The Best Customer Acquisition Funnels for a SaaS Startup

Customer acquisition funnels for SaaS startups work differently than other businesses. This video breaks down everything you need to know about acquiring customers for your SaaS product. From customer acquisition cost (CAC) to customer acquisition strategy, watch to make sure you're doing the right things to get more customers.
For more strategies and tips on funnels and selling SaaS, look below 👇
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[@MicroConf]

SaaS Sales Funnel: Simple Strategies for Selling Software: th-cam.com/video/LjbaTHoiBJs/w-d-xo.html

[@GrowWithWill]

This is probably the first video I've seen that tackles low-touch and high-touch funnels AND explains it in depth! Always enjoy learning a thing or two from you. Cheers, man!

[@MicroConf]

Thanks, Will!

[@Martinit0]

Sounds like you don't know Jacco's systematic coverage of go-to-market strategies: th-cam.com/video/u82VtYk5KlM/w-d-xo.htmlsi=H7dRXQSWWJnOYJJL

[@lydiahrycko3519]

Awesome breakdown! Thanks Rob

[@mozartdeux1440]

This is actually a gold mine! thanks Sir!

[@MicroConf]

You bet! Thank you for watching!

[@NarendraChennamsetty]

The quality and density of information in this video is outstanding !
subscribed

[@MicroConf]

Much appreciated!

[@nyakarundi]

I hope you ll do a video for B2B targeting SMEs, the process might be different

[@luminrabbit9488]

Hi Rob, I know nothing about sales funnels low touch / high touch etc.. could you go into more details of a duel funnel system. It sounds interesting and I’m loving this channel I’m learning so much, thank you for educating me!

[@Steve-td1ph]

not to be a jerk but just do both haha. imo outsource for the low touch and do the high touch yourself

[@luminrabbit9488]

@@Steve-td1ph Hi Steve, it’s difficult to do both when you don’t know all of the ins and outs or what they are? I’ll be doing some research. Would you be kind enough to provide feedback? Sounds like you are already experienced with this.

[@Steve-td1ph]

@@luminrabbit9488 sounds like you're on the right track, just binge watch his videos for a week and you'll be up to speed!

[@chaomingli6428]

Hi Rob, I am a founder of a ventured-back SaaS. We are running the business as a high touch funnel. I personally own a micro SaaS with low touch as well. Could you do a video to give more insights regarding how team structure and product fit into dual funnels and how it impacts the funding valuation given the metrics are so divided?

[@MicroConf]

If we get other requests for this kind of video we’ll consider it. I haven’t heard of dual funnels impacting valuations, whether funding or acquisition. Team structure is relatively simple - you’ll need a marketing team focused on optimizing the low-touch funnel and a sales team handling the high-end leads. The good news is if you do it really well, the low-touch funnel will feed your high-tough funnel without much need for outbound prospecting.

[@chaomingli6428]

@@MicroConf thanks, this is really helpful

[@rayd2906]

hi Rob, great video. What do you think are the top strategies to scaling SaaS once you have 1000-10,000 customers - out of SEO, emails, paid advertising, Capterra/G2 partnerships?

[@MicroConf]

At that point, you’ll likely need a multi-prong approach to keep scaling at a decent growth rate. Depending on your business, all of the above can work. I cover ~20 SaaS marketing approaches in my new book, The SaaS Playbook if you are looking for more - saasplaybook.com

[@felixlucien7375]

Hey Rob, whats the pcb schema for bottom right?

[@MicroConf]

It’s a diagram of the Apple I computer, signed by Steve Wozniak.

[@wassim4460]

In the early days, should the demo calls and sales calls be run by one or multiple people?

[@MicroConf]

Usually they are handled by one founder, but if multiple founders are good at it and enjoy it there’s no reason to limit it.

[@MarkAlex]

What is the best performing sales funnel for self serve SaaS business with no sales involvement at all.

[@MicroConf]

Hi Mark, there’s no one ‘best’ sales funnel, as that will largely depend on your product and the customers you are targeting. But I would typically start with the low-touch funnel I described in this video, and go with my gut on whether to ask for credit card up front before the trial.

[@christhomasism]

IMO your free trial option should introduce a new, more easily solvable problem that your paid plan solves easily (and is easily demonstrated)

[@thevahnii]

thumbnail had me 💀💀