Cigarettes are invariably the chopped up shavings off the factory floor. Good tobacco is indescribably varied in its scent and flavor profile, and this is coming from someone who doesn't touch the stuff in any way. It's like saying someone doesn't like tea because they don't like Lipton.
Interestingly, 50 y.o. tea might be OK, if properly stored - and it doesn't have to be vacuum sealed. I've been drinking Liu Bao tea from 70s this week - it's not that different from regular Liu Bao, actually.
“I keep drinking! I keep drinking it! What is wrong with me?!” My stomach hurts from laughing! My oh my, you are not only coffee genius James, You are a comedian!
This is nuts. I have no idea why I enjoy watching a fine speaking, grammatically impeccable English man drink museum coffee. It's so entertaining I even burst out laughing... That juxtaposition of emotions between loving the nostalgic coffee set with red plastic handles against the repulsion for the vile aged coffee is too funny 😄
Yeah, he used "drunk" instead of "drank" and I was really confused, as in: "No no, I know that he's right. After so many years of YT, I'm just not used to people using impeccable English anymore."
Bilbo: Would you like some tea? Or maybe something a little stronger? I've got a few packs of that old Melitta coffee left! 1970, very good year - almost as old as I am! It was purchased by my father. What say we open one? Gandalf: Just tea, thank you.
James Hoffman: "it's just gross to me" continues to drink 40 year old coffee. This is the reason I love this channel 😂 Watch British barista drink disgusting coffee and make some memorable facial expressions
In the interest of scientific process, may I propose the following? 1. Brew the old coffee with your pour over method. 2. Brew new coffee with the 70s brewer and its proposed method. 3. Brew new coffee with the 70s brewer with your own method. 😝
Would have been really interesting to see you try another brew with non-ancient paper (and perhaps another with a different brewing method more suited to the grind size), so you could see more of what the coffee itself tasted like.
"How to drink" had a good insight why popular cocktails from the 70s and 80s did not stand the test of time: people couldn't taste well because of all the cigarettes and cocaine
@@walkerhjk I refuse this. No. I don't care what the numbers say, you must be wrong because that would make me old and I'm NOT old. Lalala I'm not hearing you. I refuse.
@@Abigail-hu5wf I'm so sorry to tell you this, Abigail, but we currently live in a time where the Wii can be officially considered a retro console. We're closer to 2040 than 2000. My sincerest apologies.
I opened up some Gevalia coffee makers that my mother received back in the 1980s and buried amongst many other unopened items in her basement (it should be mentioned she has a tendency toward hoarding). Gevalia used to offer a free coffee maker as an incentive to sign up for their coffee subscription if you had subscribed and let it lapse. I uncovered three different automatic coffee makes with carafes and one that brewed into either one or two travel mugs (with a switch to direct it as to whether you only wanted hot water poured into the right side or both sides . . . best not to get confused as to which side gets the hot water if you only set one mug under it). Best of all, each coffee maker came with two vacuum-packed, foil-packaged varieties of Gevalia coffee. Now, I'm not going to say it holds a candle to fresh-roasted, high-quality coffee (or even fresh-roasted Gevalia coffee -- I don't hate it, but it does seem to me to be designed to be inoffensive and accessible, rather than particularly notable, these days). The latest best-used-by date on the coffees was in 1989, and I discovered them in 2017. All but one produced perfectly serviceable, if not particularly spectacular, coffee. The one whole-bean package included did not survive in usable form. After grinding, the aroma was . . . wrong. After brewing, the aroma was "you have made a terrible mistake and now you need to vigorously wash this carafe after you flush this coffee down the toilet, immediately!" I assume vacuum-packing left enough leeway within the individual beans to allow some sort of aerobic or anaerobic activity to occur over time. Not salvageable.
This is truly one of my favourite James Hoffmann videos because it perfectly captures how positively giddy he is over this vintage find. And when he immediately smells the filter when he opens the box and compares it to old library books...amazing 😂😂
I really wish you'd tried the coffee with a new filter and/or rinsed the old one. Google what that "library book smell" is and you'll see you probably don't need that in your brew.
Paper mould is a plausible explanation. As one who hung out in second-hand book shops in the 1970s, there was usually an old chap smoking at a desk, and he may have had coffee too (or more likely whisky). A (very) few book shops offered their customers coffee. That combination would give me a powerfully nostalgic olfactory experience.
right! why doesn't anyone talk about that? Totally legitimate way of making coffee.... esp back in the day in the Eastern Block. looool. I remember my mother drank coffee you could stand a spoon in.
