Entrepreneur Gets Under Dragons' Skin by Comparing Herself to "Mr. Men" | Dragons' Den
ฝัง
- เผยแพร่เมื่อ 3 ธ.ค. 2020
- Abiola Ajayi-Obe is seeking £180,000 in return for an 18% equity stake in SmartChartz. Abiola left her job as an NHS Risk Manager to scale SmartChartz up, but the Dragons just can't wrap their heads around the numbers.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #ChildBehavioural #MrMen #HomeSchooling - บันเทิง
It was actually her children that rang her old job, and ask for her to be reinstated.
🤣🤣
🤣🤣🤣
PMSL. You beat me too it
😂😂🤣
@@locksie70 PMSL?
The good old argument "surely my hamburgers will make millions, just look at Burger King" (that's the "market research" part)
Repen t of your sins and follow Jesus Christ Almighty
Closely followed by “if I just take 1% of the market share in year one revenue will be 6 million”.
Seems she is doing alright judging by her website. Not the best presentation but getting up there cant be easy.
@@Hi-xu9xn Is Jesus the father?
It’s not even that. It’s an elaborate star chart she’s somehow comparing to a book series
I can just imagine working within the NHS and reporting to someone like this. Being talked over, being talked down and bossing people around like children all the while being beyond deluded. What a horror.
She's typical of the monstrous people within the NHS, I worked in the NHS and came across these horrors all the time. I quit
@@danielnichols5632,
NHS?
@@glowblank17 National Health Service in the UK
That's the NHS for you...
@@jemmacortina6918 Well im American, so I can only dream of such things as a universal healthcare system existing in a developed nation where we have the highest healthcare costs in the world but somehow still don't cover everything
What worries me is that she sounds like someone who might ORDER her children to do something and expect immediate total obedience without discussion, compromise or tenderness.
Yep it's the African way....🙄🙄🙄😂😂😂😂
@@vienogola1421 Agreed, purely conditional love.
@@vienogola1421 She's British, though...
@@WobblesandBean Her parents, judging by her name, are probably Nigerian.
@Itznun Yabizness most of the criminals I’ve met have had parents just like yourself. All it did was help them practice how to not get caught. Meanwhile the vast majority of sensible, kind people who have a strong work ethic I’ve met weren’t raised to live in fear. It doesn’t have to be one or the other you know - make your kids afraid of the consequences and tell them why they should be, but they oughtn’t fear you specifically.
The reason you can manage a department of 40 people as opposed to a 2 year old and a 6 year old is because the children aren't going to be out of a job, unemployed and destitute if they refuse to listen to you. Is she really that naive?
Plus people at work get paid money and if they can find a better job either cause of better pay and or nicer atmosphere they will take it.
It's just an analogy lol. Most people don't think they could manage a team of 40 but think they can be parents so your line of thinking, though accurate, isn't actually common sense
Her first actual go of proper parenting and spending time with her children was failing miserably, so she was about to bow out - she finally comes up with something that allows her to control her own two children and believes she's some parent messiah who can teach the masses how to parent. Then she has the audacity to try to tell the dragon's they don't understand business. What you can see from this is that she is a control freak, who can't 'read the room' .. which doesn't mix well with spending large times with young children, who generally need some flexibility and empathy. And for that reason, I'm out.
You also missed the fact she compared to her charts to ‘Mr Men’, one of the most long running and iconic children’s books of all time
She is a pretty disgusting excuse for a human being. Let's hope dad is around somewhere so her children atleast get a little relief every now and again.
Wow how did we ever manage to bring up two well mannered respectful happy children without these charts!
Yes those charts turn children into nut jobs in a month, they go mad from boredom
Good parenting
Probably a miracle
£80 a year no way.
Several wipe clean variations of wall charts are available for a lot less.or make your own if you are that desperate and need it.
You didn't.
If you don't have the charts, you can not do it.
Simplesssss.
Her team in the NHS must have thrown a party when they heard she was leaving to start her own company. If she talks like this to investors, I can only imagine how she talks to people that report into her.
I’ve been in hospital management and I’ve had colleagues just like her, massively over confident, rudely assertive and out of touch with reality.
