I think the reason why memes made by these people are so unfunny is because they weren’t made to be funny but rather to relate to a younger demographic. It’s very surface level and clearly made without knowing why it’s funny. “Oh these young people like catchphrases and white text so we’ll just do that and nothing else”
The reason they also don’t hit the same is because they’re made for a purpose. Memes are meant to be aimless, exponentially so with our humour. They’re good weird. Corporations making memes usually just advertise their products, which comes off as very bad weird.
I actually did an interview with the director for Mitchells vs. The Machines and I think the outdated memes were just a side effect of him basing the movie off of his family dynamic. He's genuinely a lovely guy if a bit out of touch lol
i think the problem with memes in tv is they have this uncanny valley effect where the person making them has a bachelors degree in photoshop, and all the memes ive made are with like, ms paint
i’m a film student and it’s Exactly This all my memes are made in snapchat even thouggh i literally have a photoshop acct because snapchat looks shittier which is WAY funnier
People are putting hours in on photoshop trying to get the proper amount of shittiness portrayed in a meme, while I can do it easily when I make them in PowerPoint
@@omega1575I've actively spent HOURS trying to make software to make things just shitty enough that they'll show up the way they're expected, because automating things very well, but poorly, but not too poorly, but also flawlessly bad is just... fucking difficult.
fr if i make a meme and it looks too good i put it through a jpeg degradation tool until it looks like a meme. with the exception of like, stock photos sometimes
I had successfully repressed it as well, seeing this terror in full view again was painful. My only solstice is that I have a deep-fried version of it where the only text on it is "DIES" on the bottom
He didn't mention it in this video, but the most jarring one for me, especially looking back now, is the series SuperGirl quoting "Leroy Jenkins" while a character slides under a load of lasers. So cringey!
21:36 I want to defend this- this song, not even just the meme version, was a cultural touch stone for many people who grew up in the 2000s like myself. We’d play that song in the car on holiday a lot and it was catchy and fun to try and sing along to despite not knowing the words A sweet family moment would be singing a song they both remember from when she was younger resonated with me as more of a reference and connecting moment than a meme or joke
That was exactly what I was thinking. Yes in a way it was because of the creator using memes that he was way more familiar with but it makes alot of sense in the context of the movie. Like that dad is quite litteraly an old fart. Why would he reference a recent meme.
Okay to be fair the Numa Numa one in Mitchells vs. Machines was deliberately invoking a nostalgic meme because she liked that meme as a kid in the film. And like, I mean same. It had an "embrace the nostalgic cringe vibe" to that whole scene.
There's literally a scene earlier in the film where he tries to connect with her over Numa Numa and she says something to the effect of "It's not 2003 dad, I'm not a kid anymore"
With the Mitchell vs the Machines, it wasn't just that they started singing Numa Numa, it's that it probably WAS 2003 when Katie was singing it with her dad. The culmination of the whole movie is that Katie reached a understanding with her dad and even though he may not be on the same meme level as her, he's still trying.
Also, they’re not just singing the Numa song, they’re singing the intro to Rihanna’s “Live Your Life”. Katie and her dad danced to this when she was a kid, and in this scene they finally do it again. It felt perfectly natural to me!
The entire movie was just one big loveletter to 2010s and late 2000s Internet culture because that's kind of Katie's style of editing. There's plenty of great pop culture references aside from the memes, and overall its a pretty "exploitable" movie, and I think that was intentional.
A bunch of 30 year olds desperately trying to come up with a relevant sketch at 3 in the morning on a Wednesday, because the 65 year old host wanted a "meme sketch".
@@hexagonPie It means blood poured from his eyes and he levitated off the ground slowly floating towards them as the sonic drowning theme played very loudly
For a moment I thought “hold on, who put this guy in charge of memes?”, but then I remembered he made asdf. This guy WAS internet memes for me growing up.
It really hit me reading this that yeah, if you were to attribute any one single person on the Internet to being the overlord of memes, it would fuckin probably be Tomska
On the Mitchells Numa Numa instance, I was recently at a BBQ where there were a number of younger people, like 10, and I heard one of them say "I like turtles", exactly like the kid. That video is 16 years old now, and kids who were born years after it was posted are still quoting it today. I think the way that younger people contextualize and consume older internet media isn't all that well understood.
In fairness to “The Mitchells vs. The Machine”, that song being there not and fitting the modern day at all is kind of the point. It’s a movie about being yourself no matter how others perceive you. So it’s just a dad and daughter being goofy by playing a song that she was probably obsessed with at some point because of the meme.
Numa Numa was a song that came out when I was growing up. My dad, brother and I would sing and dance to it together before Numa Numa guy went viral. I remember the plane animated video very fondly. To me, it's inclusion in the movie hit very close to home as this connection to some of the best moments of my childhood, while also finding common ground between generations. I assumed I was the only family that's had such fond family memories attached to the song, but given its importance in the movie I'd guess that it likely was a similarly important part of some of the writers' childhoods.
@@thewizofpants it probably was! The family in the movie is modeled after one of the writer’s families. In fact, in the credits they are credited and it’s made clear that the movie was dedicated to them.
They used to sing it together when Katie was younger in the film and later, the dad tries to get Katie sing and she denies him, it’s supposed to show that they have grow to acknowledge their love more and Katie is now able to give in to the embarrassing situation and just have fun with her dad.
What unnerves me the most about Diaper Hands is that they didn't just use the wrong meme format, but put a lot of elbow grease into incorrectly formatting that wrong format. Look at 23:20! It's based on the Impact macros, but instead of a still .png, somebody made an edit of the _video footage,_ with the text flying into place - they even masked the top text to go behind Greg's head!! _Nobody was putting this much effort into the kind of meme this was based on._
"Why is that kid Hanging out the window" taken out of context this is actually a top tier shitpost. add some dumbass cartoon sound effects and I'll laugh for far too long.
I was looking for someone to say this. I thought the same thing. It's not funny in the way they want it to be but it's genuinely funny like 3 layers removed
As much as I enjoy judging people for awkwardly forcing memes into their content, I did put a trollface in the first asdfmovie song video. Maybe we shouldn't go so hard on them. I'm sure they meant well
The f*cking song in Mitchels vs Machines is supposed to be cringe! Earlier in the story we saw that the main character was emberased by the song during the scene in the car. But now she's imbracing her familiy no matter who they are, she dosen't sing it for her enjoyment but to lift the spirit of her father.
@@ErieRosewoodthe original version of Carameldansen is also a bop (I mean... The edit is just speeding it up basically iirc lol so ofc the originals also good) A few good meme songs that are actually just killer 2000s eurobeat
"Streamers dont just sit there and muse about the latest happenings in meme culture" - TomSka in an hour long discussion about meme culture in pop media All jokes aside a twitch stream with you and chat just roasting memes and stuff on the internet would be awesome, love your content man!
I was going to comment that. A lot of streamers answer to their twitch/youtube chat. That jacksepticeye clip seemed like someone had asked him what he thought of this "Free Guy" and that's why he was giving his opinion, seems pretty realistic to me lol
I like how Phineas & Ferb handled viral videos this. An old video of Doofenschmirtz falling into a toilet in his underwear, cape and roller-skates resurfaces and he builds a device to make everyone forget that video. I'm sure a lot of people would want to use it.
