INVISIBLE INFLUENCE: The Hidden Forces that Shape Behavior by Jonah Berger
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- เผยแพร่เมื่อ 10 พ.ย. 2016
- Human behaviour is influence by countless environmental factors. Most of these factors we don't even realise. But Jonah Berger describes a series of studies that give you a deeper understanding of how these influences work in his new book "Invisible Influence, The Hidden Forces that Shape Behavior". In this explainer video MinuteVideos.com worked with Jonah to explain some of the basic concepts of invisible influence and how you can use them to improve your life and that of those around you.
Scene 1
What causes us to make decisions in life. We think the answer is obvious. People know what's good for them. They weigh their options and make a rational decision! When a waiter in a diner asks if you'd like to order dessert after a meal the answer is easy. My belly isn't full + I love sweets = of course I'd like dessert! In other words, YOU make YOUR OWN decisions.
Scene 2
But what if there's four other people sitting at the table with you and each of them already said "No thank you", when asked if THEY would like dessert. Do you change your answer? What's happened here is explained by Jonah Berger, Stanford PHD and professor of Marketing at the Wharton School at the University of Pensilvania in his new book "Invisible Influence, The Hidden Forces that Shape Behaviour".
Scene 3
In 1951 Solomon Asch setup a similar experiment asking people which of these lines is the same as this one. A, B or C? Even though the answer is obvious many people answered C. How could that be? Just like at the diner, the actual subject of the test was choosing last. Before him were paid actors that gave the same wrong answer, "C, C and C". Without knowing it they influenced the subject to conform just as you conformed to decline dessert.
Scene 4
Nonsense! You say. That's true for others, but not me - I am free from influence. I see through the fog of external factors to make objective and powerful decisions. But Jonah Berger shows that these influences are often so strongly embedded in our nature they’re practically impossible to resist. In fact, it is not just humans. Many animals are affected by influence. Even cockroaches..
Scene 5
In 1969 Robert Zajonc studied the effects of a crowd on racing cockroaches. The result? Cockroaches ran faster when being watched. How amazing is that! That's not all: the same audience made them run slower when Robert made the race more difficult. Later studies showed the same happens to humans. This means you're better off finding a private spot when you're doing something difficult and gather around people when you're doing something easy.
Scene 6
Jonah Explains that this susceptibility to external influences isn't good OR bad. If we weren't able to react subconsciously to many different situations, life would be very inefficient. But if we learn how these influences affect us, we can use them to make our lives better and that of those around us.
Scene 7
How does the environment affect our actions? When should we follow others influence and when should we avoid it and go the other way? You can find the answers to these questions in Jonah's new book and we’ve worked with him to present some of his most extraordinary findings in this video series on invisible influences. Next up, mimicry, differentiation and optimal distinctiveness. - ภาพยนตร์และแอนิเมชัน
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lol they are trying to influence me to buy this book
lol, had the same thought, maybe i was MORE influenced to like your comment based it having a higher average of likes than other comments. hmm...
Jacob Ax I’m influenced to comment “smart thinking”.. damn I just did it ☠️
My teacher influenced me to watch this
The elites know all about how to influence and manipulate you so learning about it helps you to resist their influences, resisting to learn how they hack your mind is not a good idea.
So true ahahahahaha
It can be maddening though, when you witness this happen, while you can clearly see otherwise, like the example of the Lines. I think this tendency is because people value belonging or at least fitting in over being right or strong. This may be why those who were shunned, bullied and ostracised from a group, tend to become successful since they are alone anyway, and all they have is their goals and decisions. Same goes for those in a healthy environment with supportive people around them.
