Master DTC Marketing | Learn Organic vs. Paid Acquisition | with Nik Sharma, CEO Sharma Brands
ฝัง
- เผยแพร่เมื่อ 31 ก.ค. 2024
- Everyone wants to start a DTC (direct-to-consumer) brand, but how do you ACTUALLY grow it from scratch? Meet Nik Sharma, who has done just that for some of customer's favorite DTC brands like JUDY (judy.co), Caraway (www.carawayhome.com), and Hint Water. The key here is content marketing strategy, influencer marketing, proper use of marketing analytics, and social media marketing.
Nik's Twitter for DTC Advice: / mrsharma
Nik's 40 page deck on how to launch brands -- nik.co/subscribe
Nik's New TH-cam Channel! - / @mrniksharma
0:57 Meet Nik Sharma!
2:12 Nik’s first job
3:05 Working at Hint
3:55 Focus on WHY
5:13 How Nik Reduced CAC by 70%
6:37 Origin of “DTC”
7:14 Product first, then brand
8:27 Personification of brands
9:33 How to Start
10:50 Solve a REAL problem
12:49 Focus on product
13:35 How to Validate an Idea
14:34 Organic vs Paid Marketing
15:25 How Haus focused on organic
17:56 How JUDY used TV Marketing
19:04 How to grow a product organically
20:41 SEO and content is underrated
21:19 Best marketing channels?
22:36 Why to focus on 2 channels only
23:32 Consistent branding is key
25:11 Key DTC metrics
25:55 Caraway - First purchase profitability
27:23 What did Nik wish he knew earlier?
I’m Garry Tan, venture capitalist and founder at Initialized Capital. We were earliest investors in billion dollar startups like Coinbase and Instacart, and I’m a Forbes Midas List Top 100 venture capitalist in the world. We want these videos to be about helping people build world-class teams and startups that touch a billion people. Our startups have gone on to create more than $40 billion in market value so far, and Initialized has over $770M in assets under management.
Please like this video and subscribe to my channel if you want to see more videos like this!
Find me on Instagram where I can answer your startup advice questions by DM -
/ garrytan
/ garrytan - วิทยาศาสตร์และเทคโนโลยี
Oh! He’s the guy that sent me a whole crate of Hint water when I just started as a TH-camr!
Man small world!!
For good "influencer marketing" or "creator marketing" to work, you have to be IN the community. You can't just expect to reach out to TH-camrs after they have millions of followers, you have to be there on day 1!
@@mrniksharma "you have to" is too strong a phrase for this effect. There are many ways to network and make things work. The one you and I prefer, i.e., finding small timers and helping them grow is just one of them! :)
@@mrniksharma I've been reaching out to microinfluencers and, while I can amass a good number through cold DM's, I haven't found them to be incredibly impactful. The fact that they can't include a link in instagram increases friction to the viewer.
What is your advice in increasing traffic and conversions from microinfluencer marketing?
you don't know but somewhere in india you have a fan who's grinding hard to create wealth and your content is helping him a lot. thanksss
I appreciate how your questions are geared towards people who are completely new to this game! Learned so much here. Thanks Garry!
Trying to make it very consistently useful for people to learn and implement. Thanks for the kind note!
100% agree with organic acquisition, that's the most solid way to grow! Less volatile than paid
Building brands is no rocket science - If it's better cheaper and faster. And Great Customer Service. It's going to sell itself by word of mouth.
Great point Himanshu
Absolutely, loved the chat with Nik. Great inputs from an expert and I learn at least a couple of key points of business or startup strategies in every video you put out. Thank you Garry for the content.
This is amazing Garry! Me and my teammates have being brainstorming and searching ways to launch our product successfully. And all of a sudden you just popped up with this gold mine. You asked the same questions what i would ask him if i ever meet him and not just that, you also gave the time stamps of key takeaways!! Man this tells everything about you and what you actually want to contribute to this startup community!! I am really grateful to find you Garry! Keep up the good work!! Thank you!!!
Fantastic! Glad it was helpful
absolutely loved this! been watching your videos for a while and I'm glad to see some DTC wisdom that I can apply to my own business. Thanks Garry!
Great video as always, really appreciate your enthusiasm Garry! And you did read the Japanese word correct. 珍道具(Chindogu), although it's not really a common Japanese word, lol.
Thanks for the awesome content Garry! I'm shifting a few brands I manage from traditional wholesale to DTC. So I selfishly would love to see more content on DTC! Particularly on a more granular level. e.g. what is the best way to hire talent to run social media in-house (we have been outsourcing social up to this point). Where are the best places to find these talents and what to look out for? Keep it up and wish you have great success with your channel!
Holy cow man, I see you even listed his links in the description. What great resources and content you're producing. Working hard on our brand. Have you interviewed anyone in physical training, fitness, or health?
I don't know how you did this, I was just thinking of finding more about DTC marketing, and this video was in the top of my TH-cam recommendation - and I haven't even started googling it!
Great video as always, keep up the good work!
Glad you enjoyed it!
So much value! Appreciate all the questions and answers.
One of the most insightful business videos I've watched on TH-cam in awhile.
Great video Garry - keep up the great guests. Production level is on point. Video podcasts are tricky. I need to learn this style 😀
Much appreciated!
I really like how Nik ends: talk about you and your product / project. In my personal experience, THAT is EXACTLY when the magic starts!
Good to see you Nik here 👍. I know this man. He's from India.