NHS staff are so lazy they couldnt even begin to be bothered to even think about throwing a "party"
"I've sold 900. Give me 180K." Delusional and arrogant with an inability to listen is a bad combination.
@QWECY IDK, £50k for 15%
@@Robertt422 wtf? Are you a troll?
This was completely racist
no question of a doubt
@@jojokoko1569 if this was racist, then they have been in equal measures ageist, mysoginist, misandrist, and any other form of discrimination you want. Or.... they are just sometimes insufferable arses who gang up on the people in front of them. This particular woman just had poor communication skills, esp listening. Not the first, no doubt not the last. 🤷🏾♀️
@@Robertt422 It's not about race...it's about her lack of humility and perspective, as well as having no ability to communicate and generate sales. 😂
This lady is bringing in the nightmare of government bureaucracy into her home.
It must be fun for her kids.
So true
How?
This was recorded in 2001 so her kids are now in university. Possibly learning about government bureaucracy
Not just in government I assure you.
@@rtsharlotte or in prison. I cant imagine any healthy minded children growing up under her "care"
damn, the dragons were so polite in the early years.
imagine the dragons were gordon ramsay savage
The music, on the other hand, was loud af
Depends on which line up it is. I just watched an early episode and Peter was being unbelievably rude to someone for not wearing a 3 piece suit
@@jmat910 Thankfully he stopped doing that after a few years. While appearance clearly is important, his remarks were just ridiculous.
@@jmat910Saw that one too
"I can and I will"
"I can and I will"
She sounds about as stubborn as her target demographic
And yet she had a £40 million turnover
@@_aworldthatspoke950 The business was sold this year for £8,000... with 1 employee in the last 18 years...
@@GarethRules nice, Howe’d you find out
@@_aworldthatspoke950 ???
@@_aworldthatspoke950 Is that you Abiola?
She lost it the moment she said that she spent her days arguing with her boss. If she would argue with her boss, she certainly would not even listen to a business partner.
She argued with kids. Not her boss. Hahaha
She lost it the moment she asked for 180 thousand pounds... Dreaming
@@geosustento8894 Which is honestly even dumber. Are you an adult or not?
No doubt her kids were calling her former boss begging him to give back her old job.
🤣🤣🤣 i don't blame them. She'll turn her kids into psychopaths.
Well, that was an uncomfortable Tesco meal deal lunch
😂😂😂😂
So relatable!!
Holding reading back from your child as a punishment...brilliant.
I miss Richard Farleigh. Wish he comes back some day. The level of bafflement of her projections and the Dragon’s reaction is quite priceless.
He had the coolest hair style too
@@alfydarkdeadly yeah he was well fit
His reaction was not priceless. It was valued at £300,000 when he sold it.
Yea, he was one of the best Dragons ever
@@londontrada No. He was only a medium dragon. Don't mislead people who haven't seen the show yet.
oh yes, all those luxuries these spoiled kids take for granted like “going outside” and “bedtime stories”. Freaking yikes, lady. Did she want kids or tiny employees she doesn’t have to pay?
Tiny employees!
Discipline, bich!
Oh yeah😂,
I’ve cleaned the floor Mum😢, can I go outside to see the ☀️ now?
Yeah, kids shouldn't have to put in work just to spend quality time with their parents or do things that are beneficial for their growth and development. She could've just implemented a traditional allowance system.
There's a very fine line between confidence and arrogance
Arrogance is when you're actually insecure like this lady and try to overcompensate by being a rotten bish.
Wow, she's telling us that she restricted her children's access to what would normally be seen as normal play time with children until they fulfill tasks.
That's what I was thinking. It sounds like she restricted access to basic support and love, which psychological and emotional abuse.
It’s a really horrible idea to stop something like a bed time story to a toddler because of some misdemeanour during the day.
Way to set them up in this capitalist hellhole
Yes. Because that is how you build discipline. Do what you have to do before you do what you want to do. I'd love to go home and play a game, but I have work first. How is this different. And don't tell me "because they're kids", since it is easier and more beneficial to learn these lessons when young than when you livelihood depends on it.
taking story time away is bad for them and just wrong i was horrified when o heard that haha. trips to the park is one thing but taking away READING to them is terrible lol
She literally says she needs their help, then proceeds to be condescending and ignore everything they say. I work with a guy just like this. Thankfully he has zero authority.