Unfortunately, the shunning for me has lead to mental illness and damage to my thinking from stress and anxiety. I've never felt like a part of a group and it's caused me to lose the ability to feel emotions, my brain basically said, if all we are going to have are bad emotions, then we are going to disable the ability to feel emotions in general, and now it's hard to remember or imagine anything
@@charleskimbrough2315this👆👆
I suppose this is the reason why I am always a loner. I dont care about others influence, therefor - becoming an outcast by rejecting this influence and acting how I want to
Wow, what an eye opening video. I mean like its true, when people have dreams and aspirations but they are no where near them it feels close to impossible to achieve those dreams because there are so many people out there who say you CANT DO IT. This perspective becomes many peoples reality sadly. This video sums up the idea that the powerful become more powerful and the weak become weaker. Those in power who recognize this and bring those who are weak up to their level are the types of leaders we need in todays world. We seem to make it to our destination but then stay there because we are too lazy to help others get to that point of success too. I don't know if I am making sense to anyone but it sure as hell makes sense to me. Ima take this idea and run with it, thank you MinuteVideos for your work. You are appreciated
Damn right
I understand
greatest influence/carrot: pattern recognition/extract value/purpose of sentience. it all points to moulding order, the problem lies choosing which tactic. most subtle, most effective, most ethical without losing effectiveness. "what if the soul is not something you're born w but something one must attain"? -mtsar
Could you discuss this more?
thank you so much
I've noticed that my friend has been hanging out with a bad company lately, and it's really concerning. They seem to be getting involved in risky behavior and making poor choices. I've tried talking to my friend about it, but they don't seem to listen. How can I help them understand that the company they keep can have a significant impact on their life?
Thanks to the instagram it's like the whole world around you now
This is intriguing content. A book I read that touched on the same themes was equally mystifying. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint
So this is why my bevahior has changed its because of my classmates they shaped my behavior so I can fit in since they are toxic and gossipers I turned into like a rude person and my attitude to my parents was also rude huh but I changed now when I saw this video I learned that I should be my own person and now copy others just to fit in!!
I learned how to break influence
Mostly fear , and loniness , are 2 biggest motivation for action
I do what my feelings tell me, always .
Awesome bro
Oooooohhh that test I did you were talking about I'm in 5 grade and there were 4 8th graders with me doing the test with me when the answer was obviously A all the 8th graders picked C and I was tricked for about 3 questions and then I was like enough with the nonsense I'm picking what I think is correct and I did and I'm proud of that
This only happens to me when its raining a bit on the street and I see people with closed umbrellas and that makes me wonder if I should open it or not ad most times I never do even if I dont want to get wet.
Have you guys experience something like that.
You're not the only one.
@@verysugoi2448 Well, it feels good to not be the only one.
I feel the same way... And it's also when it's very sunny.
Anyway, i think it's all in the mind. (Overthinking and fear of being judged)
At the end of the day, no one is going to judge us, they're busy thinking about themselves.
It's been more than five years.
I hope y'all are doing fine!
People with bad influencial abilities suffer their whole life, even if they know someone is influencing them to manipulate them he can't do anything about it.
This is why us religion is not healthy. Because it prevents us from seeing and learning the true meaning of our Bibles without somebody else trying to influence us or interpretate it for us. We are so impatient that we don't want to wait for an answer from God, So we go to others.
So your a heretic eh?
The influence only works if you let it.
I only watched this to see if I could help my best friend, shes being influenced by someone to be all sad and depressed. It didn't help.
Misery loves company. I hope you found some help and your friend is doing better x
you're a really good friend :(
I know it's been 3 years.. but I hope you got it sorted out.
@@onniekunnu2940 I did end up finding out why, but ultimately I couldn’t help her, but thank you
although your video was for promotion but you used nice presentation methodology, filtered and nice content and emotionally fit for an audience. I wish you would like to go deeper inside and come up with 1 or 2 hour brief video as well
I'd be more interested to know whether your awareness of the crowd watching makes a difference. Where does the change in behaviour begin?
Thxxx this will help me grow my music channel.
I would have declined ordering dessert because I'd be selfish to make everyone else wait for me to eat mine. So I guess if I ordered it anyway that would make me a self-actualized, authentic person?