I am grateful you launch this DTC video with Nik. The insights between organic and paid for instance brought me to look into my own DTC strategy. Thanks, Garry.
Thanks to Nik for sharing his wisdom!
Thank you Jose!! Glad it was helpful
The only TH-cam channel I watch every single day. Thanks Garry.
Too kind! Thank you
This was such a great conversation. I feel like I can take the idealogies and implement in other things. Thanks.
That was the goal. Everything I put out should be immediately actionable content!
Quite a few useful tips. Thanks for sharing! ❤️
Loving your content to the other part of the world India
This is great insights. Thanks
Some value drops from Mr Sharma !
Great questions and answers.
Hi Garry, can you also upload a video giving an in depth explanation of your experience with tech startups hiring ad agencies vs doing marketing internally? And how to hire a person or agency for the best possible outcome?
So informative and applicable! Thank you guys.
Glad you enjoyed it!
Very insightful! Nice video. Thanks for sharing.
Glad you enjoyed it!
Hey! Loved this. So informative and applicable. Thank you!
Glad it was helpful!
Thanks for watching Bee 😊
Solid content ! What kind of budgets do you recommend for starting/testing at the start in general ?
Man this was fire 🔥
Hey Garry, I think you have some typing mistake in description it says "20:41 SEO and content is overrated" but in video you guys are talking about how underrated it is.
LOL oops don’t try to do titles when you are sleep deprived!!!
Insightful interview. Thank you for sharing!
Thanks for listening
Really great content 👊🏽🙏🏼
Glad you think so!
Hello Garry! It’s really great to see how you engage so many comments. Thank you for that.
Would you please make a video about hiring contractors?
I put out hiring posts but keep getting inundated by contractors instead. It’s getting to the point where I may just give it a try... just not sure how much we should trust them early on (like with access to our codebase).
I will have to get a good person to interview about this.
very helpful, thanks garry
Any resources on how to get some traffic going on a blog (assuming the content is already good quality and useful)?
Hi, Gary just wanna say, you're voice is kind relaxing and inspiring to me (weird i know) but helps me thank you
Thanks Dave!
Great video 😊
Great interview and many actionable Tips. One note, in the description, the part about SEO and marketing - it should be underrated instead of overrated :)
Thanks, fixed!
Pure gold. Thank you very much!
Glad you enjoyed it!
Thanks for watching Lucas!
You're now my new favorite Garry. Garry T :)
Awesome interview! I know results may vary, but would you know what did the progress looked like when the brands mentioned were just starting out, compared to where they are now?
commenting to help Garry with the algorithm. Good video man!
Thanks for your help!
Thanks, this was gold.
Glad it helped!
Thanks you Ahmad!
Does anyone have a link to Helena's tweet Nik references about how to reach out to reporters?
Probably this twitter.com/helena/status/1231672622326386688?s=21
@@GarryTan Thanks Garry for your responsiveness to comments and for being such a legend! I imagine you're incredibly busy so it means a lot :)
⭐ As always great content thank you Garry! ⭐
Very welcome
The editing is really good. Are you using a custom tool?
Final Cut Pro X over here
Thanks for talking about growth hacking
Haha just trying to highlight people I think are smart
Thank you for watching 😊
This channel is so underrated...
Always a pleasure watching your content G-Tan! Still do not understand why you are not BIGGER on here yet! 🤣
I'm patient! Could take 5 years to get to 1m subs, but i'm here for that.
@@GarryTan I am here for it too! Thank you for being you!
lets go mr sharma really knows his shit
major truth
Appreciate you!!
My bitcoin Investment has blown my financial status away, against all odds I have been earning massive profits especially during these economic crisis.
Congrats! HODL
You see many people remain poor because of ignorance
I wouldn't say just because of ignorance, but also because of too many scammers in every business adventure like trading for instance
For real there are scammers but there are also real brokers out there looking for investors ready to take the market by storm.
@@thompsonsmith5877 You're right sir, Thanks for introducing me to Mr Logan he fixed all my investment issues
Is that guy like a Indian Chandler Bing
LMAO
Very interesting episode but I completely disagree with Sharma.
My background is in creative, trained under people like Dave Trott, Rory Sutherland et. al.
What Sharma said is true if you're not trained in advertising.
Silicon Valley shines because of software engineering but it's not exactly the place to be when it comes to incredible advertising... For that, you'd wanna be in Chicago, London, and NYC. Good advertising can create as much value as good engineering. Sharma was specifically talking about "bad" advertising which is just throwing some shit up on FB and hoping it'll be ROI pos. It can be ROI pos and still be bad. That's when you get the problems he talked about, where your company is dependent on advertising. The people who run those campaigns rarely have any form of creative education beyond on the job training.
But now look at Nike. Take their celebrity campaign with Jordan back in the day. That has created lasting value in the consumer's mind by tying greatness to "I can do that too." Or Chiat/Day's work with the famous Apple campaign. Or DBB with the Volkswagen. Or Ogilvy with the positioning of Dove. Or the amazing work Schoolcraft has done with Oatly.
I can give a billion more examples but the point is, most people today just don't understand the fundamentals of advertising that Bill Bernbach, Leo Burnett, David Ogilvy, etc. created and so they come to the wrong conclusions which stem from a faulty premise.
This was dope. But the interview was so heavily edited at points, it was super jarring
Oh yeah sorry, but I guess I'm trying to make it more high density information.
Can't trust a dude who can't measure his cabinet