"There's definitely kind of cigarette ash in there as well." Well, it is from the 70s. I wonder if it would _only_ be stale hotel-like coffee if you used a fresh, rinsed filter.
@@jameshoffmann in terms of the coffee it couldn't go well. But I want to tell you I have another TH-cam blog I follow on which the guy drank 40 years old beer. Yeah and that couldn't go wrong because it was a Porter, a Baltic Porter. And it was great, exciting, and tasty...
I thought that at the beginning of the video! “It smells like old library books” - that be good for the final taste. Steve1989MRE drinks ancient instant coffee from WW2 ration packs. You should be safe.
I'm curious about how much of that flavour was a result of the filter... old paper like that does rather retain moisture and you may have drank a very teeny tiny amount of mold, not enough to do anything, but a microscopic amount, yes
Additionally, old paper smells the way it does because its constituents break down into other compounds, some of which are aromatics, including some related to vanilla. I'm thinking his coffee-from-an-old-book remark is due to those aged-paper aromatics being extracted into the coffee, thereby actually brewing old-book into and alongside his old coffee.
I'm not sure whether he used those filters - I feel like he should have tried the coffee with modern filters (which are probably very similarly made, but not old!)
Litte late for the party, but these types of Coffee-Sets were very popular in Germany. They were sold everywhere particularly in trains. It was a mass product of its time and you can see these "drinkcups" here and there still today. Drinkcup is by the way the direct translation from german "Trinkbecher". Mahlzeit. :D
I love your reaction to the first sip. Your face doesn't lie! It is from the 70s......I'm from the 70s and I don't think I'll want to drink or taste anything from my birth year unless it was wine. Thanks for making the video, I needed some wholesome entertainment.
I don't know how to say this, but you are probably my favourite TH-camr right now :D I've been following for couple of years now and I have improved my coffee taste and brewing so much and it makes me so happy. Cheers!
my 1st cup-o-coffee 1962 , my grandFathers hunting cabin , wood burning stove , coffee grounds in a hot water kettle with water from a well ,, with strainer in the spout right out of the cowboy movies , black coffee on a very cold morning , it was better than what was just described thanks for making it entertaining and taking one for the team James
I just have to say, I only recently (regrettably) discovered your channel and have been enjoying your content tremendously. You're a huge nerd and I love it and I can't stop watching ^_^. Cheers from Nashville, Tennessee.
Ok but I can’t be the only one who left this video completely in love with James being super excited about paper filters smell and old unsafe coffee, like, I literally fell in love
That's one of the greatest videos I have ever Seen from you!! :-) Go on making great stuff like this and its serious brothers and sisters. Happy new year! Thank you!!!
Got here from 1950 coffee video. Looks like James doesn't learn from this experience 🤣 But it's always exciting to try something. And James looks like a kid that excited unboxing toys 😂
RIP James Hoffman 1979-2020. He died doing what he loved most-drinking terrible (and apparently unsafe coffee) for science and the interwebs. He will be missed.
Enjoyed the video. After watching your video, I watched the current Melitta TH-cam video on their pour over method. It was basically the same methodology as your 70's packaging instructions, including non-rinsing of filter, recommending "finely" ground coffee, pouring the water in one motion (no bloom time) and best of all ..... the same red colored accessories. Hard to believe Melitta has not evolved since the 70's.
I'm pretty sure we had this in out house when I was a kid. Those drinkups are so dated, yet so amazing. My mum would sometimes make some percolated coffee on a stovetop percolator and let me have some as a treat. Takes me right back.
Some of us from back in the 70s are still alive. Yes, we know to bloom. I learned to bloom from my grandfather who was born in the 1880s. Some of us bought freshly roasted arabica beans, ground them ourselves, and rinsed our filter papers. But there was a lot of rubbish coffee around, certainly.
James is speaking of the coffee set as if he is David Attenborough talking about cicadas that have a really long cycle. And then he describes the taste and smell and I am like "So it smells like a normal home in the '70s then?"
"If, at the end of this video, you think there is something wrong with me, I'm not sure I could argue that." In some ways, a good video starts with a warning like this. Holy yikes... I think at least a new filter paper would've helped here. A little.
