Oh man thank you for this great video ! I've read a couple of huge books about the whole story of the brand, but they missed this part because the books were published before alessandro michele was appointed, so I really appreciate you're telling me this part of the story of Gucci I've been following what Michele has done for Gucci, and he has done such a great work, so far, in general i prefer minimalist aesthetic, but as I've studied Italian, in a sense I also appreciate the maximalism that comes with this culture, and Michele does that very well, from the garments to the runway shows, I think he has kind of a clear vision of what the Gucci aesthetic is to him, so he's able to express it season after season, and even if you don't like him or his work, he definitely made Gucci the number 1 brand in the world in 2017/18, so he deserves our respect !
Same! Great minds think alike 🔥. I also have books on Tom Ford & Frida Giannini at Gucci but recently the Alessandro story peaked my interest which is what made me want to make this video. I think for me his work at Gucci is great whether it’s one’s personal cup of tea or not. It’s all about eras and timing and Alessandro certainly made his mark with a new fresh take on Gucci. Tom Ford’s provocative and sexy look will always be missed but one of the things I’ve always loved about fashion is the ever changing nature.
@@biscuitgames_5016 I've read "La Saga Gucci" by Sara Gay but unfortunately it's in french and i didn't find any alternative in english but I guess there are a lot of books about the story of Gucci !
Alessandro's Gucci is like the art student/thriftstore aesthetics for rich people who don't want to go to the thriftstore. It's like Alessandro got there first and picked all the goodies, and then Demna was left with the oversized stuff
Alessandro has created his own world and aesthetic so strongly that for me it seems so natural that this is what Gucci should be like. I also think one thing you can take away from this is that even large brands can be rejuvenated if they're smart and willing to take risks. I think any large brand that trys to hedge too much towards safety should heed the warning.
No lie I can honestly say, as much as I love and respect Tom Ford, it is Alessandro Michele that has truly made me fall in love with Gucci as a whole. Like his whole aesthetic with the way he does his shows and even adverts i adore. I can honestly say it's the first era of a brand where I love practically all they produce. One of my dreams is to one day have access to his clothes.
@@cms3000 Maybe is just from a different generation. I like the Michele aesthetic? no, for me is kind of customy but if a younger generation like it, let it be.
I liked Tom Ford when he worked for Gucci but it felt like Ford's collections were quite french and Alessandro made Gucci feel more Italian which I loved
Alessandro is pure emotion. Those colors get into our mood, you smile without showing your teeth. On his campaigns, models walk on high heels without knowing how to do so, and it's just the awkward feeling we experience doing something without such confidence, like the youngers do all the time. Love it!
I loved relistening to this today, in the context of AM leaving Gucci. People, not just fashion people can be so cynical and jaded, especially I think when someone has a strong stable vision and isn’t giving them NEW for the sake of NEW! Personally I hope he starts his own brand, or… happily retires and creates whatever tf he wants!!
It's crazy how doubt stays high for new designers. They're just mad that GUCCI lost that boring chic aesthetic. I'd say Alessandro did an amazing job crafting modern GUCCI. Especially FW 2018, with the dragons and such.
Alessandro's fw18 collection grabbed my attention so hard I immediately started selling off all my streetwear to buy into Gucci. I saw this boldly romantic, neo-vintage, and vaguely mystic imagery conveyed through clothing and I was hooked. This was my window into designer and high fashion and I never looked back.
That was the criticism of jacquemus that I was waiting to hear. It’s not that the clothes are terrible- and I love the story- but there’s room for a lot of evolution that needs to be explored
I like the clothes too (to an extent) but he really hasn’t evolved at all and I feel like that can be attributed to him having one too many yes men around him.
I've been following Simon since his first collection. There aren't many French designers on the official PFW calendar (maybe just a quarter), so he is really the French darling like Marine Serre. I wouldn't say that he has too many yes men, it's more like the French are rooting for him. French brands rarely evolve, I compare him to Isabel Marant and Vanessa Bruno. Not interesting, but what the basic Parisian crowd loves.
Hard to predict what the future for Gucci holds and its direction. Michele really outdid himself as a creative director, his take on maximalism and romanticism has elevated the brand even further. If he leaves someday, finding a replacement for him will be tough.
Alessandro did change Gucci for the better. He tapped into the Youth’s desire to escape. You don’t need to take a jet for a trip when you have social media or a mushroom lol. When I had a little more disposable income a lot of my first luxury purchases were Alessandro’s Gucci pieces. My favorite being a double gg belt with the snake.
At the time when alesandro released his first collection i was 15 and still in high school and fell in live with his vintage androgynous vision, I felt like no one else was doing what he was doing, and at the time Gucci just felt like any other generi luxury brand.