The second I saw this little chart box and the request for 180k I could have just fast forwarded to the end....
She is basically talking down to the dragons - Have any of you ever this and that. I’m glad they didn’t even answer her😃😃😃😃
when u only sell 900, the evaluation is outrageous
The Dragons were right here. She is overly confident, arrogant, talks over people and has that annoying, "I know better than you" attitude. Not sure if it's just her nerves, but I feel sorry for the people she manages in her day job if she's normally like this.
Did you hear her describe her parenting style? This lady is yikes all over
Exactly - "how could I manage 40 people at work and not handle 2 kids"
This statement reveals she thinks she is somehow top of the food chain of 40 people at her job, when she's just an annoying admin health and safety annoyance lol .
@@ArakkAttack Imagine her being your manager?
@@ArakkAttack because apples and oranges. The adults are there to get paid and they can leave anytime they want. So not remotly the same. Plus kids dont respond to logic but feelings.
Company was struck off in March 2020 having assets in the previous 3 years of less than £3k - her arrogance was somewhat misplaced!
As of 2018 this company had £2 in the bank and liabilities of over a grand
The business was dissolved in 2016. She went back to risk management at East London NHS Foundation Trust where she works as a risk manager today.
Selfridges seemingly stock ANYTHING if this show is anything to go by 😆
I can see why she was having trouble with her previous coworkers
I get the impression she try’s to dominate her children, in the same way she spoke to the Dragons, I think she needs to look at herself first and foremost.
I have to agree here. Taking away trips to the park and bedtime stories for chores is not strong parenting. It voids the intrinsic motivation by creating external rewards and punishments. I try to make my kids feel proud when they clean up after them.
Sounds like someone who doesn’t have experience in early childhood education. Chore charts are a basic learning tool - corporations adapt these rewards based models to train their workers.
@@DrTaunu taking away such basic parts of life and enjoyment from children is negative reinforcement. Which doesn’t work. It just creates troubled adults. They aren’t gonna grow up and say “my mum made this colourful chart” they’re gonna say “my mum took away normal childhood things because I didn’t make my bed one time”
It's called discipline.....
@@kingdomperspectivesmindset5595 it’s called overdoing it
She compares her idea to the Mr Men.
Unfortunately she took her inspiration from Mr Silly.
👍🤣 Brilliant
Ha ha ha. Very clever.
This is my favourite comment ever!!!
😊😊
Everyone liked mr silly’s idea tho and he just painted a tree green
She made a fool out of herself
I laugh every time I see Richard Farleigh in a clip. He just reminds me of a disney villain (in physical appearance). I keep expecting him to break into song, or rub his hands together and do an evil laugh lol
Prince Charming
I have an idea, make up a picture book for entrepreneurs who don’t listen.
Who else completely zoned out during her pitch ?
I just stopped watching, got tired of it.
i watched the whole vid and still have no idea what her product actually is
@@dhc2 It's a reward chart for 3 to 10 year olds to encourage good behaviour. Something you'd see JoJo make with a sheet of paper and some markers if you've ever watched Super Nanny.
Yeah most pitches on Dragon Den you can zone out to. Shark Tank does a better job at pitches. They basically are pushed to do mini info commercial for their pitches. Dragon Den does better with Dragons being entertaining compared to the Sharks on shark tank.
Maybe Dragons’ Den isn’t for you then
Why wouldn't you just make one yourself, its something to do with the child
Exactly what I thought... whats to stop other parents just making their own charts at home? As I'm sure many do. Seemed like a non-starter to me.
Same reason you don’t hand make a board game.
@@rrdcreates thats exactly what she did and its essentially a poster
I think it would be more fun and likely more effective.
She is not going to listen to anyone and yet seeks partnership...😐
19 years of trading, $192,000 in revenue. Guess she still isn't listening
Nor are the dragons...
If that's the correct figure she failed miserably
@@cezaryadamski8786 18 months 18 years who's counting
looks like her company dissolved, went from a high of around 60k cash down to zero
and thats only revenue
The lady is quite frightening for me, so imagine how it is for the children. Also she gave herself hardly any time with her children to enjoy being full time with them. She's only happy giving out orders. A nightmare!!!