The momnet he sniffs the coffee filters is like virtual smelllavision i am sure i could smell the old books in the school library in 1975! I almost shed a tear lol
Right, I haven't seen one of those in decades. But I HAVE seen them. My parents household had a set like this. About the time when drip coffee machines came out and were the go-to-way to make coffee. A set like this one shown was for weekend houses without electricity, camping or the likes.
I enjoy these "old coffee" videos so much. At some point through the decades, you'll arrive at that coffee that almost everybody has still hidden somewhere ... I had no idea coffee could get that bad, but your face says it all.
![[TH] 2024 PMSL SEA W2D1 | Fall | ต่อเนื่อง ในสัปดาห์สอง](http://i.ytimg.com/vi/ElcO9uC_Dbk/mqdefault.jpg)
James Hoffman: "This is not good coffee. It tastes like cigarettes."
Also James Hoffman: puts tobacco in coffee to win 2007 World Barista Championship
Cigarettes are invariably the chopped up shavings off the factory floor. Good tobacco is indescribably varied in its scent and flavor profile, and this is coming from someone who doesn't touch the stuff in any way. It's like saying someone doesn't like tea because they don't like Lipton.
@@vib2934 nice analogy
@@vib2934 James also said it "smells like cigarette ash" not just "cigarettes", very different smell lol
He really is a comedian!
This my friend is some funny shit! :D
James's sweater appreciation post
Jason Linn it’s a nice sweater.
I was literally thinking how awesome his sweaters are.
I suppose it’s Oliver Spencer Blenheim
"ScooOOOOP! You know how I feel about scoooOOOOPS!"
*drinks 50 year old coffee*
"there's almost a rotten quality to it"
hmmmmm.
Interestingly, 50 y.o. tea might be OK, if properly stored - and it doesn't have to be vacuum sealed.
I've been drinking Liu Bao tea from 70s this week - it's not that different from regular Liu Bao, actually.
@@killers31337 That's because tea leaves doesn't have fat in it, while coffee does, which is why tea last longer
Maybe it simply has crap quality robusta in it.
Me with bad office coffee: "I keep drinking it, I keep drinking it, what is wrong with me?!"
Willem Janse van Vuuren is it free coffee
How do you know it's bad? If you say because it tastes bad then there is no hope for you.
Me but with bad after church tea
office coffee for me is a completely different thing than home coffee.. its just supposed to keep me awake and remind me that im getting paid 😂
I just switched from office coffee to Nescafee Gold Organic (100% Arabica) instant coffee because the office coffee tastes like battery acid.
After remodeling my house I’ve learned that everything from the 70’s contains asbestos so maybe that’s the unique flavor.
Try Soviet Gas Masks from the 60's or 70's they had asbestos filters. Totally a good idea lol.
🤣🤣🤣🤣🤣
@@pilsplease7561 Or any fine particle filter for that matter. Doesn't need to be fancy at all.
Yeah I'm surprised the coffee filter isn't asbestos.
Omg lol
“I keep drinking! I keep drinking it! What is wrong with me?!” My stomach hurts from laughing! My oh my, you are not only coffee genius James, You are a comedian!
It's the Vegemite of coffees! Your body can't believe it, so you go back to see if it was all that bad.
This is nuts. I have no idea why I enjoy watching a fine speaking, grammatically impeccable English man drink museum coffee. It's so entertaining I even burst out laughing... That juxtaposition of emotions between loving the nostalgic coffee set with red plastic handles against the repulsion for the vile aged coffee is too funny 😄
James is very entertaining and could make eating styrofoam interesting.
@Rick Atkinson can't agree more! His humour tickles me 10 seconds later but the effects are everlasting
It's not only his fine manners, but also the fact that he's such a coffee expert and clearly a coffee lover, which makes this even funnier!
Yeah, he used "drunk" instead of "drank" and I was really confused, as in: "No no, I know that he's right. After so many years of YT, I'm just not used to people using impeccable English anymore."
@@roffel06 YT English be like drink, drank, drunk 😆
James Hoffman sees old filter paper
: INTENSE SNIFFING
Eh, that's normal enough. I like the smell of library's book too. Kinkshaming's not okay you know🤣.