I actually think top text bottom text formats might be used in legacy media because they're really easy to read on a big screen too. The twitter shitposts are more accurate to what memes look like now, but with top text bottom text the writing is so big that you can have them take up a relatively small part of the screen and still be easily understandable
30:40 to be fair 4chan compiling murders in some shitty attempt to be cool and edgy is spot on. Also I don’t think they’d allow racial slurs in the movie so makes sense
as someone who occasionally lurks 4chan i'll have to disagree. most would just call him a loser virgin incel and move on. the most accurate part was someone saying "bump"
I feel like its effectively impossible to represent /b/ at its "peak"(in quotes because I don't know a better word for what I mean) without the movie being heavily rated for graphic imagery and language, which is why a movie like Spree fails in that goal. Any movie based on the cultural zeitgeist's perception of what 4chan 'humor' is/was is going to be inherently unmarketable without sacrificing its entire premise for the sake of a rating and content theaters and distributors will accept.
I'm glad to see people defending the Mitchells vs the Machines one, it fits with the movie so well and is meant to be a bit cringey, being a throwback for Katie and her dad to bond, even if he's a little bit behind :)
The Amazing World of Gumball used memes a lot for their jokes to good effect. I think the key is keeping the jokes quick and snappy so they don't come off as forced
It's really interesting how many times Tom identifies a poor meme segment in a show and then follows it up with some variation of "I don't quite know how to explain...", and that's not a dig at Tom, the man knows exactly what he's taking about and is like the most qualified person I can think of to do a video like this, for me it feels like humans were not built to comminucate like this and language hasn't quite caught up to the abstraction of aspects of internet culture?? Idk this is a really cool vid
There are so many unspoken rules of humans, that are just impossible to actually explain. Try and word how social conventations work. if you had to describe to an alien how to do casual conversations, what would you say?
You can actually describe it in certain terms, but like Tom said you're gonna have to use concepts from philosophy or art theory to describe it. Like you could say for example that a lot of memes play on absurdity, references, variations, relatability. Or that animal memes tend to play on anthropomorphism. You can even say that some memes are so abstract, crappily made and not meant to represent anything to be funny that they're dadaist in some sense. You could write a whole thesis on what makes a meme a meme, but people are gonna say that "it's not that deep". It ACTUALLY IS that deep, because it's a new form of communication that we created to interact with other people when the internet became mainstream.
@@Erone That's what's so cool about the topic I think, is that the core concepts of what the joke is are easier to explain but there's also this whole other dimension of authenticity to this form of comminucation that changes the value of the information being presented, it's dope
I didn’t laugh immediately at “Why is that kid hanging out the window”. But something about it broke me as soon as i thought about it for more than a second. It was probably just cause it was so stupid it went back to being funny. It was also probably the voice that i heard when thinking about it, which got rid of the “is” in the sentence
I feel a lot of these jokes from the "French" side of Netflix are going to go over a lot of people's head so: -Snails from Turbo! with "Nourriture rapide!" written on it: Literally translates to "Fast food!" (I really liked that one) -La grande française baguette-off: Spoof of the great British bake-off -Enfant nommé doigt: translates to Kid named Finger -L'étrange le things: Strangers Things spoof but I'm guessing "l'étrange machin" would have not worked well with this channel's usual demographic -La fabrication de Tom: translates to "The making of Tom", except fabrication in French is only used when building something so this would be his conception rather than the supposed show's making-of* (which is way funnier) -Episode 1 of "Tom" is named "Beautiful horse" Interesting video honestly but we need to add professional memeologist to your Wikipedia page now, is there a doctorate for internet culture? I think there should be one, it would be an oddly specific branch of sociology but "Dr. Tomska, memeologist" would go great on a wall next to your gold record
I think TMvTM was meant to be dated, because it kind of represents both of the main characters. They're trying to desperately to connect, with Katie wanting to connect with her peers, and the dad whose name I can't remember wants to connect with his daughter. Their weirdness ties them together, including their choice of memes, or heartfelt songs, as is shown to us through them bonding over it a long time ago.
I like ending on Mitchells VS The Machines cuz it’s specified earlier that this was the song they sung together back when it would’ve been more relevant and back when they felt connected. So them coming together to sing a song that to them means family is kinda sweet
A big part of the reason memes in movies tend to fail is because meme trends pass much more quickly than it takes to make a movie. If you put a real meme in your script, it'll be painfully outdated by the time it hits the screen, but if you make one up then capturing that energy is so much harder.
There are very few memes that are gonna last more than a month or two, and movies take like, 2 years to make fully There's like... 5 memes that have lasted long enough
@@brittommyv807 it was cringey, yes. but it also makes complete sense and was intended to be kinda cringey. the scene showed us how isolationism of Wakanda has led to them being behind everybody culturally. but the scene lacked some kind of alleviation of that cringe like a person that is up-to-date with culture that reacts to it by being ashamed or something. Black Panther overall is just one big good setup and cringe bad execution
I used to reupload bottom text memes that were publicly cached years ago to those meme generator sites, specifically the ones that were either very out of context or (most usually) by someone who doesn't understand the format of memes.... They ALL read like that, and they're gold. I had to pause the video because I was laughing so hard at that frame jesus christ
Numa numa works in Mitchell vs the Machines because it was a father daughter moment from when she was young. It is meant to be cringe. The my Dad and I jammed to this meme back when I was 6 type of thing. It was shown in the intro of the movie too in a flashback.
i really like the mitchells vs the machines use of myahee cause earlier in the movie kid katie in like 2003 who probably saw a video on the early internet sings along to it with her dad and it represents their bond when she was young and how by the end of the movie theyve rebuilt their bond (also as someone whos bassically katies age i would probably have a really dumb interenet song as a end of movie dance number)
Right, it makes sense because the only time she bonded with her dad was when she was a little kid … so it also just shows how long ago it was, and how much he doesn’t understand her now.
I think the main reason for “the media” not getting memes is because of how fast they come and go. One meme could only last 3 weeks but some memes can last years. The internet is a changing landscape and these media companies aren’t seeing that some things change.
"Nobody sits down and discusses memes" Proceeds to talk about memes for almost an hour straight. (Granted they're poorly fabricated imitations of memes but you get what I mean)
I'd also say that the reason false memes are so easy to pinpoint is similar to anytime a group of people try to mimic a culture they're not *really* a part of, and how clear that fact is to those members lol (not just with things like younger culture vs older, but other demographics in general)
I do have to say that in the Mitchels vs The Machine, I though Numa Numa really fit because it was in universe a family memory from years ago that first the father tries to push, before in the climax it comes back showing their reconciliation.
Also you can see Katie kinda cringing at the dad’s initial attempt to connect with her because the meme is dated, and even at the end she kinda hesitated while singing before she really got into it.
Yeah Tom kinda missed the point of the numa numa. It was a meme reference but also for the updated song which was released in 2019 and sampled numa numa. The song is Live Your Life ft. Rihanna by T.I
Exactly my thoughts as well. You can tell from the art when it pops up that it was something Katie and Rick did at a talent show when she was really young. The fact that it's kinda cringe works since her tech illiterate dad wouldnt be following memes at all and would likely still think it's a popular song. Which is why it works so well to show them reconciling.
26:59 I would say there is still some use of the word noob in mainstream gaming, but it has sort of gone the way that “nerd” has, where the intention of the word has changed. It isn’t really a derogatory anymore, and instead is just a shorthand for low level players.
Correction- Powerthirst was not inspired by Idiocracy. Idiocracy hired the guys who did Power thirst to make the Brawno ads because it was already viral
I think a good reason why these movies and TV shows fail to accurately portray memes is also that they fail to understand WHY a meme goes viral. In like 90% of the examples Tom picked, the authors seem to think that memes are made specifically to make someone look ridiculous. The whole "in this episode the internet is mean against this character" becomes a bland a superficial approach because viral memes, be it top text/bottom text or a remix, almost always make fun of situations - not just the people themselves.
