The Logo Design Process From Start To Finish
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- เผยแพร่เมื่อ 18 ก.ย. 2017
- Graphic Design Resources: goo.gl/kUXMpU
The Logo Design Process From Start To Finish.
Hello Everyone, welcome back.
In today’s Tutorial, I will take you through a full logo design project,
from start to finish.
you will see me sketching, then I will show you how to make a grid system
for your logo sketch, and you will see much more of my logo design process.
Make sure to watch carefully to the end, and then write in the comment section the most valuable information you find it in the tutorial, and I will pick the best three comments and I will mention them in the next tutorial video.
Thank You!!
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Books I learned from : (Affiliate Links)
Logo Design Love : amzn.to/2xniLXs
Logo Modernism : amzn.to/2eX78Pb
Logo Creed : amzn.to/2xmGsPk
Grid Systems in Graphic Design : amzn.to/2wRDOzH
Brand Gap : amzn.to/2gUlmx9
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Follow me:
instagram: / medach89
Facebook: / medachmed
Dribbble: dribbble.com/mohamedachraf
Twitter: / medach1989
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The logo design Process:
when you design a logo, you should follow a precise logo design process to ensure that your
final design be the right solution for the client problem.
There is always precise steps that will guarantee you a great final logo design:
Design brief: this step where you send to the client a detailed logo design questionnaire
to collect all the information needed.
Research and Mind mapping: in this phase you should make a deep search about the industry,
and the competitors of your client, you will also learn about your client’s target audience.
Sketching And Refining: this step is about putting ideas on paper no matter how you drawing look like, its about gathering as much logo design concept as possible, then choosing the right ones an clean it.
Digitizing: this step is about digitizing your sketches and making them scalable vector logo designs.
Delivery: this is the final phase where you make a good presentation with all you logo design concepts and present it to the client.
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For Business Inquiry, Email me:
contact@mohamedachraf.com
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You can check my Illustrator tutorial on :
The Shape Builder Tool: • The Shape Builder Tool...
How to design a logo with golden Ratio #2: • How to design a logo w...
How To Round Corners In Illustrator: • How To Round Corners I...
How To Design A Vintage Monogram: • How To Design A Vintag...
Adobe Illustrator Quick Tips & Tricks #1: • How to draw inside a c...
How To Design An eSports Mascot Logo: • How To Design An eSpor...
How to design a logo with golden Ratio: • How to design a logo w...
How To Design A Low Poly logo: • How To Design A Low Po...
How to design a logo with circular grid | Adobe Illustrator Tutorial: • How to design a logo w...
how to create a Negative Space Logo Design in Illustrator: • Negative Space Logo De...
how to create a shield logo design: • Illustrator Tutorial :...
You can also check my Illustrator speed Art :
Dragon Logo Design Process: • Illustrator Speedart :...
Green House | Gradient Logo Design: • Illustrator Speedart :...
Flat Design Coffee Time: • Flat Design Coffee Tim...
Flat design Inspired by Swerve®: • Illustrator Speedart: ...
How To Create A Cute Character Design in this link: • Illustrator speed Art ...
How to Create A Character logo design in this link : • Illustrator Speed Art ...
Logo Design Process From Sketch To Vector: • Logo Design Process | ...
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Background birds sound:
Dawn Chorus By Sean.Townsend
From Freesound.org
goo.gl/mPCoeJ
licensed under CC BY 2.0
goo.gl/6ksKSF - แนวปฏิบัติและการใช้ชีวิต
The big question I have here is... why is the logo facing the wrong way?
By flipping it, not only would you have the ‘dragon element’ but the curvature then matches that of a ‘D’.
It also makes much more sense to do this - that way it’s looking at the writing with pride, not looking away with shame.
And if you still don’t agree with this point, check other logos that have a directional sense to them - for example the Twitter bird.
They all tend to face left to right because that’s in tune with the way we read and translates to a sense of moving forward.
Any thoughts or comments on this?
Great POV !!
wait, it already matches with D
@@MohamedAchraf plz make more videos
@@MohamedAchraf am was been subsribed u.
