouldn’t benefit from it. People just see these trendy things and want them - then the products don’t work for them and they just think they’re bad. Like, bestie you had virgin hair, ofc you don’t need olaplex.
YES I use Native and it works STUNNINGLY on MY hair. One of my friends told me not to use it so I decided to do some research and use it more before making a decision and I found that it hasn't had negative effects on me, so I continue to use it.
"Oh my gosh your hair is beautiful!" Head and Shoulders, but just the shampoo. No conditioner. And charcoal shampoo as needed for scalp acne. If I feel fancy I get a Japanese or Korean one time conditioner, usually it's a free sample! That's it. All hair is absolutely different and please, please, PLEASE, do not mess with what works. The last time I "changed" something because someone got pushy, I had an allergic reaction and my hair looked like deep fried garbage. Emphasis on fried. OOF.
Oh my gosh yes. I’ve used garneir fructis leave in conditioner since I was like…13-14? And it’s always like top 5 of products not to use but my hair looks great! It’s healthy and not greasy, it’s one of my best features and every time I’ve tried a new leave in, it’s made my hair greasy and limp so I stick to what works for me. Try new things if you want but don’t stop using stuff that works just because some random person or article on the internet said it was bad!
I’m remembering John Green saying “History doesn’t repeat but it rhymes”
I think that quote is relevant for right now
Edit: I should quickly note that I don’t think he coined the quote. He is simply where I heard it from.
oooh i love that
That is an uncharacteristically profound quote from the man! What a zinger, wow
@@sassytabasco what do you mean uncharacteristically? he’s great
@@renegadepearll right? Like thats is veryyyy much a john green quote
Sorry to burst your bubble but John Green definetly didn't come up with that quote. The earliest attribution I could find for it was a Mark Twain speech
I love the whole “shop your closet” trend that came up like two years back. I see some influencers like finding photos they like on Pinterest and then seeing how they can like recreate those looks and put their own spin on them using pieces they already own. I don’t do that because I am a woods witch wearing a black hoodie from 2004 but I love it for people who do fashion.
I love these ideas with catchy names, beauty TH-cam has "Shop My Stash."
I just saw someone doing this! I like that!
I have really tried to shift my mindset from one where the “internet tells me what I need” to one where “I tell the internet what I need.”
Exactly! :D You don't need 500$ of makeup that's just going to expire before you can use it, or games you don't actually love.
I expect the internet to show me kitty cat pics and videos. I've taught IG haven't been able to teach Google yet.
My thing with "deinfluencing" is uh, they're all still *influencing* people to do something. Even if that's not a "go buy this", they're still influencing people's thoughts and actions.
100% agree
Exactly
i call it "re-influencing" lol.
@@mattgonzales774 that's actually much better for what most are using the de-influencing trend for. Either way I am sick of influencer marketing. 😂
THIS IS EXACTLY WHAT I KEEP SAYING!!! you are still influencing other people’s decisions. so frustrating that people think theyre doing anything different than any other influencer.
I had never heard of the stanley cup, but for some reason assumed it would be a type of menstrual cup??? So when you said "it stays cold the entire time!" I felt a genuine horror lol
Of course it stays cold, you wear it when you play ice hockey
Now I'm imagining a cup that makes clots come out like ice cubes...
@@sweetcherryblast7251☠️
The Stanley cup is an insulated cup from a company called Stanley1913. The model that came up first on my search is the Quencher H2.0 travel mug.
I thought about the hockey trophy 🤣 imagine a future with sports team branded menstrual cups gets sold!!! Even a little trophy shaped one.
As an NHL fan this whole Stanley cup trend has been super confusing. Lol. Nobody is ever talking about the Stanley Cup that I know it as. 😂
I 100% thought "don't get the Stanley Cup" was a joke in reference to the NHL Stanley Cup, and not...an actual cup. 😂
there’s a new lord stanley in town ???
I only knew about the Stanley cup from South Park lol
Me too 😅
I am with you. I heard "You don't need the Stanley Cup" and I vehemently disagree.
Teaching media literacy is something we DESPERATELY need to invest in
I didn’t even know olaplex was being deinfluenced and then all of a sudden my entire feed was screaming about how no one should use it.
i’m a naturally very dark brunette gone high level bleach blonde who straightens their hair more days than not, olaplex was straight up made for me, i genuinely do not think enough people understand that products aren’t one size fits all 😬
yeah, Olaplex for hair breakage is so helpful,, but for healthy hair or non-chemically treated hair it's kinda.. not the right thing really? At least it's not necessary ¯\_(ツ)_/¯
This! Like nothing is one size fits all completely. Whatever works for one person may not work for the other! The best thing I’ve done for my hair is found out my hair type then I’ve been taking care of it the way I’m supposed to. It’s made my hair feel really nice! However, this may not be the case for everyone and not everyone has type 2A/B hair like me and need different products and styling tips especially because thick and thin hair can definitely be a huge issue when it comes to just using a one size fits all!
I’m glad you commented this because I get an olaplex treatment every time I get my hair coloured. I feel like it does help..?