M
This whole idea of keeping charts regarding "things you want your kids do and not do" (and how they perform etc.) feels very NHS-like
After hearing her pitch I'm not surprised at all
Wtf is NHS?
@@jevdawg National Health Service
@@jevdawg basically state-run healthcare system in the UK, ill-reputed for its bureaucracy, in particular for employing too many managers.
@@vibovitold thanks much
She literally tried to commodify emotional abuse lmao
Is it wrong to say whoever manages to get results with the first chart they’ll just make their own DIY charts at home after 3 months or even photocopy her charts to keep for later?
Thank you, I was thinking this too.
So she made a chart to force her kids to ‘earn’ the basics? I can imagine them going without dinner if they didn’t fill in the bloody chart 🤣
SO arrogant! She was awful at answering questions, so full of herself and just didn't listen to anybody! Ggrrr, crazy lady, crazy valuation.
She was answering them. You can see through valuation.
@@TheManInBlueFlames Don't listen to this clown. He's replying to every comment criticizing her and ignores any actual criticism pointed at her. Probably an alt account or someone from the family lol
@@ashleycorp349 I think it's you that might be the clown?
@@brew8892 Considering the company is dissolved probably not.
0:00 - 02:30,
Damn,
Nobody asked for an ENTIRE life story 😂 💀.
Narcissists are that way.
Funny this is that these days a good story sells a brand
She wants her kids to listen and she sets the example by not listening
Sounds like she's argumentative
Some people think being confident means everything, she took it too far. It's more important getting your figures right, having done proper market research, being able to justify what you are saying than just being delusional.
Bet the kids were relieved when she went back to work 🤣
“Ajayi-obe ultimately did not succeed and the business was dissolved in 2016. She went back to risk management at East London NHS Foundation Trust where she works as a risk manager today”
Putting it in quotation marks doesn't legitimise it unless you cite the source.
Looks like the company never went anywhere. Records show it was dormant around 2004 with no sales, after only starting in 2003. The company expanded into consultancy which the pitcher did on a personal basis. She did mediocre trading over the next 10 or so years, never even achieving revenues close to £180,000 a year, and possibly not even over the lifetime of the company. It was eventually dissolved in early 2020. In the interim it seems the pitcher supported herself and is currently back in hospital risk management jobs.
Thanks for sharing... People seem to forget that failure (if anyone wants to put it in that category) is actually part of a forthcoming success story.
I’m not surprised. Awful product.
Worse than awful. The product was diabolical and fo was the woman. I felt sorry for the dragons.
Thanks for the update!
According to my research the company made around £5 million and purchased several wealthy companies. She proved the dragons wrong. What planet are you on?
From less than 2k in 4 years to 750k a year turnover. I am amazed how she is ambitious and delusional at the same time.
you can do this product for free. Just make it as a printable pdf and sell it. Like 100% profit is better. 7$ is too much for this.
That’s really smart, although it might be hard to keep people from pirating it
@@walkermorales337 just do the trade mask fast fast fast
I thought exactly the same thing. Infact these days you could probably create an app for kids where they win new rewards, characters, games to play, reach new levels if they do their chores, school work, homework or behave well etc. Put siblings in competition with each other. Have a countdown timer for chores to be done.
There's loads you could create....
Did anyone in school have a reward system? In my school, there was a chart, you got a bronze, silver, gold sticker stars on a chart and if you got 5, you got a little reward like a fancy pencil, erasers etc it worked! I was 6 years old
A classic example of why we have 2 ears and only 1 mouth.
Some of the comments about her have been awful especially regarding her race. Her race has nothing to do with it. Some people have no standards
Judge Judy is right lol.
One thing I’ve learned is that anyone who just sits and talks over anyone is definitely not as confident as they are making out to be, if you were as confident as she was making out you’d have listened to the questions and answered them
Not surprised again.
Good point. Well done. I said well done!! Do you hear me? No let me finish, it's a good point!!
Incorporated in 2003,
Dissolved this year.
£8,300 total in cash and bank May 2019. Far from the 750k in one year.
If this episode was aired in 2004 (I don't know when it was) she had £2 in her bank. Looks like the highest amount of money she owned as the business was around £72,000 in 2009. Even then, she had to pay around 50% of that, so maximum she made from the business was probably around £40,000.