Which i think definitely shows what the people making the movies/shows feel They dont recognise Memes as dumb jokes we share just cuz They see them like things specifically targeted against someone and everyone being mean
Just want to point out that the Don't Look Up example is another one of those "doing their own version of a preexisting meme" instances. A twitch streamer had a very similar rant, and it was turned into a 30 Seconds To Mars COD headshot compilation.
The meme representation in the sonic movie was quite good. The sanic police sketch was integrated well, and whilst the sonic dialogue was cringy at times, it didn’t seem like the result of a ton of old directors trying to relate with the kids. The movie itself was the meme, rather than trying to shoehorn in old meme content.
The reason the sanic joke was so well done is because they integrated it well into the story. Without the meme existing, we would still have a funny joke.
one of my favorite things about the meme references in that movie is that it's almost all sonic making them, who is, y'know, 13. of COURSE he'd be fortnite dancing and talking like a streamer, he's a kid!
One theory is that old memes were more wholesome without swears. I mean imagine trying to explain to a business executive what is funny about putting a toy pony figure into a jar. Memes have just got more unhinged and that’s why we love them and that’s why the boring and money focused executives don’t like it.
my thinking is at the beginning the only people that put memes into Big Media i.e. the sort that's also an investment had to be *really* convinced of internet culture's impact the young people that understood it basically that wasn't a good representation of how old most people in big US media are afterwards, the whole movie industry knew the somthing that was a 'meme' and without understanding *why* it works, they started to include it, but most of the reference materials the older people used were, logically, depiction of memes in other films it became what a meme is in their language, in their bubble and if you deviate from it, you have to once again really trust yourself or be in a position of power to put it into a film
a great example of good internet representation in media is the amazing world of gumball. That show has some crazy on point moments and the writing is appropriate, the writers have a good idea of what they are doing.
I mean, gumball was a bit edgier than we give them credit for. Something about a joke where they thereaten to send some guy to Uzbekistan or something, but the punchline is that he would be the wife. Like, I feel like that’s a joke that would get some flak if it was put on SNL or something.
not gonna lie, I literally laughed out loud at the "I bet he must be thinking about other women" ... "Is ice cream pizza a meal?" that's just so... perfect
Theres a youtube series called 'The Lucids'. In it one of the main characters tries to teach the other characters how to save their friend by making a bunch of educational memes. The memes she made are genuinely funny (especially when you consider the fact she's an out of touch teacher) I think this is one of the best ways to add memes to a show or movie. Having the meme not be viral, and actually further the character development and comedy of the scene. It not only gives it purpose, but makes it far more enjoyable (and memorable) to watch.
I really like when memes are merely fun details in backgrounds that animators have a little fun with. like that one scene with smudge the cat in invincible or the loss meme in inside job. The less attention you draw to a meme the lesser the chance of it backfiring is.
I think Mitchell's vs the machines makes sense about their outdated memes because that is the memes the family enjoys. And it shows that they know the memes are over 10 years old considering they show some when she is like 3. And the writers knew what they were doin
as someone who is OBSESSED with michelles vs the machines, it gets the memes right when they happen. and when they started singing numa numa it didnt feel like they were just redoing an old meme, it felt more like they were just using an old song that Was memed at some point. no joke to it, just katie jammin with her old man. feels good
I had a similar thought. That scene was far less about the meme itself and more about the emotion attached to it. How the dad finally connected with the daughter. Two vastly different people finding common ground. Truly an amazing movie
the main problem I think is that it is just incredibly hard to force a meme. If you are set out to create a meme about a specific thing then you will most likely fail. memes arise from opportunity: you see a funny image or video and you thought of something funny to caption it with or edit in. If you set out to create a specific meme about a specific topic then it will usually always suck because there just isn't a good opportunity for it.
As a Frenchman I can confirm this "Tom" show is great. It's everything we talk about! (altough "Enfant nommé Doigt" is an absolute classic as well) Also idk if it was done on purpose for comedic effect but the french for director isn't directeur, it's réalisateur.
I think the core problem is that, as memes evolved they became so layered. Like the funniest shit I saw this year was a combination of a phizer/ moderna meme, shinji from NGE, the morpheus red pill blue pill thing, and I think Joe Rogan but such a small proportion of the population is gonna be able to see a meme like that (for only a few seconds in a TV show) and be able to tell what the fuck it is (let alone what it conveys) so as memes become more and more self-referential and form-defying it becomes harder and harder to a) convey information with them (which is important in a TV show usually) and b) understand what they mean without knowing every constituent part of the image (which again isn't gonna be possible for a large tv audience)
Yeah, a specific FORMAT might "go viral" but often because that format is useful for passing on some OTHER joke or information. Someone's going to redraw the "drake reacts" meme to be an anime character, then someone's going to edit a different anime character's face over the top of the first one, etc. etc. The punchline is going to be something like "reach Shardspace through naptime" which is an entirely legitimate joke to a small sphere of people but completely incomprehensible to everyone else in the world. Depending on your social circles you can get stupidly specific & self-referential, e.g. a screenshot of a tweet of a picture of Charles III captioned with a crab emoji, that someone's added an ifunny watermark to.
_"They be stealin' my bucket!"_ "Who is that FOR?" Me. It's for me, Tom. I always get a chuckle out of that, so much so that I made a bucket-collecting character in Skyrim years back. Every bucket I could find was immediately picked up. Because it's mah buckit.
I imagine the medias understanding of memes paused in 2008 because after that the internet became so big that even viral stuff was a niche whereas before if you were on the internet you knew about each one.
I feel like the biggest difference, and the what the companies are missing is the relationship one shares with other when sharing cringy memes. When my friend hops into the chat and calls us all gamerz and does something lolrandom, whether intentionally cringy or not, it gains a positive response between he's my friend and we have good blood. When a 2 billion dollar company does this to sell me something, it comes off as desperate. There's a "comfort" that's shared among individuals that allows dat boi memes to still hold some humor even though its been long dead that advertisements don't and can't have.
21:45 I hate when they use the film camera’s perspective as an in-universe camera POV, when it’s very clearly like a crane shot or drone shot or something like that.
genuinely, mad respect for interviewing the Gregory Brothers and still saying less-than-favorable things about some of their work. really shows the integrity and thoroughness of your work
I’m ashamed of myself for laughing as hard as I did at “Deregulate Tapioca”. Very, very ashamed Edit: Wow, this comment blew up, did you know that in terms of male human and female Pokémon breeding…
I get that Numa Numa might feel out of place in Mitchells vs. the Machines (a 2021 movie) but it makes sense in context as it’s a callback to the main character singing the song with her dad as a kid. Seeing as how Katie’s about 18 or so, that tracks. Playing it as triumphantly as they do is still weird however 😅
Thanks for this. The memes and the subculture it has created have become so fluid, that we often forget how old they can be, and whether the zeitgeist can reliably be anchored to anything.
I'm surprised Tom didn't mention Cassetteboy as another popular musical memer. Perhaps it's because Cassetteboy doesn't autotune, he just re-arranges speeches to say entirely new sentences.
A moment of silence for all the people who know how virality and internet culture works who got silenced and ignored by the absolute fools and old farts who thought they were gonna make the next big thing only for it to fail tremendously and tarnish reputations and even bankrupt entire companies as a result.