I disagree. Contrary to what you said, many iconic animal logos face left rather than right to counter the direction of the type. Puma, Jaguar, Playboy, Peugeot, Polo, Crocks, Camel, Ferrari, Polo, JAL, American Eagle are just a few examples. The direction of the animal isn't necessarily important compared to the imagery itself. In this case, the logo works as is in my opinion. Please do some basic research before saying something's in the 'wrong' direction.
20:39 "I hope I helped you with this video"
Dude, I have a part time job as a graphics designer because of you.
Asef Jamil Ajwad Wow that’s the best thing I’ve heard in a very long time! Congrats dude!👌🏻👍🏻
@@thomasroeleveld2141 Thank you
Glad to know that dude, and glad that I helped you!!
@@MohamedAchraf please is this affinity or illustrator or photoshop?
You can clearly see the AI at the top almost the whole video. That stands for Adobe Illustrator.
This was the first video I saw about Graphics Design. I come back to it after 3 years as a Professional Designer and Brand Strategist. I owe my entire Designing Career to this man and this video of his💯
Did you learn by yourself or join some boot camp?
@@tasya_nabila all by myself
@@ahmedyashfi Wow. That amazing! I just started doing design tho. And I often confused what to learn first
@@tasya_nabila All the very best, mate! The biggest step is the starting one. Stay determined no matter what. If you're confused about what you should learn next search for GFC free learning on TH-cam. They have amazing videos on the fundamental basics of Graphic Design such as Typography, Color and Composition. I'm sure their videos will help you a ton!
Please suggest me
Never in my life i have ever imagined that a robotic voice narration would be so comforting and man the efforts you have put together to make this video Mashallah
I've been a self taught part time graphic designer for about 4 years and this one video completely changed my workflow for logo design. I used to rely on the pen tool to much, the shapebuilder is so much cleaner! Having the grid already set up like this makes showing your work when presenting to a client so much simpler. Basically thank you this was super informative and I learned a lot. You presented it in a very easy to understand way. I appreciated the bird and nature sound fx too.
Did he click the pencil drawn logo on his artbook and imported it to illustrator ... or did he make the same logo with pencil tool in illustrator and then started making it? What do you think? Im really confused.. as you are a graphic designer id like yo ask you..
Which app he used to make this logo?
@@sanskarkaazi3830 looks like he just scanned his sketch and used it as refrence image in illustrator.
@@maahii8219 Adobe illustrator
personally prefer my way. shape builder takes too long imo and the outcome is the same for me.
Probably the best tutorial I've seen with a robotic voiceover.
You don't need to save every step. Any mistakes made during the process can be undone with hotkeys afterwards. For Mac it is Option + Z
@@BrandonKing. Mindblowing information
Yes.
Sounds like candy cadet
Or news cadet
Agree! Easier to follow and you are less likely to get annoyed by the personality traits of a real person.
This man playing with fire, not once did he save during the process 😆
he also did not named his layers!! LOL jokes apart. Amazing work!
🤣 nothing like losing hours of work, because you were too preoccupied to bother saving. Maybe he has it set to auto save. Maybe he has an emergency battery pack. A functioning one. Lord knows.
He probably Ctrl+S every once in a while 😂😂
IRONMAN GAME MODE ACTIVATED
Lmao😂😂😂😂
I have been out of the graphic design industry for some years now, drove truck made some money, now in my older years got back into my art, Grand Kids helped, You are Re-Teaching this Old Dog some amazing new tricks,
Thank You
How can anyone dislike videos like this? What's bothering u here? The fact that he didn't charge you $39/month to teach you this?
Did he click the pencil drawn logo on his artbook and imported it to illustrator ... or did he make the same logo with pencil tool in illustrator and then started making it? What do you think? Im really confused
@@sanskarkaazi3830 looks like he imported a scanned image of his original paper drawing
What are the software name. Plzz tell me..???
@@Law-Boy Adobe scan, you can download it on your phone
Probably the people who want to own the knowledge only for themselves
The birds chirping behind makes it even more better and soothing
i didnt even notice those birds until the video ended. Only noticed when I saw your comment and still hearing chirpings lol
Yeah!
The bird sound just gives my ears soo much pleasure
it always reminds of: "Dude you had to many drinks go home!".
First half of the video was ASMR
.
Same!
