My B2B SaaS Freemium Play | I Don't Care If I Make $1 From This

rb2b.com
The CEO of one of the largest agencies in the world told me he was white-labeling and re-selling our FREE PRODUCT for a $5,000 setup fee and $3/ICP lead. He asked if it bothered me and was shocked at my response:
Me: “Nope. Not one bit. Knock yourself out. I hope you make tons of money.”
CEO: “I think you’re crazy for offering this for free. It’s SO valuable.”
Me: “I have my reasons for doing it.”
CEO: “The fact that it’s free makes me feel like I’m getting away with something.”
Me: “Have you been telling other people about it?”
CEO: “Yes. I can’t stop telling people, and I’ve been constantly talking about it on our podcast.”
Me: “Well, there you go.”
BACKGROUND:
I write a lot about how if you have word-of-mouth (a proxy for product-market fit) there are 1,000 things you can do to speed up your business.
But if you don’t, everything will be a grind.
I know because I have spent years on both sides of product-market fit.
In 2024, in order to have strong word-of-mouth, your offer has to be insane.
Someone selling your free product for $5,000 and $3/lead is exactly the type of insanity I’m talking about.
Why is this so important?
Because there are few moats left in SaaS.
RB2B does not currently have a network effect.
Anybody can show up and build the software.
The free offer is Moat #1.
It’s VERY difficult for a new entrant to have fixed-priced data costs. Incumbents do, but it almost never makes sense for them to lower the price to free and take the near-term revenue hit.
Our content game Moat #2.
Very few people who can build a company like this can ALSO create consistently viral Linkedin content that gets strong engagement from their ICP. It’s creating an incredible amount of trust between us and people we were unknown to just six months ago. If you tried to build a brand like we have the “old way” it would take millions of $'s and years to create.
Then there's Moat #3...
I saw Mailchimp do this in the ESP space. If you achieve above 60% market share in a given category anybody else has to outspend you 3:1 to take share from you. Or as my COO Santosh Sharan saw at ZoomInfo and Apollo, “Once you have 1,000,000 users (depending on the market) it’s like $1bn/yr in marketing spend.”
I believe that our two viral distribution channels - content and the product itself - have the ingredients to get us there.
If we can do it, we will have ZERO direct competitors.
TAKEAWAY:
It’s easy to look at what we’re doing and say it’s wrong.
Many people do (just read some of my LinkedIn comments!).
But, if we continue pushing out this insanely valuable offer…
We will put ourselves in a position to dominate our market.
Or as Santosh said the first time I met him:
The best companies aren’t worried about incremental revenue.
They are focused on destroying the competition.
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rb2b.com
Adam is the CEO / Founder of RB2B, a FREE app that allows you to identify your anonymous website visitors, then push their LinkedIn profiles to Slack in realtime. It's the ONLY legitimate way to get person-level identity. All other vendors stop at the account (or company) level.
Make Your Outbound Sales More Productive
The "Predictable Revenue" model and BDR motion as we know it is broken. Cold Email doesn't work anymore because inboxes have been ruined by automation tools. With RB2B you can focus your BDR time on higher-intent prospects by using website signals to trigger sales motions.
Discover Decision Makers Who Are on Your Website
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Turning your attention to the bottom of the funnel will allow you to close more deals with fewer people. This means, sales cycles will shorten by 2/3, deal sizes will remain unchanged, and your salespeople will love working with you because fast-paced environments are fun and rewarding.
But is it legal?
Yes.

[@brandonf.becker7946]

as someone who just started using this software. This is awesome. sold me

[@retentionadam]

Amazing!

[@Divyv520]

Hey Adam , really nice video ! I was wondering if I could help you with Viral Content ideas in your niche , Scripting , editing , thumbnail , SEO , Growth and analysis , Leads and appointments for your business , etc in all to you ! Pls let me know what do you think ?