7:39 I hate how much some of them are just ahead of their time; when he said the thing with Mario doing the same random stuff as Ralph am I the only one who was suddenly reminded of all of the Balenciaga-Harry potter / breaking bad/ star wars type shit? or the one with Master Chief teaching you how to change your oil on your car or how to pay your taxes? Why the fckckc was it so true when Tom said that all of this is just ahead of its time.
To be clear: absolutely every concept Tom put forth, especially the ones where he said “I don’t have the words to explain it,” I understood his explanations perfectly
21:37 i pretty much think that the Ozone song of that part is much more of a "father -daughter bonding over nostalgia" moment than a meme... That song was part of my childhood and seeing when the movie was made and the age of the main character, it pretty much matches
In defense of the use of the goat scream in Thor Love and Thunder, Thor owns two magical goats within Norse mythology, so them being in the film is definitely at least slightly more than just "Funny meme, go in movie". You could still have them in the film without them screaming, that's not the only noise goats make, but it makes sense without it needing to be referencing a meme.
Every time a meme dies out, it is reborn one level of satire and irony down. The media just plays memes too straight.
So what's rock-bottom on the scale of satire and irony?
@@couchpotato2222 there is no bottom
@@couchpotato2222 It circles back around to being sincere again and the cycle restarts
@@BadgerStyler Best example of this has gotta be troll face. Got degraded so hard 10 years later that it really just circled around to being sincere.
@@couchpotato2222 It circles back around
nothing quite as painful as companies in the early 2010s trying to pander to meme people
Meme people?? 🥲
Even nowadays
Yeah, companies have maybe gotten a little better at it, but it's still really painful
I dunno, "Savage brand" twitter accounts are pretty fucking heinous
Good thing silence, brand exists
Seeing TomSka transition from asdfmovies to "What if SarahZ was a 35 year old guy" is super funny
now we just need SarahZ to make short comedic animations
Eagerly awaiting for SarahZ to start making sketch comedy videos now
The fact that there are yet still untapped depths of how unhinged the Surfshark ads can get just astounds me.
I had to stop after the ad, because it was brilliant. Peak ad art. Ard?
he is on to us, fire ze missiles!
This was genius level writing and editing for that surfshark ad. Tom's best one yet imho
“We are on our 5th Eddie, and he hasn’t noticed.”
That one got me looking back through Last Week to see if it was true!
The fact that surfshark is still working with tom, i thought the vid about surfshark would break their deal, but still going strong.
I think the reason why memes made by these people are so unfunny is because they weren’t made to be funny but rather to relate to a younger demographic. It’s very surface level and clearly made without knowing why it’s funny.
“Oh these young people like catchphrases and white text so we’ll just do that and nothing else”
...amogus tho
The reason they also don’t hit the same is because they’re made for a purpose. Memes are meant to be aimless, exponentially so with our humour. They’re good weird. Corporations making memes usually just advertise their products, which comes off as very bad weird.
@@cerulity32k the good weird and bad weird reminds of some video
@@vladimirirkhinthe good weird, the bad weird and the ugly weird
I actually did an interview with the director for Mitchells vs. The Machines and I think the outdated memes were just a side effect of him basing the movie off of his family dynamic. He's genuinely a lovely guy if a bit out of touch lol
Okay
I mean when making a movie all memes will be out of date because it takes a long time to make a movie
@joshhumphrey736 these ones were like 10 years out of date so not really applicable
@@mayojamsandwich2939 oh ok, i'm not really a meme expert
@@joshhumphrey736 I AM THE MEME EXPERT.
i think the problem with memes in tv is they have this uncanny valley effect where the person making them has a bachelors degree in photoshop, and all the memes ive made are with like, ms paint
i’m a film student and it’s Exactly This
all my memes are made in snapchat even thouggh i literally have a photoshop acct because snapchat looks shittier which is WAY funnier
People are putting hours in on photoshop trying to get the proper amount of shittiness portrayed in a meme, while I can do it easily when I make them in PowerPoint
@@omega1575I've actively spent HOURS trying to make software to make things just shitty enough that they'll show up the way they're expected, because automating things very well, but poorly, but not too poorly, but also flawlessly bad is just... fucking difficult.
fr if i make a meme and it looks too good i put it through a jpeg degradation tool until it looks like a meme. with the exception of like, stock photos sometimes
@@OhhCrapGuy Memes come easiest when their hand-made at 1am when you get a bad idea from a dumb video
When the guy said ''eats spicy goodness like a boss.'' I recoiled like someone was just run over by a train 3/4 of a meter away from me.
I'm so sorry you and so many others had to discover that for the first time
I Like Trains
I had successfully repressed that trauma, but it came crashing down with such a force that I think one of my kidneys failed.
I had successfully repressed it as well, seeing this terror in full view again was painful.
My only solstice is that I have a deep-fried version of it where the only text on it is "DIES" on the bottom
He didn't mention it in this video, but the most jarring one for me, especially looking back now, is the series SuperGirl quoting "Leroy Jenkins" while a character slides under a load of lasers. So cringey!
21:36 I want to defend this- this song, not even just the meme version, was a cultural touch stone for many people who grew up in the 2000s like myself. We’d play that song in the car on holiday a lot and it was catchy and fun to try and sing along to despite not knowing the words
A sweet family moment would be singing a song they both remember from when she was younger resonated with me as more of a reference and connecting moment than a meme or joke
And, again, *it isn’t the Numa song,* it’s Live Your Life by Rihanna which features the Numa song in the intro!
Fr.
That was exactly what I was thinking. Yes in a way it was because of the creator using memes that he was way more familiar with but it makes alot of sense in the context of the movie.
Like that dad is quite litteraly an old fart. Why would he reference a recent meme.
Okay to be fair the Numa Numa one in Mitchells vs. Machines was deliberately invoking a nostalgic meme because she liked that meme as a kid in the film. And like, I mean same. It had an "embrace the nostalgic cringe vibe" to that whole scene.
There's literally a scene earlier in the film where he tries to connect with her over Numa Numa and she says something to the effect of "It's not 2003 dad, I'm not a kid anymore"
@@13mungoman13 exactly
Great video Tom!
I thought it was Live Your Life by TI and Rihanna
@@stephensmith7327 It was
With the Mitchell vs the Machines, it wasn't just that they started singing Numa Numa, it's that it probably WAS 2003 when Katie was singing it with her dad. The culmination of the whole movie is that Katie reached a understanding with her dad and even though he may not be on the same meme level as her, he's still trying.
Also, they’re not just singing the Numa song, they’re singing the intro to Rihanna’s “Live Your Life”. Katie and her dad danced to this when she was a kid, and in this scene they finally do it again. It felt perfectly natural to me!
THANK YOU
Yeah honestly I thought that was perfectly great to me as well.
Also, they could just be singing a song they like while beating the shit out of robots
The entire movie was just one big loveletter to 2010s and late 2000s Internet culture because that's kind of Katie's style of editing. There's plenty of great pop culture references aside from the memes, and overall its a pretty "exploitable" movie, and I think that was intentional.
Those forced memes by SNL physically hurt. I genuinely had to get up and take a walk.
I'm just replying so you can see how much likes you got
A bunch of 30 year olds desperately trying to come up with a relevant sketch at 3 in the morning on a Wednesday, because the 65 year old host wanted a "meme sketch".
I really hope in the inevitable Ready Player 2 movie they keep the line "he went all Sonic.exe on them" just for the internet's reaction.
was... was that a line in the book?
