Hi, I followed your steps (deleting the keywords/ads) but when I got to the review page there were no keywords or ads, yours shows 25 keywords and 1 ad... have I done something wrong?
In case the "targeted" campaign misses anything, which can happen especially on larger sites with lots of pages. For a small site it may be less needed.
In campaign settings, if you want to limit Google to a specific subset of URLs on your site, you can use a page feed. Or, you can allow Google to use all pages on your site. Any dynamic ad targets you then add at the ad group level would then respect whatever setting you had there in the campaign settings. For me, I normally don't use a page feed, and then use the dynamic ad targets at ad group level to specify which pages I want to target.
I've setup the Catch all and the category based but haven't seen anything yet, 0 impressions, 0 clicks, no stats at all and no weird notifications with problems. Its been 2 days
Thanks! Question: Are u suppose to add the good keywords from the catch all DSA-campaign and put I to the relevant RSA campaign? Or to the target DSA campaigns? I have I only one dynamic campaign and the rest more specific RSA campaigns, does that work as well? :)
Yeah add the keywords to your RSA campaign. It’s fine to run just one DSA campaign. Better to have 2, but also if you have just one DSA campaign you’ll still be capturing most of the value. Add the second one if you have time.
@@DarylManderbigflare great thank you! We have that problem where I work that we don’t convert enough on DSA campaign and waisting a lot of money. But when I’m checking the search terms 90% are informational intent so I think we have to use it more as a discovery campaign with lower budget.
@@markomilic2061 Yes for sure. DSA is for discovery not for performance IMO. Sometimes we have found via DSA that informational terms generated by the blog actually converted well for us. Sometimes though we found that the blog and informational pages on the site never generate sales and so we ended up blocking them from showing up in DSA.
When you do the optimizations you said to focus on those search terms with more than 30 impression but I have a couple of questions: 1. You take as a reference what period, 30 days, 60 days? What is fair enough to decide on those search terms? 2. What if the bussines is very specific on a certain industry and doesn´t get that easily those 30 impressions per Search Term? Do I go for more than 5, 10, 20 or what? Thanks Daryl, I love your videos, they are more helpful than lots of online courses I did.
1. I normally use >30 impressions past 90 days. But you can customise this to your needs, depending on how much time you have available to move search terms. 2. You can customise the threshold level. So if you only get a small amount of very high value search terms then yeah you could do say 20 impressions all time.
Remove the Submit Form? Sorry not sure what you are referring to? Hmmm. Oh maybe you mean when sometimes at the end of a walkthrough I do not hit the final "submit" button? Reason for that would usually be because I am doing this in a real live client account. I do not actually want to create a new campaign or ad in their account.
Thank you for the guide! But I have a question. Is it a good idea to optimize for conversion within a new ad account, which does not have any data or should I go with the CPC optimization? Thank you in advance!
In that situation I’d often start out by optimising for maximum conversions but without a Target CPA/ROAS. Later once you’ve built some data and conversion history you can set a target.
Thanks for the great video. I have a few questions about the DSA in general. 1. One or two years ago google announced that it would benefit the account if we set our DSA in the General search campaign. Do you know if that is still the same? 2. Q1 leads me to the second question about the structure. I use DSA as a "catch-up" ad group for all categories that are not high priority. And my structure is something like this: Campaign: - General Ad groups: - Shoes / - T-shirts / - Dresses (For example, if these are the most valuable categories for the client) - DSA (for all other categories that are secondary) What are the downsides of this approach? Thanks in advance. :)
Hey so for me I prefer to have DSA in its own campaign because the way I run it is as a low budget discovery campaign to drive discovery of new keywords for my main campaign. When using it this way, I recommend having DSA in its own campaign to better control its budget and goal. But sounds like you have a different overall account strategy. If for you DSA is going to be running the same goal as the main campaign then I think it’s fine to have it lumped in with your keywords in the same campaign. But if, like me, you want to have a different goal/target for DSA then I do recommend having it in its own campaign.
Hmmm maybe Ecommerce assuming the site has lots and lots of products. Where this method really shines is when you a lot of pages or products on the site, so many that it’s hard to create Manual campaigns for all of them.
Yes. As long as you know what to expect and adjust your budget and bid strategy accordingly. DSA (IMO) should be run on a low budget and used as a discovery campaign. To discover new keyword ideas for your main search campaign. Use a low budget plus maximise conversions/conv. Value bid Strat. Use that search term data to add new keywords to standard search. If you use it like that then yes I think DSA is a great campaign to run in most cases.
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Why does my Google Ads interface look so differently? Can't find my way around the new UI.
You must be on the new interface. There should be a button somewhere to switch back to the old interface if you prefer it.
Hi, I followed your steps (deleting the keywords/ads) but when I got to the review page there were no keywords or ads, yours shows 25 keywords and 1 ad... have I done something wrong?
If I just have one product on the website and therefore one DSA - do I still need to complete the negative keyword step?
Why have a separate "Catch All" campaign?
In case the "targeted" campaign misses anything, which can happen especially on larger sites with lots of pages. For a small site it may be less needed.