Alessandro Michele is a true visionary. He definitely changed Gucci for the better. To me, it was sort of boring before he became creative director. Now Gucci is so popular and such a fun brand for all ages! I love this video. Thank you so much!
I think it's interesting the way you commented on Alessandro's designs as being accessible to a larger audience through the styling. I think this is so important. I would be interested to know who or if they worked with a stylist for the first collection he did. Maybe I have a slightly biased opinion but I really think styling is so overlooked from the design perspective and actually I think this is the thing that has a greater impact on trends in general as it is something that can be replicated by anyone using different pieces.
I love Alessandro’s work he definitely is making an impact and giving Gucci a new style but also a refreshing style that works for everyone of all ages and all types as well as not being afraid to be UNIQUE
Yes, he is fantastic and he really knows his stuff, intellectually. He just needs to be repackaged through a make over. Even his house needs repackaging. He is talking fashion so he has to look the part. I think if he does that, his channel will blow up. You know how shallow people are, most like to judge based on surface criteria-but if you want to be famous you have to pander to people’s expectations as well. @Fashion Archive
Arnie that’s the thing, I don’t want to be famous. That’s genuinely not my intention. I also do this for the passion and because I love fashion not because I’m trying to impress everyone. I’d rather be genuine to myself and have less followers than change my whole personality and lifestyle just for views.
Great point about the androgynous thing, the taboo is definitely almost exclusively on the men's side, so its great to see more men on the runway rocking new styles
You changed my perception of Gucci from being a snobby Italian brand to a brand that actually pushes for a modern style that doesn't always revolve around the jet-set lifestyle you mentioned. Heck, I'm considering to look into Gucci pieces that suits my aesthetic. Great work Ayo keep it up :)
Gucci has definitely very much changed over the years due to Alessandro and gone far far away from being about the jet-set lifestyle. Alessandro understands the youth and what relates to a younger demographic of people.
I personally think Tom Ford had a greater impact on the brand and always will but that was not the point of this video. I made this video to explain how the direction of Gucci changed under Alessandro Michele because it fascinates me, it’s not a competition on who the king of Gucci is. Most people will agree with you that Tom Ford & Gucci are synonymous with each other. I like both of their takes on the brand. It’s possible to appreciate both of their reigns without completely hating on one and liking the other
Loved this video! And you're so right about Jacquemus, I still really enjoy the clothes, but people will bend over backwards to defend anything and everything he does, even if it's getting repetitive.
I just randomly found your page, and holy shit - you got me hooked into the fashion world. there is wayyy more to it than I once thought. thank you for sharing your knowledge in such a humbling way that left me leaving this video with new knowledge and appreciation for an entirely different world - the world of fashion. i'm excited to binge through the rest of your videos! xx
I think the woman spring summer 2016 was one of the most crucial shows i ever see in my entire life, it was the moment where i could see that romantic geek library vintage world of alessandro and of course the new logo doble GG and the double platform shoes was a symbol of this season, the big shinny glasses, birds, eyes, ladybugs, the stage with pink snakes canvas and stunnig rings, i got a heartattack ❤️❤️❤️
I think Alessandro’s finding a muse in Harry Styles also helped reach young people who wanted to feel fashionable but fresh...not slaves to their parents idea of being well dressed....I love how AM has blurred the lines on his runway and HS also has bravely opened up his feminine side on stage.
Damn I'm a Huge fan of Harry styles ( Since his old days on 1d) and Alassandro's Gucci presence. But i hate Harry on gucci fr dawg shit doesnt sit nice.
Thoroughly enjoyed this video. So amusing. Watched it twice. Newfound appreciation for Alessandro, his complete trust in his vision and intuition. What a cool guy
I’ll be following you... brilliant interpretation of Gucci Michele has been my favorite He has singlehandedly breathe new life into the house. He is a genius
Yes! I’m obsessed with Gucci in the last 2 years because LV has gotten sort of boring, I need something else to indulge my senses. Gucci has been on my mind a lot.
Thank you for this content. In my opinion, Alessandro has an incredible idea of fashion, because for him it involves history, self-love, sexuality, romanticism, youth, political messages and flamboyance. His creations always look nostalgic, because, as you said, he wants to involve older people in fashion, and these people need to live youth again, while real young people from our generation live life with a bit of sense of nostalgia. I appreciate the fact that he's able to bring femininity in menswear and andorgyny in womenswear, creating romantic garments made out with an amazing craftsmanship and incredibly original.
