Create a Call-to-Action that NEVER FAILS
ฝัง
- เผยแพร่เมื่อ 2 ก.ค. 2024
- 💡Design the PERFECT buyer persona ➡️ • How To Design the PERF...
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In today’s episode we cover four reasons your call to action isn’t working, and how you can fix it.
There’s something here for everyone, no matter your business.
⏲ Timestamps
00:00 - Intro
01:46 - Low Value CTA’s
05:53 - High Perceived Risk
08:09 - Hard to Find CTA
09:13 - Disconnected from Sales
🔗 Mentioned Links / Resources
Siemens Healthineers ➡️www.siemens-healthineers.com/
GE Healthcare ➡️ www.gehealthcare.co.uk/
Canon Medical ➡️ uk.medical.canon/
Medic AI ➡️www.medicai.io/
The Hearing Care Partnership ➡️ www.thcp.co.uk/
Hidden Hearing ➡️ www.hiddenhearing.co.uk/
Ability Superstore ➡️ www.abilitysuperstore.com/
Amazon ➡️ www.amazon.co.uk/
Lockings Solicitors ➡️ www.lockings.co.uk/
Regain Hearing ➡️ www.regainhearing.co.uk/
Patino Law ➡️ www.patinolawoffice.com
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Who We Are
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
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Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Tim Cameron-Kitchen, Dale Davies, and Jess Percival
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#ExposureNinja #SEO #DigitalMarketing - วิทยาศาสตร์และเทคโนโลยี
💡Design the PERFECT buyer persona ➡ th-cam.com/video/7juGEBU_uWQ/w-d-xo.html
That kid just looks completely baffled by everything lol
Yeah she just WASN'T picking it up
Best way to get more engagement on the video. Hold your kid and watch people flock to the comments to see what people are saying.
Been binge-watching your videos for the past few days and the content is awesome. Honestly, for such high quality posts I'm surprised you don't get 10-100x the views per video. You're helping a lot of people out, keep it up man
We KPI Luna on her impact on intro retention rate vs baseline. She's doing okay so far 😜
Very handy as I'm building websites as I type! Thank you for sharing this nugget of gold.
Glad it was helpful Surin :) - Jess
Plenty of value on a single video. Thanks for putting this together
I love your video. It's awesome how you present it all
This has literally just melted me... Luna is so beautiful! 🤩
An exceptionally good video, a good mix of some very strong points and humour.
The baby is so cute. Great video
You've got the cutest kiddo!! A next generation marketer for sure!
Very well explained
Glad it was helpful! - Jess
Thanks
Couldn't hear a thing of your intro, I was so fascinated by your baby's eyes 😍
Thank you!
You're welcome!
Great video, going to redesign my Lead Gen page for sure!
Awesome, let us know how it goes! - Jess
Nice stuff mate-- really helpful! One little tip: dark markers on a white background. Cheers!
Thanks for the tip!
Four steps to follow to help increase the effectiveness of a websites CTA…”in America there are more lawyers than people in the general public” Great point, in some cases the CTA must have the take action now opportunity along with the second, more investigative CTA. As always brilliantly done and I like your new board!
Thanks Jeff, absolutely right!
It's an old board but my wife threatened to sell it on eBay if I didn't use it in a video. So... voila
Dross - 12:41 - Love that. Great use of the word :) Nice video. Some excellent information here
Stumbled on this channel this morning. Totally brilliant. I’ve watched 3 videos already. I hardly watch any vid all the way through let alone 3
Glad you like them!
Great video , New Subscriber Thank you
Thanks!
Use a black background or black mark on the white background of the smart screen, please.
Super helpful video. Your channel is the best! Never will I ever just leave a "contact us" button there. BTW, I like my bananas yellow ripe but not squishy--unless I'm making banana bread, in which case they should be brown!😆
imagine having had a channel like on youtube this 10 years ago
🎯 Key Takeaways for quick navigation:
00:00 *🗣️ Focus on persuasive communication to move people to action.*
00:14 *💼 Two ways to close a speech: direct close and indirect close.*
00:27 *📋 Direct close: explicitly ask for the desired action, clear but aggressive.*
00:42 *🤔 Indirect close: remind the audience of the pain they'll continue to suffer until they act.*
01:34 *💡 The only two ways to call to action: direct close and indirect close.*
Made with HARPA AI
What kind of CTA would you recommend for a local painting company? Would it be to book an estimate, or just a form they should fill out to get a free guide for something to capture their name and email? Great video btw
Yes, a free estimate could work.
I'd also think about some of the objections that people might have in your industry, like "will they actually turn up?" or "will they leave the house clean and tidy". You could offer the 'no show' guarantee, or the 'spotless promise' in a benefits bar to position yourself ahead of other competitors. And don't forget to use personality on your site too - so many local painting sites are super generic, stock photos etc and very little passion in the copy. All of this you can exploit to your gain :D
Meciai do not currently explain reasons why for demo
This dude its a fucking genius, AMAZING VIDEO you CRACK. Thanks
Thank you!
Baby converts! 👶🏼
She does 🥰
fastest like on youtube i made 😂 ❤
Hey, how about sharing your workout and diet plan? Some of us are fat couch workers that need to look better!!
Just use this one simple trick to melt belly fat
@@ExposureNinja 😂
What does the baby think.
Usually I'm hungry, I'm tired, or what's the most expensive thing I can chew 😩 She's dreadful at CTA design though
She is SOOOO cute :-)
Naww thanks Ivona!
When did Brits start saying suck?
13th October 1642. It's a shortened form of our largest county 'Suckenshire'
@@ExposureNinja 🙃
U create a CtA for me and I will pay u for every CtA.
What a beautiful baby. I think you used that baby to make me engage the video in some clever way. Did you make me leave this comment?
All we can say is that Luna passed her KPIs based on the retention rate of this video
There is an irony in someone talking about the mistakes of others and how they suck, and then trying to draw on a whitewoard in a low contrast green so you can barley read it.Check your top draw, there's a pot in there you can use to call the kettle black.
It's Amaz-ON. Not Amaz-en.
Tomato, tomato 🤷♂️
No, even the owner of Amazon calls it Amaz-ON. The pronunciation of Proper Nouns doesn't depend on accent bro. Just letting you know to help, no issues if you don't want it haha. Take care man, good video though! @@ExposureNinja
@@Ashes1416 ♥
Sponsored by Fruit Ninja.
Their payments department has stopped returning our calls. Weird 🤨
Your kid doesn't add anything to the video. You offer great content , but the misplaced cute factor is just that ...misplaced. I wouldn't put my kid on my TH-cam videos.
cute baby
Thanks 😊