Bro then sonic .exed all over them. It was crazy
@@redymedy Y E S
@@CacoQueen What does that even mean?! 😭😭
@@hexagonPie It means blood poured from his eyes and he levitated off the ground slowly floating towards them as the sonic drowning theme played very loudly
For a moment I thought “hold on, who put this guy in charge of memes?”, but then I remembered he made asdf. This guy WAS internet memes for me growing up.
It really hit me reading this that yeah, if you were to attribute any one single person on the Internet to being the overlord of memes, it would fuckin probably be Tomska
@@wavewingman5993 He's also responsible for the horse mask thumbs up "I love it", the hole, and this one weird reaction GIF.
also BAL MAN
@@wavewingman5993 KC Greene as well
@@wavewingman5993Id personally say it would be Niel
On the Mitchells Numa Numa instance, I was recently at a BBQ where there were a number of younger people, like 10, and I heard one of them say "I like turtles", exactly like the kid. That video is 16 years old now, and kids who were born years after it was posted are still quoting it today. I think the way that younger people contextualize and consume older internet media isn't all that well understood.
In fairness to “The Mitchells vs. The Machine”, that song being there not and fitting the modern day at all is kind of the point. It’s a movie about being yourself no matter how others perceive you. So it’s just a dad and daughter being goofy by playing a song that she was probably obsessed with at some point because of the meme.
I think it was also symbolizing their character growth. Being able to understand each other after years of being practically opposites
Numa Numa was a song that came out when I was growing up. My dad, brother and I would sing and dance to it together before Numa Numa guy went viral. I remember the plane animated video very fondly.
To me, it's inclusion in the movie hit very close to home as this connection to some of the best moments of my childhood, while also finding common ground between generations. I assumed I was the only family that's had such fond family memories attached to the song, but given its importance in the movie I'd guess that it likely was a similarly important part of some of the writers' childhoods.
@@thewizofpants it probably was! The family in the movie is modeled after one of the writer’s families. In fact, in the credits they are credited and it’s made clear that the movie was dedicated to them.
They used to sing it together when Katie was younger in the film and later, the dad tries to get Katie sing and she denies him, it’s supposed to show that they have grow to acknowledge their love more and Katie is now able to give in to the embarrassing situation and just have fun with her dad.
SOMEBODY needed something to cling to, huh?
I'm so starved for quality content that I audibly laughed when he said "get sucked"
You're not alone
He got me with the "who?" owl
"White guy Walter fuckin' loves cheese" got me at this point
As soon as I read this comment it happend
😂
What unnerves me the most about Diaper Hands is that they didn't just use the wrong meme format, but put a lot of elbow grease into incorrectly formatting that wrong format. Look at 23:20! It's based on the Impact macros, but instead of a still .png, somebody made an edit of the _video footage,_ with the text flying into place - they even masked the top text to go behind Greg's head!! _Nobody was putting this much effort into the kind of meme this was based on._
"Why is that kid
Hanging out the window"
taken out of context this is actually a top tier shitpost. add some dumbass cartoon sound effects and I'll laugh for far too long.
just this comment made me start laughing
I was looking for someone to say this. I thought the same thing. It's not funny in the way they want it to be but it's genuinely funny like 3 layers removed
_I took it in context of Sayori-_
x13 vine boom sound effect
Sorta like when you see an out of context drama post on Tik Tok
As much as I enjoy judging people for awkwardly forcing memes into their content, I did put a trollface in the first asdfmovie song video. Maybe we shouldn't go so hard on them. I'm sure they meant well
Oh hey! It you!
To be fair, trollface was still unironically used a decade ago.
@@MisterSandmanAU No shot that was a decade ago. _THAT WAS A DECADE AGO?!_
The f*cking song in Mitchels vs Machines is supposed to be cringe! Earlier in the story we saw that the main character was emberased by the song during the scene in the car. But now she's imbracing her familiy no matter who they are, she dosen't sing it for her enjoyment but to lift the spirit of her father.
also I will forever die on the hill that dragosta din tei and its English version is a banger of a europop track and deserved better from america.
@@ErieRosewoodthe original version of Carameldansen is also a bop (I mean... The edit is just speeding it up basically iirc lol so ofc the originals also good)
A few good meme songs that are actually just killer 2000s eurobeat
THANK YOU
"Streamers dont just sit there and muse about the latest happenings in meme culture" - TomSka in an hour long discussion about meme culture in pop media
All jokes aside a twitch stream with you and chat just roasting memes and stuff on the internet would be awesome, love your content man!
sumitomedia entered the chat
I was going to comment that. A lot of streamers answer to their twitch/youtube chat. That jacksepticeye clip seemed like someone had asked him what he thought of this "Free Guy" and that's why he was giving his opinion, seems pretty realistic to me lol
Moist critical kinda
I like how Phineas & Ferb handled viral videos this. An old video of Doofenschmirtz falling into a toilet in his underwear, cape and roller-skates resurfaces and he builds a device to make everyone forget that video. I'm sure a lot of people would want to use it.
And the best part, Perry basically just lets him. It's just Doof thinking of Aglets at the last second that foils his scheme.
I watched that episode just the other day. The irony is that it's aglets I remember, and I always forget the viral video😂
@@JudithARobinson A G L E T don't forget it!!
I actually think top text bottom text formats might be used in legacy media because they're really easy to read on a big screen too. The twitter shitposts are more accurate to what memes look like now, but with top text bottom text the writing is so big that you can have them take up a relatively small part of the screen and still be easily understandable
30:40 to be fair 4chan compiling murders in some shitty attempt to be cool and edgy is spot on. Also I don’t think they’d allow racial slurs in the movie so makes sense
I've seen some genuinely fucked shit on 4 chan back in the day I have to agree
as someone who occasionally lurks 4chan i'll have to disagree. most would just call him a loser virgin incel and move on.
the most accurate part was someone saying "bump"
@@carcinoGetenicistyeah but there are people like this on 4chan who arent really afraid to post more fucked up shit than usual
@@carcinoGetenicistI didn't expect to see Karkats PesterChum handle with a Dave pfp...
I feel like its effectively impossible to represent /b/ at its "peak"(in quotes because I don't know a better word for what I mean) without the movie being heavily rated for graphic imagery and language, which is why a movie like Spree fails in that goal. Any movie based on the cultural zeitgeist's perception of what 4chan 'humor' is/was is going to be inherently unmarketable without sacrificing its entire premise for the sake of a rating and content theaters and distributors will accept.
"Deregulate Tapioca" was genuinely funny
I don't enjoy many movies, but TMvTM was entertaining.
I actually had to pause at that part to laugh, it was so unexpected and I felt like a real meme. Probably something you’d see on tumblr
Bro I know right because it's just unexpected and makes no sense
Legalize nuclear bombs
Indeed, just deregulate it already
In conclusion, movie production teams should hire Tom as a meme consultant.
I'm glad to see people defending the Mitchells vs the Machines one, it fits with the movie so well and is meant to be a bit cringey, being a throwback for Katie and her dad to bond, even if he's a little bit behind :)
yeah, and its not even the meme, its just the song lmao
@@LiamLimeLarm its not even the original song, but some kind of bootleg
@@LiamLimeLarm I thought that the song was a bit of a meme recently
by recently I mean a year or two ago
Yeah it's Katie-Vision, it's edited like something Katie Mitchell would make and have fun with it.