@@jenniferfoggs i think the people who are trying to deinfluence it are naturally dirty blonde and may have lightened their hair (its not that damaging to use 20 vol to get to a level 9 when you're already at a level 6 or 7) or gotten highlights, and use it as a "boosting treatment", which isn't really the point. its like using a clarifying shampoo for your normal hair wash and being upset it either did nothing or made your hair more brittle.
@@jenniferfoggsrecently cut all my hair but I used Olaplex on my hair and it worked wonders for my split ends and dryness!
Also, if you already bought something, don't throw it away just because social media told you it was overhyped. The most economical option is always the thing you already have (assuming it doesn't have continuing costs).
I don't get throwing away or destroying things because of this or out of protest. The money was already spent, and you might just end up buying another
YES. The spice/kitchen organization videos are a prime example. Buying spices in bulk and using reusable containers is great, but it kind of defeats the purpose to throw away plastic bottles that you can refill just because they aren't "aesthetic".
@@stephaniethesoprano Unless you recycle them, and get your kitchen "moved over" without throwing additional crap away?
@@stephaniethesoprano i mean, people are allowed to enjoy the space they live in. It isn’t a crime to but glass bottles for your spices because having an aesthetically pleasing kitchen makes you enjoy cooking in it. You don’t know if that person has other habits that are far more sustainable than you reusing your plastic spice bottles. Maybe they grow all their produce and compost religiously. Or maybe they don’t, it’s none of your business.
People don’t need to follow your rules for living and certainly don’t need to put up with being shamed for doing so.
@@BoringTroublemakeri don't think they were saying it was inherently a bad idea, just that you don't need to replace what you already have just because a video said to. And that like it's not necessarily unsustainable to _not_ do that
As someone a bit older, I can't help but think it's not just impulse buying but also a product quality problem. That is, we all know about planned obsolescence and how products are not built to last anymore, and as a result we have this "replace it, don't repair it" mentality that I think becomes part of the justification to buy something new, even if you don't really need it.
I'd say the two things go together, since all those "cool but kinda useless", overpriced things are also getting obsolete faster. I can't think of any product I own (except for phone and computer) that I need to update regularly, because I don't buy any trendy products, just durable things that I need and use in my everyday life.
@@quentinmartjno I want to add that books don't really have a planned obsolescence
@@lightworker221 books aren't even products, they're part of our hearts 💕
@@lightworker221Maybe not physical, but in a literary sense it seems they do. Especially the ones that get trendy for a few months, but the story is just average, so people throw their copies away after a short while.
I'm not saying Tik Tok invented that btw, I'm sure it's an issue as old as mass printing them started, but I think now that they're being bound with more materials and sprayed edges, it might be more of a concern than it used to be.
One thing I learned from another youtuber, Raven Elyse TV, was a tip she learned when she was saving to buy a house a few years ago and she basically said, "If you can't buy it twice, you can't afford it" and that has kept me from overspending a lot
EDIT: Apparently it's also something Jay-Z said. Solid advice
This same advice has also helped me declutter- if I really need it, I can just rebuy it, but for now I'm not using it, and I havnt used it in a long time, so I need to just get it out of my life.
I read this wrong and thought she was saying that about purchasing the HOUSE and I was like... I need to afford TWO houses now?!
Not sure I understand the buying twice part. Is this connected to the "buy cheap, buy twice" thing? Or is it only buying things you use and replace regularly, like dish soap?
@@pringlebatchI think it's for buying "unnecessary" things - if you don't have enough money to buy two of it (at least double the amount it costs) you shouldn't buy one of it because you haven't saved enough and it's too expensive. Say you wanted something that was £300, but you only have £350 saved/to spend. By this rule you have to wait until you have £600 until you buy it, or you just don't buy it because you don't have enough money.
my biggest flex is not needing this trend to shop less because literally anything online feels like a scam to me and buying things makes me incredibly anxious
The 48h rule is so useful. I call it the "sleep on it" rule personally but it has saved me (and my wallet) from spending so much, and I subscribe to the same mindset as Amanda lol
I've noticed I unwittingly do something similar, but instead for 48 hours, it's for a month or two (this doesn't really apply to food for obvious reasons). But I'll keep it in the online cart and if I find myself still wanting that same item even after a month or two, then I end up buying it, because at that point, it's obviously not an impulse purchase.
I live by the mantra that if it's not still there by a certain time then it wasn't meant to be.
^^all of this!
I'm online shopping a lot. And by that, I mean I go to whatever sites and put things in my cart, don't check out, leave the site, and probably forget about it. If I still go back to check the price and/or availability, I may purchase the thing. I have at least seven different carts on multiple websites because of this 😂 I have saved quite a bit, I'm a bit impulsive otherwise lol.
I’ll add it to a list/or the notes in my phone with prices. I’m so guilty of doing this recently - really expensive makeup that comes to over $300??? Like why?? I could never consistently purchase them. I could not only save that money, but I can put it to much better use. If I ever happened to get a job where I could afford it? Maybe, but $300 is expensive
I literally do not watch tiktoks and didn't know what stanley cups are. I spent half this video like 'don't worry, my team isn't winning the stanley cup this year no matter what I try to buy.'
