Everything I Learned From Fanatics CEO Michael Rubin During His Visit to CardsHQ
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- เผยแพร่เมื่อ 18 ต.ค. 2024
- Geoff talks about Michael Rubin and Mike Mahan's recent visit to Cards HQ.
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I don’t think this was just a visit to the store, I think CardsHQ asked them to be investors. That’s why the whole video is based around numbers and business, so they have an idea on return on investment.
They are looking to own their own shops
No, this is obvious that Fanatics wants to be selling their cards direct to consumers and cutting out distributors. Probably getting a sense of the type of investment needed for this scale a store.
@@ryanra44that would be interesting
Nope, fanatics are looking at what it takes to sell direct to collectors successfully, it’s about expansion to their business not CardsHQ.
If he's anything like PSA, don't believe a word he says.
I think it’s interesting that Geoff in bed with Rubin being that he has ties to Diddy and Meek Mill.
I don’t think it’s appropriate for the ceo of fanatics to be going to card shops like this. Unless Geoff wants to sell only singles, this was extremely worrying. 99% of this hobby is luck, AKA GAMBLING, if you’re a normie like you and I, we will lose on 99% of the boxes we open from “cool guy Michael Rubin.“ Geoff is selling this guys product, which is basically an unopened lottery ticket, if you may. Is it not completely obvious how inappropriate this little shmooz fest was, considering how much BOTH of them can benefit financially if the boxes sent to Cards HQ have good cards in them? The ENTIRE HOBBY DOESNT TRUST FANATICS/TOPPS ALREADY WITH THEIR “INFLUENCER/BREAKER” BOXES, and then they go and fill this little flirt fest between the 3 boiiiiis? Yeah, I don’t like this at all. If they want to be involved in massive shops like this, the shops cannot sell sealed wax, singles only. This is such a racket.
Great to see Kelly back. Great information and exciting vision of the future of the hobby!
Best show yet.
I thought your stand up displays might cramp your space too but I’m surprised how high the ceilings are in your location.
You can upgrade and sell what you have to another shop.
I’m still a young kid. 35.
My partner and I left SF from Real Estste and Big Tech and started franchising. We just sold our first store after 4 years of owning it and signed on to a new franchise brand.
We are negotiating new spaces. We would like to open 3 locations with this new brand.
Building a portfolio of 20-40-60 locations in a lifetime could be really fun.
You have a good theme. You can actually be the franchisor and sell/lease/partner locations to fanatics.
I don’t need all the money. I want to build a community and let others help run a great business.
Learning the KPI’s and numbers was tough. Crazy how smart sharks are when they know every number in their business.
I hope I can think BIG like that one day as we grow.
Definitely motivating.
BEST EPISODE YET!
📈📈📈
Having dream card shops all over would be great. I remember always visiting a sports card shop in the mall in the early 90s and it was a great memory.
Don't drug test Michael Rubin any time soon
Fanatics sells overpriced products that are cheaply made. They don't care about the fans, they only care about making a profit. It is very worrying that Fanatics is trying to monopolize sports memorabilia and merchandise because it will allow them to continue taking advantage of fans.
Geoff becomes a mouth piece for fanatics. Just what the hobby needed...
Rubin is as creepy as P. Diddy. 😂
I think if they lowered the prices of boxes cards would fly off the shelf, u rarely get your moneys worth now days, at least for me anyways
It’s literally always been that way. We just look at the past with rose colored glasses
@@ryanra44 i haven’t got cards in years, back when I got them was the 90s
@@ryanra44maybe, but I know for DAMN sure I wasn’t paying $700-$1,000 for a fucking hobby box. Nobody cares when they’re losing
btw if this guy Rubin is going to handle the football card business from here on out, count me out as a buyer or seller any more. This guy is going to run the card business to the ground
She's so performative. That's the problem with people these days though. Everything is an act.
