ฝัง
- เผยแพร่เมื่อ 15 ต.ค. 2024
- Here’s the 1990 Action Library videos from the kit sent to all Buick Dealers Participating in the Action Library Program. We are presenting this video series in sections here and in the next series of uploads...Electra/Park Avenue.
Here’s the exact text from the letter sent to the Dealers with the kit from Gen Sales & Service Manager: R.E. Coletta in September, 1989:
“Here is your 1990 Action Library…Buick’s year-round marketing and product training package designed specifically for in-dealership use by your sales staff.
As we approach the threshold of a new decade, and look back over the past ten years, one fact stands clear…this business of selling cars isn’t going to get any easier. The winners in the very competitive automotive marketplace will be those who have the best quality, provide the best service, and staff the most knowledgeable sales force.
Consequently, each year we attempt to improve Action Library and make it more responsive to your sales needs, and 1990 is no exception. It’s a complete video/print package that includes the latest new product information available. This year we’ve expanded on the Feature Focus section and added a special Glossary of most often used sales and leasing terms.
Take advantage of what Action Library has to offer. Use it as the basis of constructive sales meeting or series of meetings…or simply let the new members of your sales force look it over during the model year. Whichever you do, Action Library holds the Buick 1990 model information that will help increase dealership sales and profit opportunities.
Best wished and good selling!”
Buick, 1990, Action Library, R.E. Coletta, Electra, Park Avenue
I worked as a GM dealer tech during this time, did many a pdi on these. And worked on several. Ride quality was same as a Cadillac, but lower price. I was always a oldsmobile man. It's like a Buick, but sportier. I still have and daily drive a mint condition 1993 Oldsmobile cutlass supreme. Love that car.
Yeah Olds was better by leaps and bounds especially in the tech department
I've got a 1989 Delta 88 Royale I drive almost daily. 148,000 actual miles with the lace aluminum wheels. Best vehicle I've ever owned.
My first new car was a 1995 Oldsmobile Cutlass Supreme coupe. Three year lease at $248 per month.
My mom loved buick lesabre's forever! She bought a 1993 Oldsmobile 88 Royale in 1993 and loved it! She went back to buick in 98 abd again in 02'. After that I got her in 2004 into a Lexus ES 330 and she's NEVER LOOKED BACK! She currently owns a 2023 ES 350 Ultra Luxury that's as beautiful a car as she's ever owned. This 2023 is her 7th Lexus ES since 2004 and switching over from GM and Buick. Lexus Sinply built a better more luxurious better built more reliable and way better customer experience than even cadillac could build. Cool video. Lexus for the win. Buick can't even come close now. Even with their SUV only line up, they are still dressed up chevy's and don't hide the cost cutting very well. It seems like buick in the early 2000s was starting to become an afterthought and that's when I got my mom out of the brand. In the 80s and 90s though I though byick did a very good job with ride comfort style and build quality. It's simply not a priority anymore for GM.... and it shows!
I have one, 1897 Buick Electra Park Avenue Coupe in teal.❤❤❤
I had a 1990 PA Ultra. I absolutely loved it, save for the fuel economy. It was a beast in the snow too!
i just bought a 1990 park avenue ultra!
Comfortable and yet easy to drive.
I’m surprised they didn’t offer or show the digital gauges. I had them in mine and they were great
Digital gauges are one of the defining features of late 80's/early 90s American luxo boats!
I don't give a damn what the critics say,or typical car buyer I ❤ they're good enough for me end of discussion.
I had a 1990 PA Ultra and loved except the clear coat disintegrated and the gray on the bumpers washed off to reveal a hideous yellow underneath. But the car was otherwise quite nice. Mine was dark blue and was really great looking in the ultra trim package.
It's too bad Buick is giving up on cars.
I am now converting my third Buick Lucerne into a Wildcat!
@@jeffshadow2407 I would love to see pictures!
@@Christianpreaching Probably the first thing I'll do when I finally start videos for TheJeffShadowShow!
…the final year of this H-body front drive format for the Electra featured subtle refinements which, along with the Olds 98 Regenncy series set the benchmarks for GM mid-range luxury…
…stylists and designers achieved the same success Chevrolet’s crew did when down-sizing the Caprice…while shrinking the wheelbase, lrngth and weight, they maintained interior dimensions; thus satisfying the legions of reeat buyers wanting that “full sized car roominess and comfort”…
…powered by the stalwart 3800 with multi-port furl injection, these sedans aldo wowed buyers by delivering 20mpg city and 30mpg highway fuel efficiency…
…the Park Avenue/Ultra trim packages festured somevof the most motorized of power seating controls ever installed… with independent lowers and seatbacks…and evenbpower headrests…
…though short on actual dash guages…in true 80’s-‘90’s fashion, there are an enfless array of buttons for a variety of electronic features…
When GM Made a good car.
Better than European cars in its class.
This would be the last year for the Electra T-Type . Only a few hundred were made .
478 to be exact! A rare one for sure!
I completely disagree with P.J Harrison when he says that the average Park Avenue buyer at that time was "mature and well-educated." He's implying that it was well-educated, upper-class people who bought these. I would like to see the data on that, because I'm pretty sure his information was inaccurate. The majority of upper-class people in those days weren't buying Park Avenues, or any Buick for that matter. Increasingly, they were going for imported cars. Yes, most people buying Park Avenues at that time were definitely in the "mature" category. But those were more your "blue collar rich" people. Older men who had worked as electricians and other trade jobs, I believe, represented the majority of Park Avenue buyers. Anyway, that's all academic now, but what is true is that this generation of Park Avenue was one of GM's most bullet proof vehicles they ever made. I had a 1988 Park Avenue, and it went over 300,000 miles before it finally gave out. I took it everywhere, and it was just a dandy car. As used cars, they gave their owners cheap luxury, and terrific economy because they never gave you any trouble. Mine was loaded with almost every option imaginable for the time, and yet it was completely reliable. A few people bemoan GM's decision to downsize their luxury models, but I really think it was done well. You had a smaller luxury vehicle, but it still delivered that soft big car ride. Only by this generation, the ride was much more controlled, and the car was much easier to maneuver.
I have a1989 burgundy red Electra Park Ave now & still a sweet ride and shes fast There is no Country fuck going sneak up & ride my ass on old Nebraska Hwy 12 ( something they like doing ) Ill run well over a hundred on that winding rolling hill road just to ruin there fun & I swear still get 35 mpg for longest I figured gas gauge had to be broken cranking Clarion factory stereo what a great automobile Ive had it 10 years & other than a battery , map sensor the 3800 has been a doll hell Ive never a flat ( go out tomorrow have two now that Ive said that )
Wow 33% come back and buy again? I know it is only one model but you have to increase that number.
I drive a 1990 buick lesabre
Wonderful car and GM made a ugly ass model for 1991.
The '91 Park Avenue was a huge upgrade from these cars in terms of mechanicals, quality, and style. The sales reflected that. Sales for the '91 model more than doubled compared to the 1990. 114,000 units compared to 48,000 units. And no, its not just the new-car effect, because sales for the new '91 Olds 98 actually DROPPED compared to its predecessor. Buyers loved the new design of the '91 Park Avenue. The '91 is also remembered as a design classic by many and the 85-90 model, while IMO not bad, isn't really respected. Its awkwardly proportioned, with too much greenhouse and not enough trunk. Its also just very flat and dull in terms of styling. The '91 was a much better proportioned and a far more stylish car. Inside and out.
👍