Thank you this made me laugh out loud
I’m laughing so hard at this right now
@@hanselsihotang old paper smells so good, they should put that in a can or incense stick
@@guguigugu I like the smell of old library books.
Bilbo: Would you like some tea? Or maybe something a little stronger? I've got a few packs of that old Melitta coffee left! 1970, very good year - almost as old as I am! It was purchased by my father. What say we open one?
Gandalf: Just tea, thank you.
5:58 “I am extremely into this. A little red plastic handle, it just absolutely does it for me”
- James Hoffman, 2020
[POP]
My parents had that set when I was a kid, this brought back childhood memories for me, Im gonna ask my mum if she still has it!
Yes, please!
So she still has it?
@@TLK22 sadly no :(
@@aldimanzoni6872 Thanks for taking the time to update us.
With the Coffee pack?
James Hoffman: "it's just gross to me" continues to drink 40 year old coffee. This is the reason I love this channel 😂
Watch British barista drink disgusting coffee and make some memorable facial expressions
All while using red drinkups.
In the interest of scientific process, may I propose the following?
1. Brew the old coffee with your pour over method.
2. Brew new coffee with the 70s brewer and its proposed method.
3. Brew new coffee with the 70s brewer with your own method.
😝
Good thing the last two options involve new coffee, hahaha.
This must be done!
I second this
Thirded.
Oh yes I like this idea! Please try it :D
Would have been really interesting to see you try another brew with non-ancient paper (and perhaps another with a different brewing method more suited to the grind size), so you could see more of what the coffee itself tasted like.
I agree. It looks like he had plenty left over to do that.
agreed
Welp, he did it. Twas still bad.
"How to drink" had a good insight why popular cocktails from the 70s and 80s did not stand the test of time: people couldn't taste well because of all the cigarettes and cocaine
Cocaine and tacos are good especially if u get wedges of lime
@@DH-. ...huh?
Who would have thought being a drunk and a drug addict had consequences.
James: Drink coffee within a month of roast date.
Also James: Let’s drink this 50 year old coffee.
wait.. 1970 was 50 years ago?
@@spunjbob Add 50 to 1970 brings you to 2020
@@walkerhjk I refuse this. No. I don't care what the numbers say, you must be wrong because that would make me old and I'm NOT old. Lalala I'm not hearing you. I refuse.
Abigail 😂I’m harmonizing with you on the la-la-las over here. Remember that “new math” they taught us? This is what it led to???
@@Abigail-hu5wf I'm so sorry to tell you this, Abigail, but we currently live in a time where the Wii can be officially considered a retro console. We're closer to 2040 than 2000. My sincerest apologies.
"The sensible thing to do..."
Let's be honest there's nothing sensible about this video😂😂
Those 'drinking cups': totally remember those from mt childhood. You can pop the glass out of the plastc holder. Loved to do that as a kid.
James Hoffmann: "let me drink coffee from the 1970's!"
Steve1989MREinfo: "Hold my canteen"
Nice
no hiss :(
hahahah I was just thinking about it, LOL *nice hiss* :D
Half the reason I clicked the video was to look for steve1989 references, nice.
I mean, it's no type 2 spray dried...
“If at the end of this video you think there’s something wrong with me...”
No James we already knew there was something wrong before we hit play 😂
I think we all watch this exactly cause something is a bit wrong with him. :D (and some of us)
Oh, but we love 'what's wrong with you'!
3:00 my exact emotions when James Hoffmann drops a new video
I opened up some Gevalia coffee makers that my mother received back in the 1980s and buried amongst many other unopened items in her basement (it should be mentioned she has a tendency toward hoarding). Gevalia used to offer a free coffee maker as an incentive to sign up for their coffee subscription if you had subscribed and let it lapse. I uncovered three different automatic coffee makes with carafes and one that brewed into either one or two travel mugs (with a switch to direct it as to whether you only wanted hot water poured into the right side or both sides . . . best not to get confused as to which side gets the hot water if you only set one mug under it).
Best of all, each coffee maker came with two vacuum-packed, foil-packaged varieties of Gevalia coffee. Now, I'm not going to say it holds a candle to fresh-roasted, high-quality coffee (or even fresh-roasted Gevalia coffee -- I don't hate it, but it does seem to me to be designed to be inoffensive and accessible, rather than particularly notable, these days). The latest best-used-by date on the coffees was in 1989, and I discovered them in 2017. All but one produced perfectly serviceable, if not particularly spectacular, coffee.
