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How To Not Be Afraid To Charge Clients 🤓
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- เผยแพร่เมื่อ 19 พ.ย. 2017
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Have you ever been scared to charge your client what your work is really worth? In this video I show you how you can overcome this fear!
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Instagram: / willpat
Thanks for watching! Hope you enjoyed this video!
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If you would like me to design you a logo, poster or anything for your TH-cam Channel or business, then I'm your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information.
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Hope you guys enjoy the video! If you have any content ideas or questions comment on this!
Will Paterson Amazing video man! Perhaps you could make a video on how to get inspiration once you run out of ideas for a design. Keep up the great work!
Melvin Soto Vázquez great idea!
Hi will ! Make a video of What do u think about UpWork freelance
Hi will, can you do a video on how you communicate with your clients as in how you talk about revisions and stuff. How to deal with clients who don't reply at all to a point where you feel like they just don't care?
Hey Will I loved the vid.. As an aspiring filmmaker and lover of visual arts your tips have always given me a lot of insight into the creative job world. Do you potentially do any other types of creative work other than logo design?
There is a lot of value in this video! Charging companies for my work is one of my biggest problems. Thank you for helping us!
I've recently started watching your videos, and as a nearly graduated design student your channel's really helpful at easing my concerns about starting my career! Thank you!
I really appreciate this video! This is seriously the most stressful part for me. I always feel bad for charging. Also.. Hope to catch you when you come state side!
Thank You very much for that great Content! Mindset is really important and yours is well set!
"Investment" - what a great word to add to the business conversation..Great!
Thanks again, Will. This helped with a freelance job this week.
Your explanation of value really changed the way I look at charging people. As a side effect though it also further justifies the inequality in the value the client receives. It completely makes sense that a business is receiving a high value since they use it to represent their company and that is one of the things that helps them make money.
When it comes to the people who can't afford your service you can't look at all of them as a business, some of them are individuals with no income who are trying to get started in the first place. The "value" they are receiving is something that may be seen by enough people to count on your fingers, most which will probably not be clients, and that generates hardly any more income for them.
Hey Will, Thank you for this amazing video.
Great video! Just what I needed to hear right now!
Hey will, where do you find those clients that a pay good amount of money. Can you do a video on that please.
He would never share that info bro. It's to valuable to him
This is a great and much needed video! It's hell that we can't, as a society, just recognize the value in design and art without having to explain it every time.
Edit: Also as a retail worker I agree with so much of this. When you freelance you're the business. You have the prerogative to refuse a sale to someone not willing to pay your prices. If a store said yes to everyone who wanted a discount they'd be out of business.
One of the reasons why I fear charging clients a “high” price is the competition that can somehow offer extremely lower prices.
James Arq exactly
I was on doing the same as you James but after I hired a business coach who helped with our branding and we also increased our prices considerably our revenue skyrocketed in a 5 month period. From making the changes
Once again... Thank you for this vital information Sir.
Great advice!
Great advice as usual, keep up the good work! As a teenage designer myself, i'm still somewhat mystified as to how much my graphic design pieces are worth (people have come to me about banner, ticket, and poster designs). Nevertheless, thank you, still helpful information to keep in mind :D
This is the video I've been waiting for, my dude. You're amazing.
Chris Hanline thanks for watching dude :))))) ❤️❤️❤️❤️
I always do. ◕ ◡ ◕
You helped me a lot 👍 thanks
Great refreshing video. Now I have more insight on how to deal with my clients
Thanks for watching!
Great advice
Men, i love your backkground soundtrack!
Do you have a youtube playlist to recommend? 6.6
Also this makes me feel a lot better about that one time I refused to do a freelance job because they basically wanted someone to work for free. I insisted on a fair price but they thought it was too much. Back then I wondered if I should have haggled or something but now I know I was in the right :)
Hey Will. When you're pricing a logo project, do you base it around an hourly rate? Do you offer multiple pricing options to the client, or just one price? Do you charge more for a larger company than a small one, despite expected difficulty? Just wanted to get your thoughts on these things. Thanks.
woww... that really helps
Yeah, that's a very big question that pops in most of the budding designer's mind. And what makes it more confusing is people around start counting years after college and ever now and then pokes with this suggestion "Y U are NOT DOING FREELANCING"? WHY? WHY? WHY?
But trust me I fail terribly to make them understand that freelancing is not a kid's job. I need lots of self-control as well as precision. One has to be mentally prepared for it, just an experience of two or something year will do better than living me into the level of regrets for that decision of mine. As my DAD says, and I belive that things happen when they have to happen and its best executed when we are fully prepared for it with all the related tools (metaphorically speaking). SO m preparing myself to give my best. next month will be a life changing moment for me as a designer. :)
Can you share some of your works you did for the client in next video ?
is the invoice is essential for logo makers?
Do you just do the logo for a client? Or do you do a bunch of branding as well? What I mean is lets say they are a new company and they come to you with very little in terms of materials. Do you go in making a logo and let them brand around that or do you go in and help them with that branding so that the logo you created is used in a good manner by the client? I ask this because I often find that a client will come in asking for a logo but they do not have any other branding and they are going to build the brand around that, or even worse they come with a brand and ask for a logo but don't tell what the current brand is. I don't know just a question that popped into my mind.