I just watched this video but still want to comment. Honestly I think Alessandro is the best that could happen to Gucci, otherwise it would have died and no one would be buying their things. Alessandro is doing soooo good and Gucci today (2022) is better than ever before, even with its ups and downs (people starting to love it and now disliking it) but honestly it’s still going very very strong
I loved the video! I do think you can find excellent quality vintage clothing. The clothes made in past decades are usually much better made and the quality of the fabric is lovely
Thank you for this highly informative video about Gucci. Tom Ford made Gucci relevant again. What an inspirational story about Alessandro Michele! He followed his instincts. The clothes and the styling don’t really have to sell as long as they are instrumental in selling the accessories. I was an account executive for Christian Dior Perfumes in LA in the 90’s when they opened the boutique on Rodeo. The clothing sets up the mood, inspires people to aspire to the lifestyle, the luxury, the feeling of being elevated and special. A person may not be able to afford the clothing or the handbags or even the jewelry but she might buy one new Dior lipstick per season and feel like a million dollars when she whips it out of her purse.
Affluence is going out, this is the new generation, vintage is aspirational because many people don't inherit iconic pieces from their parents or grandparents. Just look at China for example.
Thank you for the video! So appreciated! definitely, Gucci of Tom Ford was something very provocative and sexy, but after him leaving it`s blurred out in a way. with his own brand of Tom Ford he does an amazing job at catering the sexiness to the world, which is not for older women, but aspires the young ones (not with the prices though). But Gucci 2015 shows were sooo eyecatching, so warm. I remember them very nicely from the 2015. I think Alessandro did a tremendously wonderful job!I really like his vision and his personality! So engaging to listen to their podcast and follow the work with Elton and Harry! Now you can see and tell that amount of copycats is so high (not very good thing, but) even jeans, but when it was pre 2015 Gucci the only thing that were copied were belts and purses. Clothes was not generic, but not so distinguishable from other brands
Awesome video as always, thank you! Something to also take into consideration when talking about the sales numbers is Guccis brilliant marketing strategy for Michele's collections, utilizing bloggers and influencers in a way that was not possible in Giannini's days. Especially when it comes to targeting a younger generation. As you pointed out, there's a multiple teams involved in the success of a brand.
I think what he does is consistently appropriate. Gucci designs are good. There’s a lot of staples and what not. It’s not a hit every time but never a miss. Never. I think he has a long time to go.
What I like about Alessandro work at Gucci he is not doing "something different" he is designing the future, he's imagining a brand without the barriers of masculine or feminine, doing something that everyone of any gender spectrum could wear, and I see a lot other designers following his steps on that
There’s a really funny bit in one of the Gucci documentaries on amazon where you see Frida par Alessandro so hard about a bag looking too granny and he looks like he’s going to cry. He damn well showed her!
The Fashion Archive i lowkey love Frida’s work but in the documentary she comes over as a bit of a b word unfortunately. I think she comes from a pre-social media where the miranda priestly boss was the de facto and you couldn’t really get shit for it online.
Great video! Nice to get a bit of background knowledge of him because all I knew about him is that he only had the 5 days to create his debut collection for gucci. I was always curious what he did at gucci before ‘15 and before gucci in general!
4:25 I recently heard a story from a former Gucci employee, she said that many customers were disappointed by repeating clothes from Frida, and management first started to blame sales people, making working at stores unbearable at some point. After she was fired, things improved, but never bounced back entirely, and overbearing management remained.
I remember gucci being a very stuffy, "old money" type of brand before Michele's time. Makes sense how the bags he designed are a strong part of the product offering, I appreciate how they're not just copies of what's on the market with a gucci logo on them. Great video!
only discovered you the other day (hurrah for YT algorithm!) - As a scientist I really appreciate the research you put into this video. I personally liked Alessandro's work, as it was playful - a bit maximalist - and also reminded us that gender stereotypes are just that - stereotypes. Will be interesting to see who will be the new creative director
You’re right, his esthetic is young and free and he is creating clothes that he loves, that emotion transcends in every design l remember that collection, you make remember how I wanted every piece and if couldn’t afford it and that’s precisely what every brand wants to achieve. honestly many houses are so scared to reinvent themselves that they play it safe and repeat themselves continuously, a video about other brands that have done this would be great.
Dude is really my hero in fashion I pray he can one day be a mentor to me Its amazing how jus 6 years ago the reviews were backwards thinking Alessandro was ahead of his time because Androgyny has taken over and he definitely had some influence in that
Thank you, great video. I thought that you would mention that with his collections he has crutualy changed so much not just for Gucci, but in the Fashion industry in general, now so many designers hate Michelle "for ruining fashion", that goes along with that vintage vibe, that you have mentioned. And because now you don't pretty much know now which garment is from which collection, they have become sort of timeless, they are unique, you can wear them longer, so other designers kind of hate Michelle for that.
Thanks for watching and yes you’re completely right. For this video I wanted to stay on point with Alessandro’s influence within the brand of Gucci because if I expanded to his influence in fashion as a whole that would’ve added another 15 minutes to the video which I doubt people would watch haha.
