General Mills: "The Big G"
ฝัง
- เผยแพร่เมื่อ 26 มี.ค. 2016
- Anthony Mason takes us inside the history of General Mills, the sixth-largest food company in the world. What began 150 years ago as a flour mill, and which created the first-ever radio jingle, now sells hundreds of brands, and is behind such marketing icons as Betty Crocker and the Jolly Green Giant.
Awesome company from the heartland of America, responsible for Mom's apple pie since 1866
Adelaide Hawley appeared as "Betty Crocker" in their commercials and TV shows from 1949 through the early 1960's.
Thank you for a great trip into the historical archives, truly a great company.
If only SEARS could follow their business concept -- Adapt to change
**Eddie Lampert and his cohorts have systematically 'robbed/raped/pillaged/and
burned 'Sears' since day-one of his 'Chairmanship'...the Sears business model was trusted and proven for 126-years but could not survive deliberate cancer
from inside.
I hope Sears can rebound back but now it is a miracle if that ever happens.
Little known fact: General Mills partnered with DiC to syndicate the Dennis the Menace animated series and the original Sailor Moon english dub.
Their advertising agency, Dancer-Fitzgerald-Sample, syndicated those series through "DFS Program Exchange" {which also syndicated repeats of "ROCKY AND HIS FRIENDS", "THE BULLWINKLE SHOW", "TENNESSEE TUXEDO AND HIS TALES", "THE UNDERDOG SHOW", et. al.}...and featured two minutes of General Mills advertisng (mostly their cereals) per episode. And those series were distributed to local stations FREE, on a barter basis [they scheduled the shows and commercials, and got the other four minutes per episode to sell to their own advertisers, keeping the profits].
Thanks again and congratulations once again!
Ah, GENERAL MILLS one of my favorite companies !
1:16- That competitor was QUAKER OATS, who claimed they had the exclusive rights to use the word "oats" as a trademark. A lawsuit was finally avoided when "Cheerioats" became *"CHEERIOS"* in 1945.
Really inspired me ......the history of the BIG 'M' ........Awesome movie.
That was Maureen McCormick with the Pilsbury Dough boy.
1966. Paul Frees was the original voice of the "Doughboy".
0:37- Green Giant was originally a product of the MInnesota Valley Canning Company {created in 1903}- which changed its name to Green Giant in 1950. Pillsbury merged with it in 1999......and General Mills acquired Pillsbury in 2001.
What a great bit of American history!
so Basically General Mills owns 99 percent of the food on store shelves
So sweet company like its ❤
The guy giving the tour is the Big G.
Thank you, gracia's.
Tem muita história, grande G. Mills.
There may be more to the story here. The original Betty Crocker was a child. This was not her real name but was given that name by her uncle, I believe. Her likeness was used on packaging, and if I recall the information correctly, it was flour. I'm a little hazy on details, but I actually met "Betty Crocker" and she related the story of her uncle and the use of her likeness and the assumed name. She described where she lived in Yankton, South Dakota. I talked with her about 30 years ago and she said she was 75 years old. I wonder if General Mills has any knowledge of this history? I am quite sure that this woman's story was real. Unfortunately, I met her only once and my conversation with her was fairly brief. Others in her community whom I trusted, verified her story.
It's sort of interesting that the Ox Eyes recipe in the old Betty Crocker cook book did not involve actual Ox Eyes (as the archivist made a point of saying "They used everything", after showing the brains recipe). It's just an egg inside of toast.
*The original General Mills, Inc. 1985 Apple IIe Floppy Disk with 20 Cereal keyboard languages including Lucky Charms Hebrew and New Arabia was given to the U.S. Navy and went to Israel.*
General mills .....free advertising on CBS
They probably the same company.
General Mills "buys" ad time on all the networks- and every other media platform these days.
Pancake mini , french toast mini , smash potatoes are may be great deal for navy contract
very good product that diferent combination good flavors good bless you
I need to know if GM hires a packaging worker from Bangladesh outside of the USA ?
I like how they say “oooh OX EYES” but it has nothing to do with oxen or their orbitals
i cant find wheaties
How and from where in india I get cheerious whole grain oats
These products are very tasty and healthy
$500 says the next Betty Crocker will be a minority.
Betty has dementia now and couldn't pop a tart so its Yolanda Crocker and flatbread
BRING GENERAL MILLS TO THE UK PLEASE 🇬🇧🇺🇸🇬🇧🇺🇸🇬🇧🇺🇸🇬🇧🇺🇸🇬🇧🇺🇸🇬🇧
PHILIP WATSON 5 Dang you guys don’t have those cereals? Wow General Mills cereals are the best. If I were to go to the grocery store and pick every cereal I wanted from the shelf, the majority of them would be from General Mills. The only exception is Post’s Honey Bunches of Oats.
I like Kellogg’s Cocoa Krispies,and chocolate flakes and Frosted Flakes.
Apple Jack’s is really good too along with fruit loops.
6:16 😦
😂
What about their military involvement..
How bold of CBS to air these “hard hitting” mash notes to major ad buyers. I can remember when CBS actually had a news division.
**What should they 'show?' Some 'secret plots' & 'conspiracies?'** (Murrow is dead and even he never 'revealed' anything that people didn't already know or
suspect)
Gerry Nightingale They should show nothing. There is neither a feature nor a hard news story here, just a “value-added” free commercial for a big advertiser, unconvincingly disguised as journalism. And yeah, I’m sure wire reports would have done a great job of conveying what the Blitz was doing to England. And never mind Watergate scoops or Vietnam troop-strength undercounts. Those were all up on billboards, with no help from CBS News, right? Bygone days.
@@vincegay986 **WTF is your malfunction?**
And how does your own delusional paranoia mean 'All things must conform
to anything/everything I think because I
say so!'
Where do GMO'S fit in ?????
The big "G" with the big "TSP" Tri Sodium Phosphate (pain thinner/grease cutter) in their cereal.
I wouldn't eat an iron bar but you have iron in your blood as I type this. You have calcium in your bones. You have nitrogen in your DNA. Hi dude. Humans are made out of the stuff of this Universe. I don't believe a trace amount of TSP is deadly or else we'd be dropping like *dialtone*
I assure you, even with the beat up furniture and items in there, it is a "Safe House" and you probably were "seen". Safe houses like this are typically looking a bit shabby, unclean and "abandoned". But there in lies the excellent lie. A great camouflaged house that does not seem to be "secure". The problem with young people nowadays, is that they don't think of the unlikely, they don't ask questions when they see something.
Literally monopoly
**ANY 'business' is a 'Monopoly' in one form or another...the same as any 'Government'**
Did you question them on the use of GMO products in their food?! Also is production in the USA or Mexico?! Nice story but a total puff piece.
**Virtually every food eaten by humans has been 'genetically modified' for the
last fifty-thousand years (many animals as well) and multi-billion dollar companies do not 'do business' in a tiny 'Mom & Pop' factory complete with
elves!**
Most of the "SUNDAY MORNING" stories are "puff pieces"- especially those featuring Mo Rocca.
Carcinogens in their cereal.