Yeah, outdated memes are ok when it’s in character, I will defend moments like that, and it is the hill I’ll die on
The "What are those!?" in Black Panther caused me actual physical pain in the theatre
@@resyntax even vicious mockery doesn't do that much 💀
Honestly that was one that I found pretty funny. It fit with the character and makes sense for them to be a couple of years behind on memes
I cringed hard there lol, by that point that meme was already years old
@@henryhere Y'know what fuck it, each terrible outdated meme in mainstream media like that is just Power Word Kill.
yeah
The Amazing World of Gumball used memes a lot for their jokes to good effect. I think the key is keeping the jokes quick and snappy so they don't come off as forced
It's really interesting how many times Tom identifies a poor meme segment in a show and then follows it up with some variation of "I don't quite know how to explain...", and that's not a dig at Tom, the man knows exactly what he's taking about and is like the most qualified person I can think of to do a video like this, for me it feels like humans were not built to comminucate like this and language hasn't quite caught up to the abstraction of aspects of internet culture?? Idk this is a really cool vid
There are so many unspoken rules of humans, that are just impossible to actually explain.
Try and word how social conventations work.
if you had to describe to an alien how to do casual conversations, what would you say?
@@Canadian_Zac Curl up and cry?
You can actually describe it in certain terms, but like Tom said you're gonna have to use concepts from philosophy or art theory to describe it. Like you could say for example that a lot of memes play on absurdity, references, variations, relatability. Or that animal memes tend to play on anthropomorphism. You can even say that some memes are so abstract, crappily made and not meant to represent anything to be funny that they're dadaist in some sense.
You could write a whole thesis on what makes a meme a meme, but people are gonna say that "it's not that deep". It ACTUALLY IS that deep, because it's a new form of communication that we created to interact with other people when the internet became mainstream.
@@Erone That's what's so cool about the topic I think, is that the core concepts of what the joke is are easier to explain but there's also this whole other dimension of authenticity to this form of comminucation that changes the value of the information being presented, it's dope
@@Erone No it’s not even new, memes have existed since humans could communicate.
This is giving “Markiplier going OFF on the minor inconveniences of Sour Patch Kids” vibes
I didn’t laugh immediately at “Why is that kid hanging out the window”. But something about it broke me as soon as i thought about it for more than a second. It was probably just cause it was so stupid it went back to being funny.
It was also probably the voice that i heard when thinking about it, which got rid of the “is” in the sentence
I feel a lot of these jokes from the "French" side of Netflix are going to go over a lot of people's head so:
-Snails from Turbo! with "Nourriture rapide!" written on it: Literally translates to "Fast food!" (I really liked that one)
-La grande française baguette-off: Spoof of the great British bake-off
-Enfant nommé doigt: translates to Kid named Finger
-L'étrange le things: Strangers Things spoof but I'm guessing "l'étrange machin" would have not worked well with this channel's usual demographic
-La fabrication de Tom: translates to "The making of Tom", except fabrication in French is only used when building something so this would be his conception rather than the supposed show's making-of* (which is way funnier)
-Episode 1 of "Tom" is named "Beautiful horse"
Interesting video honestly but we need to add professional memeologist to your Wikipedia page now, is there a doctorate for internet culture? I think there should be one, it would be an oddly specific branch of sociology but "Dr. Tomska, memeologist" would go great on a wall next to your gold record
yeah i paused the video to look at all the jokes and they're really funny actually XD
He has a PhD in Memetic Communication
Fire ze Missiles!
But I'm le tired
I wonder if Sammy had a part in this
Dr ridgewell,expert in memetic science
I think TMvTM was meant to be dated, because it kind of represents both of the main characters. They're trying to desperately to connect, with Katie wanting to connect with her peers, and the dad whose name I can't remember wants to connect with his daughter. Their weirdness ties them together, including their choice of memes, or heartfelt songs, as is shown to us through them bonding over it a long time ago.
I like ending on Mitchells VS The Machines cuz it’s specified earlier that this was the song they sung together back when it would’ve been more relevant and back when they felt connected. So them coming together to sing a song that to them means family is kinda sweet
A big part of the reason memes in movies tend to fail is because meme trends pass much more quickly than it takes to make a movie. If you put a real meme in your script, it'll be painfully outdated by the time it hits the screen, but if you make one up then capturing that energy is so much harder.
I used to believe that. But there’s no way a movie that came out this year was actually made in 2010 lol
There are very few memes that are gonna last more than a month or two, and movies take like, 2 years to make fully
There's like... 5 memes that have lasted long enough
Movies don't take 10 years to make
Like Black Panther's "What are thoooose" segment. deeply painful
@@brittommyv807 it was cringey, yes. but it also makes complete sense and was intended to be kinda cringey. the scene showed us how isolationism of Wakanda has led to them being behind everybody culturally. but the scene lacked some kind of alleviation of that cringe like a person that is up-to-date with culture that reacts to it by being ashamed or something. Black Panther overall is just one big good setup and cringe bad execution
The "why's that kid hanging out a window" one made me laugh because it's like a modern day shitpost that's made to make fun of bad memes
It sorta reminds me of the "memes from dreams" , where it absolutely makes little sense because your brain came up with it while unconscious.
@@sea-abyssalthomas the plank engine my beloved
I used to reupload bottom text memes that were publicly cached years ago to those meme generator sites, specifically the ones that were either very out of context or (most usually) by someone who doesn't understand the format of memes.... They ALL read like that, and they're gold.
I had to pause the video because I was laughing so hard at that frame jesus christ
Fun fact: Those really embarrassing anti-smoking ads caused me to pick up smoking.
Is Tomska our first meme curator? Forget fine art, this is the true work that preserves our culture.
Numa numa works in Mitchell vs the Machines because it was a father daughter moment from when she was young. It is meant to be cringe. The my Dad and I jammed to this meme back when I was 6 type of thing. It was shown in the intro of the movie too in a flashback.
I love how Tom just randomly created a meme that's better than everything snl could come up with
Wich one specifically?
@@THEJPIndustry Any of them, really.
i really like the mitchells vs the machines use of myahee cause earlier in the movie kid katie in like 2003 who probably saw a video on the early internet sings along to it with her dad and it represents their bond when she was young and how by the end of the movie theyve rebuilt their bond (also as someone whos bassically katies age i would probably have a really dumb interenet song as a end of movie dance number)
Exactly what I was thinking
Right, it makes sense because the only time she bonded with her dad was when she was a little kid … so it also just shows how long ago it was, and how much he doesn’t understand her now.
I think the main reason for “the media” not getting memes is because of how fast they come and go. One meme could only last 3 weeks but some memes can last years. The internet is a changing landscape and these media companies aren’t seeing that some things change.
"Nobody sits down and discusses memes"
Proceeds to talk about memes for almost an hour straight.
(Granted they're poorly fabricated imitations of memes but you get what I mean)
I'd also say that the reason false memes are so easy to pinpoint is similar to anytime a group of people try to mimic a culture they're not *really* a part of, and how clear that fact is to those members lol (not just with things like younger culture vs older, but other demographics in general)
It's like when white western people people try Buddhism
Internet cultural appropriation
Makes sense.
19:58 "Something that people just put on shots of disasters"
_shows painting of America signing the Declaration of Independence_
Remember he’s English
I do have to say that in the Mitchels vs The Machine, I though Numa Numa really fit because it was in universe a family memory from years ago that first the father tries to push, before in the climax it comes back showing their reconciliation.
Also you can see Katie kinda cringing at the dad’s initial attempt to connect with her because the meme is dated, and even at the end she kinda hesitated while singing before she really got into it.
Yeah Tom kinda missed the point of the numa numa. It was a meme reference but also for the updated song which was released in 2019 and sampled numa numa.
