The Secret Behind Coca-Cola Marketing Strategy
ฝัง
- เผยแพร่เมื่อ 27 มิ.ย. 2024
- Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What's the secret behind their success?
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Sell an idea not a product!
Great man!! Loved your idea
thanks for saving me 8 minutes of my life
Change the perception and sell an illusion
Sell an idea OR a story not a product.
Calvin Raab Personal Finance Videos 👌
Key takeaway for me: Don't advertise your product, advertise a positive emotion linked to your product.
I like this.
If you’re selling sugar water, your advertising better be damn good
It's very effective, they make a lot of money, damn.
They are selling caffeine, the substance they replaced the cocaine that used to be the addictive ingredient in Coke.
😂
Here are some smart marketing stories: gum.co/KdXdO
@@microtasker I'll start drinking that crap when they decide to replace the caffeine with cocaine
why i ain’t ever seen a twisty share coke can though?
Hannah
I guess it’s too expensive to produce.
Writing different names on bottles is cheaper and more popular (profitable).
@@maxsolo2652 corona
after seeing this video, I went out to get coca-cola...i hope this is not an ad.
sorry to tell you
it is a ad
Must've had subliminal messages there.
Arrenius Karunakaran
(loudly, directly in the ear) THIS VIDEO IS SPONSORED BY COCA COLA, THE BEST TASTING SODA IN THE WORKD
Arrenius Karunakaran 😭
Once it becomes a talking topic, the idea becomes an ad. . .does that make sense?
Honestly their advertisements are so well done. They are mostly these feel good ads that give a sense of purity, bliss, joy, contentment, etc. If being an architect wasn't my dream job, I would be probably eager to work as a an advertisement director and use their techniques, because modern ads normally don't hit as hard as coca cola's
lots of modern ads take on these same techniques, and a lot of companies use those techniques and more! Its especially prevalent in copywrite, where a company will have this product, they'll not write about the product itself (i.e. pen for writing) but they'll talk about the benefits (comfortable pen, long-lasting ink, smudge-free ink). Some other ads, especially the Australian Coles 'Together to Zero' ad (I'm a graphic design student in Australia lmao). Its literally an ad about how a supermarket is going to go green, but they put so much emotion into it. th-cam.com/video/j6A6ZMAJ_JA/w-d-xo.html
I think bottom line, a lot of companies will want to carry forward the brand image, and Coca Cola has a very modern image of being youthful and happy, while other brands don't have this image, so they won't make the same things :)
th-cam.com/video/k9KK_0zr3LU/w-d-xo.html
I like architecture.
While I hate coke itself and never drink it (mostly because I’m so concerned with my health), you’ve gotta admit, they are marketing geniuses.
Love the labeling of personalised names. I remember this campaign when it first launched. It went viral so quickly
Interesting how Coca-Cola started out so small and now one of the best-sold soft drinks! I noticed that strategy and the right approach are key for a business to succeed in this highly competitive market with so many other choices that buyers can choose from.
When you only have one day left for the Marketing final exam.... :'(
very informative and interesting content btw!
I think it is incredibly wise to base your brand off of family and friends. When I think about Coke, I think about the advertisement in the movie theater with the coke pouring over blocky ice in a cold glass. It reminds me of going to see movies with my family when I was younger every time!
Excellent deep dive! Coca Cola's advertising is really strong, in my opinion, because of how story-focussed it is.
This is really quality content.
Thank you very much, glad you enjoyed it! Next video in a couple of days!
Is this actually also an advertisement for Coca-Cola. Cokeception?
100%. Couldn't be better than this.
Jide Ojo this is marketing 101 pls
@@ThoughtCatalyst This is visually well edited and produced content but not doing the channels name any justice. An actual "ThoughtCatalyst" would include at least some basic objectivity or critical thinking and not rely solely on pro company infos and marketing tonalities... Do your job responsibly or leave it to journalists. I'm burning with rage over this seemingly "educative" video ...
"Training our brains to associate the brand with a good feeling rather than the product itself" bro this is what every single brand aims to do lmao this is like advertising 101 the only difference is some do it better than others
Bruno Tapia Garcia nah it’s 101 he missed the true reason coke is successful n that’s impressive if u know
What is your point buy saying this ? Don’t forget Coca Cola is one of the oldest brands around. They created the rules for other brands. That 101 is partly written by them.
The other one the point is the video could have had more depth instead of the analyses of a 10 year old
Bruno Tapia Garcia 👍
d b chicken egg argument lolol
watching this video while drinking a pepsi
Watching a video while drinking Pepsi what a brilliant idea
Absolute mad lad lol
lol
Anarchy
aamazingnnngggg
Sell the feeling, I just buy coke, when I want to have a good time, now i have an idea why it's so, I love this video
I like the filter they use on videos and stuff it's like warm and nostalgic good times. Specially the Christmas ones always give you a fuzzy feeling.. I love it
Bnasty Beats Great Point
1:43 - It's confusing.. It almost sounded like they spent $41 Billion on Marketing.. the timing is off.
yeah I was startled at first hearing something but seeing the different figure. I thought they spent 41 billions in total of its lifetime. Funny assumptions, right?