I figured it couldn’t be THE Stanley Cup, but why did I think it was like a diva cup?
as an oilers fan, if the oilers don't win it soon i'll buy it myself LMAO
@@aimeekessell5022 I did too lmaooooo
@@aimeekessell5022 omg sAme
same I was so confused
Its such a foreign world to me because one of the "deinfluencer" girls said she had like 24 PHONE CASES FOR ONE PHONE. Like it was crazy to me to even think of having that much of any one thing.
sometimes I think I’m online too much. And then I learn things like this and then I realize I think I’m doing okay.
facts !! 😂😂
thank you for bringing up jefree amanda. so many people say “he’s honest” but ignore all the despicable things he’s done. he’s literally committed CRIMES but people ignore it because he doesn’t lie about products… like ok
A bit off the point but I straight up refuse to believe that that man doesn't lie in his reviews. I refuse to believe that he can muster up an OUNCE of honesty.
THIS!!
Not all ppl are good. Everyone is capable of doing good and bad things. No one will pastba purity test. That's not real life
@@jinxyhelix racism isnt a simple flaw
@@jinxyhelix Racism and weaponizing a r*pe victim aren’t slight flaws. Most people aren’t perfect, but that’s sociopathic.
My mom's rule is 2 weeks. Odds are, you're going to completely forget about it.
This is very true. When I was in college, working part time, I was really on a paycheque to paycheque basis and didn’t have much disposable income. Often I would start saving up for something, and the realise a few weeks after I started saving that I don’t even want it. It is a good thing to give yourself some time to think about a purchase, even if you don’t have to!
The biggest thing I worry about deinfluencing as a trend is the amount of time I've seen people look at accessibility tools and then turn around and say things like "Just use a knife" the problem of course being that nine times out of ten accessibility tools have to be marketed to the general public in order to survive. The nuance of understanding that sometimes products are for specific people but the way people are making content about it is to be like "no one needs this and if you think you do no you don't" and it's kinda infantilizing when I've absolutely seen products that would have been genuinely useful for me because my ADHD makes most tasks harder and some products can actually help with simplifying it and then hearing someone say something like "just stop being lazy" sucks when that's the ableism I internalized my whole life and I'm just starting to forgive myself for being disabled and looking for things that CAN help me.
Right! I’m physically and mentally disabled and I see that so often, and the comments are filled with gentle corrections but the de-influencers never check the comments to learn from it.
I have something similar to the 48 hour rule, but for nearly the entire year. I keep a private Pinterest board that’s my wish list for that year. Anything that piques my interest or seems like something I want, I put on the wish list. Throughout the year, maybe I’ll buy something from the wish list and remove it, but usually it’s just a visual way of keeping tabs on anything that tempts me. I have a November birthday and then Christmas in December, so once the end of the year rolls around, I really edit the wish list down to the top things I really want. Are there products that are too similar to each other? Have I forgotten about or lost interest in anything I put on the list months ago? Are there cheaper alternatives? What’s on sale or what’s no longer available? Once I have a more curated, solid list, I have it finalized for the holidays. Then I basically reset the list for the next year.
Yep. I do the same thing for Christmas -- start my wishlist about a month before, to make sure I give myself plenty of time to sleep on it and curate
I do this too, but some things on the list usually lasts for longer than a year depending on how much of an investment it is, if I still want it and years have passed I get it eventually
that’s so smart! i’m going to start doing that. i end up buying sm stuff that i never use
May I ask why you use Pinterest? I’ve never really understood the site and would think making a document or spreadsheet would be more convenient, but I’d love to hear how the site helps you! Genuinely I don’t really get how the site works or what it’s for
@@redtaileddolphin1875 sure! I like using Pinterest because I can add the product link when I add an item to my board so if I do decide to purchase it, it’s a click away. It’s also easy to share with family (once I un-private the board) if they need ideas of what to get me for birthday/holidays.
Another fellow child of divorce with some tips no one asked: I have a 1 month rule for any impulse purchases and that's to do research into the product. Half the time when I think about how I should use it, maintain it, STORE IT and the value I will be getting out of it, the impulse is gone.
Or I will just forget. By the time I remember its months later and I usually have proof I don't need said thing.
Originally I started with hard limit of spending only $50 a month on non essential stuff and learned to say, OUT LOUD (this is key its how i broke my self deprivation habit) in a parental tone, "no" to buying things. It gets easier with practice.
Honestly learning to parent yourself has been a game changer. Its not perfect, but it helps with being kinder to myself and learning to have better habits.
Honestly, my ADHD is so bad, that if I don't buy something within a day, I'll forget that it exists, and then need it later (often happens with groceries, if I don't write it down while I'm thinking of it, I forget and then I can't make what I wanted). Often times shipping makes it come too late... Procrastinating ordering wedding fabric right now... But it is true, for things that are more for fun, or for hobbies, it's good to think about longer. Or else I'd have a rabbit, a ton of plants, and way too many video games...