I didn't know that there is a very lengthy process for designing a logo. Yours was crystal clear. Dedication and interest is very much needed to be an editor
I've been doing the same rectangle guide in PS for years, I never know what's the best way to have an exact guide spacing, glad you brought it up in this video 😊
The way the circle fits the guide perfectly blows my mind. I never knew that was possible and I have been struggling to do that.
Me neither! It was so brilliantly simple!
I recomend you to navigate to the channel -> The futur! They are a community of graphic designers, and the dude that runs those headquarters is unbelievably smart! Just hear his imput on "how much you charge for a logo?" And what factor depends on what you charge for it! Do you charge your logo for time or value??? It depends on who do you sell it! If it's a small store it won't worth the same as if you sell it to a big corporation like Nike for instance even if the logo is tat simple to draw! I love it because this channel talks a lot about marketing of graphic design business and how to run it!
thaank you for this video find the some methode for my practice and some now i know what tools uses for some kind shape and it very practice to know that thank you very much
Spotless job!
For me as a self-taught, each of your tutorials are tremendously useful. You are like a teacher that I’ve never had. Your eagerness, attention to details and the method of teaching inspire me every time!
Thank you from the bottom of my heart!
I really appriate your words, I'm glad to help you:)
your comment will be added to next video...
You're not self taught if your learn from other people.
You're truly my teacher too, thanks so much!
then you are no longer self-taught :u but still good xd
I have repeatedly seen this several times and this helped me to make a logo in perfection. Thanks a lot.
This is the best tutorial ever! Never have i seen a tutorial so detailed yet so simple to follow. Thank you.
I am not even halfway the video yet and already learnt more than I did in 4 years of college studying graphic design.... Ugh... But then again. My graphic design studios were a lot like: make a poster.... Start.... Good luck.... Hey well thanks professor to teach us the basics on how to make a poster.... Not 😑 we never even covered logo design?? Never learnt anything about that except seeing examples..... Let's just say. Good thing TH-cam tutorials are a thing.
@@raphaelmuchombaart lmao i love when people say to me "YOU NEED TO GO TO COLLEGE OR YOU WILL WORK AT A GAS STATION" heheheh
I am studying Digital Media in university...I don't learn anything in that class. TH-cam helps me a lot.
OMG so true, they never taught how to make it on the computers to me!
I'm currently studying Design in University and your description is spot on, our teachers never teach us anything they just tell us to do it and that's it.
@@Snitram19 Or they ask you to make some homework project without any learning explanation! In my school teachers actually teached something in university I didn't learnt that much!
all I say a big WOW after you finished! I was also self-taught but I always thought that I am not good design but after that, I noticed yours which is brilliant and wish you are my teacher to teach how to do. none of them is same as yours!
Insanely helpful. This video is very systematic and gives a process that can be followed and repeated. Super appreciate this!
To me, sketching is the most important part of having a great logo
I have been using Photoshop since College and worked in a digital printing shop. I quit my job last month. I was just hired last week as a Graphic Designer. And the company wants me to use Illustrator. Or any vector designing apps. I only have little idea about Illustrator so I had to research quickly before they give me their first task. And so I found your channel and watched your tutorials. Now Im saved! Thank you Master! 😁
We need a tutorial on how to create the final presentation for the client!
ChronicleOfAdil Agree!
Yeah I will do in another video
+Mohamed Achraf Please upload another video for the final logo and branding and how to presentation to client and where to upload etc... Thank you !
What do you mean by, where to upload?
Mohamed Achraf I think he thought that you created a website that you published on the web, he didn't understand that it was just a html/css file that runs in local.
This was so simple but so perfect. I am so impressed how clean and professional it looks.
Another great tutorial! Love watching your process and your mastery of the shapebuilder tool!
This is so detailed and straight to business. I'm thinking about expanding my career by adding graphic design and this helped me get the overall grasp of everything. Thank you for publishing this for free.
Absolutely love your tutorials. Even with the voice overs, actually sounds very clear and crisp. thanks for not adding music. so much better. I learned so much here today!
Simply put: a first class all-round tutorial - and a great geometric design with beautiful flow to it.
I wish I had gone into graphic design when I was in 10th grade instead of preparing for stupid JEE exam
Companies are earning billions convincing people to waste money on learning useless stuff. Imagine teaching people things that are actually useful and charging people a quarter of what they charge.