You can have it to go box u wouldn't be selfish
HEYA SIR I HAVE USED A SMALL PART OF YOUR CLIP IN MY VIDEO HOPE THAT DOESNT BOTHER YOU,AND YOUR VIDEO HAS CHANGED ALLOT ABOUT HOW I THINK THANK YOU
During mental development how could influences or experiments be considered humane or healthy or lawful without compensation especially if they effect or impact your life in a negative way.
compensate with money? ask yourself what is money
Isn’t this basically peer pressure
Actually they are more like temptations or suggestions... people can behave in ways that can influence you negatively,but it's up to you to catch it and make a decision as to whether you will follow their advice or attitudes..😐we are not responsible for others following our behaviors,whether they are good or bad...they have a personal responsibility for themselves to make a choice....yes to a certain extent,we are responsible for our children,the environments we bring them into and what they learn at a young age because they don't know anything at all,and are completely innocent at that age..you raise your child in filthy and unruly surroundings,they will grow up as a filthy adult, abusive households create abusive adults ..'sometimes' ...so if you curse around a child and they repeat it,,you are responsible as a parent...if you smoke around an adult who never ever even thought of smoking before,then suddenly they began smoking too, then your not responsible for their dumb decision to be a follower 😐no such thing as peer pressure.
I’m sure children are much easier to influence than adults. In the wrong hands, that power to manipulate can be dangerous.
This power alredy exist bro, long time ago... Bad forces are smart enough to make us think they don't exist... But they do.
That cockroach thing is a bit hard to believe.
true LOL
They could have picked anything....ANYTHING but for some reason a cockroach fit the bill over mice or even other humans
My cousins go to sleep in the middle of the day during helicopter watches....it makes me want to go to sleep as well.
I might know a thing or two about a bad influence. By now, I've seen my ex-colleague's true colors, and I therefore quit working with her. For context, she had us take a young worker to her office for a few mistakes he's made. But looking back, I don't think they were _that_ big a deal; she just made them out to be, and I stupidly believed her. I didn't understand my fault until he got into a near-fataI accident. But my ex-colleague told me that while she is very happy our worker survived and regrets his severe injury, it doesn't change how she feels about his mistakes. That no matter what happens to the guy, what he did would always be wrong and what we did would always be right. Well, I'm not listening to her this time. Now _technically,_ she herself didn't lecture him at the time, not even when I asked her if there anything she wanted to add. Still, she didn't have to have us take him to her office. She could've told me we (or I) shouldn't make it so formal and reprimanding. That he deserved some sensitivity and respect and probably didn't mean to mess up. Sometimes it doesn't matter who does what or even comes up with the idea; going along with it can be just as bad. That's one way I went wrong. I could've talked some sense into her, or vice-versa. Either way, we were both wrong. Of course, she disagreed and said he deserved the lecture the way he got it, even while not deserving his near-death, which she said couldn't possibly change his "At-fault position." You know, if she was *_truly_* distraught and concerned about him, she would realize how we wronged him. That's like common sense when a flawed person goes or almost goes. You think about how _you_ could've been more patient with them. If my ex-colleague can't, then she isn't full of enough cares and sorrow. Yes, l do believe she cares for the guy, especially after what he went through, but I guess not _as much_ as she could. I think I would say she was a "bad influence" on me that day. Well, I can't work with a woman who doesn't own her mistake and thinks our injured worker was all in the wrong. Meanwhile, I need to apologize to him.
I want to stop conforming and know what I want without influence... How?
I think nice and agreeable people tend to fall into this trap. I'm a very argumentative person. I wouldn't say I'm mean, I'm just more than happy to share my opinion and I wont change it for the sake of another's feelings. I feel like the most important moral virtue is truth and if you don't speak what you truly want, the people around you will never know how to make you happy.
So tell the truth to yourself and others about what you want!
@@Leonidas656565 wow, beautiful said, hey I would love to DM you and ask you few more questions. Thank you.
This is exactly why it's strange that the internet is not regulated at all. You don't have free will.
but how do you influence others? Do you have to form a team and surround someone? Is that the only time we're the influencer, not the influencee?
You gotta become so social & mentally aware that what you say n do is cool asf then you have that power once people start following your swag haha
@@lucianocastillo694 gayest comment ive ever seen lol
@@maggie-bu8to oh shut tfu
Minute videos used to have legit context? wow
this is Group confrontation and theory of persuasion
Interesting
ikr!
