Graphic Design Legend & Pioneer Paula Scher
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- เผยแพร่เมื่อ 7 ก.ค. 2024
- So much wisdom from the world’s most influential graphic designer, and first female principal at Pentagram. Remarkably candid conversation that every designer needs to hear. Advice from a graphic design legend.
We're at Adobe Max and Chris interviews the legendary Paula Scher!
00:45 - Do you have any questions from your talk that were unanswered?
01:08 - How do you get someone else to do something out of their comfort zone?
02:30 - Longevity and consistency has helped Paula be more persuasive.
02:50 - If the fee is higher, the client tends to listen more - why price plays a role in perception.
03:45 - How to present a project and set the stage for your design to be viewed.
04:15 - Building a reputation is important, how do you do it?
05:36 - What pro-bono projects were the most impactful for you?
8:07 - Why is free work important?
9:00 - The responsibility and expectations of designers
9:40 - Have you worked on projects where things went bad?
10:33 - How do you get out of the creative funk and stir creativity.
11:50 - How do you handle attachment with your work and negative feedback?
14:30 - How can we have greater success with client changes?
17:25 - When you design, pretend like you have to shop for the client. Figure out what they need. Use examples.
19:59 - Where do you think the client conflict about mis-aligned designs comes from?
22:06 - What was it like to be part of the “Abstract” design series on Netflix.
24:05 - The anatomy and diagram of a meeting
25:48 - Is your life different after your Netflix appearance?
26:50 - How do you deal with adversity your business and in the market?
30:34 - What motivates you?
Partial Awards List:
Art Directors Club Hall of Fame
Chrysler Award for Innovation in Design
AIGA Medal 2001
National Design Award (Cooper Hewitt Smithsonian)
SVA Masters Series Awards
Print Regional Design Annual
Pentagram
www.pentagram.com
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Host- Chris Do
Cinematography- Aaron Szekely, Mark Contreras
Live Editor- Erica Pead
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Futur Theme Music - Adam Sanborne www.adamsanborne.com
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![10 Life Lessons from the Field of Design // Paula Scher, Pentagram [FirstMark's Design Driven]](http://i.ytimg.com/vi/gqOsQRrs_cI/mqdefault.jpg)
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It always strikes me the way the most genious people are often the most simple and straightforward.
Yes, that's how I felt and couldn't put it into words
bcz they dont have to pretend
Rodrigo Teixeira 💙 true
Cool to see Chris being a bit starstruck and nervous. So he is human after all 😄
I’m robot. Not human.
You can tell people like Paula are creatives at heart, pushing to find a solution and not being afraid to fail. And when you yearn to find a job or client where you have this freedom you will continue to grow not only as a designer, but as a person. Money is not why we are creatives, it's not what motivates us, its the freedom of expression.
Right
I like her demeanour "It's going to be a hard long slog and you better get ready to sometimes get your ideas recognised and appreciated and other times you just do the work"
OMG PAULA, NO WAY! I saw her in the Netflix episode of Abstract. Thanks so much guys for doing this with her!
I had dinner with her back when I was in art school. She remains an inspiring cool cat 16 years later📐📝🎨😎
Where was she teaching at?
@@ArtNowCoding It was at an AIGA awards dinner in Boston. AIGA flew her in from New York and my professor at the time seated me next to her at the dinner table (very unexpected, and such an honor), it was one of the highlights from my college days :)
@@gonewiththekale that's absolutely amazing! I feel like one of the most powerful things is meeting one of the Masters in person because then you realize they're just people. People who have happened to have done amazing things
"If it isn't fun it isn't worth doing."
- paula scher
"If you are in a job and you are not allowed to make
that work then you have to change your job."
- paula scher
"if the fee is higher they tend to listen more" Boom!
i felt the same way :)
The vast amounts of common sense, which is not common, from this design hero was amazing. Real day to day design life advice. So impressed.
1 billion minus everyone that watches this video
I love the answers she gives. They are earnest and sincere. she doesn't want to pander to the crowd. she's very honest and genuine. I think this is what designers need to hear
What a great talk. Paula Scher "schering" her vast experience and expertise. I cherish her book, Make It Bigger, signed for me in 2003 by her after hearing her talk in Washington, DC.
Nicely played.
So you bring Paula and now Chris is a little kid. I love your enthusiasm! I admire her work too and yours.
shes my favourite Designer.. I researched her on my 1st year of my degree & I became a fan of her.. I liked her work w/ her color scheme of red, black & yellow
It was only a matter of time before The Futur and Paula united forces!!! I am so thrilled to see this interview with the ultimate design legend herself! Having seen her speak before and getting the opportunity to meet her, I am continuously inspired by her humbleness that she retains despite the countless accolades and fame that her amazing talent has cultivated.
I’m in awe of Paula. Thank you Chris for making this possible. Important, insightful and inspirational.