The song is Live Your Life ft. Rihanna by T.I
That movie slapped
Exactly my thoughts as well. You can tell from the art when it pops up that it was something Katie and Rick did at a talent show when she was really young. The fact that it's kinda cringe works since her tech illiterate dad wouldnt be following memes at all and would likely still think it's a popular song. Which is why it works so well to show them reconciling.
yeah definitely!! that movie is awesome
i knew my humor was broken because “deregulate tapioca” made me laugh seriously
"They just edited her face to be fucked up, that's not really a thing" 18:38 Bro has not met a Jerma985 fan
Those aren’t edited, Jerma just looks like that sometimes
Yeah, no, Jerma's just Like That™
Imagine if a movie or show just hired tons of prominent meme creators and give them a clip and tell them to go wild with edits.
it's really hard if promoted TikToks with popular creators are anything to go off of
I would watch that show/movie to HELL.
To me that would kind of conflict with the creativity in some way, idk
Just would create a YTP of the original show or movie
Kraccbacc
Fairly sure Tom is pitching himself as a meme consultant to Hollywood.
Well, if the ASA keeps giving him shit, he may need a job to fall back on.
26:59 I would say there is still some use of the word noob in mainstream gaming, but it has sort of gone the way that “nerd” has, where the intention of the word has changed. It isn’t really a derogatory anymore, and instead is just a shorthand for low level players.
The “It snot funny” joke had me genuinely laugh louder than i should’ve
I love how gamers went from calling eachother noobs to just using slurs
Gamers have always used slurs. Have you ever seen a COD lobby from 2009?
@@HorsesArePeople2 thank you was just about to type this
This is just the Childhood adulthood difference you experienced.
Wtf did you just say you #*&%?!*
This a ignorant ass comment 😂wtf
It's fascinating that a lot of memes are taken from mainstream entertainment (e.g. how do you do fellow kids) but the reverse rarely works.
Correction- Powerthirst was not inspired by Idiocracy. Idiocracy hired the guys who did Power thirst to make the Brawno ads because it was already viral
Mmm thats too hot.
I think a good reason why these movies and TV shows fail to accurately portray memes is also that they fail to understand WHY a meme goes viral. In like 90% of the examples Tom picked, the authors seem to think that memes are made specifically to make someone look ridiculous. The whole "in this episode the internet is mean against this character" becomes a bland a superficial approach because viral memes, be it top text/bottom text or a remix, almost always make fun of situations - not just the people themselves.
Which i think definitely shows what the people making the movies/shows feel
They dont recognise Memes as dumb jokes we share just cuz
They see them like things specifically targeted against someone and everyone being mean
Just want to point out that the Don't Look Up example is another one of those "doing their own version of a preexisting meme" instances. A twitch streamer had a very similar rant, and it was turned into a 30 Seconds To Mars COD headshot compilation.
The meme representation in the sonic movie was quite good. The sanic police sketch was integrated well, and whilst the sonic dialogue was cringy at times, it didn’t seem like the result of a ton of old directors trying to relate with the kids. The movie itself was the meme, rather than trying to shoehorn in old meme content.
The Sanic was a joke that is funny even if you don't know the meme because it's funny drawing
The reason the sanic joke was so well done is because they integrated it well into the story. Without the meme existing, we would still have a funny joke.
its not really meme representation tho?
Its morso a reference to said meme.
one of my favorite things about the meme references in that movie is that it's almost all sonic making them, who is, y'know, 13. of COURSE he'd be fortnite dancing and talking like a streamer, he's a kid!
Same with the new Rescue Rangers movie.
One theory is that old memes were more wholesome without swears. I mean imagine trying to explain to a business executive what is funny about putting a toy pony figure into a jar. Memes have just got more unhinged and that’s why we love them and that’s why the boring and money focused executives don’t like it.
my thinking is at the beginning the only people that put memes into Big Media i.e. the sort that's also an investment had to be *really* convinced of internet culture's impact
the young people that understood it
basically that wasn't a good representation of how old most people in big US media are
afterwards, the whole movie industry knew the somthing that was a 'meme' and without understanding *why* it works, they started to include it, but most of the reference materials the older people used were, logically, depiction of memes in other films
it became what a meme is in their language, in their bubble
and if you deviate from it, you have to once again really trust yourself or be in a position of power to put it into a film
Old memes include stuff like Goatse too.
" toy pony figure into a jar" 😟
@@Iamnottheplatypusdon't you love what happens when you put the jar on top of a radiator?
what is funny about pony in jar
a great example of good internet representation in media is the amazing world of gumball. That show has some crazy on point moments and the writing is appropriate, the writers have a good idea of what they are doing.
I mean, gumball was a bit edgier than we give them credit for. Something about a joke where they thereaten to send some guy to Uzbekistan or something, but the punchline is that he would be the wife.
Like, I feel like that’s a joke that would get some flak if it was put on SNL or something.
not gonna lie, I literally laughed out loud at the "I bet he must be thinking about other women" ... "Is ice cream pizza a meal?"
that's just so... perfect
@Guy-Manuel indeed it is
@Guy-Manuel thanks dad
Theres a youtube series called 'The Lucids'. In it one of the main characters tries to teach the other characters how to save their friend by making a bunch of educational memes.
The memes she made are genuinely funny (especially when you consider the fact she's an out of touch teacher)
I think this is one of the best ways to add memes to a show or movie. Having the meme not be viral, and actually further the character development and comedy of the scene. It not only gives it purpose, but makes it far more enjoyable (and memorable) to watch.
2:12 wait wtf tom totally predicted that one episode of black mirror
I really like when memes are merely fun details in backgrounds that animators have a little fun with. like that one scene with smudge the cat in invincible or the loss meme in inside job. The less attention you draw to a meme the lesser the chance of it backfiring is.
The WHAT in Inside Job!!
@@DeathnoteBB
Haven't even seen the movie and I had the same reaction.
@@Mr_Original It’s a show
I NEVER EVEN SAW THE INSIDE JOB ONE THAT'S AMAZING
I think Mitchell's vs the machines makes sense about their outdated memes because that is the memes the family enjoys. And it shows that they know the memes are over 10 years old considering they show some when she is like 3. And the writers knew what they were doin
20:57 Idiocracy came out in 2006. Tim and Eric Show started in 2007. The Eric Andre Show started in 2012.
He isn't a meme expert.
@@Randomlad.0737 Odd for him to say those things then.
yeah I thought that was weird too.
"Why does this matter? It fucking doesn't. BUT IT DOES."
Tom's a true connoisseur of memes, and I appreciate that.
I think there is a VERY thin line between
"Oh this is harmless and kinda cute."
And
"Ew. Cringe. Why would they do that? Someone stab my eyes out!"
IMO sometimes a meme is so cringe it loops back around to being funny again.
@@blockstacker5614 like amogus
@@blockstacker5614 that's what I call the Morbius syndrome
@@blockstacker5614 ooh like Emo Peter street dance in Spiderman 3
@@blockstacker5614 r/comedyheaven
1:54 is no one gonna talk about how this ad literally became a black mirror episode
Sitting through a video essay about memes feels like a bit of a meme.
Just gotta speed this up and put it as a reaction in a ______ slander meme vid, It'd work
@@ConnorDrawss surfshark - French arg speedrun any%
as someone who is OBSESSED with michelles vs the machines, it gets the memes right when they happen. and when they started singing numa numa it didnt feel like they were just redoing an old meme, it felt more like they were just using an old song that Was memed at some point. no joke to it, just katie jammin with her old man. feels good
I had a similar thought. That scene was far less about the meme itself and more about the emotion attached to it. How the dad finally connected with the daughter. Two vastly different people finding common ground.