95% of the youtubers who make card content are just like that. Fake as shit and obviously playing to a younger audience. CC2, geoff wilson, mojo, backyard breaks, blez, all fake as hell cringelords who've amassed armies of rabid 10 year old fans to stroke their overinflated egos.
I didnt realize how much i missed Kelley! Shes vibrant and she dials it up a notch.
Geoff had mentioned that he wanted the display cases to be at that height to give the store an open feeling. I say that there is more important reason to keep it at that height and that is for security reason. You want your workers to be able to scan throughout the store without any obstruction in an event that someone may try to hide of doing wrong. Yes, there are security cameras throughout the store, but it might be a little too late to catch someone. Geoff if you are reading this DO NOT raise the height of your cases.
I really enjoyed this video. Good luck with Cards HQ. Hope to visit someday.
It looks like Fanatics will be looking to open up their own card stores across the US in the near future. Then franchise them like crazy. I mean they own the manufacturing and licensing....so it's makes sense for them to open up THEIR OWN SHOPS.
This hobby cant die soon enough. When it does, all these grifters chasing dollars will leave and collectors can once again control the market.
I wish we had a shop like HQ close by. Community is so important in the hobby
Fanatics is focused on kids. Correction *rich kids. Not sure what a normal kid is buying with their own money.
says good things but one look at his eyes and you see a ruthless guy who wouldn't hesitate to open up a fanatics branded shop next door with lower costs
Good to see Cards HQ pushing 'THE MESSAGE'. That usually works out well.
Kamala would be jealous of her extended “word salad” about physical and tangible product.
They literally cant ship basic orders of boxes already. Delayed Topps chrome ufc, missing rookie logos. Fanatics sucks
Would love to hear what Michael Rubin was saying when he left Cards HQ
"We could totally do that but 10x bigger everywhere."
I also think rubin will be taking from the cookie jar ..and using it for his own needs down the line.
Bring Kelly back more! Great show, l really enjoyed it
A box of wax is a box of wax. It doesn’t matter if I by it from a modern card shop or a flea market…Overkill imo
Corporate suck ups.
good video.. glad to see kelley back on the show...
Fanatics guy creeps me out. Same type of New York/New Jersey narcissistic shyster that gives the hobby a bad name.
You can make the rows of cards movable on the cases, so slowly show a new row. This way you can display many more cards in the same amount of space. Also 35:27
Been buying and selling since the 1970's. The store looks great and loved the video I saw with your trade night. I agree being able to see over the cases is better than adding a few more cards.
Tom Brady not being pulled yet just shows how over produced these products are becoming
The 12/50? I’ve seen one pulled live before. Just not the 12/50. A lot of cards haven’t been pulled yet and it’s been many years.
19:23 “allocate products to” 🤔
Clearly allocating product will not be fair
How are kids supposed to be ripping boxes? Not that many parents probably can send 2-3 kids and let them open boxes that cost multiple hundreds of dollars.
Here we go the nation wide fanatics card shop is right around the corner
Final nail in the hobbies coffin.
Looks like Fanatics could be thinking about franchising card shops. Or having there own retail shops. Wouldn’t be a bad idea.
I think they should start expanding Lids. Bring in all types of boxes and memorabilia of the teams in that area. I think this would e great. Not a typical “card shop” but a great retail type outlet.
That's definitely coming, they will take out the LCS
its called Lidz
@@nugwrangler2129 actually it’s Lids. Educate yourself before trying to call ppl out smh.
@@nunzi83 Glad to see the spelling police are on patrol. Itz Doctor Nugwrangler to you boi
@@nugwrangler2129 spelling police people are Momo’s. But what’s worse is when they try to correct you they’re completely wrong smh.
That Japan card shop really left an impression on Geoff.
😂😂😂yet hell still claim hes the first to use vertical displays.
Geoff we need a card shop here in Mississippi. 46 years old and I've never been in a card shop or even know where one is local(100+ miles radius). Field of Dreams. If you build it more local, I will come😁
What part of Mississippi?
