5 Minute Hack to Doubled my Kindle Book's Visibility on Amazon | Derek Murphy

When I review other authors books on Amazon, I usually point out they need more keywords in their description, title, and even author bio.
Why?
Because Amazon is a search engine.
If you don't have any WORDS in your description letting Amazon know what kind of book it is, it won't show up when readers are searching for things.
UNLESS it shows up in also boughts of similar books in your genre.
But if you're not already attracting and converting readers who read those kind of books, you won't show up there either.
However, I realized I wasn't following my own advice for one of my books. I'd stopped targeting "mermaids" because I thought my dark fantasy book wasn't quite right for typical mermaid readers, so I focused on the drama and story, and not mermaids. It worked pretty well. But after Shape of Water, very dark, adult mermaids are back in style... so I edited my blurb and immediately saw a huge boost in organic visibility.
I'm not convinced this will improve sales, but it did get my book to show up for certain keywords. It's not complicated, but I'm surprised how few authors are actually doing any of this.
PS - our time in Vietnam is finishing, and we're heading to Bali next. I'm going to try and focus on Camp Nanowrimo and finish my vampire book (finally) while also doubling my passive income by rewriting my email autoresponder series.
What are you working on? Let me know in the comments!
Hey there - I'm Derek Murphy. I'm a fine artist who became a book cover designer, then started writing young adult scifi and fantasy. I've spent almost 20 years living abroad, have a PhD in comparative literature (revolutionary politics in Paradise Lost), and have been featured in CNN for renting castles to use as writing retreats. Although I'm not working with clients anymore, I've built a ton of resources to help indie authors write, design and publish bestselling books.
On this channel, I talk about writing, publishing and creating personal freedom with unconventional business strategies and providing value. My videos are unpolished and a little raw, because we travel full-time and I focus on content, not production quality.
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[@Figsanyone]

Derek, great video but any way you can increase the volume? Most youtube videos I can hear fine at full volume even if I have background noises, but your videos I have to make sure all is quiet around me to be able to hear fine...Thank you

[@DerekMurphycreativindie]

Thanks for pointing this out, I think sometimes I forget to check the microphone setting and it uses the wrong one. I'll try to get a better mic.

[@dswellhauser]

Just searched mermaid and your book came up on the third page. The hack seems to have worked.

[@camerons914]

Coming in bottom of 4th page for me right now (search: Mermaid), 41k salesranks. I think it just came off a free promo? Thanks for the video, I'm loving your new content.

[@KreativeHogwartsLegacyGUIDES]

I was trying to figure out what you were getting at, but then at 11:11 I was WOW THIS IS AMAZING!
But in the end, it all feels very similar to youtube ranking. Why does every platform have some stupid algorithm and ranking system. I remember when youtube was organic. But I guess now both and amazon are very keyword driven.

[@juliegriffin8133]

I found this information so important that I listened to it a second time in 24 hours. Thanks. P.S. I am not sure of what a Boost is that one pays $10 for.

[@HeartBreathings]

Thanks so much for the great tips. I really haven't spent as much time trying to maximize keywords, so I think it's a good time to test some things out. I appreciate your videos!! [Sarra Cannon]

[@Thegreat772]

I checked it out and your about half way down in my app. Only 13reviews though? As I c 199 here. Almost ready to publish my own book so this is extremely helpful. Thanks.

[@MakarBiyas]

Nice

[@MattLarkin]

Thanks for making this, Derek! Shearwater is middle of the third page for me.
If I'm using my subtitle to set the universe (like Kutherian Gambit does sometimes), is it worth changing for keywords?

[@zoira98]

How do you get your about the author at the bottom of your product page?

[@StefSmulders]

Hi Derek, you talk about h2 tags etc but how do you add these? If I do in the html the system throws them away when I save the stuff

[@DerekMurphycreativindie]

I think they work in the KDP dashboard, but not in Author Central...

[@chocoweap]

Sorry bro, but amazon doesn’t index keywords in your blurb.

[@DerekMurphycreativindie]

That's fascinating, where did you hear this? How does their search engine work if not relevant content on their platform?

[@davisharrison6824]

Word cannot Express my gratitude for you your help and effort. Thank you so much well done z5cracks. I can't Express how much I appreciate your effort. It's great to have someone as special as you to work with,,

[@seyifestus4623]

Thanks z5cracks you're such a talented person, and just thank you for this if I had my ways I would give you a hug thanks,,