Truly an amazing movie
Oh yeah, that movie! A truly insanity-inducing experience, if I do say so. Highly recommend for… y’know, the other people reading this comment.
even the bit that's featured in the video looked pretty good to me, i didn't hate it at all.
the main problem I think is that it is just incredibly hard to force a meme. If you are set out to create a meme about a specific thing then you will most likely fail. memes arise from opportunity: you see a funny image or video and you thought of something funny to caption it with or edit in. If you set out to create a specific meme about a specific topic then it will usually always suck because there just isn't a good opportunity for it.
As a Frenchman I can confirm this "Tom" show is great. It's everything we talk about! (altough "Enfant nommé Doigt" is an absolute classic as well)
Also idk if it was done on purpose for comedic effect but the french for director isn't directeur, it's réalisateur.
est-ce que l’endant nommé doigt locomote comme ça ou comme ça?
@@mistuh69420 comme ça
hello my fellow frenchman, we are both french who watch tomska, would you (by any chance) marry me ?
The fact that you held my ADHD attention throughout this hour long video really speaks to your ability to meme better than movies
THIS VIDEO IS AN HOUR LONG?!?
OH WHAT THE FUCK
At 50 minutes I read your comment and my ADHD brain fuckin' explodes, holy shit.
Man go: "meme"
ADHD brain go: "true"
I feel bad for you guys tbh
@@ryanhernandez8324
Feeling bad for people who are different is kinda fucked up.
its an hour long??? tom is truly the cure to our adhd/j
2:21 I knew Joan is Awful felt familiar!!
I think the core problem is that, as memes evolved they became so layered. Like the funniest shit I saw this year was a combination of a phizer/ moderna meme, shinji from NGE, the morpheus red pill blue pill thing, and I think Joe Rogan but such a small proportion of the population is gonna be able to see a meme like that (for only a few seconds in a TV show) and be able to tell what the fuck it is (let alone what it conveys) so as memes become more and more self-referential and form-defying it becomes harder and harder to a) convey information with them (which is important in a TV show usually) and b) understand what they mean without knowing every constituent part of the image (which again isn't gonna be possible for a large tv audience)
That meme you’re describing sounds conceptually amazing, can you share a link please
What was the image 😭😭😭😭😭
Yeah, a specific FORMAT might "go viral" but often because that format is useful for passing on some OTHER joke or information. Someone's going to redraw the "drake reacts" meme to be an anime character, then someone's going to edit a different anime character's face over the top of the first one, etc. etc. The punchline is going to be something like "reach Shardspace through naptime" which is an entirely legitimate joke to a small sphere of people but completely incomprehensible to everyone else in the world.
Depending on your social circles you can get stupidly specific & self-referential, e.g. a screenshot of a tweet of a picture of Charles III captioned with a crab emoji, that someone's added an ifunny watermark to.
_"They be stealin' my bucket!"_
"Who is that FOR?"
Me. It's for me, Tom. I always get a chuckle out of that, so much so that I made a bucket-collecting character in Skyrim years back. Every bucket I could find was immediately picked up.
Because it's mah buckit.
Your name being David is so unexplainabley perfect for this
buh-ket
Are you related to Jeff Meyer perhaps
@@FinnDanger-e3v I am not aware of anyone in my extended family with the name Jeff.
@@SerathDarklands Dead Rising reference
I imagine the medias understanding of memes paused in 2008 because after that the internet became so big that even viral stuff was a niche whereas before if you were on the internet you knew about each one.
I feel like the biggest difference, and the what the companies are missing is the relationship one shares with other when sharing cringy memes. When my friend hops into the chat and calls us all gamerz and does something lolrandom, whether intentionally cringy or not, it gains a positive response between he's my friend and we have good blood. When a 2 billion dollar company does this to sell me something, it comes off as desperate. There's a "comfort" that's shared among individuals that allows dat boi memes to still hold some humor even though its been long dead that advertisements don't and can't have.
I must say the “stop posting about among us” guy is basically the real life version of how cartoons portray a viral meme with how it gets remixed
It’s amazing how great sitting down to listen to TomSka yell about memes for an hour on a rainy Tuesday afternoon really is.
21:45 I hate when they use the film camera’s perspective as an in-universe camera POV, when it’s very clearly like a crane shot or drone shot or something like that.
genuinely, mad respect for interviewing the Gregory Brothers and still saying less-than-favorable things about some of their work. really shows the integrity and thoroughness of your work
I’m ashamed of myself for laughing as hard as I did at “Deregulate Tapioca”. Very, very ashamed
Edit: Wow, this comment blew up, did you know that in terms of male human and female Pokémon breeding…
Don’t be, it’s funny. Never apologize
It was more like a modern meme than an actual modern meme
Don't be, that was so out of left field it had me floored.
Admittedly it was so absurd it was hard not to laugh
I lost my shit at that, heresy
31:36 it's just literally the hiding the pain harold meme but with a younger person
I get that Numa Numa might feel out of place in Mitchells vs. the Machines (a 2021 movie) but it makes sense in context as it’s a callback to the main character singing the song with her dad as a kid. Seeing as how Katie’s about 18 or so, that tracks. Playing it as triumphantly as they do is still weird however 😅
I wish I had more patreon money to give Tom so we could get more stuff like this long-form content.
Thanks for this. The memes and the subculture it has created have become so fluid, that we often forget how old they can be, and whether the zeitgeist can reliably be anchored to anything.
The line "you can just hire them! I would know, I did it, and now I've got a gold record!" almost made me cry.
I'm surprised Tom didn't mention Cassetteboy as another popular musical memer. Perhaps it's because Cassetteboy doesn't autotune, he just re-arranges speeches to say entirely new sentences.
@@LaMortDeLaMusique WHY ARE YOU TELLING THIS TO ME?!?!?!?!?!?!?
Ok ok the "get sucked" cyberpunk meme came out of nowhere and this man gets it man. I laughed so hard.
That genre of meme always gets a laugh out of me and I'm a bit ashamed of it
A moment of silence for all the people who know how virality and internet culture works who got silenced and ignored by the absolute fools and old farts who thought they were gonna make the next big thing only for it to fail tremendously and tarnish reputations and even bankrupt entire companies as a result.
"Why is that kid hanging out the window" actually made me laugh just out of how stupid it is
The "Eats Spicy Goodness, Like a Boss!" meme still makes me want to jump into a river
7:39 I hate how much some of them are just ahead of their time; when he said the thing with Mario doing the same random stuff as Ralph am I the only one who was suddenly reminded of all of the Balenciaga-Harry potter / breaking bad/ star wars type shit? or the one with Master Chief teaching you how to change your oil on your car or how to pay your taxes? Why the fckckc was it so true when Tom said that all of this is just ahead of its time.
Smg4
1:18 Thanks for the shoutout TomSka! Really appreciate it!
To be clear: absolutely every concept Tom put forth, especially the ones where he said “I don’t have the words to explain it,” I understood his explanations perfectly
21:37 i pretty much think that the Ozone song of that part is much more of a "father -daughter bonding over nostalgia" moment than a meme... That song was part of my childhood and seeing when the movie was made and the age of the main character, it pretty much matches
In defense of the use of the goat scream in Thor Love and Thunder, Thor owns two magical goats within Norse mythology, so them being in the film is definitely at least slightly more than just "Funny meme, go in movie". You could still have them in the film without them screaming, that's not the only noise goats make, but it makes sense without it needing to be referencing a meme.