@@dandandan01 in 17 yrs
@@dandandan01 Quick question, where did you get these figures from? Is there a free website you can get company financials online?
@@will7470 yea
@@walterpalmer6312 yea lol
I really hope this woman and her children have managed to survive over lockdown 🙏🏼🤞🏼
Feel sorry for her kids full stop
Lol they are probably at uni now this is a very very old episode
😂
@@jmat910 or in prison. I cant imagine any healthy minded children growing up under her "care"
@@gerardford9706 hahahahah
Just because it changed her life, doesn't mean that it's going to change everyone else's. It's kind of ridiculous how the "rewards" are things like bedtime stories and going to the park. Kids shouldn't have to put in work just to spend quality time with their parents.
EXACTLY!! 🤣🤣🤣
When she entered I thought there are pizzas in those boxes.
Respect to Dragons' Den for not stretching the video a single second for the extra money
It’s frustrating when entrepreneurs make faith-based arguments: “I know I can do this” and “I can feel this business being huge” kind of thing. If you don’t have the numbers to back it up, you’re spewing hot air.
Yes. I mean you gotta believe in your product/service but faith alone won't do the trick.
Guessing you're a civil servant
i mean, the only crazy ones that told people they would change the world, actually did
@@Gazaryt true, her business is still up and running and the revenue (I'm assuming 2019) was 200k,
@@yaboiavery5986 It dissolved in March this year.
I really miss Richard Farleigh on Dragons' Den.
Safe to say she didn't know her market well after all. Bankruptcy this year and only selling £000's a year and was up to her eyes in debt. In 2018 she only had £23 to her name :(
...And she's still arguing over her bank statement.
Lol got what she deserved silly cow
@@jamesmason131 Based
HHHKingofKings58 based ?
@@tuilleri don't worry, it's a meme
Whoever would've thought that given children boundaries, limitations, and incentives would work?
She should have made that call with the Hospital time ago and tried to get her old job back...
Confidence is good, but confidence can sometimes be delusional.....
0:23 Duncan: cannae spell tha, Ah'm oot.
TH-cam has now started adding translation links to comments. Your comment has a "Translate to English" link under it. 🤣
The company dissolved in 2016 with a net worth of can you guess? £0. No surprises there
Interested in product
Google images
Print.....
"I believe I can and I will". She didn't..... Not to mention she sounded like an x-factor contestant. Every person pitches to the dragon believes they can achieve what they pitch. Different story to get those numbers, lol.
So wud it be better of she said I believe my product will fail? What else shud she say
@@MindBlowingAmazement She should bring a stronger product.
She is so confident that she talking over the dragons !
Bad hair day for Deborah
She really has got better with age hasn't she?!
you're not black so don't bloody comment wasteman
@@jenkinsjenkins1199 what does being black have to do with anything? Deb is white. Can you read? Did you think before posting that comment? People like you are a big problem in the world right now and your skin colour has nothing to do with it.
I thought her name was Abiola.
@@darrenwbd01 that was hilarious. i think white people can comment on white peoples hairstyles LOL.
Imagine thinking your child doesn’t deserve to read because they didn’t wash the dishes 😭
🤣🤣🤣😆
Sounds like a typical MY WAY OR ILL SHOUT AT YOU type mom.
Arguing with the Dragons and telling them what they don't know, that's certain to get you an investment! lol
im not businessman but she is crazy 🤣🤣🤣 it sounds more real when Unicorn tells me that i am rinbows.
Painfully delusional.
Schizophrenic
Soundmix is all over the place on this one
It was a bit much comparing her product to Mr Men which is a global franchise with sales of over 100 million units. Anyway she went bust earlier this year with £1,323 in debts.
DB looks bored. He was out before she arrived.
Attitude, chip on her shoulder, awful.
Done well to avoid that one.
Why has she got attitude? BTW different races/cultures express themselves differently to what you are use to!. She appeared confident and assertive to me.
@@ChristinaDFab why would you mention her race or culture? What has that got to do with this?