How fantastic video is this! There are few videos or articles which describe how Michele made today’s Gucci. I could know the history that Michele took a very big risk. I really like his designs and ideas, and I respect him so much. I could make sense and learn something important message from this video. Thank you so much!
great vid . but i’m curious as to who’s styling under alessandro? or is it him that puts the looks together ? i really feel like the styling is huge when it comes to the presentation of recent gucci shows
Ultimately it’s Alessandro’s vision so he will have the final say and it’s clear Alessandro’s styling is very specific as it was so different to the Gucci before him. That being said a company as big as Gucci should have a whole styling team too who definitely help bring his vision to life.
I appreciate your perspective. They said the same thing of Marc Jacobs' "grunge" collection for Perry Ellis. It's also interesting to see this video now, given how Gucci is now an industry leader.
Sometimes I love his work sometimes I hate it, but it keeps it interesting. Their latest show I struggled with manly because it was filmed outside down hollywood and you could barely see the clothes
It’s so interesting to see, how in 2021 he has influenced the face of fashion so much and literally changed peoples idea of appreciation of fashion. Appreciation of gender conformity in dress or lack thereof. Appreciation of an approach to fashion that considers different realities (rather then talking to a small percentage of people of a very specific income and age group.). Obviously Gucci’s costumer has a particular financial background in order to afford. But as you said, these looks are very reminiscent of something. Twenty something could have put together through vintage stores, archival fashion, fashion outlets and sales. I appreciate his vision a lot. And to be honest, I think to be a accessory designer, there is a particular kind of sophistication required. We often think of outfits first and add the accessory on top. Oftentimes it may be the least loudest thing in an outfit. When you approach it the other way around, the story being told may be a lot more cohesive and complete. Just some thoughts. I like him a lot. Always have
Luckily I don’t do this for money haha. I technically still earn less than minimum wage from TH-cam which is fine anyway because this is my passion. Hopefully one day the money will come but it’s not my main focus
Oh man thank you for this great video ! I've read a couple of huge books about the whole story of the brand, but they missed this part because the books were published before alessandro michele was appointed, so I really appreciate you're telling me this part of the story of Gucci
I've been following what Michele has done for Gucci, and he has done such a great work, so far, in general i prefer minimalist aesthetic, but as I've studied Italian, in a sense I also appreciate the maximalism that comes with this culture, and Michele does that very well, from the garments to the runway shows,
I think he has kind of a clear vision of what the Gucci aesthetic is to him, so he's able to express it season after season, and even if you don't like him or his work, he definitely made Gucci the number 1 brand in the world in 2017/18, so he deserves our respect !
Same! Great minds think alike 🔥. I also have books on Tom Ford & Frida Giannini at Gucci but recently the Alessandro story peaked my interest which is what made me want to make this video. I think for me his work at Gucci is great whether it’s one’s personal cup of tea or not. It’s all about eras and timing and Alessandro certainly made his mark with a new fresh take on Gucci. Tom Ford’s provocative and sexy look will always be missed but one of the things I’ve always loved about fashion is the ever changing nature.
Could I have titles and writers please?
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@@biscuitgames_5016 I've read "La Saga Gucci" by Sara Gay but unfortunately it's in french and i didn't find any alternative in english but I guess there are a lot of books about the story of Gucci !
Alessandro's Gucci is like the art student/thriftstore aesthetics for rich people who don't want to go to the thriftstore. It's like Alessandro got there first and picked all the goodies, and then Demna was left with the oversized stuff
Loool
Who's Demna?
@@jinxingdu4253 CD at Balenciaga
And all slim things were picked by Hedi previously
His aesthetic makes me think of a librarian that has a fun side...
It's true!
Alessandro has created his own world and aesthetic so strongly that for me it seems so natural that this is what Gucci should be like. I also think one thing you can take away from this is that even large brands can be rejuvenated if they're smart and willing to take risks. I think any large brand that trys to hedge too much towards safety should heed the warning.
No lie I can honestly say, as much as I love and respect Tom Ford, it is Alessandro Michele that has truly made me fall in love with Gucci as a whole. Like his whole aesthetic with the way he does his shows and even adverts i adore. I can honestly say it's the first era of a brand where I love practically all they produce. One of my dreams is to one day have access to his clothes.
That's because you don't have class and you like trashy designs
@@cms3000 Maybe is just from a different generation. I like the Michele aesthetic? no, for me is kind of customy but if a younger generation like it, let it be.
@@LeandroArteagaVega It's very cheap looking and tacky with very little taste.