@@itsmemasud I heard the same and later thought he must have meant 4.1 million
Yea it's really hard to watch the video for another 3 seconds.. so "confusing"
@@meatloaf6107 no it is billion
hmm...41 billion is their revenue...10% of it goes to ads, which make up for 4billion
Coco cola marketing strategies are amazing & surprising me.. there ideas , there way of approach and also money they spend on advertising are pretty astounding.
Thanks ThoughtCatalyst for the information.
I love Coca-Cola’s case studies, but I haven’t touched this drink since I was five
Is this considered a case study?
You were allowed to drink Coca Cola when you were 5?!
pretty much same
Where you live? Africa?
@@xkall no it's called - won't die of heart attack or diabetes - fat american
The year when they came up with the names on the bottle, I saw everyone on the street holding one and trying to find one which has their name on it was a really good way of advertising
The outcome of product sales depends on the advertising approach, in my opinion. No matter how good a product is, it won't become well-known without employing the right strategies. On the other hand, even if a product doesn't have a significant difference from others, selecting effective strategies can be of great help. The case of Coca-Cola, as introduced in the video, is one example of successful marketing among numerous carbonated beverages. I have gained new knowledge.
The Singapore "ad" was beautiful! Love that place and people!
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Thank You,
~Creative Node
Very informative piece! It would be great to have an updated version of this. I feel since they stopped the 'connect' project, their marketing creativity has slumped, with one of their latest campaigns, 'break free', consisting of a painfully unimaginative story of an old guy that was revived by the Coke zero... Such a huge organisation should surely be able to attract the most creative of strategical marketers in order to create something better than that? Was the connect campaign a fortuatious discovery of personalised gold bars, and are the coca cola trucks running out of road?
This video is extremely underated
Thank you!
Side note: The name branded bottle of Coca Cola is an extensive and costly production operation. To keep the packaging line running, they deliberately not focused on multiple markets at once, but one particular market at the time. In this market they then saw a quick rise and fall of the products sold. After a steep decline, the quickly moved to another country to keep the packaging running. Thanks for the great content!
Amazing analysis and production. Great work!
Love this! So important to focus on the idea and get consumers invested in the feeling more so than the product itself.
I'm literally screaming. I said "Damn, is the search engine gonna help me or make my head hurt and my feed wild." This video gave me everything I asked for and more. Bless you. And if I wasn't against sodas, I'd go out and buy one right now. Wow. So true.
Thank you❤️
From Sri Lanka 🇱🇰😍
Not to mention that with the budget they have, they allow themselves to create high quality local ads recorded in the country that the ad is placed in, it definitely shows when most companies just use the same ads worldwide, especially for smaller countries that aren't used to attention and marketing ressources being spent especially on them.
Thank you, this really helps me on my proposal project.
I buy a coke just to remove any rust on my motorcycle. Just it
Zahran Abdullah useful
@@eddiepryor3119 So does gastric acid, its just sour cause its based on citrus fruits.
@@eddiepryor3119 Water and salt make metal corrosive yet everybody drinks water and eat salt.. No, this kind of stuf doesn't work with just common sense, you need to read about it. The issue with Coke is really the sugar, except ffor the ones with zero sugar, but they also have their own issues.
@@eddiepryor3119 You do realise you counter argued your own point their? Claiming ppl are ignorent, then claim no one wants to learn. You'd be surprised how many do find truths of interest when it's put in front of them. Maybe don't go around thinking everyone has your mind set.
@@eddiepryor3119 You're a troll?
quality stuff. did you use nyamo as a backing track in the end? love that tune :)
Excellent Video! You're doing all great videos lately.
Advertisement basically sells you a feeling of having something you care for (fun, friends, relationships, etc) without actually helping you get there.
For anyone wondering, background music is by nymano from album "romance". You can find it on SoundCloud
Thank you.
high-quality analysis and content. Great job guys, thank you!
Really good content! Where did you find the brief?
Outstanding video!
this is really a useful video and thank u
Great analysis 👍🏻
It was very insightful
Great video. Understood a lot about marketing strategies and how the industry
operates.
You forgot one coke strategy
Coke Studio
Quality editing and content! Good job, man!
ThoughtCatalyst
its a wonderful video - we would love to see more stories on other brands.
Thanks for sharing. Digital marketing & SEO work. Most people don't have the patience or take the time to learn it, let alone wait for the results. It's like planting seeds and farming.
Great Video. Food for thought. Coca-cola tastes better the colder it is. Which means, More Ice in your drink = Less Coke for the same price as a full glass = Profit
I especially love it when you get a can fresh from a cooler full of ice!
Plot Twist... This video itself is an Ad promo from Coke. Genius! 👌😂
sky cizzy 😅
Hey this was recommended to me by TH-cam and Im really glad. Instant subscribe!
Prodigious Video! You're doing all great videos lately.
