Dove - Injectable Billboard (Canada, 2023)

Dove exposes harmful beauty standards with an Injectable Billboard at Square One
For years, Dove has championed wider definitions of beauty and has taken action towards making beauty a more positive space with campaigns. As part of its ongoing mission to make beauty accessible to all, Dove is exposing the harmful nature of beauty ideals and its negative impact on youth.
To illustrate the impact of toxic beauty standards on young girls, Dove constructed a billboard made of syringes - representing the number of Canadian girls ages 14 to 17 who have undergone injectable cosmetic beauty treatments in the last year. The billboard was located at Square One (Toronto).
New research has found that an increasing number of teen girls ages 14 to 17 have turned to invasive procedures like cosmetic injectables to alter their appearance to meet the unrealistic beauty standards they see in their feeds and the world around them.
Credits
Agency: Ogilvy Toronto / DAVID Miami
Campaign: The Injectable Billboard
Client: Unilever Canada
Brand: Dove by Unilever Canada
Unilever Team:
Global Chief Marketing Officer, Dove: Alessandro Manfredi
Global Vice President Dove Masterbrand & Skincare: Leandro Barreto
Global Brand Director, Dove Masterbrand: Kathryn Fernandez
Dove Global Vice President of External Communications & Sustainability: Firdaous El Honsali
Head of Dove Brand Purpose, North America: Melissa Grevstad
Head of Personal Care, Canada: Rishabh Gandhi
Head of Beauty & Wellbeing, Canada: Leslie Golts
Dove Brand Purpose Lead, Canada: Laura Douglas
Digital Marketing and Commerce Lead, Canada: Cathleen Rafeiro
Head of PR & Influencer, Dove North America: Dana Paolucci
Ogilvy Toronto
CCO: Francesco Grandi
Managing Director: Anchie Contractor
Group Account Director: Karishma Goomer
Account Supervisor: Princia Dsouza
Account Executive: James Elmhirst
Managing Director, Strategy: Mike Wiles
Strategy Director: Michael McDonald Beraskow
Sr. Strategist: Kate Safarian
Head of Production: Cas Binnington
Senior Producer: Jaclyn Garflinkle
Studio Support: Engel Garcia
Editor/ Motion Graphic Artist: Thais Maranho
Chief Communications Officer: David Ford
DAVID Miami
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Managing Director: Ricardo Honegger
CCO: Rafael Donato
Associate Creative Director: Sarah Dembkowski, Georgia Taylor
Copywritter: Sarah Dembkowski
Art Director: Georgia Taylor
Operations Manager: Larissa Cocchiaro
Head of Innovation and Technology: Toni Ferreira
Head of Account: Carolina Vieira
Project Management: Pedro Fragata, Max Montaldo, Regina Sanquintin
Global Chief Strategy Officer: Paula Vampre
Sr. Strategist: Vanessa Amaral
Global PR Director: Sandra Azedo
Earned Media: Edelman
EVP, National Brand Lead: Jennifer Meehan
Head of Canada Influencer: Sara Rezaee
Account Director, Brand: Danielle Bozinoff
Account Manager, Brand: Louise Hugot
Account Executive, Brand: Caelan McMichael
Paid Media: PHD
Director Planning: Marissa Robinson
Senior Manager Social: Nishi Patel
Senior Manager Planning: Janhavi Jadhav
Assistant Planning: Anna Kovaleva
Production Company: Parade
Producer: Guillaume Dubois
Director: Anthony Ayotte
DP: Gabriela Osio Vanden
Photographer: Maxyme G Delisle
Photography Producer: Eliane Sauvé
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[@frizisfroze]

Dove has really stepped up to prevent toxic beauty standards in teens. It’s especially huge because they’re considered a beauty brand.

[@siverfanweedo]

sort of makes me think of the old infect truth psas