The one whole-bean package included did not survive in usable form. After grinding, the aroma was . . . wrong. After brewing, the aroma was "you have made a terrible mistake and now you need to vigorously wash this carafe after you flush this coffee down the toilet, immediately!" I assume vacuum-packing left enough leeway within the individual beans to allow some sort of aerobic or anaerobic activity to occur over time. Not salvageable.
I had an aunt who had a Gevalia subscription. It was definitely a step up from supermarket.
This is truly one of my favourite James Hoffmann videos because it perfectly captures how positively giddy he is over this vintage find. And when he immediately smells the filter when he opens the box and compares it to old library books...amazing 😂😂
I personally like Old Books smell, but definitely wouldn't want to drink something filtered through that.
"I'm not sure this is safe to consume..."
*Drinks more*
😂
he cut the clip before he drank it... lol
he cut the clip before he drank it... lol
conwls I couldn’t said it better in one phrase!
I love James, but I do hope Ashens sues the crap out of him. :D
I really wish you'd tried the coffee with a new filter and/or rinsed the old one. Google what that "library book smell" is and you'll see you probably don't need that in your brew.
"it smells like old library books"
Proceeds to use it to brew coffee that he puts in his real human body
That smell is actually paper mold! I'd bet anything that the bad tastes he was wasting all came from the vintage filter.
Paper mould is a plausible explanation. As one who hung out in second-hand book shops in the 1970s, there was usually an old chap smoking at a desk, and he may have had coffee too (or more likely whisky). A (very) few book shops offered their customers coffee. That combination would give me a powerfully nostalgic olfactory experience.
As someone who adores the smell of old books...
I would Drink that
@@annabeinglazy5580 me too... i can almost smell it in my mind
It looks like Turkish level grind. On that note, I'd love to see you do a clip making and talking about Turkish coffee.
Yes!
right! why doesn't anyone talk about that? Totally legitimate way of making coffee.... esp back in the day in the Eastern Block. looool. I remember my mother drank coffee you could stand a spoon in.
"There's definitely kind of cigarette ash in there as well."
Well, it is from the 70s. I wonder if it would _only_ be stale hotel-like coffee if you used a fresh, rinsed filter.
I was howling at this...I can almost smell that!!!!!!
“For some people it can be powerful in nostalgic it’s just gross to me”
Dude who cares about that coffee? Look at those drinkups!!!!
I love them
@@jameshoffmann in terms of the coffee it couldn't go well. But I want to tell you I have another TH-cam blog I follow on which the guy drank 40 years old beer. Yeah and that couldn't go wrong because it was a Porter, a Baltic Porter. And it was great, exciting, and tasty...
@@pawelgabrysiewicz646 link?
@@jaccarmac
th-cam.com/video/qQdd8MxsoK0/w-d-xo.html
Here is 30+ years old one, not sure if other old beers tasted were done in english out there.
They truly are a thing of beauty. I don't know why, but the whole rig and the drinkups remind me very much of the late '60s, or early '70s.
I don’t know why this had me laughing out loud!! “You know how I feel about SCCOOPPPS”
“That is not kind to the face” my new favourite sentence
I thought that at the beginning of the video! “It smells like old library books” - that be good for the final taste. Steve1989MRE drinks ancient instant coffee from WW2 ration packs. You should be safe.
I love watching his MRE unboxing videos.
Probably would have tasted better if he got it out onto a tray.
Thank god I am not the only one thinking this.
How about a steve1989 style intro for the next video, but instead of soldiers you have fancy people drinking coffee
That's immediately who this reminded me of ❤
Made me smile so much watching him sniff the filter paper while saying it smells like old library books :')
I'm curious about how much of that flavour was a result of the filter... old paper like that does rather retain moisture and you may have drank a very teeny tiny amount of mold, not enough to do anything, but a microscopic amount, yes
Additionally, old paper smells the way it does because its constituents break down into other compounds, some of which are aromatics, including some related to vanilla.
I'm thinking his coffee-from-an-old-book remark is due to those aged-paper aromatics being extracted into the coffee, thereby actually brewing old-book into and alongside his old coffee.
I'm not sure whether he used those filters - I feel like he should have tried the coffee with modern filters (which are probably very similarly made, but not old!)