I liked Tom Ford when he worked for Gucci but it felt like Ford's collections were quite french and Alessandro made Gucci feel more Italian which I loved
Alessandro made Gucci more trashy, nothing Italian in his collections
Love Tom Ford Gucci era..But Alessandro is very unique taste definitely 70s and early 2000s inspiration
Alessandro is pure emotion. Those colors get into our mood, you smile without showing your teeth. On his campaigns, models walk on high heels without knowing how to do so, and it's just the awkward feeling we experience doing something without such confidence, like the youngers do all the time. Love it!
I loved relistening to this today, in the context of AM leaving Gucci. People, not just fashion people can be so cynical and jaded, especially I think when someone has a strong stable vision and isn’t giving them NEW for the sake of NEW! Personally I hope he starts his own brand, or… happily retires and creates whatever tf he wants!!
It's crazy how doubt stays high for new designers. They're just mad that GUCCI lost that boring chic aesthetic. I'd say Alessandro did an amazing job crafting modern GUCCI. Especially FW 2018, with the dragons and such.
You say that because the new generation is so trashy
Boring as in "I didn't dress with the lights off"?
Alessandro's fw18 collection grabbed my attention so hard I immediately started selling off all my streetwear to buy into Gucci. I saw this boldly romantic, neo-vintage, and vaguely mystic imagery conveyed through clothing and I was hooked. This was my window into designer and high fashion and I never looked back.
And now it’s played out and lame
Michele is by far my favorite designer at the moment. I feel a real connection with his vision - nothing else like it.
That was the criticism of jacquemus that I was waiting to hear. It’s not that the clothes are terrible- and I love the story- but there’s room for a lot of evolution that needs to be explored
I like the clothes too (to an extent) but he really hasn’t evolved at all and I feel like that can be attributed to him having one too many yes men around him.
The Fashion Archive well said. Couldn’t agree more.
I've been following Simon since his first collection. There aren't many French designers on the official PFW calendar (maybe just a quarter), so he is really the French darling like Marine Serre. I wouldn't say that he has too many yes men, it's more like the French are rooting for him. French brands rarely evolve, I compare him to Isabel Marant and Vanessa Bruno. Not interesting, but what the basic Parisian crowd loves.
Anna Barr I honestly can agree with that too! Still curious to see how he moves from here in the coming seasons
Hard to predict what the future for Gucci holds and its direction. Michele really outdid himself as a creative director, his take on maximalism and romanticism has elevated the brand even further. If he leaves someday, finding a replacement for him will be tough.
Replacing him will be extremely tough but then again it seems Gucci always have a trick up their sleeve
And he did leave. Gucci has died in my eyes.
I appreciate originality. I also appreciate Alessandro's salute to Tom Ford. He took risks and they worked for him
intro music is iconic
Alessandro did change Gucci for the better. He tapped into the Youth’s desire to escape. You don’t need to take a jet for a trip when you have social media or a mushroom lol. When I had a little more disposable income a lot of my first luxury purchases were Alessandro’s Gucci pieces. My favorite being a double gg belt with the snake.
He’s a little too your face to me.
These days this video is very interesting and useful to remind of Alessandro’s Gucci story
At the time when alesandro released his first collection i was 15 and still in high school and fell in live with his vintage androgynous vision, I felt like no one else was doing what he was doing, and at the time Gucci just felt like any other generi luxury brand.
Alessandro definitely reinvigorated and revitalized Gucci.
Alessandro Michele is a true visionary. He definitely changed Gucci for the better. To me, it was sort of boring before he became creative director. Now Gucci is so popular and such a fun brand for all ages! I love this video. Thank you so much!
I think it's interesting the way you commented on Alessandro's designs as being accessible to a larger audience through the styling. I think this is so important. I would be interested to know who or if they worked with a stylist for the first collection he did. Maybe I have a slightly biased opinion but I really think styling is so overlooked from the design perspective and actually I think this is the thing that has a greater impact on trends in general as it is something that can be replicated by anyone using different pieces.
I love Alessandro’s work he definitely is making an impact and giving Gucci a new style but also a refreshing style that works for everyone of all ages and all types as well as not being afraid to be UNIQUE
You're amazing and underrated and there is NO explanation why you haven't blown up yet. Keep up the good work!
Thanks so much I really appreciate it. Hopefully my time will come but either way I do this for the passion
Yes, he is fantastic and he really knows his stuff, intellectually. He just needs to be repackaged through a make over. Even his house needs repackaging. He is talking fashion so he has to look the part. I think if he does that, his channel will blow up. You know how shallow people are, most like to judge based on surface criteria-but if you want to be famous you have to pander to people’s expectations as well. @Fashion Archive
Arnie that’s the thing, I don’t want to be famous. That’s genuinely not my intention. I also do this for the passion and because I love fashion not because I’m trying to impress everyone. I’d rather be genuine to myself and have less followers than change my whole personality and lifestyle just for views.