Same lol.. After wasting money in JEE i wasted money in GATE prep after BE too and now doing freelance artist work. Earning too and happy now instead of pursuing engineering jobs. Ugh
I’m mind blown. Speechless.
I learned so much in 20 minutes. Wow.
I love the choice of colours and the minimalistic style!
I thought it was quite interesting how you used simple geometric shapes to create this. I'm a sucker for alignment and geometric shapes, so this has helped show me how to create consistency within a design (as in with shading and shape thickness) as well as applying geometric shapes to create the final design.
I learned from you more than you can imagine, I hope you come back with your amazing videos 🙏🏼🙏🏼
I really appreciate you sharing so much in your videos, thank you, and your teaching is so helpful. I also noticed that this video has 4.5 million views, and you’re still getting comments and still responding even though you haven’t published a new video for ages. Brilliant! You’re making money while you sleep from this video that you made 3 years ago. Very smart business person! Kudos to you!
thank you so muchhh, your work is way way better than amazingg!!! thank you for sharing with us your experience and explaining to us all the details from mind mapping to sketches to a masterpiece
you packed so much about illustrator for logo making in just 1 video! I never understand the use for guides and how to make logo feel 'well balanced'. thank you so much for giving a new perspective!
Thank you for this amazing video!
What I found most helpful were the various techniques and tools that you‘ve used in Adobe Illustrator in order to realise the logo in vector-form.
I'm new to logo and illustrator so every advice is gold for me :)
Thanks for putting up the work for us :)
Bro, I'm not exaggerating. You became a light in the dark with this video. Really showed me a way to start creating
This weekend is my logo submission to my client . What I have newly learnt from this tutorial are 19:28 20:28 . Grazie mille!!
I am fascinated by your way to create the logo. It is so professional!
From the very starting to the end of the logo designing I really enjoyed it a lot and learned alongside.
It was way more interesting than I thought it would be.
Lastly I liked the presentation most which was really so clean and cool.
Dudeeeee. You just blow up my mind!! I got a whole new process because of you. I am currently beginner and I've done multiple research about making a logo since I'm quite new, and I'm currently trying to make it as my part time job. Your video is a such a great help! thank you.
I learned so much today. You helped me realise that no tool is small. Even a circle tool used with shape builder tool can create the perfect curves for a logo. Thank you for sharing your process with us and thank you for creating this TH-cam channel. Please make more videos like this. They are super informative.
Hi Mayank, I am really glad that you find value in videos, thanks for your kind words, yeah stay tuned there is more to come.
👍
Mayank Dhuria Excellent presentation. Clear, concise, and to-the-point. Thank you.
Extremely extremely valuable insight into workflow, professional technique and client communications. Thank you very much for this video. It’s wonderful.
I learned that the shaping with the alignment is really the key to making the logo. It looks much clearer.
Hands down the best tutorial I've found yet. As someone who is self taught and interested in entering into freelance graphic work, you made that idea more tangible. Awesome videos
Thank you so much :)))
I tried so many tutorials, this by far the clearest and simple to learn even if you don't know how to draw. Thank you very much.
This was really helpful since I was deciding whether I should study it or not and from this video it looks like it's an enjoyable field of work especially in the creative side of it. Thank you you were so helpful 😁
This was wonderful. I do not feel too far behind . Thank you for making the steps understandable.
Wow. This is just what i need to learn. The first part where the client contact is where i don't really know what to do. Now that you've showed the basic conversation with the client, i now have a general idea on what to respond to the client. Thank you so much!
You are welcome, thx :)
i usually never watch videos +10 mins in u tube, altho i watched ur video from 00:00 to 21:12 carefully
u r amazing, thx for sharing ur knowledge with us and i wish u all best
You are welcome, thx :)
Wow! I love this❤
This is one of the best tutorial videos I've ever watched
that was one of the best informative and engaging tutorials I've seen! thank you so much for this! just came across your channel and instantly subscribed after the first video!
Fantastic tutorial. You demonstrate ALL of the steps, including interaction with your client. Great video,
Wow! Thank you so much for this video. I am an aging construction electrician who has wanted to design logos for decades. Thanks for giving me hope, I am clicking the subscribe button as I type.
Most perfect and simple straightforward tutorial and experience ever.