Which almost decides our fate. I got my own quote "You can't change sitation easily, but situation can change you easily." When i'm at home, i'm distracted. And my mum says you gotta learn to resist all these. And i told her, no. I wanna use my energy on useful things, instead wasting them to resist these nonsense arguements.
@kaizenyy:How to stop dimming my shine and be me because I felt like imm not living for my self and I want to stop conforming@kaizenyy:I have no desire in things so I don't know what to pick for subjects... Its hard I don't know what I want or need or like or enjoy yet@kaizenyy:I'm scared I'm subconsciouslh choosing things and conforming... But I don't want to how do I know?
Cockroaches are so hard to resist by the study shown in the past. Maybe they do not give up so easily. Need lots of care to them like overprotection or something. Spoiled by another word of expression. And cockroaches are way greater than human being to some extent.
when
My scares influence my life
ALLSTATE
ARE YOU IN GOD HANDS
yeah , but there is a big question mark here..those who voted "c" , did they really think its the correct answer or they just didnt want to go against so many people ? its like you go in a church without being faithful..will you say that god doesnt exist?
Antreas G I believe like they didn't want to be left out. They are probably considering what if they answer B and they were wrong it'd embarrassing. Usually when a majority of peoole are saying one answer you believe that they must be right. Well that's what I believe.
The invisible influences are inside. Nothing outside of you should be fighting to influence, shape, or mould your behavior. If they are, you are being harassed
1:23 that's called group mentality.
Other individuals should not be punished for intentional mistakes done by scientific movements, accidental discoveries, after or, before world wars or any conflict started: Which even include the first war in time but the Good Almighty Heaven Lord Our Father God had made a simply rule, " ... Do not miss with my creation. ... !"
I like it when you told me i always eat desert. Have you heard of lactose intolerance. Or Vegan. Does you're novel give a general guidance on such subjects?
I like that you felt the need to address the author because you were offended. Lmfao
What about introverts? I doubt, they will act like the crowd.
All that to promote his book... 😐 God is Great my friends, and Jesus is coming soon. Prepare 🙏🏼
If you’ve studied marketing you would know a lot on human behavior. Marketers learn how to hack your mind and you are better off knowing how they hack your mind.
The funny thing is that if you grew up in a non Christian culture you most likely wouldn't give two shits about Jesus mate
I have influence
no u don't
100th comment!
I'm sorry but I purposely go out of my way not to go with the crowd in many circumstances. Maybe not 100% of the time but I have no qualms going my own way. I'm very anti social 😆
So what are you trying to say . We are like cockroaches?
find the awnsers in new book i came here for the awnsers what a waste of time
Cockroaches that have had their lives in the easy path and all of a sudden they get lost. Same as human. Same phenomenon occurs to both one way or the other. It is just first or last. Cockroaches can not find out their way back home to the spot like where the path is just bent and human can.
i am a contrarian
0:41 fake , Allways when I am with my friend outside at a restaurant or at mall , they all buy coca cola but I buy Pepsi or sprite
Where all robots
🙄🤐🥴🫨
Are they lame c is similar
Roaches are the neutrinos of insect world
this is a funny one who would make the coakroaches run they walk bot run but you guys should play roblox its cooler and its some type of game by jemima's daughter: Alyson XD :)
Here it comes finally. The cockroaches fight againt the human. Numberless of cockroaches are out there. The decision must have been it obviously from the first for someone to some extent.
Change the thumbnail... and paste there.... Ban....
"Invisible.." TRIGGERED how dare you it's not invisible its always visible but only when your brain is alert. NOW,look,he said this invisible and someone would just ducking think:oooooh I should watch more I should be more aware etc etc" but the reality is:1.serioudly..nonsense stuff described in video. YOU can just observe and play the role of the king.
Burger has left me hanging.
I love this content. I read a book in the same vein that really made me think differently. "The Art of Saying No: Mastering Boundaries for a Fulfilling Life" by Samuel Dawn
Other individuals should not be punished for intentional mistakes done by scientific movements accidental discoveries, after or before world wars or any conflict started: Which even include the first war in time but the Good Almighty Heaven Lord Our Father God had made a simply rule, " ... Do not miss with my creation. ... !"