This might help others even if you don’t move house often - think about the ordeal of moving house. I do fairly often, so how much I have to pack up and shift influences how much I accumulate. It’s been life changing, as someone who formerly used to impulse buy for the dopamine 😂
I pay my credit card off entirely every Friday, and that’s also the only time I’m allowed to make “big” purchases for non-necessary products, and only within a certain price point, and only 1-2 at a time.
So I can have the longest list of desired purchases ever, and even if I buy them all, it’s so spread out that it doesn’t matter so much if it’s a waste. But also I have plenty of time for forgetting how much I want something. (I do write lists, but it’s more of a “get it out of my head” thing.) Things I want or need more move up in priority. Things that are VERY expensive turn into a saving plan for a certain amount of time instead of purchases.
Paying the card and keeping it at zero keeps my previous spending in front of me and keeps me out of debt. I am aware that I shop for emotional reasons sometimes, so I can still get that hit, and also a hit from anticipating it for a week, without spending constantly.
I still do impulse shopping when I actually go to stores, but I don’t do that often. Otherwise it’s only when I decide I need something by a certain time, which is not frequently. I find it works for me.
I turn 21 this year and have been on the internet since middle school. I am SO easily influenced. I think coming to that realization when I began college really helped me stop impulse spending so much. I couldn’t pay for college AND spend money on stuff I didn’t need or wasn’t sure if I would like. I used to do the 48hr rule but it wasn’t enough so now I wait a week or until it’s on sale
sometimes by the time it’s on sale, I don’t even want it anymore
@@mushymuffin8118 that's what happens to me whenever I see something I want. I just never press the purchase button and then it goes away 😂
As someone who’s also 21 and kinda has the same experience the waiting a week thing has helped me out so much!! I love to shop so much so making myself wait really helps with not spending all my money on things I dont want or need
That's amazing! And I enjoy doing the same thing. The wait makes it better imo. I waited for years to get a switch and I enjoy using it a lot, but it was literally 3+ years in the making because I didn't want to be wasteful.
@@dianaquill9969 that was me with my headphones! I was obsessed with over ear headphones bc of pinterest and then in high school my friend got some bose ones. I was convinced I needed them but they were $300+ and my parents got me airpods the year before and my job at the time only paid $8/hr. I finally bought them for myself on sale this past black friday and I’m convinced it was one of my best purchases ever
I loooooooved those old Kimberly Clark anti-hauls! I think part of the reason the trend got out of hand and morphed into this dupe culture is because the original goal of anti-hauls was to just give yourself a reason not to buy something, whether positive or negative. But I feel like as the style caught on it became a vector for drama, because it was a chance to talk negatively about popular products, brands, etc (hence the connection to "empties im not refilling" videos and the pipeline to dupe videos). The focus shifted from shining a positive light on anti-consumerist practices to finding an excuse to shine a negative light on a hot product or brand and make the influencer look positive to the audience. Negativity sells, but raising consumer awareness doesn't do as well on the algorithm
Definitely agree with the points you’ve made. Kimberly Clark also made a point to bring up marketing practices that encourage consumers to buy products and educate their audience about the rampant hyperbole used within the beauty space.
@@notsquirtley-enough she really had a positive goal with starting those videos! As a young impressionable viewer watching beauty TH-cam, she was the first channel that I genuinely felt did NOT want me to buy things. there are other creators/anti-hauls that I certainly liked, but the further away the trend got from Kimberley's very clear anti-consumerist messaging, the more muddled that messaging became
I was hoping someone else was going to mention Kimberly Clark!
I got so confused because where I am Kimberly Clark is a company that makes toilet paper... But that's a really good point about negativity. There's a delicate balance between a well written review, and falling into a bunch of negativity and hate when there's a product or company that isn't necessarily good. And we as humans like clear cut binaries, black and white, good and bad, positive or negative... When most things are grey, and you can probably find a pro and a con to just about any product. And influence is tricky because even if something wasn't meant to be negative, people will often turn it into "buy this not that," or "reasons to hate this company," when that's not the point at all. Some companies do deserve the push back and negativity like extremely fast fashion that just buys into trends and making cheap stuff that looks hot for the moment, rather than complementing what people have, or making things to last. But it's still a tricky balance with any kind of review, or opinion on a company or product.
Loved the Kimberly Clark anti haul videos! I'm so glad other folks mentioned them! ❤🎉
I'm obsessed with the term deinfluencing because they're still trying to influence you. The fact that they're trying to make you NOT do something doesn't change the fact that they're MAKING you do it.
"I'm a child of divorce, I horde things." I felt that.
Usually, in the store, I put the item in the cart, and before I check out I have a good amount of time to mull it over and put it back. Sometimes I'll go back for it if I see it at the store next time.
I do this too! People always act so perplexed by my shopping method, but it's how I cope. 😂 I need to decide what I need/want most, and talk myself out of impulse buys.
Same
i saw someone de influence zebra mildliners, but they bought them as someone who does all their notes and planning online, and another person who bought hoards of books but had said they weren’t an active reader… sometimes people have to realize it’s not the products it’s that you bought them thinking having them would change your habits
One thing I’ve noticed about de influencing is that there are a lot of absolutes like, “there is no reason you could possibly need this product”. It could be the solution to someone’s most annoying problem but no, according to some creators, it’s trendy so you can’t possibly benefit from it.