@@cun7us When a white person refers to a black women with having a chip on their shoulder/having attitude, its usually a form of racism. Do proper research on these statements
@@ChristinaDFab how do you know the original commenter is white? Seems like you’re jumping to a lot of conclusions to play the racist card 🙄
@@cs6277 There's no where in my comment that I said the original commentator is white. I just noted a fact! I'm an academic, therefore I have years of experience critically analysing the way the world works. I also respect one's opinion if they can support it adequately.
When looking up the word ‘ narcissist’ there should be a picture of her
Valuing her business at £1 million having sold 800 units is just madness. If she'd been less pushy and listened more, and been asking for £60k for 25-33% of her business she probably would have got investment.
How was she pushy aside from earnestly backing her business idea...
@@MindSetReset they were giving her realistic advice/criticism. She continued to make baseless claims based on the market alone and not her individual business trajectory.
This was literally a no brainer: I'm against all forms of forced labour especially tricking your own kids at such a young age to get them to obey you!
No, thanks! I prefer Organic
Very true you can't mange kids like a employees.
@@nifralo2752yeah, this is your family, not a game, you get only one, cherish them,otherwise karma will take its course.
Not just that, but under threat of taking away basic forms of parental bonding like bedtime stories? _Really?_ Those poor children!
@@WobblesandBean exactly!, well said
@@WobblesandBean yes its emotional abuse. She's teaching her children from an early age that they are unworthy of love unless they do what they are told. And they wonder why they have the highest crime rates and have the most mentally unstable teens
How can you run departments of 400-600 people and have problems with a 2 and 4 year old?
Uhhhhh...because they're 2 and 4 years old!!!
It's called being a parent. Ever heard of the 'Terrible Twos'?
🤣🤣🤣
Duncan is direct, even when its brutal, he is honest. Like him alot.
She should just keep the business small. Make a few quid off it and be happy with that, cos it ant big business
She just needed a parenting course.
This sandwich is great.
Exactly what I was thinking
What kind?
BLT
Little random
Just bread.... nothing else.
Sheets of paper with pictures for £20. You could write it on a blank piece of paper or just talk to your child. No wonder people at work didn't like her with her attitude of forcing children and people at work to do things her way. I think she had difficulty getting her job back because of her behaviour so tried to set up a business in order to continue her always being right attitude. Business dissolved so looks like she had to learn the hard way.
Her margins would require 300,000 units sold in the first year, to achieve her evaluation.
Jesus, feel sorry for her kids. She's hard work.
You might be great business person but s*** parent. Keep to what you know, not what you think you know.
Jesus is the king of kings the son of God NOT a curse word
@@rosegardens9701 'Jesus' is one of the most common curse words where I am from. I use it all the time and I would recommend it - 4 out 5 stars.
I was really rooting for her off the rip, but by the time she left i was like “damn lose the attitude and take the earplugs out honey.” I’m disappointed.
Glazed over as soon as she started talking tbh
Children are a product of their environment. This is the world she created for them. Was it because she was an absent mom because she was working all the time and had other people raising her kids for her or because she didn’t bother to be a mom? Now she wants to be a full-time mom after seven years and thinks it’s the kids fault that they’re not listening to her? She needs to take a good look in the mirror and learn how to be a full-time mom and don’t spend all her time blaming the kids. Instead of cutting out bonding time with her kids she needs to do more of it. That is a sad sad situation right there. And why did she quit her job to run this business because I’m thinking surely it had something to do with having more time with her kids? And yet now she’s built a business around negativity the stems from how she feels about her kids. Crazy
i feel for her husband and children
Don't know where she got the figure of £750k in the 1st year more like just £750.
She was lying, in my opinion, about her confidence in making 750k in one year.
Not lying, just delusional
@@BurntTransistor Schizophrenic also
@@BurntTransistor nope she was lying
I wonder what Jenny is having for lunch etc etc
she's eating out
Brussel sprOUTs
In and out burger
Chicken-in-a-basket? Probably not.
She likes fish, her favourite being trOUT
Company dissolved in March 2020, with its last accounts up to August 2018 showing it was insolvent. Clearly the success couldn’t be ‘easily done’.
Well I say good for her for trying!
Looks she was successful.
@@MindSetReset no she’s a joke that’s filed bankruptcy feel sorry for her children no wonder they argued with her