Excellent video, thanks! At campaign level how do you use Dynamic Search Ads setting? do you leave it blank or do you select a specific page feed?
In campaign settings, if you want to limit Google to a specific subset of URLs on your site, you can use a page feed. Or, you can allow Google to use all pages on your site. Any dynamic ad targets you then add at the ad group level would then respect whatever setting you had there in the campaign settings. For me, I normally don't use a page feed, and then use the dynamic ad targets at ad group level to specify which pages I want to target.
I've setup the Catch all and the category based but haven't seen anything yet, 0 impressions, 0 clicks, no stats at all and no weird notifications with problems. Its been 2 days
Thanks! Question: Are u suppose to add the good keywords from the catch all DSA-campaign and put I to the relevant RSA campaign? Or to the target DSA campaigns? I have I only one dynamic campaign and the rest more specific RSA campaigns, does that work as well? :)
Yeah add the keywords to your RSA campaign. It’s fine to run just one DSA campaign. Better to have 2, but also if you have just one DSA campaign you’ll still be capturing most of the value. Add the second one if you have time.
@@DarylManderbigflare great thank you!
We have that problem where I work that we don’t convert enough on DSA campaign and waisting a lot of money. But when I’m checking the search terms 90% are informational intent so I think we have to use it more as a discovery campaign with lower budget.
@@markomilic2061 Yes for sure. DSA is for discovery not for performance IMO. Sometimes we have found via DSA that informational terms generated by the blog actually converted well for us. Sometimes though we found that the blog and informational pages on the site never generate sales and so we ended up blocking them from showing up in DSA.
When you do the optimizations you said to focus on those search terms with more than 30 impression but I have a couple of questions:
1. You take as a reference what period, 30 days, 60 days? What is fair enough to decide on those search terms?
2. What if the bussines is very specific on a certain industry and doesn´t get that easily those 30 impressions per Search Term? Do I go for more than 5, 10, 20 or what?
Thanks Daryl, I love your videos, they are more helpful than lots of online courses I did.
Correction on my 1st question, you clearly said past 90 days, but the 2nd question I would love your experienced approach.
Thanks a lot
1. I normally use >30 impressions past 90 days. But you can customise this to your needs, depending on how much time you have available to move search terms.
2. You can customise the threshold level. So if you only get a small amount of very high value search terms then yeah you could do say 20 impressions all time.
Thank you for this insightful video! I have a question: Why do you always remove the Submit Form?
Remove the Submit Form? Sorry not sure what you are referring to? Hmmm. Oh maybe you mean when sometimes at the end of a walkthrough I do not hit the final "submit" button? Reason for that would usually be because I am doing this in a real live client account. I do not actually want to create a new campaign or ad in their account.
This has been a brilliant session and i can not thank you enough
Thank you for the guide! But I have a question. Is it a good idea to optimize for conversion within a new ad account, which does not have any data or should I go with the CPC optimization? Thank you in advance!
In that situation I’d often start out by optimising for maximum conversions but without a Target CPA/ROAS. Later once you’ve built some data and conversion history you can set a target.
Very Informative!
Thanks for the great video. I have a few questions about the DSA in general.
1. One or two years ago google announced that it would benefit the account if we set our DSA in the General search campaign. Do you know if that is still the same?
2. Q1 leads me to the second question about the structure. I use DSA as a "catch-up" ad group for all categories that are not high priority. And my structure is something like this:
Campaign:
- General
Ad groups:
- Shoes / - T-shirts / - Dresses
(For example, if these are the most valuable categories for the client)
- DSA (for all other categories that are secondary)
What are the downsides of this approach?
Thanks in advance. :)
Hey so for me I prefer to have DSA in its own campaign because the way I run it is as a low budget discovery campaign to drive discovery of new keywords for my main campaign.
When using it this way, I recommend having DSA in its own campaign to better control its budget and goal.
But sounds like you have a different overall account strategy.
If for you DSA is going to be running the same goal as the main campaign then I think it’s fine to have it lumped in with your keywords in the same campaign.
But if, like me, you want to have a different goal/target for DSA then I do recommend having it in its own campaign.
Excellent Very Helpful For Me - Thank You so Much Bro
You are very welcome :)
*Do you think this new method works better for e-commerce or service-based businesses?*
Hmmm maybe Ecommerce assuming the site has lots and lots of products. Where this method really shines is when you a lot of pages or products on the site, so many that it’s hard to create Manual campaigns for all of them.
Is DSA really good on a landing page or on a website?
Yes. As long as you know what to expect and adjust your budget and bid strategy accordingly. DSA (IMO) should be run on a low budget and used as a discovery campaign. To discover new keyword ideas for your main search campaign. Use a low budget plus maximise conversions/conv. Value bid Strat. Use that search term data to add new keywords to standard search. If you use it like that then yes I think DSA is a great campaign to run in most cases.
Great tutor! Thx
Thanks for video!
Now the Google changed, if you delete the group, you cant publish the campaign anymore.
Thank you
big thanks!
My pleasure!
why volume so low?