@@FiremanSportsCard North
@@FiremanSportsCard Oxford
Cards HQ now known as Fanatics
Fanatics will buying your store soon. Lookout Fanatics wants their big money in collecting business. Kids today players aren't interesting. That will sports collecting
Talking about allocations etc it’s wrong how breakers who don’t have a shop etc are getting 100’s upon 100’s of cases. The best of the best products too. So many shops are lucky enough to get 1 case of something or none at all for certain releases
Breakers without shops aren’t usually getting allocation. Most of them buy through DA, blowout, etc
Ruben knows it hasn’t been pulled. He’s putting that out there to sell more products. They probably have the box there at the warehouse just waiting to be put out.
25:10 blowout steel city and Dave Adams maybe? 😊
Very insightful Geoff, thanks for sharing.
Along with store facelifts, staff changes needs to be done as well.
Well done Cards HQ team!
Suggestion: if a million dollar card pulled on live stream at any shop, the shop should receive 1.0% reward for selling the box, and a big sign that says “$$Million dollar card pulled here”.
Who is paying them the 1%? Who says they even sell. You delusional…
Who is paying them the 1%? Who says they even sell. You delusional…
Smells like a Trojan horse. Fanatics is a shit hole company.
you shouldn't use those types of words.
@@harjimbaugh4234 When he's right, he's right. The words are deserved.
Inside data they wanted to gather to open a dedicated fanatics card store and move the cards out of their current stores 😂
My thoughts too. In a year or two they will buy out CardsHQ or just copy the business model.
@@jimejammthey won’t copy the business model of a failing business.
@@kmik4466How are they failing? They just opened.
@@jimejamm way too much overhead. Go check out their streams of their rooms. Ghost towns.
bwahaha. some stupidly being spewed on here by haters. this store is great, and very fairly priced.
I hope for the best. I am optimistic. Quality control is not one of those nuances this was highlighting. Big huge obvious mistakes should be easier to avoid than a million little nuances. Big picture first. If you can’t handle the easy then the hard is irrelevant because the hard is probably beyond you.
Stop acting like they’re doing you a favor, you’re buying the product they should be thanking you. You seem like you’re kissing thy butt. You guys are the customers u pay their bills. They came in there like IRS auditors.
can guys have a hobby to ourselves? apparently not
Yes Kelly im hoping for a 1980s Grocery Store where i might Find Some 1980$ to Present Cards On some Bottom Shelf in the Candy Aisle Somewhere and Geoff I Have a Spot already picked Out Here in Huntington WV downtown... Beside of A Famous Restaurant.... right on a 4 lane one way.... across the Street from 2 Banks... with a Parking Garage Connected..... with a Storefront Window... let me know when you wanna check it out... Ha NO REALLY... ill run it... im ready to mostly get out of the Yards and into the Cards More. Plus its a LIFELONG DREAM like Yours.
Geoff gonna get deals and products other LCS won’t so the mom & pops will be RIP. Just like breakers and influencers.
There wasn’t 1 box of Prizm within a 5 mile radius that day lol
Rubin will be buying Sports HQ for pennies on the dollar when Geoff runs out of money.
you sir, are an uninformed person
Insightful, especially since you can’t get the name of the store correct.
That’s how much respect the shill Jeff receives lol. So much so that people can’t even use the right spelling of his name
Geoff has more f u money than you'll ever see in your life. Thinking he'll run out of money is funny
@@FromTheBenchYT His wife is wealthy, too.
Look out for fanatics hq coming soon
It's a card shop not Walmart.
Rubin visits to Cards HQ = one time. Never seen there again
And two couches! Woot! Woot!
Build the next one in McKinney TX. Only 10 mins from allen, which is where the Dallas card show is every other time. Lots of growth in this area and not great card sports card shops and minimal tcg shops.