Litte late for the party, but these types of Coffee-Sets were very popular in Germany. They were sold everywhere particularly in trains. It was a mass product of its time and you can see these "drinkcups" here and there still today.
Drinkcup is by the way the direct translation from german "Trinkbecher".
Mahlzeit. :D
Today on "James puts questionable things into his mouth for our entertainment"
This is some Steve1989MRE energy lol
Just had to put everything on a tray and say "nice"
"Nice hiss" :D
he would probably like the coffee he dranks way older and worse condition instant coffees
I wonder what quality difference there is between these old commercial products and MRE packaged coffees.
Coffee Instant Type II would wipe the floor with this stuff!
I love your reaction to the first sip. Your face doesn't lie! It is from the 70s......I'm from the 70s and I don't think I'll want to drink or taste anything from my birth year unless it was wine. Thanks for making the video, I needed some wholesome entertainment.
I don't know how to say this, but you are probably my favourite TH-camr right now :D I've been following for couple of years now and I have improved my coffee taste and brewing so much and it makes me so happy. Cheers!
Even if I stopped drinking coffee I wouldn’t stop watching this channel. Just good solid interesting content week after week. Damn good job man.
Its half past 9 and I need to sleep. But I‘ll rather watch the Hoff.
We used this set, when I was a kid, with the family when we where out camping. Brings back a lot of memories. Thanks James :)
Never seen this guy this happy. This probably is the equivalent of disneyland day for normal people
Anybody else getting a bizarre blip in the audio at 6:01 ish?
yes
J-Hoff, this is the best video I didn't know I needed, well done!
my 1st cup-o-coffee 1962 , my grandFathers hunting cabin , wood burning stove , coffee grounds in a hot water kettle with water from a well ,, with strainer in the spout right out of the cowboy movies , black coffee on a very cold morning , it was better than what was just described thanks for making it entertaining and taking one for the team James
I just have to say, I only recently (regrettably) discovered your channel and have been enjoying your content tremendously. You're a huge nerd and I love it and I can't stop watching ^_^. Cheers from Nashville, Tennessee.
You're one ot the most expressive peoples i've ever seem, i hope your channel never ends
“Let’s get this poured into a Drinkup. Nice!”
Been binging your channel and I’m glad you finally mentioned washing the items. I do hope you are doing that for all the items you get in.
Nice Video 👍🏻
Just love the style of these cups - just bought myself a still sealed set from the 70s of these. 6 Cups, and a 1,5l jug, for only 16€ 👌🏻
I'd like to know how this 70's coffee was with a new filter.
Allright lets get this all layed out into a tray
NICE
*opens vacuum sealed bag* Nice Hiss.
Hahahahahahaha
Funny you mention the ashtray taste. Some older people I have talked to have described German coffee from back in the day as drinking from an ashtray.
Ok but I can’t be the only one who left this video completely in love with James being super excited about paper filters smell and old unsafe coffee, like, I literally fell in love
That's one of the greatest videos I have ever Seen from you!! :-)
Go on making great stuff like this and its serious brothers and sisters.
Happy new year! Thank you!!!
James does a Steve1989 on old coffee.. nice!
Nice hiss....
They should team up with Jeff brewing, drinking, and getting Inexplicable intoxications from those coffees.
Got here from 1950 coffee video. Looks like James doesn't learn from this experience 🤣 But it's always exciting to try something. And James looks like a kid that excited unboxing toys 😂
"That is not good, or pleasant, or kind to the face." has such a wonderful rhythm!
RIP James Hoffman 1979-2020. He died doing what he loved most-drinking terrible (and apparently unsafe coffee) for science and the interwebs. He will be missed.
Tony Tran He will be buried with his beloved red drinkups and red carafe.
you're a savage for putting his age out there 😂
Wait he is 41? How?
@@Laurabeck329 he looks late 30s I think
@@shamicentertainment1262 Here I am, thinking "I can't believe he's younger than me!"
Well James, 40 years ago this was probably considered "good and fresh coffee"
It's fascinating how far coffee as an enjoyment has come
This was exactly what I was hoping it would be. Thank you for being you.
Enjoyed the video. After watching your video, I watched the current Melitta TH-cam video on their pour over method. It was basically the same methodology as your 70's packaging instructions, including non-rinsing of filter, recommending "finely" ground coffee, pouring the water in one motion (no bloom time) and best of all ..... the same red colored accessories. Hard to believe Melitta has not evolved since the 70's.
