Performance Max, or Standard Shopping: What’s Right For You

In this SavvySession, we will dive into:
- Unpacking the Benefits: A Closer Look at Performance Max
- Exploring the Advantages: Why Choose Standard Shopping Campaigns?
- Decision Time: Opting for Performance Max in Real-World Scenarios
- Accelerating Growth: When Standard Shopping Outshines the Rest
Why you should join this session:
- Tailor your Shopping Ads strategy with insights on selecting the optimal campaign type & structure for growth
- Rediscover Standard Shopping’s strategic advantages that you might have missed
- Why Performance Max is the go-to choice in six specific cases. We'll detail these scenarios.
- Learn about 13 campaign structures designed to tackle various eCommerce scenarios fueled by your own business insights

[@BrunoGiosa]

Great video Andrew! I loved everything about it. If I may add, I would say that there's no reason to run pmax brand and pmax non-brand split. The best way to go about this IMO would be to have a non-brand pmax and a std shopping campaign targeting your brand terms. That way you can be way more efficient with your bids.
I also loved the idea of running the best-seller standard shopping, splitting by categories and best sellers. The top 5 products vs. others sounds like a pretty interesting one.
Thanks a lot for sharing this. As always, top-notch content!

[@SavvyRevenue]

Appreciate it, Bruno!
We 100% agree on the P-Max brand and Std. Shopping non-brand splits :)