I’m willing to bet the Fanactics CEO’s left that shop and said we need to get Jeff a position in Fanactics and a big position in the company at that ! It’s a no brainer Jeff not only has the vision, insight but most importantly he gets it done ! Salute to you Jeff once again I’m sure there’s something in the future at fantastic 💪🏽
likely they got the complete opposite impression.
😂😂😂his track record of previous "investments" would suggest the opposite.
Did he invite you into the Illuminati? 😅
Geoff - off camera - did they get into your current and future profits from the shop/business?
I enjoyed the video very much but I'd like to hit on the cabinets, I like them in all but being disabled and trying to see cards on the bottom becomes very hard bending and or getting back up is my only downside I see....
I really hope they do something about the costs of these boxes I rejoined the hobby a little over a year ago and I’m already at the point to where I’m about done with it there’s to much shady stuff going on having to pay 2 to 3 times what a box should cost is absolute garbage and even if you order through a place like wal mart or somewhere like that they mark the price up double or more and I refuse to pay that
I've collected for over 30 years without stopping. I can tell you unequivocally, this era the hobby is in is the shadiest, most greed filled time I've ever seen. It's definitely the closest I've ever been to washing my hands of this shitshow.
Don't Ever Invite A Vampire Into Your House, You Silly Boy.
Hopefully Michael also stops by Sports card radios eight ft table at a card show as well.
Open one in Queens Ny!
Since the girl brought up grocery stores have you ever been to a grocery store where you can look over the top of the shelf?
Rubin doesn't understand hanging with all those rappers and industry people are hurting his image. Looking at him, there is nothing "wholesome " about him. Smart yes...
That was awesome Geoff. You must be a very Proud Papa of your shop.
Great stuff Geoff!! California leads the way in diversity. We are clearly number 1 on all charts so build your next shop here :)
10X what? 10X revenue for Fanatics or 10X more cards produce or 10X more new people get into the hobby?
We have already infiltrated your company. You will fail!!😂
Is this the same Mark Rubin from I was a Teenage Zombie?
Future plans for fanatics? Rubin selling fanatics 😂
Interesting 🤨
The only way to stop the middle men reselling is to overproduce
Lots of people love fanatics 😆
I don’t think it’s appropriate for the ceo of fanatics to be going to card shops like this. Unless Geoff wants to sell only singles, this was extremely worrying. 99% of this hobby is luck, AKA GAMBLING, if you’re a normie like you and I, we will lose on 99% of the boxes we open from “cool guy Michael Rubin.“ Geoff is selling this guys product, which is basically an unopened lottery ticket, if you may. Is it not completely obvious how inappropriate this little shmooz fest was, considering how much BOTH of them can benefit financially if the boxes sent to Cards HQ have good cards in them? The ENTIRE HOBBY DOESNT TRUST FANATICS/TOPPS ALREADY WITH THEIR “INFLUENCER/BREAKER” BOXES, and then they go and fill this little flirt fest between the 3 boiiiiis? Yeah, I don’t like this at all. If they want to be involved in massive shops like this, the shops cannot sell sealed wax, singles only. This is such a racket.
buying direct accounts
great coverup🙄he'll lie on his autobiography his story doesnt ADD UP.👎
Hello pimple wildon
Hes going to ruin this hobby creepy guy
This chick is mad annoying. Just there to state the obvious?? She is incredibly repetitive
I’m not sure if the kids understand this lady what she’s saying because she’s using words that most of the kids don’t understand It’s above promoting the business for every age
I’m in the hobby, they definitely are the future but they are a bully. What are you gonna do?
Fanatics “Local Card Shop” Franchises coming to city near you 🫵
Geoff had mentioned that he wanted the display cases to be at that height to give the store an open feeling. I say that there is more important reason to keep it at that height and that is for security reason. You want your workers to be able to scan throughout the store without any obstruction in an event that someone may try to hide of doing wrong. Yes, there are security cameras throughout the store, but it might be a little too late to catch someone. Geoff if you are reading this DO NOT raise the height of your cases.