I believe this is the start of James turning into Ashens of coffee
You've turned into Stuart Ashens
Yes! I was looking for this comment.
Is that such a bad thing?
I used to work with young Mr Ashens, back in the early noughties. It's good to see his channel doing well.
My thoughts exactly :D
Ashens would've brewed it on his couch.
I could watch James do things he finds unpleasant all day. Something about his polite yet honest facial expressions.
The way in which James says "it has to be used" at 1:49 reminds me so much of gollum that I am now even more terrified and excited to watch this video
Those drinkups and that pot though, they're incredible.
To borrow a line from Steve1989MRE: "Let's get this out onto a tray... Nice!"
Hahaha I heard it in my head with his voice
@@sickhcivc *nice hiss* was in my head ;)
I'm pretty sure we had this in out house when I was a kid. Those drinkups are so dated, yet so amazing.
My mum would sometimes make some percolated coffee on a stovetop percolator and let me have some as a treat. Takes me right back.
I think this is the happiest (excited?) I've seen James after watching his videos.
This is why I'm subscribed to this channel. I'm so excited to see him drink it LOL
James is slowly becoming the Shoenice of coffee beverages.
Godspeed my friend.
At 6:27 you did the exactly face that i make when i drink the 2020 version of this same coffee
I love coffee and came to your channel to learn the proper technique to use my French press but man you really love your coffee and the process!!!
Howard Carter, opening the grave of Tutankhamun: I see wonderful things!
James Hoffmann, opening 40 yo coffee: 3:00
Some of us from back in the 70s are still alive. Yes, we know to bloom. I learned to bloom from my grandfather who was born in the 1880s. Some of us bought freshly roasted arabica beans, ground them ourselves, and rinsed our filter papers. But there was a lot of rubbish coffee around, certainly.
What a great start to 2020! I’ll be thinking of you the next time i see any peculiar coffee beverage now!
James is speaking of the coffee set as if he is David Attenborough talking about cicadas that have a really long cycle.
And then he describes the taste and smell and I am like "So it smells like a normal home in the '70s then?"
Nice hiss. A bold roast. Truly decadent. Let's get this out on a tray. Nice! Mkay.
“Hi, I’m James Hoffmann, and welcome to jackass”
(Music starts playing)
This was the perfect end of my day. Thanks for making this video (3 years ago) :D
Love that he’s got such a love for good coffee but is also shamelessly all about the look of this cups!
I wonder if that old book taste came from the "nostalgic" smelling coffee filter
"If, at the end of this video, you think there is something wrong with me, I'm not sure I could argue that."
In some ways, a good video starts with a warning like this. Holy yikes... I think at least a new filter paper would've helped here. A little.
The momnet he sniffs the coffee filters is like virtual smelllavision i am sure i could smell the old books in the school library in 1975!
I almost shed a tear lol
Superior Coffee was the best you could get in a restaurant in the Midwest back in those days and I watched for it.
Love seeing James so excited to drink bad coffee
"5 seconds ago" NICE
TheSer1010 Steve1989MRE wants to know your location.
@@Unsound_advice Got lucky with the yt reload timing. 😁
I must admit I was disappointed when he didn't carefully arrange the contents of the box onto a metal tray.
I guess it's good it's only 6g per cup. I'd have liked to see it made using good pour over technique
Haha nice slight of hand and editing there James 😉 good job.
Lol you should add another column in your coffee tasting template: 'moldiness'
Nice hiss!
*rattles spoon around the edge of a glass making a pleasant sound*
I'm absolutely creasing, the look on your face James when you take a sip. Love it,you've made my day.
Right, I haven't seen one of those in decades. But I HAVE seen them. My parents household had a set like this. About the time when drip coffee machines came out and were the go-to-way to make coffee. A set like this one shown was for weekend houses without electricity, camping or the likes.
“Everything is fresh and clean... I think” 😅
Don’t mind the 40 year old coffee lol
Having personal experience with that brand and era of what was new and improved. It was grotesque when it came out.
I enjoy these "old coffee" videos so much. At some point through the decades, you'll arrive at that coffee that almost everybody has still hidden somewhere ... I had no idea coffee could get that bad, but your face says it all.
Thank you for taking one for the team
I'm currently trying to find cups and containers like these