The Fashion Archive That’s a fair enough point. Hats off to you! Very few people on TH-cam are like you. You’ve just earned a new sub here
Not a fan of Gucci, but damn I’ve been binge watching your videos for the last few days
Great point about the androgynous thing, the taboo is definitely almost exclusively on the men's side, so its great to see more men on the runway rocking new styles
You changed my perception of Gucci from being a snobby Italian brand to a brand that actually pushes for a modern style that doesn't always revolve around the jet-set lifestyle you mentioned. Heck, I'm considering to look into Gucci pieces that suits my aesthetic. Great work Ayo keep it up :)
Gucci has definitely very much changed over the years due to Alessandro and gone far far away from being about the jet-set lifestyle. Alessandro understands the youth and what relates to a younger demographic of people.
For me, Tom Ford will ALWAYS be the crowned king of GUCCI. The End.
I personally think Tom Ford had a greater impact on the brand and always will but that was not the point of this video. I made this video to explain how the direction of Gucci changed under Alessandro Michele because it fascinates me, it’s not a competition on who the king of Gucci is. Most people will agree with you that Tom Ford & Gucci are synonymous with each other. I like both of their takes on the brand. It’s possible to appreciate both of their reigns without completely hating on one and liking the other
As someone interning at Gucci now, I appreciate this video so much. You're providing quality fashion education and I am rooting for you.
Loved this video! And you're so right about Jacquemus, I still really enjoy the clothes, but people will bend over backwards to defend anything and everything he does, even if it's getting repetitive.
Gucci ss2013 by Frida definitely showcased the minimalism you pointed out; also, I lovd the sound track of this particular fashion show
I just randomly found your page, and holy shit - you got me hooked into the fashion world. there is wayyy more to it than I once thought. thank you for sharing your knowledge in such a humbling way that left me leaving this video with new knowledge and appreciation for an entirely different world - the world of fashion. i'm excited to binge through the rest of your videos! xx
Glad you enjoyed the video ❤️
!! TOM FORD !!
Best Gucci designer
I think the woman spring summer 2016 was one of the most crucial shows i ever see in my entire life, it was the moment where i could see that romantic geek library vintage world of alessandro and of course the new logo doble GG and the double platform shoes was a symbol of this season, the big shinny glasses, birds, eyes, ladybugs, the stage with pink snakes canvas and stunnig rings, i got a heartattack ❤️❤️❤️
Haven't watched it yet but grt video mate
Lmao that's like hmm I havnt tasted it yet but GREAT taste I love it
I think Alessandro’s finding a muse in Harry Styles also helped reach young people who wanted to feel fashionable but fresh...not slaves to their parents idea of being well dressed....I love how AM has blurred the lines on his runway and HS also has bravely opened up his feminine side on stage.
I love Harry but I'm still not s Gucci Fan.
Damn I'm a Huge fan of Harry styles ( Since his old days on 1d) and Alassandro's Gucci presence. But i hate Harry on gucci fr dawg shit doesnt sit nice.
Thoroughly enjoyed this video. So amusing. Watched it twice. Newfound appreciation for Alessandro, his complete trust in his vision and intuition. What a cool guy
I’ll be following you... brilliant interpretation of Gucci
Michele has been my favorite
He has singlehandedly breathe new life into the house. He is a genius
That was so interesting. I loved this. I think the bow is also a modern cravat on men. Very elegant. I love the vintage reference but somehow new.
Yes! I’m obsessed with Gucci in the last 2 years because LV has gotten sort of boring, I need something else to indulge my senses. Gucci has been on my mind a lot.
Loved the nods to the experience of thrifting womenswear as a man in his first collection with the sleeves that are just too short
Thank you for this content. In my opinion, Alessandro has an incredible idea of fashion, because for him it involves history, self-love, sexuality, romanticism, youth, political messages and flamboyance. His creations always look nostalgic, because, as you said, he wants to involve older people in fashion, and these people need to live youth again, while real young people from our generation live life with a bit of sense of nostalgia. I appreciate the fact that he's able to bring femininity in menswear and andorgyny in womenswear, creating romantic garments made out with an amazing craftsmanship and incredibly original.
I still have my Dionysus bag back from 2015 and I’m certainly glad it became one of the house’s beloved pieces ❤️
I just watched this video but still want to comment. Honestly I think Alessandro is the best that could happen to Gucci, otherwise it would have died and no one would be buying their things. Alessandro is doing soooo good and Gucci today (2022) is better than ever before, even with its ups and downs (people starting to love it and now disliking it) but honestly it’s still going very very strong
This video was so insightful... left me wanting one of those slouchy suede Dionysus bags from his first menswear collection 😅
Listen, this is one the best videos I've seen on TH-cam. Great info, great opinions. You should be the Vogue editor.