Kinda like “pick-me” influencers, almost.
Especially when said product was made to make a things more acessible to disabled ppl. These deinfluencers will NEVER make me guilty for getting something to improve my quality of life because I'm not the one impulsive-buying
Yeah like, if you can’t figure out why someone would need it, it wasn’t made for you. They could easily say “not everyone needs this” or even do a little research on who the product is really for before making absolutes like that.
I love tips on reducing impulse buying! Here's another: if you feel like online shopping, just add the items to your basket but wait at least 24 hours before actually purchasing anything. Usually the browsing itself is already rewarding enough and you don't actually feel the urge to buy the items after waiting a while.
People have criticized hauls and tours of large make up collections for being excessive and promoting consumerism. But for watching them scratches that urge to buy and makes me less likely to impulsively spend. That’s why “I tried it so you don’t have to” and similar videos are helpful in deinfluencing. Instead of spending our own money, we’re buying vicariously through you.
The root of the problem, I feel, is that people can't identify/differentiate between a want, a need, and an impulse until they're in a situation where they're forced to (and sometimes they never do). This is a vital part of how modern consumerism functions, and modern advertising is deliberately designed to psychologically manipulate you.
The 48 hour rule really isn't enough for me. I often need a week since I have an obsessive personality. My usual issue is that a lot of things I want are limited to some extent so I have to really try and way the positives and negatives.
Not so much an influencer problem with my interests but because I'm a music collector.
Limited edition is the achilles heel of people with an obsessive personality. Speaking from experience
The idea of it is that you need to give yourself time before deciding on getting it. Use whatever amounts of time works for you
@@candicraveingcloude2822 Yep, exactly what I said.
@@riverAmazonNZ for me it was always “value packs” or gift sets that end up being better value for money, but it still contains stuff you never intended to get anyway so it’s a waste in the end. It’s such good marketing though!
I go a month or months depending on how expensive the thing is because I’m also SUUUPER obsessive 😂
It's all just corporate nonsense overthinking itself. Influencers, Microinfluencers, deinfluencers... If you're a creator and can think of a unique way to brand yourself, make that bag by all means. But news outlets thinking that a fresh coat of paint on an old house means it was built yesterday... please.
Oh gosh, this is so bad in the job market from quiet firing to rage applying. Like... They don't need new names! They've been happening for YEARS!
@@dianaquill9969 honestly though. If I hear about quiet quitting one more time I'm gonna go crazy.
@@kellylynnnoble6176 I think that corporate brainwashing is a little inevitable. Gotta get that worker's loyalty somehow.
Swell loves to post a video about the exact topic I’ve been fixated on for the week prior, with such an intellectual and nuanced take, and for that I cannot thank her enough
Truly like how does she know I needed this exact message to be given to me today !! Grateful for sure !!
I've also seen a trend (that confuses and lightly annoys me) where influencers will be like "I didn't like this conditioner because it made my hair ToO sHiNy, 0-10" "this moisturizer was way ToO sIlKy aNd SmOoTh, and made my skin ToO dEwY and SoFt, so I'm never getting it again, I would never reccomend this -1000/10" I really don't get it and this video made me wonder if it's to make fun of the de influencing trend???
There are parody videos like that where they share things that are "too good" and "wouldnt buy again" but its just another video of a list of items theyre raving about and are encouraging people to buy
That is so insidious to me. I know it's a joke but even mentioning products in de influencing videos is promoting the brand to people who weren't thinking about it five seconds ago... Using that language to actually promote a product is even worse
A lot of those are straight up ads. I’ve seen legit ads play before YT videos with that format and they instantly go on my Do Not Buy list.
There is literally an entire magazine/company called consumer reports where they test the crap out of things. Product reviews and testing is an old concept and will always be useful. It's just made its way on to TikTok finally 😂
the term "de-influencing" is so funny in itself bc you're still getting influenced by someone on making a decision😭the term is so arbitrary it makes me laugh. the intent is good but man. tiktok is a funny place lol
I’m still recovering from the 2016 makeup and skincare haul mindset. I don’t get influenced from TikTok, but I still have an unhealthy relationship with impulse spending to make myself feel better.
"You don't need this you probably already own this" is part of why I really liked makeup antihauls. Since I do have a lot of makeup it was nice like sitting and chatting with a friend who goes "do you really need another warm neutrals eye palette?".
And you're not a deinfluenser or probs even an influencer. You're a reviewer. None of those titles are bad, you're just not sponsored by the thing you're reviewing.
I think media literacy on TikTok is harder due to the volume of different videos. My brain kinda shuts off and videos blend together. Vs a 22 minute video gives you plenty of time to consider the source, their biases and their effect on you.
The most eye-opening part of this video was learning that Amanda does not live in one chair and teleports to event, but does infact have a real place with a real kitchen.