SOOOOOO INSPIRING! :) shes sooo human and at the same time goddess! tnx Chris! such a treat! ❤❤
Oh my god this itw is so much gold!!! I love listening to Paula, she is so wise and inspiring. Thx for this opportunity Chris!
omg my legend of all time. just watched the netflix episode and now I'm admiring her more than ever
FINALLY!!!! I've asked for this for so long and you guys finally did it! Thank you
It was an honor
Chris always delivers with awesome talent. This is gold !!
She's such a real person. Awesome answers.
She is awesome and tells it like it is -in true ny style. Thanks for being a great leader for women designers
"When the fee is higher, they listen more" BOOOOOM.
They really do.
Binge watching your shows right now. Enligthens me during this time of pandemic..
Paula is amazing and inspiring. Love her transparency and straightforwardness . She gave some great advice. Thanks so much for this interview !
You’re very welcome
Absolute Legend! She shared a lot of gems in this talk!
I have never seen Chris Do as a nervous kid like in this video here than in all the other videos he has ever made......Thank you Chris for sharing this....I know I am a kid...plz pardon me..... but the expression on your face is "never seen before" priceless
Thanks for sharing. Really enjoyed the interview 👍🏼
She's so down to earth, I love her
She came to my job once. I wanted to introduce myself but there where a bunch of people around her.
I still grind my teeth about it.
Opportunities are super important don't wait or hesitate, make a statement. That's what I learn from her tho she didnt even got to know me.
You missed it. Don’t miss it twice
@@thefutur Indeed. But to continue....
I was fortune to see Tinkel from the episode of Air Jordan. Again I wanted to introduce myself. But I couldn't I believe he had bodyguards.(I mean he's worth millions to nike) and there were a bunch of priviledge people around ..sigh...
However, there was gonna be a session of questions you could ask. I Attended and sat straight across him. There were only three questions to ask.
Obviosly people ask simple question like do you draw on paper or on your ipad.I was mad. But I insisted and made a gesture to noticed me. For a 4th question.
He did noticed me and allow me to ask a question. Thanks for what I learn in the futur. I knew I had to ask a good question
I asked him. " you mentioned there is a narrative almost like a story on designing the jordan shoes based on what charateristics and interests are behind the athlete persona. There is alot work and attention put into this. But... when this shoe is sold to us for the public. Is there a rection or connections you expect for us too understand the mount of value that was put on to the design"
I wanted to know how at what part he measures success. Is it when the athlete approves the design or when the public fells in love with the design. Thats tough to meet the expectation.
He lean back... and said that's a good question!
I felt proud of myself. That I did not hesitate!
Hopefully you guys had the chance to see this. Sorry for the typos.
Chris annd teams thanks for your hard work. You guys are helping lots of people out there. So sacred.
OMG Sagi Haviv and Paula Scher. Thank you so much 🙌🙌🙌🙌
Wow! This is amazing, thanks for sharing. I am so coming to Adobe Max next year.
OMG I asked for this interview
Thank you for posting this video on TH-cam 🔌⚡️.
Man, this is gold.. So much of what she's saying touches on deep, real, daily struggles. And ones that do not get talked about anywhere else. This is worth coming back to every now and then.
Can't belive I missed this! I spent years doing work I love because I took on lower-risk projects.
I love how she is so down to earth.
I am a Content Writer and knowing about her is so inspiring..
Thanks The Futur..😄
Thank you for the authenticity and bravery to be real***
Love the conversation. Thank you
Amazing talk
What a refreshing talk! Thanks for this interview!
You’re very welcome and Thank you
She is a treasure telling it as it is❣️❣️
No ego, seems mega honest and to top it off - nice boots. Not bad at a bit of design too apparently. Simply another level of creative logic. One of a kind. Bravo PS.
Wow, creative minds unite! 😍
Thank you for this. Amazing.
Brilliant, thank you so much ❤️
Two LEGENDS in one screen!
Positive emotions...to lift us up, look for spaces to mess up pressure, do stuff you're proud to show....persuade clients in their best interest...wise.
OMG!!! Love her
I label designers, the gods of design and the gods of the business of design. This indeed has brought both gods I admire together. What a beautiful combination of growth and experience. It's good to be alive to witness excellence with the level pedigree. Beautiful beyond words and design, for certainty, it is - indeed.
Howdy Tim.
Paula is cool and humble.
Being a graphic designer in South Africa is tough. We have 35% unemployment and tiny budgets. So the economy definitely plays a big part. Same goes for other countries like India, Philippines etc.
Jon Whelan i totally agree with you! Being an artist here in the Philippines is tough because most of them are underpaid or forced to accept little fee just to have the job.
@@elenacreates I know. I read that an animator on a Neflix show who works in the Philippines was paid $50 per week to work on a quality show. Very sad. I love watching Chris Do, but the Americans do live in a different world to the rest of us…
Jon Whelan because if that guy lives in the Philippines and making $200 per month and converts it to peso, that can be a decent money to make for a living. Yes, location can sometimes affect how much you charge for yourself.