I find it hard to charge a lot of money because for me new clients dont come around as often as they would for you so I have to take what I can get. What's your thoughts on doing work for friends and what to charge them? Cheers, keep up the great work on the vids man!
Have you ever used the site Upwork for freelancing ?
It's funny how much you look like the emoji in the title.
Love your words and your work, Will!
Stijn Vereeken thanks man! Hahah yeah it looks very similar!
how do you express value? my potential clients don't understand because of the technicalities of my professional. advertising in laymen terms?
Hope your journey leads you close to South Louisiana!!
how do i know what to charge? like if i know theyre value how do i know whether to charge like 40 or 400. idk i dont really know too much about all of this freelance stuff
big Up bro i love u ♥
I love your videos but I would love it if you did more videos about drawing
cameron arehart I would love to!
well,, that video sounds awesome you have done a great job,, my case is very different ! i live in Jordan and I am not afraid of charging my clients, therefore the clients thinks that i am overpriced for charging 250JD (aka 352$) for a logo giving them a free business cards design.. some other designers in Jordan do a "LOGO" design for 50$ (aka 35JD). and i think it would give the clients a heart attack to ask them to pay me "anywhere from 1000 to 10000" !! you may have passed through this phase and can help me out
Your videos are so awesome, they inspire me to keep making my own videos, thank you (:
السيد ويل شكرا لكم على المعلومات القيمة وأتمنى لكم رحلة ممتعة
What about raising your rates? I want to raise mine significantly but don’t want to alienate people. How do you handle that?
geckonia From what I've heard, you probably will alienate clients. That's just what happens when businesses change. On the other hand, you could attract new clients, ones who came in knowing your higher rates and will pay you more.
Imo the best way to do it is start at a price point you feel comfortable with, and then when your workload is getting too big to manage then start increasing your prices, this way your time becomes far more valuable and allows you to manage your workload more efficiently.
Hey, I'm a happy subscriber from Germany :D
LiBa01 Same lol
Hey, me too!
German Squad!!! :D
Will how to research?
Damn! I remember charging £500 for a logo and feeling like id ripped them off! I gotta step up my game.
Ry Telford Part of why I have yet to freelance. I KNOW i need to charge more than I think but I'm still in that "is it really worth this much?" stage...
DeathnoteBB yeah dude i hear ya. Will is right though. That logo I sold made the band that bought it a lot of cash in tshirt sales. The trick is explaining to the customer exactly what they're getting and if you can give an example of your skills 'working' then the price is easily justified.
I'm from India and here people think spending 500INR on a logo is too expensive. 500INR is less than $7.
I am from Indonesia, not sure if there is many subscribers from my country.
The "Geeks" Logo actually is perfect for a team from California's Silicon Valley!
You're also now part of "Black Friday".
That makes you an _official US Citizen!_
NOTIFICATION SQUAD AYEEE
HungryForWater FX SQUAD!
Has any client ever called you back after the transaction/work has already been done and wanted a refund?
How do you get a steady amount of clients? I always just say yes to any clients because it's rare when I actually have a chance at all to do work.
C. Campbell I second this.
He has many instagram followers, he is active on TH-cam, Dribbble and what not, so he is easy to find and that is how he always has work.
Do you find that clients don't value the work, they find it hard to see the value of a good piece of design work. Assuming you'd do it for love not money. Those people are not the right clients, the problem for me is I'm getting requests like this too many times :-(
I'm from India and here people think spending 500INR on a logo is too expensive. 500INR is less than $7.
This is easy to say when you already have a name in the desing world, for a new designer it's much harder to convince clients that your work is valuable, and also you can't just pass on a job opportunity when you need to, you know, EAT.
You act like he was born with the credibility and notoriety he has... He worked hard, and created a name for himself. You can do the same.
Yes, I know, all I'm saying is his advice does not work for a begginer.
It does. He's not saying to sell your work for $10000. He's simply saying, know your worth, and charge your worth. Why charge 10 clients $100 for a logo when you can take the time to find 1 client who's willing to pay $1000?
You're saving time, money, and resources by charging more. You'll have less work, but more money
+Opalescent That's great. In theory.
Do you have an official Discord Server?
LiBa01 I do! It’s Creative Corner! It’s not really mine but that’s where I go most of the time. :)
Will Paterson Okay, nice :)
Send the link
"you should be paid, and heres how you could do that... [sponsor appears]"... I see what you did there
You get money from other places? What do you mean, if you make a lot more money from something else you wouldn't care so much if you say no to some clients.
What if I really hardcore suck at designing logos? Do I still provide value to my clients? How much should I charge for a horrible logo design? Should I charge surreal unrealistic amount, or just regular, over the top "no1's gonna pay that much" amount?
Well if you suck ass at it your best option is either to do it for free or a max of 10$
Don't take my comment too serious.
k, just saying :p
I do them for free even tho I'm an experienced designer
someone's been watching 'the futur'
I was scrolling through the comments exactly for this reply!
Lol, Although I love the futur, this video was not inspired by them. In fact I have videos on my channel that are older than a lot of the videos on the futur talking about this topic in different ways. Just replying to this as to clear up any confusion!
I talk from a freelancers point of view. :)
Will Paterson that shows you the power of their brand. Concepts that are common to many professionals have come to be identified from them by many.
Keep up the good work, will.
Great video but you should burn that shirt