I’ve seen this video at least 3 times… love it!
Nice to finally hear someone talk about fashion with intelligence. Great work!
I loved the video! I do think you can find excellent quality vintage clothing. The clothes made in past decades are usually much better made and the quality of the fabric is lovely
Again great video mate. Super stoked to have subscribed. 👏🏽
I love your channel!!! you give such different, fresh and genuine points of view
Thanks so much I really appreciate it
I’m obsessed with your channel! This is one of your best videos I think!
Thanks so much, appreciate the feedback ❤️
This video makes me cry 😭 is so help full I learned a lot
Glad you feel this way ❤️
Thank you for this highly informative video about Gucci. Tom Ford made Gucci relevant again. What an inspirational story about Alessandro Michele! He followed his instincts. The clothes and the styling don’t really have to sell as long as they are instrumental in selling the accessories.
I was an account executive for Christian Dior Perfumes in LA in the 90’s when they opened the boutique on Rodeo. The clothing sets up the mood, inspires people to aspire to the lifestyle, the luxury, the feeling of being elevated and special. A person may not be able to afford the clothing or the handbags or even the jewelry but she might buy one new Dior lipstick per season and feel like a million dollars when she whips it out of her purse.
Affluence is going out, this is the new generation, vintage is aspirational because many people don't inherit iconic pieces from their parents or grandparents. Just look at China for example.
Thank you for the video! So appreciated! definitely, Gucci of Tom Ford was something very provocative and sexy, but after him leaving it`s blurred out in a way. with his own brand of Tom Ford he does an amazing job at catering the sexiness to the world, which is not for older women, but aspires the young ones (not with the prices though). But Gucci 2015 shows were sooo eyecatching, so warm. I remember them very nicely from the 2015. I think Alessandro did a tremendously wonderful job!I really like his vision and his personality! So engaging to listen to their podcast and follow the work with Elton and Harry! Now you can see and tell that amount of copycats is so high (not very good thing, but) even jeans, but when it was pre 2015 Gucci the only thing that were copied were belts and purses. Clothes was not generic, but not so distinguishable from other brands
If the affluent lifestyle is emphasized too much it’s kinda cringe. Worst done by Plein
Wow you tell these stories so well I am obsessed !
Awesome video as always, thank you! Something to also take into consideration when talking about the sales numbers is Guccis brilliant marketing strategy for Michele's collections, utilizing bloggers and influencers in a way that was not possible in Giannini's days. Especially when it comes to targeting a younger generation. As you pointed out, there's a multiple teams involved in the success of a brand.
I think what he does is consistently appropriate. Gucci designs are good. There’s a lot of staples and what not. It’s not a hit every time but never a miss. Never. I think he has a long time to go.
He definitely has more to offer at Gucci for sure
What I like about Alessandro work at Gucci he is not doing "something different" he is designing the future, he's imagining a brand without the barriers of masculine or feminine, doing something that everyone of any gender spectrum could wear, and I see a lot other designers following his steps on that
There’s a really funny bit in one of the Gucci documentaries on amazon where you see Frida par Alessandro so hard about a bag looking too granny and he looks like he’s going to cry. He damn well showed her!
Oh wow I need to see that. They clearly don’t like each other 🤣
The Fashion Archive i lowkey love Frida’s work but in the documentary she comes over as a bit of a b word unfortunately. I think she comes from a pre-social media where the miranda priestly boss was the de facto and you couldn’t really get shit for it online.
Great video! Nice to get a bit of background knowledge of him because all I knew about him is that he only had the 5 days to create his debut collection for gucci. I was always curious what he did at gucci before ‘15 and before gucci in general!
The full story - Nice one !
4:25 I recently heard a story from a former Gucci employee, she said that many customers were disappointed by repeating clothes from Frida, and management first started to blame sales people, making working at stores unbearable at some point. After she was fired, things improved, but never bounced back entirely, and overbearing management remained.
wow i just loved this video, it was so informative and i havent done a lot of research and barely knew anything about gucci. Thanks!!!!!
great video! i'm writing my graduation article on the aesthetics of the bizarre at gucci and it helped me a lot! thank you!
Glad I could help
My new favourite Channel ❤
❤️
Wow, I watched the whole video. Great job!!!!
I remember gucci being a very stuffy, "old money" type of brand before Michele's time. Makes sense how the bags he designed are a strong part of the product offering, I appreciate how they're not just copies of what's on the market with a gucci logo on them. Great video!