I live in the southern part of the Philippines and man, graphic design here kinda feels like it doesn't even exist, especially branding! but I love our community of independent creatives in social media. they kinda help solve unemployment every single day and I love watching creatives getting hired without the govt knowing it. we just got to help each other cz no one will. community is key! The Futur is the role model.
@@thechisensei Well said. We're from all parts of this earth, doing the same thing, and we have the same problems. Community is key for sure.
This is my favorite futur video ever
That was fantastic she's awesome and full of energy and experience and success. Oh dude you described it well LEGEND ---> Keep it up
I wasn't in show because the show in Egypt was something like 5:30 AM but thank you
Thank you
@@thefutur you are very welcome
She is the best!
Design Legend.
2 great Designers in one place. Design inspiration
Thank you
Mo is just hanging out going nuts with video and photos!!
WOW!
I'm a graphics designer but I want learn from her about graphics designer Paula Scher she is my idol for her if I getting a chance I have to do learn as like my teachers
This made me realise I should ask 500 for a poster instead of 100
Everything she says is wisdom.
What a woman, loved following her career!
I'm so late! Fantastic Interviews coming in :D Lot's of knowledge nuggets... #Futurwolfpack
Love the way you talk ❤️from Kashmir pakistan
Holy shit you got Paula Scher on the show awesome
She's the best, hope she never die!
Legend
⭐ ⭐ ⭐ ⭐ ⭐
At the 18(ish) minute mark, Paula is saying about getting the client's tastes and designing for them. I was suprised Chris didn't pick up on this and question whether we should be designing for the client's audience, not just the client.
I was thinking about so many things.
Paula is clearly so commercially savvy and knows how to sell and deliver and this often has to be part of it. User focus sadly isn't at the forefront of every client's mind.
@@thefutur - I bet yeah. What do you think now on reflection?
🔥🔥🔥
This is awesome! I'm a huge fan of the Public Theatre and I never knew about the designer behind their current branding!
♥️
The only way to get them to do what you think is best is to show them something better.
Designing for someone is like shopping for them. You need to know what their taste or preference is.
Some people don't age with the passing of time. She's sharper today than when she designed the Boston cover.
can you please Active the
Subtitle
She is really nice.
2020 Another Huge Ressesion
with all due respect for Chris you can see clearly a Great designer Who work for love of art. And a designer who work for reproducing Money. Great designer Paula ❤️
You don’t think she charges a lot for her work?
@@thefutur of course if you be best at what you do money will come. But The Main thing is if money become main reason to accept projects you will kill Passion of designing in yourself. at the end there is nothing to ignite Passion of designing but money. if money is good I'll do the job if money isn't good. Nah I'm not interested.
Chris Guide me!
I wish there was art around me. I have been working as a designer in an IT company. yes. Just to have a livable income. Almost nothing to learn here. Freelancing is a major risk. I only get some time on the weekends when I sit and work on my own ideas at times. I wish there was someone to guide me through this. How I could actually learn and grow and improve my skills. I would be happy to share some of my photoshop compositions and other designs if anyone is interested.
What movie was she talking about at 23:32?
"Abstract" on Netflix... is fantastic
有没有中文翻译哦
😊😊😊👍🏻
she is lovely
This is my girl right here...
9:17
MY GODD she's sweet
I thought the most Famous graphic Designer in America is Stefan Sagmeister.
She’s been on Netflix
@@thefutur I also was on Netflix, Amazon Prime, and the TV but this doesn't mean I am famous.
never seen chris stutter this much lol
Graphic design, in general, is very relative, in contrast to other disciplines. Nowadays one day, or even one hour "course" ho to become a designer, are killing ethics, quality and professionalism. Since DTP had been introduced it lowered standards. Very fe client appreciate time, and experience and expertise fo designer to acchiebe close to perfect solution. Usually they "like" it, or "dislake" and stuck to own "ideas". Both side should not use such preferences, since it is very amateurish and relates to the visual communication, rather than the colour of personal garments, or shoes.
I've well over 25 years in the design profession, and feel disappointed with the most of clients, and companies. Compromises are so bad, that I don't present bad examples of client's choices, but just the best only.
Chris is typical American example of "hurra" we are the best! But it doesn't work like that Chris. You have to be more humble, more critical of yourself, clients and envirovement.
She didn't look at him once. Awkward
love paula, but the thumbnail just made me sick, its so sad to see her image related to a generic thumbnail
Stupid interview, not asking any questions about actual design?!
What question would you ask?
@@thefutur I dunno man, i just felt that all the questions were related to business and how to be successful and deal with clients etc, but TBH these answers will be the same from any successful person so it's just not that enlightening ........ i would have been much more interested in hearing about her actual design process, inspirations, what she thinks about modern design trends, the future of design, just anything not related to how to increase your bank balance. Perhaps there was one of these questions in there because i have to admit i didn't watch the whole thing, i switched off half way in frustration!