My deinfluencing thing was watching Fight Club at 17. Tyler is the bad guy and all that but his message about consumerism was sound: you don't need all that stuff. It won't make you happy, you won't miss it, and it'll end up owning you. I still try to abide by that as much as possible, even if I don't just make utilitarian purchases.
i feel like most tiktokers who jumped on the deinfluencing trend have no idea what it's even about. because in the beauty sphere is basically 'i'm influencing you not to buy it!'... so it's just an anti-haul then?
my dad used to make me and my brother do the “wait a day or so to decide”. my parents also didnt buy me all i wanted, mainly just xmas and bdays. i feel it helped me out a bit and gave me an advantage in not buying everything i see.
Same, the "sleep on it" technique. If I still feel the same after then it might be worthwhile to consider. Not an impulse buy.
I love your "I tried it so you don't have to" because you saved me at least $120 not buying random things for myself or as gifts. Your channel is amazing and I love it ❤️
I have impulsive shopping habits because of ADHD and mental illness, but I also really want to go to Tokyo in the next year or two. I'm at the point where I'm starting to block my trigger shopping sites just to curb temptation, it's that bad.
I almost never buy things on impulse. I'll open a link and leave it for up to months at a time. I've been thinking about a new mattress for 6 months and I mentioned it to someone and then immediately dropped 2k on it. It seemed impulsive but I've been mulling on it.
I don't buy new clothes unless mine are falling apart or I'm thrifting. I don't buy new kitchen stuff unless I'm unhappy with what I have or I need it for a recipe. I also prioritize buying local vs amazon/Walmart where I can.
I do the same😂
I wanted a specific traveling backpack in 2019, and I've kept the online shop page open in my phone for years. I finally got the backpack for Christmas 2022 and I'm so grateful! ✨
One of my favorite trends in makeup is project pan. It’s focus is on using what you have and like until it’s done. It makes me happy seeing people actually using the products that they have instead of showing the product in one video and never seeing it again
I'm glad these still exist!
I looooove the project pan photos on Instagram! I am so impressed by women who use up a lot of seemingly weird colors.
I like the deinfluencing videos that go ‘this is my house, this is the pile of unorganized unwashed clothes on the floor that’s sat there for 2 days. I’ve been way too busy to wash them so its there they will stay until my schedule clears up’ or ‘this is my body in my modeling photos, this is my body right now. Don’t believe the photoshopped glamoured online pics’
I use to work in retail and one thing that irritated me was someone coming in asking "do you have this product?" Showing me a screenshot from a video on their phone.
Why? Because half of the time they don't know what they're buying or how to use the product.
Eventually, it would be sold out and it's unfortunate for the customers loyal to the product or brand.
It is legitimately insane to me that ANYONE would spend $800 on a curling iron/hair dryer. That's half of my rent!!
My mortgage payment is only $200 more than that and it’s mind blowing to me that people just HAVE that disposable income.
i so greatly appreciate u differentiating between collectors and people who are just buying things bc they feel like they should. as a fashion collector, i’ve had to realize that i’m not the problem people are talking abt when they discuss overconsumption, and that’s something other fashion collectors/hobbyists i know struggle with as well. fashion is THE thing i spend money on, and my intention when i buy a piece is to wear it often and treasure it forever (assuming my tastes don’t change). i’m not just creating waste, i’m expressing myself through clothing & appreciating my collection. there’s still smth to be said for consuming sustainably and ethically, but i refuse to feel guilty for buying things that make me happy because it’s “frivolous.”
My thing is adding things in my Amazon cart and giving myself at least 24 hours to decide if I still want it. I find my self being a more impulsive shopper at night time before bed 😂. Usually the next morning or day I am reconsidering
Fun thing about the Dyson airwrap, it's marketed as a hair curler but in every video I've seen the hair always comes out looking blow-dried with a slight lift at the bottom. I get the same with a Revlon brush thingy from 2008
It’s basically the same product but the revlon is said to be a bit more damaging (fats hotter and you need to use more tension).
So it’s fine for people with strong healthy hair but not people with brittle damaged hair
@@MsJassi13 I mean, yeah. Different qualities for sure. But if you're using heat I would suppose you might be using heat protectant (or atleast you should). Either way, understandable. I just don't have to money to shell out 500 for a hair curler 😭😭
I like that u specifically brought blushes up cause I've been always a believer that they're kind of a scam?? like I never use blush that's specifically blush, I usually just reach for some eyeshadow that looks like a good blush color and it works the same 😭 I see people going crazy over blush when u can always replicate it with a pretty blush colored eye shadow and some highlight (that also can perfectly be just sparkly eye shadow) 🎉
Do I like [item]? Yes.
Do I '$60 like' [item]? Usually no.
I use the 48 hour rule for purchases but also for commenting on the internet. Usually in 48 hours you can you get more information that will either change your mind or solidify your position, for using stuff and making up your mind. I think we all need to slow down just a bit
Things I ask myself when I want to buy something is " how much would you be okay with to pay for that thing" and "would you still buy it if it was twice its price?"