I love this video, I love the big brass/gold double GG’s.
only discovered you the other day (hurrah for YT algorithm!) - As a scientist I really appreciate the research you put into this video. I personally liked Alessandro's work, as it was playful - a bit maximalist - and also reminded us that gender stereotypes are just that - stereotypes. Will be interesting to see who will be the new creative director
He is a true artist. I love him!!!
You’re right, his esthetic is young and free and he is creating clothes that he loves, that emotion transcends in every design l remember that collection, you make remember how I wanted every piece and if couldn’t afford it and that’s precisely what every brand wants to achieve. honestly many houses are so scared to reinvent themselves that they play it safe and repeat themselves continuously, a video about other brands that have done this would be great.
I recently discovered your channel I am impressed with your in-depth analysis. I watched a lot of your videos in the recent days.
Thanks a lot, really appreciate it
Dude is really my hero in fashion I pray he can one day be a mentor to me Its amazing how jus 6 years ago the reviews were backwards thinking Alessandro was ahead of his time because Androgyny has taken over and he definitely had some influence in that
such a wonderful and in depth review amazing job looking forward to see whats to come!!
Thank you, great video. I thought that you would mention that with his collections he has crutualy changed so much not just for Gucci, but in the Fashion industry in general, now so many designers hate Michelle "for ruining fashion", that goes along with that vintage vibe, that you have mentioned. And because now you don't pretty much know now which garment is from which collection, they have become sort of timeless, they are unique, you can wear them longer, so other designers kind of hate Michelle for that.
Thanks for watching and yes you’re completely right. For this video I wanted to stay on point with Alessandro’s influence within the brand of Gucci because if I expanded to his influence in fashion as a whole that would’ve added another 15 minutes to the video which I doubt people would watch haha.
The Fashion Archive I would watch 😁👍
Man he is killing it !!!
the backing music made me feel like i was going crazy, amazing video though, so well put together. thank you!
Love this video! You made an argentinian supporter!!!!! Bravo
Great video - thanks!
How fantastic video is this! There are few videos or articles which describe how Michele made today’s Gucci. I could know the history that Michele took a very big risk. I really like his designs and ideas, and I respect him so much. I could make sense and learn something important message from this video. Thank you so much!
great vid . but i’m curious as to who’s styling under alessandro? or is it him that puts the looks together ? i really feel like the styling is huge when it comes to the presentation of recent gucci shows
Ultimately it’s Alessandro’s vision so he will have the final say and it’s clear Alessandro’s styling is very specific as it was so different to the Gucci before him. That being said a company as big as Gucci should have a whole styling team too who definitely help bring his vision to life.
Amazing breakdown. Thank you.
Super informative, you have come a long way in a good way keep it up.
Thanks a lot, been trying my best
Just found your channel..love it!! New subbie.
It's like Alessandro Michele planted fresh flower seeds into Gucci and they bloomed.
I Appreciate the book link just got a few and a recommendation I saw
I appreciate your perspective. They said the same thing of Marc Jacobs' "grunge" collection for Perry Ellis. It's also interesting to see this video now, given how Gucci is now an industry leader.
That was a fantastic video thanks. So many interesting points raised.
He is a storyteller! Every look could be a character in a book, or in a film...
love your channel, learning something new every upload
Thanks for watching the vids
Sometimes I love his work sometimes I hate it, but it keeps it interesting. Their latest show I struggled with manly because it was filmed outside down hollywood and you could barely see the clothes
This video is amazing, I love the way you talk and all the story telling. And also this information is hard to find. Thank you!
imagine a world without Alessandro... *gasps*
Thank goodness I don’t have to live in that world
It’s so interesting to see, how in 2021 he has influenced the face of fashion so much and literally changed peoples idea of appreciation of fashion. Appreciation of gender conformity in dress or lack thereof. Appreciation of an approach to fashion that considers different realities (rather then talking to a small percentage of people of a very specific income and age group.). Obviously Gucci’s costumer has a particular financial background in order to afford. But as you said, these looks are very reminiscent of something. Twenty something could have put together through vintage stores, archival fashion, fashion outlets and sales. I appreciate his vision a lot. And to be honest, I think to be a accessory designer, there is a particular kind of sophistication required. We often think of outfits first and add the accessory on top. Oftentimes it may be the least loudest thing in an outfit. When you approach it the other way around, the story being told may be a lot more cohesive and complete. Just some thoughts. I like him a lot. Always have
Alexandre michel the best ever interresting video thank you
No ads? TH-cam is doing you dirty man I hope you get a bag soon
Luckily I don’t do this for money haha. I technically still earn less than minimum wage from TH-cam which is fine anyway because this is my passion. Hopefully one day the money will come but it’s not my main focus
I think Alessandro vision is very suit for Gucci.....gucci always symbolize the romantic aesthetic