Spring lessons & How Jordon built her farmstand following in months
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- เผยแพร่เมื่อ 8 มิ.ย. 2024
- It's time for another live! This one will be a good one because it will be a "postmortem" of our Spring season. This is a common practice employed in the consulting world after a project wraps up to reflect on learnings.
@jordonsflowerfarm and I have been texting all season long about successes & mistakes, and we want to share it all with you in a live and allow you to ask questions! More importantly though, Jordon has been hard at work building her "retail" following this winter & spring. Here is what makes Jordon's spring season so impressive:
1) Jordon relocated her farm to a completely different town in Oklahoma, about 1 hour away from her last farm. It's a completely different local market and Jordon had to put in farm infrastructure and plants AGAIN.
2) "Buttercup" the farmstand was put on site in late 2023 but Jordon really started rebuilding her local following this year. Jordon's Facebook page is now close to 4k followers and all of them are REAL potential customers (versus other flower farmers)
3) In less than 6 months, Buttercup has exceeded sales expectations and outperformed the farmers market as a sales outlet.
We are going to dedicate about 50% of our time talking high level about spring lessons learned including how Jordon accelerated Buttercup's success and then spend the other 50% talking about lessons learned with spring flowers. Come with coffee ☕️ and a notebook 📗. This one will be full of data & insights 🤓!
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If you can't make it, we will have this in our Live Archives and it will be on the "Blooming Profits" podcast which you can find on Apple, Spotify, Amazon, etc.
About Jordon: Jordon is entering into year 2 of flower farming and going big! She lives in Oklahoma, sells both retail and wholesale, and flower farms as a side hustle. If you want to learn more, you can follow her on Instagram @Jordonsflowerfarm and watch this interview for more information where we discussed her year 1 plans! • Interview: Jordon's Fl...
I love listening to you and Jordan! Jordan grows all my dream varieties! 😆
Jordon is totally goals if one wants to scale and flower farm full time!! Thank you for listening!
Great video, so helpful!
Glad it was helpful!
I really enjoyed listening to this conversation! Thanks, ladies!
I’m so glad to hear!
Thanks for listening! These chats are one of my favorite things to do!
Enjoy these chats, missed the live due to being in Australia, very helpful content, thank you and best wishes to you both.
Yes to perennials!! It was always in my plan to start adding them as I I got older but I’ve learned that that day has arrived NOW in year 2 😂😂 Great video - thank you!
Haha the day was yesterday! 🤪
I’m in your boat though. My goal is to have a steady succession of perennials for every season now!
Missed the live per usual. This was a great conversation and will probably have to listen to it a couple of times. ❤
Aww thank you, Melissa :)
I loved this! It was so nice listening to two friends chat about flower farming 😍 also I picked up a few tips on the way! Thank you 🌸
Thanks Claire!
Please do a dahlia tour!
Yessss!
Great chats ladies. I’m also meh about strawflower haha but I keep growing it because it’s one of the earliest spring crops for me! It also provides that ‘disk’ shaped flower for bouquets when I don’t really have anything else like that
Hi! Thank you!
Don't get me wrong, I actually do like strawflower! In fact, I would grow it if I had my act together and got plugs. I think any plant that has a relatively long harvest window AND can dry is a winner in my book, and strawflower fits this bill. I wanted to experiment growing some other stuff this year but may add strawflower back on of these next few season :)
@@bareflowerfarm haha yes all good points ☺️ my top tip is grow a couple, harvest them for a bit and leave them… then you’ll have volunteers forever 😁
Thank you for sharing this conversation!
Last year was my first year that produced very well.
So, I sold my home and bought extra land to build out my flower farm. But I've hit a low since everything was slow building infrastructure. For example, installing a covert & rock drive and water was slow to get installed due to delays from the small city. Now, I'm still waiting on the electric company. Therefore, it's been discouraging this year. My pest pressure had been off the charts compared to almost no pests last year.
Now, I'm trying to pivot and use this year to invest in dalhias and other perennials.
I may need to watch this video several times. Tks ❤
Hang in there! Infrastructure can be sooo slow but once it’s done you’ll be so glad!
I’m so sorry to hear this. Year 1 can be so incredibly hard even without the infrastructure challenges. I hope you can get something out of your season but if not, you’ll be ready to rock it in year 2!
I’m so sorry to hear this. Year 1 can be so incredibly hard even without the infrastructure challenges. I hope you can get something out of your season but if not, you’ll be ready to rock it in year 2!
You aren’t alone. Hang in there. Once things start to come together, you will have a lot less to take your attention away from your flowers. We bought 100 acres in 04/2021. We live 2.5 hrs away from that. Originally it was our “get out of dodge” for retirement dream. I am 58 and my husband is 63. We just got power earlier this year and it has taken over a year for our driveway to be completed (it’s 5000 feet, but still . . . a frickin’ year). Expect a well to be put in this summer and have a shop built within the next year. House will come later (loving the RV life). We fell in love with the property and at the time flowers weren’t even an idea. Shortly after I found bare flower’s site and was hooked. I really want to do this on a grand scale like Jordan, and am stuck growing “in my head” and on paper for at least one more year, trying to figure out how I can grow peonies in North Texas.
I'm in year 4 and I did the same thing. Went my first year from no followers to over 4600 by posting daily and to all the local groups, quit the farmers market year 2 and just sold at local grocery stores and my stand. My stand is open daily 24/7. Farmers market took up too much of my time.
I was just saying to Jessie I wish our stand was open every day! I’m trying to force myself to wait until we live on farm to open it everyday!
Love it! It’s not rocket science but once you crack it, it feels like you are a rocket scientist 👩🔬
GREAT video! I got some great notes. So many takeaways to implement. Question re FB-are you discussing a page or a group?
A page!
Great interview! You both are so informative. Thank you.
Side note: $2k / mo for childcare and yet after all these years, FSA dependent care limit for childcare funds is still only $5k / year. $5k /year didn’t cover it all for us 20 years ago.
I know! It’s ridiculous, it doesn’t even cover a quarter! 😭
Echinacea is deer candy in my neck of the woods 😢 it stays inside my deer fence, otherwise it gets eaten right to the base.
Oh no! So far the deer have left our established echinacea alone so I’ll have to keep a closer eye on them now! I hate that for you!
For once, I have a plant that the deer have mostly left alone (knock on wood)! But I do know that 2 years ago, they got desperate in our drought and ate the neighbors established echinacea!
Jesse, what is your co-op pricing for campanula? Im swimming in it!
Im actually not sure bc I didn’t grow it this year so I didn’t pay as much attention but it’s a range! I would think the extra tall ones are close to $3 a stem
I could not understand what Jordan said around the 30:00 mark. What is the name of the farm that she referred to?
I think she is talking about Moonshot Farm
Yes Moonshot farm! If you don’t follow them, you should! So inspiring!
@@jordonsflowerfarm percentage wise how would you say your total growing space is divided by annuals vs. perennials and out of the perennials how much do you think that is for filler / foliage?
@@jordonsflowerfarm where do you follow them on? 😊
@@firehorsewoman414Once the farm is complete, we will be 80% shrubs/perennials and 20% annuals!
How do you invite people to your page from a group? Are you posting as your page in the group?
yes, you have to post as your page in order to invite!
@@jordonsflowerfarm I didn't even know you could join groups as a page.
@@everafterflowerfarm It depends on the group, some allow it and some don’t!