It really helps me and my bank account :D
"using products till they're empty" is something that I've been following a lot more strictly at least since last year and it's such a simple thing and it sounds silly to need to be told but it really is helpful to keep in mind. I remember Jenna Marbles had a video on things women do that guys don't understand and she brought up "goo hoarding" and that's always stuck with me. When you think about it, women really do buy a lot of products that are gooey like hair care, lip balms, foundations and such. So now I keep a pair of shampoo and conditioner in my shower and one in my closet and I don't buy a new one until I throw one away.
I've been "using products till they're empty" with food too. Like I don't need 4 different breakfast options in my pantry. So when I go to the grocery store, I may see something that I know I'm out at home, but I remind myself that I have other things for that meal and that I can only buy a restock once I run out of the other item.
I try to follow this as much as I can, but my problem with beauty products is that I buy so few already that if they don't work for me (I don't have many holy grails) it's because they cause issues instead of just being less desirable :S I've abandoned a few hair care products for this reason. I'm currently finishing up a moisturizer right now though that I don't like before buying the one I know I like because at least that isn't damaging and still does the job!
It is kind of crazy to think that the default assumption is that influencers are lying about products for a bag so much so that's it's considered 'deinfluencing' to just give an honest review. Like that says a lot about the state of the influencing career and the popular perception of it.
Also I used to work at a salon/beauty supply shop. Oliplex is not a forever product. It's meant to get your hair to a healthier place if it's been damaged from heat and/or bleaching. Use it till your hair is in a better state and then switch back to your regular products.
my lack of money and new mortgage has allowed me to not impulse by as much as I used to lol I also just get my "fix" by watching others use the product and then I realize yeah I don't actually need that! I like the 48 hour rule!
spending money gives me anxiety, so i waws completely unaware of this trend lol
16 minutes of this video I thought there was some sort of inside joke about buying the Stanley Cup because it's a trend and was sooo confused as to why tiktokers want miniature Stanley Cups. Now realizing it might not be a Hockey thing...
Lmao it is not. They're big travel cups that keep your beverages hot or cold for a long time, fit in cup holders, have handles, and straws. I love mine (didn't get it because of tiktok, I don't have tiktok) it keeps my water icy for like a day and a half.
the joy i feel at not knowing any of the products or trends happening on tiktok
The waiting to buy things actually works so well. Chances are you won't even remember that product a few days later, and if you do, the novelty of it wears off so you can evaluate more clearly if it's actually worth the purchase for you. I never thought of using it for food delivery though, that's so smart haha
my impulse buying is so bad, i have to sleep on it for, like, a month. usually by that time comes around, i either don’t have the money to be spending on it, or i’ve forgotten about it entirely. has really saved me a lot of money over the last few months. i can’t do that with food though, i’ll think about a craving until i eat it lol
The 48-hour rule on buying stuff is also a super helpful tool for the ADD/ADHD homies. I highly recommend it!
Edit: actually, all these tips are 🔥, please share more!
I saw the shadow journal ad so much I thought I was in a shadow dimension.
Jeffree star coming out of the woodwork was the worst thing that happened from the mess
The "48 hour rule" works in store too. If i see something i want i put it back on the shelf and continue shopping. When im done shopping, if i still want it, I'll go back. Most of the time, though, im all the way across the store and i dont have the desire to go back and get it. Saves me from impulse shopping
My hockey obsessed brother gave me brain rot, so hearing "Do not get the Stanley Cup" confused the hell out of me. I was like "I don't think you can just buy one of those."
Great video! My hairdresser recommended the Olaplex hair mask to hydrate my dyed purple hair, and it's works really well for me, hydrating without stripping my dye, but it's probably not for everyone. Seeing as you weren't a fan of it, there's a perfect example of not listening to an influencer when you find something you like!
My hairdresses did exactly the same i think 2/3 years ago! ive been using it on and off and like it (even tho i find it really expensive) i never knew it was a 'tiktok trend" tbh but i stopped using tiktok. I also heard there was a lawsuit against them?! Because people were losing hair but ive never had that problem so yeah.
@x103femke I use the No. 8 mask every few weeks and am not on TikTok, so never knew it was a trend (I try to stay away from trends and gravitate to more boring products with sensible price tags and decent actives, lol) I just trust my beautician. I noticed a slight amount of hair loss (nothing bad, just slightly more than when I did nothing but shampoo and condition, no heat or anything) that I attributed to bleaching and dying my hair and retouching the dye every few weeks. I haven't had any reaction that I can definitively point to the hair mask as the cause of, and what little loss I've had can understandably be attributed to my dye job, age, or other factors.
lol you talking about looking in the fridge and not door dashing made me pause the video to eat what's in the fridge... and then while i'm enjoying my meal/snack, i continued the video
That minimalism tip is actually really good! There is some band merch I want but I'm gonna force myself to wait at least 2 weeks before I buy it and if I forget in those 2 weeks then oh well it wasn't meant to be
I saw the term deinfluencer and assumed it was a reverse psychology thing. "Oh no! Dont buy that. You dont want that!" Dont tell me what I dont want, I'm buying it!
99% of the time I try to "sleep on" my online shopping cart or wait a whole week. For big purchases I am often waiting for months.