I never saw coke ad but i still love that feeling cold can of Coke™ gives me on a hot day. Happiness and joy is inside😁
I have a six-pack of Cokes in my workshop. I use it to strip rust from bolts and various other metals. Drinking this stuff is inconceivable.
Do you have metal parts in your digestive sistem? Water and salt make metal corrosive yet everybody drinks water and eat salt... fun fact, the digestive juice in your stomach has a pH of 1.0-2.0 about the same as battery acid which can disolve metal. I'm not saying it's good, I'm not saying it's bad, just don't abuse it... like everything else in life.
@@2FaceTube Ofc its bad for people. Sugar is addictive af and with little benefits. Should stop consuming it.
Loved the video. Its gripping and refreshing at the same time. Thanks !
I actually drink cola when I have junk food, it helps taking away the feeling of feeling sick after eating a huge burger
I prefer Sprite 😁
Pepsi is love
great content. can you upload some other company strategies.. will be grateful
Really well done video. Good food for thought, thank you.
Thanks for the great points about marketing!
Best FMCG company! It's my dream to work at Coca-Cola Headquarters after becoming a good and skillful Marketing/Advertising Manager
Great work
Thank you very much, I hope you enjoyed!
wow, thank you for this. can you do more brands? like victoria secret, glossier, etc. this was so insightful and i'd love to see more.
I'd love to but sadly the video guy has moved into other projects 😭
As a freelance content writer ... I love the content developed ...It is awesome
I really learnt alot from this. Lesson: spend money on advertisement to get money😉
how do you not have more subscribers?
Brilliant
Very informative content. Thanks for sharing.
Excellent Video! Very glad I checked it out.
It’s mind boggling how selling sugar water is a multi billion dollar industry.
How Coka Cola became a household name post 1903:
Coke executive: "So we're not going to use cocaine as an ingredient anymore in Coka Cola. Any questions?"
Coke marketing team leader: "Shit! We're going to have to start working now."
They switched to more sugar..to get us addicted
they actually use science to determine the amount of sugar that produces dopamine in our brain, so in a way they still use an addictive ingredient.
I really like your video. Great job!
I WAS DOING A RESEARCH ON CUSTOMER BEHAVIOUR AND YOUR VUDEO HAS BEEN A LIFE SAVER!!
THANKS MAN KEEP THE GOOD STUFF COMING!!
4:49 when I whip it out in front of a girl
At least their ads don't suck like mobile games ad.
Distinguished Video! Fantastic job on this video.
Hi insightful summary - throughly deserves 1.5m views!! Do you have a readable copy of the 151 word briefing?
coke: its not coke its family and friends
me: oh ok, wheres my Pepsi can
Jokes on you I don't have a family or any friends
6:27 The Indian map is wrong
Great breakdown. Well done.
Notable Video! Great work.
6:30 map of India cannot be more wrong. There is an entire state missing j&k
because it's a disputed territory and which your state falsely claims.
@@usama1234987 You dont know shit
@@kushalsahu2536
*when people can't prove their point*
normal people: I might have mistaken
while Indians : you don't know shit
@@usama1234987 haha, Do the study nigga
@@kushalsahu2536 what study? that you're torturing and killing innocent Kashmiri people. you stole their land. you stole Junagarh and Hyderabad had to join Pakistan. you stole that too. you need to clear your head out with that extremist ideology.
Still looking for a coke bottle with my name on it :'D
Extreme Video! Great work.
Inordinate Video! You're doing all great videos lately.
Is that the word you wanted to use?
I just wanna have a coke
where'd mike go
After our, rather extended break we decided to go for a British voice, as it best suits the creators here at the channel!
@@ThoughtCatalyst But, Im Indian
marvelous video, very creative ideas in branding and marketing :)
very informative and well explained. Thanks a lot sir for sharing with us this classic example of coca-cola.
6:34 It's all fine but where the fcuk is the Jummu& Kashmir in indian map
I've never drank a whole bottle of coke in my entire life
K.
Me too
Y
You should try it, it's good.
I drink a liter a day
Man! Finally the type of video I always was searching for! Good job!
Skillful Video! Very glad I checked it out.
happiest in a can? have they ever heard of Beer????
Thats a dangerous line of thought lmao
For me cause i aint legal to drink beer
@@louisratatoulielinson One day, just wait....
I don’t know why they need to advertise that much, we just usually buy it every day
you buy it every day because they are advertising that much
Elevated Video! Great work.
Distinguished Video! Thank you
You got the India map wrong :(
They wanted to show Pakistan as well. Pakistan's coke studio campaign is one of Coke's best marketing technique.
6:35 where is Kashmir ?
Same question asked
Notable Video! Fantastic job on this video.
Bottled sugar. I stopped drinking that shit two months ago and my teeth are so much better
who cares? what does that have to do with a video talking about marketing? I can never understand why people think others care about their life's decisions.
@@iLoveTurtlesHahaprobably people who care about their teeths?
@@iLoveTurtlesHaha stupid buttch
i stopped drinking it about a decade ago and my acne gone lol
@@hungrysimi Could also be you not being in puberty anymore