I find it so satisfying that the logo is purely designed with circles. So geometric, ugh
I love your videos it helps me a lot in learning about logo and Adobe illustrator thank you very much please keep uploading videos
Might i just add!, this is just the video i needed to see!, I never understood the importance of guides until now!, look forward to watching your next video!
I love how simple this video is and how it didn't need many tools
This video was very professional & thoughtful in explaining the creative process. It was easy to follow along to the end. I truly enjoy watching it carefully.
I love that this guy isn't trying to tell you how to live your life, he's just showing best practices and educating for free. So cool.
Really worth for me as I'm the beginners. Thanks for all your worthy tutorials.
I never get sick of watching this.. Clean crisp design 🙌
Your lessons are amazing. You can learn so much from them!
21 minutes felt like 5 minutes well done 👏🏼👏🏼👏🏼👏🏼
You have no idea of how much this helped me! Thak you so much!
My first video tutorial about design. Now I have a full time job as a Designer. Thanks bro ♥
absolutely amazing work. thank you for your work!
This is the most helpful and rich Illustrator tutorial I've seen so far, thank you so much.
Today I understand the actual use of "Shape Builder Tool" Got to know a bit about grid system in logo designing. In short I in whole tutorial I learnt a lot.
You've literally mastered the guidelines, THANKS ANYWAY ❤️
This is amazing, cant wait to go into graphic Design and design logos!
Didn't know Stephen Hawking made design tutorials
The man is a multi talent!
Lol
Glad to be your 100th like
That was very interesting, and I really liked the design you came up with. Many thanks for posting this.
Wow, I love the logo so much. The guide is amazing. Thank you for help!
I so much enjoyed this video that I didn't realize it's 21 minutes... It's just felt like a 5 minutes video
Ohh same! 😅
what a creativity you have! I really enjoy to a great extent when I watch your tutorials... Thank you
Wonderful walkthrough! Thank you for such and in depth video on this subject, very informative ~ well done.
Love your way of teaching Mohamed Achraf💕
Your way of showing develops a fresh insight, thank you.
This is my favorite video tutorial when it comes making logo with illustrator, everytime I need to create a logo I check this video.
Illustrator will definitely teach me to look at everything thing in shapes... 😀
Same...
The best tutorials i ever seen in my life thanks bro. Jazakumullah
Thank you! This is so helpful.
Your awesome! Thanks a lot for the free tutorial .❤️
I really enjoyed this tutorial. Thanks very much
$750 is a realistic price for the logo alone. However if the customer is also asking for a full graphics profile (businesscards, brochures, letterheads, etc etc) - the price would (should!) at least be 3-4 times higher.
Yeah Absolutely (y)
You think so? To me, he's underpricing himself and his awesome work.
Thank you, this is not a fixed price for all mybworks
Well of course it would be nice to charge higher prices - however you need to "keep it real" or you get very few customers. Most people don't actually see the real value and don't appreciate the process behind the logo as much as the creator himself (and other graphics designers).
Most people where I'm from turn their nose up at $200 for a logo. It's disgraceful. They just don't understand. We're creating the face of their business. $1000 should be small change considering the money they will make over time using their new logo.
the best teacher ever on youtue who also tell the keys when he press any key.
Thank from my heart
Amazing!! Everything i questioned was easily answered. Thank you!!
TH-cam recommend me this video. That so useful to improve my graphic designer skill. Thanks dude
Wow what a marvelous Logo Design Process. I love to start learning Graphic Design!
Thanks for giving socha professional way of logo designing demonstration, positive and negative spacing, designing according to the client's requirement point. Thank you very much.
Such a high quality video, and its completely free! I should definitely use the shape-builder tool more
Absolutely helpful. Thanks for the great insight.
I love this, thanks for sharing your process, I'd love to see more of this. Keep up the good work
Thanks a lot
The shape builder tool is a GAME CHANGER for me! To think I used to make everything custom with the pen tool smh. THANK YOU!
BROTHER, YOU ARE THE BEST!!! You oooh really helped me!! THANK YOU VERY MUCH!
I just watched this Oct 2018. Was very useful. I would have done this with the pen tool, thanks for opening my eyes to a new way. BTW been using Illustrator for 20+ years so this is a great tutorial.
Great job mate, a masterpiece over here!
This was such a helpful video - my jaw was on the floor when I saw you use the shape builder tool.....incredible haha