Being early to a Swell video is a reminder that my sleep schedule is fucked because I live half the hemisphere across her-
it’s SO funny to me to watch those videos, i’ve never even thought about buying those things!!!! and even if i did, i wouldn’t be qble to buy it!!!!
the whole “you don’t need ten blushs” PEOPLE HAVE TEN BLUSHS?????
i’ve started to “de-influence” myself abt clothes. i don’t need to buy clothes every time i get paid lol. plus i’ve stopped listening to tiktok about fashion. i’m starting to find my own style and dressing more comfortably.
it's wild to see how it's shifted from being influenced ideologically, i.e. spouting the things you read on message boards or IM rooms in public like it was your idea, to having your lifestyle influenced almost simultaneously. and in such a seemingly short span of time as well.
good vid, thanks for speaking on this. another reminder to let go of being online as I get older and find joy within and around myself.
Hannah Luise Poston is a great person to watch if you struggle with overspending or are stuck in a loop of buying everything you are recommended. She focuses on thoughtful consumerism and using what you already own. She often "dupes" eye shadow pallets that she likes on the market with stuff she already owns. She often does "low buys" or "no buys" where she spends a certain amount of time restrengthening the muscle of not buying everything you want
I really started cutting on unnecessary spending. I used to spend a lot of money on bullshit, but now I'm hesitant to buy anything, and I really cut back on buying snacks and food. Not the greatest and cooking meals, but I do eat at home way more often now.
Thank you for this! I was all for the deinfluencing until I saw it go from reminding me I have all the stuff I need to get the same “look” or function/purpose and not to be swayed by trends and aesthetics back to “yes continue to spend your money on stuff you don’t need…just cheaper stuff this time” 😒
the ad disclosure in my country is insane nobody regulates it that's why i kind of avoid following local influences because they literally won't say it is an ad at all. The good side to where I'm from is credit cards are not as popular and you spend whatever cash you really have on hand so it feels more realistic to weigh the costs of what you are about to buy
The thing that irritates me the most about "deinfluencing" is the word itself. Whether you are telling someone to buy/use something or not you are still attempting to influence them. "Deinfluencing" is influencing
In the movie Confessions of a Shopaholic, there's the quote ".. Awaken a lust for things you never knew you needed" and I feel this fits the thoughtless consumerism we're seeing today. I'm pretty sure that even in the Temu ad, they use the same phrase 🤦🏻♀ Which is very fitting!
As someone who's friends define as "chronically online" I have to say that I am guilty of being influenced to buy things. Starting in high school I started amassing a massive makeup collection that was full coverage and completely unnecessary. I have a hard time letting things go so now eight years later I still own a lot of this stuff. Now I find myself a lot more cautious of the things I am influenced to buy. For example, I have the Stanley Cup. Is it absolutely massive and slightly ridiculous? Sure. Do I use it daily? Yes. I knew I wanted an insulated cup to put fun beverages in and it happened to work out. I think a lot of deinfluencing is estimating whether or not this product will "fit in" with your life/lifestyle.
I bought the Stanley cup as well after buying random other cups at Walmart that didn’t actually keep things cold or fit in my cup holder. I use it all day every day and I’m not mad about it.
I’m a trained hairstylist who had over processed her hair and genuinely needed Olaplex for a time to help. Once it ran its course and I no longer needed the help, I stopped.
I have the Dyson air wrap too. I bought it out of my tax refund after my hairdryer died. I use it constantly and it’s worth every penny to me.
That said, there are lots of things I won’t buy, CT wands for example, because it’s not something I need or I can get something similar for cheaper.
I do consider my wardrobe a collection but I think it helps me avoid over-consumption. I thrift, search online for second hand, and occasionally buy new. But I’m careful to only get clothing I will wear a ton and will match a lot of other things I own
We have one of those timers too and we love it, especially for homeschooling our ADHD kiddo. The best part (at least of the one we have), it's made by a special ed teacher and much of the proceeds go back into education charities.
I think the important thing to remember in buying this that are popular and trendy is to get them because you want them and have heard positive reviews about the product. I saw the Stanley cup on TikTok and didn’t feel the need to get one until I saw it kept my cousins water cold all day long. It’s a great cup and I also use it for my coffee. Don’t get things because other people have them. Get them because you see they fill a need of yours 🙂💜
i hate trends with a burning passion, a flame that burns a bit too brightly to be justified, so i rarely look at something online and thinl "i need that." the only "influencers" that actually influence mere are fashion historians who encourage making your own stuff and are generally anti fast fashion. now that i think about it, a few artists have influenced me to try out new mediums, but i almost always have all the required stuff and those are rare occasions, because i get introduced to new mediums mostly through art school
I remember watching Kimberly Clark videos about anti hauling. So fun without spending money lol
Yea history does repeat itself I’ve noticed that the “ugly to beauty” challenge or whatever it was called from way back in 2012 is back on tiktok but it’s not called that anymore
Before "de influencing" we called this movement " anti consumerism"
For anyone who might want to watch these types of beauty videos, that second type of anti haul, is usually called a "products I regret buying", or a "beauty fails" video.
And the "you already have this" video is called a "shop my stash".
And "Project Pan" for the "use this until it's empty instead of buying more (and gamify it)"