GUCCI Before & After Alessandro Michele.
ฝัง
- เผยแพร่เมื่อ 21 ก.ย. 2024
- As of 23 November 2022, Alessandro Michele is no longer the Creative Director of GUCCI. Here's a personal take on that news, a brief spin through the history of GUCCI, including the explosive Tom Ford era, and why the work of Alessandro Michele, was so relevant to Retromodernism.
Opening & Closing Video:
GUCCI 'Aria'
• Gucci Aria
A Film by Floria Sigismondi and Alessandro Michele. Film Music Credits. Soundtrack by Alessandro Michele, mixed by Lawrence Rothman.
The Exquisite Gucci Campaign:
• Video
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographers & Directors: Mert & Marcus
Models' Make up: Thomas De Kluyver
Models' Hair: Paul Hanlon
Gucci Fall 2017 Campaign
• Gucci Fall Winter 2017...
Motifs from sci-fi of the 50s and 60s appear in the video alongside a Star Trek inspiration and the men’s and women’s collections designed by Alessandro Michele.
Director: Glen Luchford
Art director: Christopher Simmonds
I totally agree Michele's work has a retromodernist output. History, past imagery, ancient crafts they always come out when he talks about his inspirations.
Great content as usual!
Thanks for your comment Michele; you've hit the nail on the head !
I think Michele is irreplaceable and has built up a certain Gucci’s image which is indissoluble linked to his creative fascinating imaginary and inner world. The Pinault and Kering Group greed have cut a brilliant path that was making the most important revolution in the fashion world from its very bases in the last century. Fashion reflects the mood of the world and Michele’s concepts were expressed not only in amazing fashion shows of unimaginable beauty but also with work-of-the-art outfits in terms of craftsmanship, passion and perfection, introducing the public into the future without forgiving the past. It would be a hard work for the Gucci brand to maintain their financial records without the creative input of a real star in this mysterious but fascinating creative world
Hi @clotipi! Thanks for your comment and you are absolutely right that Alessandro Michele has an incredible talent for interpreting the mood of the world, and translating that into expressions of fashion and lifestyle that are both innovative and high in quality. Still too early to tell how successful Gucci will be under the new Creative Direction of Sabato De Sarno, but he does have an impressive background with Prada and Valentino.
@@lifecycleproject I wish all the best to Sabato De Sarno and all the Gucci team as well. I met him at Prada some time ago and he seems to be an extremely creative and beautiful person! My remarks were to the financial management, which seems to be only interested in billings, when fashion, as we all know, is something more than just an economic sprint race.
@@clotipi You are absolutely right again. Unfortunately the name of the game is $$$ for the owners. I saw when I worked in Bottega Veneta that as soon as the profit level started to flatten off, Kering began to impose drastic cuts in all sorts of areas, starting with communication, but also in terms of staff. Let's hope that the new team enjoy enough creative freedom to make the financial side work too !
Greed always destroys creativity, this also happens again and again in the High Tech industry in which I’ve worked for over Thirty years. Seeing this happen at Gucci when something remarkable was taking place was truly heartbreaking but I guess unavoidable given Human greed.
great video! straight to the point, informative, no clickbait - new subscriber
now THAT was a good insightful video
love your videos thank you
Good one 👍🏻
Thank you for your kind comment !
It would be great if Tom ford did return to gucci because their best fragrances for men came during the Ford era I'd love to see gucci envy back, i doubt he will though they'll probably put someone already there up for the role and go in a different direction
It will take a lot of consideration and discussion between Kering and Marco Bizzarri, as there is a very great deal at stake. One huge decision to make !
Seems the final question to that would basically be "why would anyone want 90s Gucci at this point in time?"
This is interesting seeing as though the recent push towards Balenciaga just got its nose cut off despite its face now Alessandro has stepped down and Balenciaga is being cancelled id imagine Kerring are in a panic Tom Ford returning to Gucci would be a fresh smart step forward again. Interesting to see what evolves.
Thanks for your comment sept73 ! I can say that via a documentary film project that I am working on (and is soon to be revealed), I have sources close to both Gucci and Tom Ford. Everyone is keeping very quite just for now, so we'll have to wait and see.
Very info n entertaining video
Fashion is business... commerce always trumps creativity.
The bottom line is of course the 'reason why' of fashion, but you still need that creative flame to hold the interest of the public. Ultimately though, you are right, and faced with a creative choice or a safe financial choice, most 'artistic' businesses will go for the latter 9times out of 10.
Michael alessandro leave because DISGRACED KERING want the balegiacia the next gucci he left, good for him
I'm curious to know in what way you suggest that Kering are DISGRACED ? Is it that weird Balenciaga ad scandal ? I see Kering as being just like any other major luxury business group. They look for opportunity, grow brands that have potential and pull the plug on those that don't. Balenciaga is clearly a brand that has all the glamour, the heritage and the recognition to reach great heights as St.Laurent have done in the past 8 years. Individual brands often make BIG mistakes as Dolce & Gabbana also did with a very ill-considered Chinese ad, but these are glitches. Disgrace suggests a deep and consistent pattern of bad behaviour or ethical malpractice. I personally didn't notice that when I worked for them.
@@lifecycleprojectKERING killed gucci because it was being too creative and artsy. even tho the sales were good they became greedy and wanted the brand to be more commercial. This goes to show how owners only care about greed and more sales more that the creatives. Younger generations could relate to alessandro because he bringed the past and made it relevant. Thats why we gen Z love going to vintage stores because we yearn for retro futurism.
@@Skitguy1 There is truth in what you write here that the owners only care about their profit margins. Smart owners however, also understand that good creatives are the energy that drives those profit margins up, so they fight like hell to hire the best available. I'm afraid that your assertion that Kering 'killed' Gucci however, is pure nonsense. You don't set out to 'kill' a 10 billion turnover cash cow like Gucci because they are 'too creative and artsy'. With all the best will in the world, it's a little more complex than that.
you keep talking the past we wanna know whats next
You make a valid point Boomboomdaboomboom. What's next is anybody's guess, and unfortunately I don't have a crystal ball, or fly-on-the-wall access to Marco Bizzarri's office. For sure, the future will be dictated by the past in any case, so that past is incredibly relevant. ALL brands build their future to include the DNA of their past. Alessandro's trick, was to interpret that in an innovative way. My guess is that they will try to consolidate what is working best for them, and return to a Tom Ford style, giving Gucci RTW a more mainstream but nevertheless 'sexy chic' appeal. Don't rule out the arrival of a French designer at Gucci. If they could poach someone like Nicolas Ghesquière that would be a feather in the Pinault cap. What do you think will be next Boomboomdaboomboom ?